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Capital Subaru of Greenville to Participate in 2021 Subaru Share the Love Event

GREENVILLE, N.C. -- Capital Subaru of Greenville announced its participation in the 2021 Subaru Share the Love Event and selected the Humane Society of Eastern Carolina as their hometown charity to be added to the list of organizations that customers can select to receive a Subaru Share the Love donation.

The Subaru Share the Love Event ran from November 19, 2020 to January 4, 2021 and allowed Subaru retailers the opportunity to select charities operating in their community to be included in a list of organizations that new owners can select from to receive a $250 donation from Subaru of America, Inc. (SOA).

For a fifth year in a row, there was no cap on the total donation from SOA to its Subaru Share the Love Event charitable partners. At the culmination of the 2020-year, SOA and its retailers exceeded the projected grand total of $200 million donated since the creation of the Subaru Share the Love Event.

The thirteenth-annual Subaru Share the Love Event included the following four national charities:

* The American Society for the Prevention of Cruelty to Animals® (ASPCA®)

* Make-A-Wish®

* Meals on Wheels America

* National Park Foundation.

In addition to the national charities that are participating, Humane Society of Eastern Carolina was included as the hometown charity for new Subaru owners to receive donations at the end of the event. Capital Subaru of Greenville will present a check for $22,400 to the Humane Society on March 24, 2021 at 2:00 p.m.

"At Subaru of America, we relish the opportunity to share the love with not only our national partners, but also a host of hometown charities near and dear to our owner's hearts," said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. "We're more than a car company, and as we are into our thirteenth consecutive Subaru Share the Love Event, we are proud to support these incredible causes and make a positive impact on our communities during the holiday season and beyond."

Follow Subaru on Facebook: http://www.facebook.com/subaruofamerica

Join the dialog: https://www.twitter.com/subaru_usa #sharethelove

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Kelly Toyota & Kelly Hyundai are Open and Ready to serve Lehigh Valley and Eastern Pennsylvania

HAMBURG, Pa. -- The Kelly Automotive Group is pleased to announce the acquisition and addition of two new dealerships. Kelly Toyota and Kelly Hyundai are setting up shop in the former Freedom Toyota and Freedom Hyundai locations of Hamburg, Pa. The new stores will not miss a beat and will be up and running immediately.

The dealerships are located where I-78 meets route 61 across from Cabela's.

The addition of Kelly Toyota and Kelly Hyundai will round out the Kelly Auto Group's list of dealerships to 12 franchises in eight locations consisting of Kelly Nissan on Route 33 in Easton, Chrysler/Jeep/Dodge/Ram, Buick/GMC, and Mitsubishi on the Lehigh Street Auto-mile in Emmaus, and Ford and Infiniti in Melbourne, Florida.

"Our goal has been to expand in the Greater Lehigh Valley and Eastern Pennsylvania and we've been watching the steady retail growth along Route 61 in Hamburg since Cabela's opened." Commented KAG President Greg Kelly. "Toyota and Hyundai are sought after brands with large owner bases and impressive product lineups. That combination of great product and great people working at the dealerships made it the perfect time for us to expand to Hamburg. It's less than 20 minutes from Lehigh County and we'll make it even more convenient for our Lehigh Valley customers by offering online buying and home delivery.

Visit https://www.kellytoyotaofhamburg.com/ and https://www.kellyhyundaiofhamburg.com/ today to start your car shopping journey.

For over 50 Years the Kelly Dealerships have been committed to the Risk Free satisfaction of their customers by providing services like their exclusive 3 day Money Back guarantee on all new and used cars.

Related link: https://www.kellycar.com/

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Sokal Signs Advantage Toyota

RALEIGH, N.C. -- The flourishing advertising agency, Sokal, recently became agency of record for Advantage Toyota. Branching out into the Midwest, Sokal will cover full-service advertising to the Calumet City dealership including websites and digital services.

"We've secured a terrific client and our goal is to create for Advantage Toyota a customized product that will meet and exceed their expectations," remarked Mark Sokal, Founder/Chairman of Sokal. "We hope to continue to broaden our scope of influence and we're perceiving a great appreciation for what we do at Sokal beyond the southeast coast. Our sleeves are rolled up and we're ready to roll out a fully functional website as well as resourceful digital services for this dealership in order to raise the number of their client leads. We're excited for where it will take them."

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For further information about Sokal, please visit their website at: https://www.gosokal.com/

For further information about Advantage Toyota, please visit their website at: https://www.advantagetoyotariveroaks.com/

Related link: https://www.gosokal.com/

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Sokal Signs Keffer Volkswagen

RALEIGH, N.C. -- Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen.

Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services provided by their professional, creative, and management team of digital experts for the Huntersville, North Carolina dealership.

