Advertising and Marketing, Business, Free News Articles

The Power of Messaging: Ad Agency Challenges Industry to Spread Message to Encourage Audience to Vote

DALLAS, Texas -- With Election Day less than a month away, and early voting beginning on October 13, in a nonpartisan effort, Alpha Business Images (ABI), has rolled out the Keeping It 100 Challenge to spread the message of encouraging voter participation with the help and talent of peers in the advertising industry.

* COVID-19 affects voter registration, which dropped 70% in 11 states compared to 2016

* Enthusiasm to participate in this year's election is like none seen this century

* 6 out of 10 voters prefer to cast their ballots before Election Day

This year's election will be staggeringly different from any prior election year due to the obstacles COVID-19 presents, the misinformation about mailing in ballots and the reality that not every U.S. citizen has registered to vote because of political exhaustion and friction in 2020. ABI is recruiting the creative ingenuity and passion that all agencies pour over their clients to extend those same efforts to our democratic republic - each agency pledging 100% participation in not just this election but in ALL elections. "Every Person. Every Election" will inspire ad agencies to join the movement and do what they do best - influence, inspire and act.

"We spend a lot of time with folks in our industry - virtually and otherwise. Not only the people we work with in our agencies every day, but other industry-related companies, vendors and freelancers we often partner with on projects. This challenge is intended to go beyond the 2020 Presidential race. Our hope is that it continues to include the many local races that occur in our cities/counties every year," stated Dawn Davidson, ABI's vice president and creative director. "Civic engagement should become a part of the industry's culture if we really want to more effectively reach diverse targets," Davidson concluded.

Early voting is in full effect in Texas and there's still time in some states to register to vote. Most importantly, an opportunity yet exists for spreading the message to compel those who may be apolitical and believe voting doesn't make a difference to get out and vote.

The goal is to help the ad industry voter to be informed and make the right choice for them. The Keeping It 100 Challenge site includes curated resources like the information needed to register, where to vote, and resources about each candidate.

For more information on the Keeping It 100 Challenge, go to https://www.keepingit100challenge.com/ and join the conversation on Facebook and Instagram @KeepingIt100Challenge.

About ABI:

ABI is a full-service marketing and advertising firm defined by The Art of Influence. Through its proprietary system Audience 360, ABI analyzes clients' audiences and creates and tailors content that connects to and influences relationships with brands. Adweek's Top 100 List in 2020 recognized ABI as one of the fastest-growing ad agencies in the world. Information: https://www.alphabusinessimages.com/.

Media Contact:
Sophia Johnson (ABI)
972-716-0070
sophiaj@alphabusinessimages.com

*LOGO link for media: https://www.Send2Press.com/300dpi/20-1016s2p-keeping-it-100-chal-300dpi.jpg

Related link: https://www.alphabusinessimages.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Awards and Honors, Business, Free News Articles

ABI Named on the Adweek 100: Fastest Growing Agencies List

DALLAS, Texas -- Dallas-Fort Worth-based marketing agency Alpha Business Images, LLC (ABI) has been named to the Adweek 100 Fastest Growing Agencies List - and as one of the Top 5 Fastest Growing US Agencies in the Southwest.

ABI's team composition intentionally breaks the homogeneous mold so common in the advertising industry. Their commitment to diversity-of-thought positions them to create more relevant, effective campaigns, leading to expanded market share and a higher ROAS for their clients. ABI uses their proprietary process Audience 360° to analyze audiences and tailor campaigns ideal for penetrating audience segments. The ABI team avoids a "general market audience" mindset so they can ensure that the values, buying decisions, cultures and languages of their target audiences are reflected in their messaging. In the past three years, ABI's revenue has grown by 57%.

"Our clients are asking, 'How can I get more market share?' and we're proving time and again that we can capture money left on the table. When they grow, we grow. We are committed to providing world-class marketing in our four verticals: Education, Healthcare, Civic and Transportation and Tourism," said Sophia Johnson, the ABI president. "We knew that focus would cultivate our depth-of-industry expertise and engender agency growth organically - and it has."

ABI is a premier Dallas/Fort Worth-based ad agency marketing to domestic and international audiences and is the largest Black woman-owned agency in Texas. By combining data, strategy, creativity and diverse perspectives, ABI makes audience connections that competitors overlook and delivers meaningful engagement between brands and those audiences, across the entire length of the customer journey.

This audience-centric approach has earned the confidence of some of the Southwest's most prominent entities, including DFW International Airport, VisitDallas, Tarrant County College, Texas Woman's University, Southwestern Health Resources and Children's Healthcare of Atlanta.

Learn more at https://www.alphabusinessimages.com/ or visit us on social:

Facebook: https://www.facebook.com/TheArtOfInfluence/

LinkedIn: https://www.linkedin.com/company/abitheagency.

About ABI

Alpha Business Images, LLC (ABI) is a full-service marketing and advertising firm defined by The Art of Influence. Through its proprietary system Audience 360, ABI analyzes clients' audiences and creates and tailors content that connects to and influences relationships with brands.

Media Contact: Sophia Johnson (ABI); 972-716-0070; sophiaj@alphabusinessimages.com

MULTIMEDIA:
*PHOTO link for media: https://www.Send2Press.com/300dpi/20-1006s2p-abi-team-300dpi.jpg

*Caption: Team ABI: (first row) Jose Palos, Marchella Simon, Dawn Davidson, Satish Dusa, Renee Thompson; (second row) Jeff Meade, Forrest Buchly, Sophia Johnson, BriAnna Morris, Sarah Green; (last row) Qavonte Williams, John Turk IV, Fiorella Murillo, Annette Reid Blaylock, John Turk III.

Related link: https://www.alphabusinessimages.com/

This news story was published by the Neotrope® News Network - all rights reserved.