"Our aim at Sokal is to offer the highest quality advertising services to our clients and I am confident that our partnership with Keffer Volkswagen will prove that outcome", remarked Mark Sokal, Founder/Chairman of Sokal. "The high standards and excellent quality of Keffer's vehicles and sales staff, along with our cutting-edge technology and wide range of digital services and creative design, will give this dealership the boost to effectively increase visibility and, therefore, sales. We absolutely look forward to working with them."

Serving the Charlotte, Statesville, Concord, and Gastonia areas of North Carolina, Keffer Volkswagen is located at 13651 Statesville Road, Huntersville, NC 28078.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Keffer Volkswagen, please visit their website at: https://www.keffervw.com/

Related link: https://www.gosokal.com/

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Sokal Signs Burnworth-Zollars (BZ) Auto Group

RALEIGH, N.C. -- East Coast Automotive advertising agency, Sokal, signed to be the agency of record for the Indiana based Burnworth-Zollars (BZ) Auto Group.

Starting immediately, Sokal will initiate plans for the multi-rooftop auto group that will include a full range of traditional and digital advertising services.

"With the addition of this dealership, Sokal will continue to offer the same excellent services to Burnworth-Zollars (BZ) as we do with all of our valuable clients," commented Mark Sokal, Founder/Chairman of Sokal. "Starting with our creative digital team, I'm confident that we will provide this automotive group with the high-profile visibility that's needed to create an abundance of clientele."

Located in Ligonier, Indiana, Burnworth-Zollars Auto Group (BZ), consists of Burnworth-Zollars (BZ) Ford, Burnworth-Zollars (BZ) Chevrolet, and Burnworth-Zollars (BZ) Chrysler Dodge Jeep Ram. Each dealership carries a full inventory of quality new and pre-owned vehicles.

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com/

For more information about Burnworth-Zollars (BZ) Auto Group, please visit their website at: https://www.bzautos.com/

Related link: https://www.gosokal.com/

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University Kia Distributes Warmth to Durham Rescue Mission

RALEIGH, N.C. -- The dealership with a big heart, University Kia in Durham, North Carolina, found a way to provide a need for the Durham Rescue Mission by heaping warmth on the mission with the gift of warm blankets for the cold winter ahead.

"Once again, I reached out to the Sackcloth and Ashes company and they were happy to provide the blankets for us," commented Aric Swanger, General Manager of University Kia. "Our goal is to continue in community involvement, going above and beyond the typical car dealership. We want to be a positive influence in our community, helping out where we can."

Through a partnership with Sackcloth and Ashes, University Kia will give one blanket to each of their customers who purchase a new Kia. In turn, Sackcloth and Ashes will donate a blanket to the mission for each blanket Kia purchases from them. A collection of 500 blankets will be distributed to the Durham Rescue Mission on Thursday, January 21, 2021.

"Our needs are great and growing," remarked Tony Gooch, Director of Development Operations at the Durham Rescue Mission. "We are extremely pleased and thankful and feel abundantly blessed to have this local Kia dealership provide such a generous gift for the residents at our shelter."

University Kia has also participated in ongoing community outreach projects such as Meals on Wheels and Jake's Ride.

For more information about University Kia, please visit their website at: https://universitykiaofdurham.com/

For more information about the Durham Rescue Mission, please visit their website at: https://durhamrescuemission.org/

Related link: https://universitykiaofdurham.com/

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Capital Automotive Group Contributes $46K to Raleigh NC Salvation Army

RALEIGH, N.C. -- Capital Automotive Group of Raleigh has once again opened wide its generous arms through their Capital Cares program, a corporate responsibility program generated by the auto group. Between November 1 and December 15, 2020, a portion of all their vehicle sales at 12 participating Capital locations was given to benefit the local Salvation Army in Raleigh. A total of $46,840 was raised.

Capital Automotive Group has a long history of giving back and has done so by caring for their employees, their customers, and their community. Participating in Meals on Wheels, Toys for Tots, Project Bark, hurricane relief, and many more opportunities to give, Capital Cares has proven that they are more than simply a car dealership.

Entering the last quarter of this dauting 2020 year, many have found themselves without work, unwell, or simply overwhelmed. Capital Automotive realizes this is the perfect time to bolster some encouragement for those who are in the most need. Donating to the Salvation Army is a sure-fire way to give back to the community they serve in an especially practical way.

The Salvation Army will be on site just outside the Capital Automotive Corporate Center, 4900 Leigh Drive, Raleigh, NC at 11 a.m. on December 22, 2020 for presentation of the check.

Many of the dealerships in the Capital group participated in the outreach, including the following:
* Capital Chevrolet
* Capital Ford
* Capital CJD
* Capital of Cary
* Capital Ford Lillington
* Capital Ford Hillsborough
* Capital Ford Rocky Mount
* Hillsborough CDJR
* University Kia
* University Ford
* University Ford North
* University Chapel Hill

For more information about Capital Automotive Group, please visit their website at: https://capitalautogroup.com/

Related link: https://capitalautogroup.com/

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AutoAwards Creates Automotive Dealership Loyalty Rewards Programs That Partner with Charities

ODESSA, Del. -- Having an effective loyalty reward program can help car dealerships build their customer loyalty and company revenue. AutoAwards, a leader in the space, even allows clients to donate its "points" raised to benefit local community charities in need.

The car dealer world can be an ultra-competitive one. It's what has led smart, forward-thinking dealerships to look hard for ways to remain a compelling choice for customers. One company that has been able to help is AutoAwards. For close to two decades, AutoAwards has led the way in providing auto dealership loyalty marketing solutions. These programs grant shoppers "points" based on their purchases that they can exchange for several different rewards. In exciting news, dealers can now choose to use these "points" to benefit community charities. Many dealers have done this already, giving customers a chance to give back to organizations helping their communities while also assisting the dealers in building their positive reputation for "giving back" and creating "goodwill" in the community at large.

"With the holiday season here, why not buy an automobile while also helping local community groups at the same time?" asked a spokesperson from AutoAwards. "This is an exciting and cool way to use our auto dealership loyalty rewards program. It's a win-win all around."

The team at AutoAwards has over 100 years of combined experience in the auto retail world. They are always happy to discuss how they can help new clients come on board that makes sense for their business. Several different options are available. And all are well known for helping auto dealerships boost customer retention.

The early feedback for the charity aspect of the reward program has been very positive.

One client making great strides in an effort to tie their community back to their rewards program is TommyCar Auto Group. Their "Donate To Feed" campaign was so successful earlier this year that they decided to go even further. They then ran a campaign allowing Rewards members to donate 50 of their Rewards points for which a $50 donation was then made to the Cooley Dickinson COVID-19 Response Fund to purchase needed equipment like N95 masks, gowns, gloves, and hand sanitizer. Their gifts helped protect heroes on the frontline of the pandemic, right here in their community! Since then TommyCar has utilized their rewards program to donate to other organizations such as a campaign to support No Shave November and an area golf tournament they organize to support Dana Farber Cancer Institute.

For more information be sure to visit http://www.autoawards.com.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

VIDEO (YouTube): https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

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Capital Ford of Lillington Open and Ready to Service Harnett County Customers

RALEIGH, N.C. -- The Capital family of dealership companies has expanded into neighboring Harnett County, with the addition of a newly purchased dealership. Capital Ford of Lillington is eager to be setting up shop in the former Precision Ford showroom located at 945 N. Main St., Lillington, NC 27546.

The new store will not miss a single beat and will be up and running immediately.

"We are very excited about this move and are looking forward to serving Lillington, Harnett County, and the surrounding area with the same quality and dedication that the Capital brand name has come to embody," said Tim Michael, Dealer Principal of Capital Ford of Lillington.

"We aim to become a vital part of the community and hope that everyone stops by to say hello over the next few weeks!"

Within the next few days, the dealership will be receiving a facelift with new signage and a brand new website. Stay tuned for more exciting news in the coming weeks!

An overarching goal all Capital branded dealerships is to provide a consistent positive customer experience. Capital dealership companies all pride themselves on providing reliable, honest, and affordable service to the citizens of North Carolina. Capital Ford of Lillington is sure to make you feel like part of the family.

Visit https://www.capitalfordoflillington.com/ to start enjoying your car shopping experience today.

Related link: https://capitalautogroup.com/

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Capital Automotive Group Contributes to Local Salvation Army

RALEIGH, N.C. -- Capital Automotive Group of Raleigh has once again opened wide its generous arms through their Capital Cares program, a corporate responsibility program generated by the auto group. Between November 1 and December 15, 2020, a portion of all their vehicle sales at 12 participating Capital locations will benefit the local Salvation Army in Raleigh.

Capital Automotive Group has a long history of giving back and has done so by caring for their employees, their customers, and their community. Participating in Meals on Wheels, Toys for Tots, Project Bark, hurricane relief, and many more opportunities to give, Capital Cares has proven that they are more than simply a car dealership.

Entering the last quarter of this dauting 2020 year, many have found themselves without work, unwell, or simply overwhelmed. Capital Automotive realizes this is the perfect time to bolster some encouragement for those who are in the most need. Donating to the Salvation Army is a sure-fire way to give back to the community they serve in an especially practical way.

Many of the dealerships in the Capital group will be participating in the outreach, including the following:

Capital Chevrolet

Capital Ford

Capital CJD

Capital of Cary

Capital Ford Lillington

Capital Ford Hillsborough

Capital Ford Rocky Mount

Hillsborough CDJR

University Kia

University Ford

University Ford North

University Chapel Hill

For more information about Capital Automotive Group, please visit their website at: https://capitalautogroup.com/

Related link: https://capitalautogroup.com/

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