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AutoAwards Loyalty Program Offers Incredible Returns for Dealerships After Recent Inventory Shortages

ODESSA, Del. -- As the auto industry continues experiencing ongoing microchip shortages, dealerships need new customer retention methods. As inventory begins to recover into the winter and the latest car models start arriving, AutoAwards offers loyalty solutions for auto dealerships through its auto loyalty programs to boost overall revenue and keep customers engaged and returning.

AutoAwards' auto dealership customers recently increased their inventory through offering buyback programs. Customers who have an existing relationship with a dealership through their loyalty rewards program are more likely to sell back their vehicle to the dealership. In addition, dealerships gain vehicles that they know are in good condition because they've provided service on them. AutoAwards' loyalty program allows auto dealerships to keep track of service appointments and establish a good working relationship with customers.

They also can use the data they've gained through the loyalty rewards program to target customers they know have certain vehicles they may wish to buyback. Through AutoAwards' loyalty rewards program, we have helped auto dealership customers with email blasts and drilling down their data to target the right customers to buy back their vehicles for resale.

Since its inception in 1991, AutoAwards has worked successfully with auto dealerships to produce success stories with customized and profitable loyalty programs. The program routinely rewards customers for continued business with partner dealerships and incentivizes buying.

"Our AutoRewards Loyalty Program consistently engages customers and gets them to return to our client's showroom floors time and time again," said Jon Greene, VP of Operations at AutoAwards. "As the state-of-the-art car models come through in the coming months, dealerships could benefit from using our loyalty program for greater long-term promotion and success."

Clients of AutoAwards have experienced numerous advantages following establishing the company's loyalty programs. With AutoAwards' loyalty program, dealerships can also target customers through email who have earned points through a rewards program for future vehicle purchases.

As inventory comes back in stock, returning customers who may be overdue for purchasing, but postponed during the peak shortages, can be targeted with AutoAwards' email marketing. Some of AutoAwards' customers have sent emails with online vehicle preview events as new models come on to the market or as they list pre-owned vehicles for sale.

AutoAwards helps customers successfully implement buyback and sale offer programs through email targeting and blasts. We target customers for a potential resell using data analysis through the in-house CRM system. Despite a movement toward online car shopping, the customer retention provided through loyalty programs incentivizes buyers to shop in person in the showroom.

"Auto dealerships with AutoAwards' loyalty rewards program have an advantage because they know their customers well and can pinpoint the right customer from the data we've collected through our CRM system and email targeting," said Greene.

Overall, typical active loyalty program members often spend 10% more than customers who are not active in a rewards program, according to a study by McKinsey & Company. In addition, McKinsey & Company also discovered that members who redeem their rewards spend 25% more than members who are not active in a program.

A loyalty program has its benefits for dealerships, and AutoAwards delivers brand loyalty and rewards to each of its clients. Their loyalty programs give dealerships the tools they need to get to know their customers well and ensure they can pinpoint potential future earnings. When customers can count on a specific dealership and hold confidence in its services, they are more inclined to stay loyal and listen to the salesperson who gave them an excellent previous auto-shopping experience.

For more information about the loyalty program offered by AutoAwards, https://autoawards.com. Contact AutoAwards online to discuss how to set up a partnership or call the company at 302-696-6000.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

MULTIMEDIA:

* VIDEO (YouTube): https://youtu.be/FB0s655E740

* LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png

RELATED LINKS:

https://www.autoawards.com/automotive-customer-loyalty-programs/

https://www.autoawards.com/automotive-crm-software/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/next-in-loyalty-eight-levers-to-turn-customers-into-fans

Related link: https://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Free News Articles

Leader in Automobile Dealer Marketing AutoAwards Launches new App

ODESSA, Del. -- Automobile dealerships who work with AutoAwards now have access to a new app to help promote their award programs to customers. Finding ways to keep customers more interested and engaged is a top priority for most automotive dealerships.

For more than two decades, AutoAwards has been widely recognized as the industry leader in auto dealership loyalty marketing, helping meet and exceed the expectations of some of the industry's best-known dealer groups.

In exciting news, AutoAwards recently announced the launch of its latest tool to help companies build great loyalty among their customers, the new AutoAwards auto dealership rewards app. Understanding that every dealer faces different challenges, AutoAwards engineers each loyalty program to meet each client's individual needs and goals. Dealerships of any size are welcome.

"We understand the #1 predictive factor for dealer growth and profitability is customer loyalty," said Jon Greene, Vice President of AutoAwards. "Increased customer loyalty is the best way to enhance revenue. Our new app makes having a loyalty program more compelling and engaging than ever."

The AutoAwards app design is easy to navigate and use and puts customers' rewards balances in the palm of their hands. By allowing customers to keep track of their rewards on the go, the app is proving to boost both engagement and loyalty.

The early feedback for the new app has been entirely positive.

Greene said, "The new app is a great development, and our customers seem to love it. We see more interest in our customers' loyalty programs, which means more interest in their dealerships. AutoAwards is a leader in developing new ways to help our customers optimally connect with their customers."

For more information, be sure to visit http://www.autoawards.com/automotive-dealership-rewards-app/ or call 302-696-6000 to discuss how to boost auto dealership customer retention.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands that customer loyalty is the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

MULTIMEDIA:

*LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png

*VIDEO (YouTube): https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

AutoAwards Creates Automotive Dealership Loyalty Rewards Programs That Partner with Charities

ODESSA, Del. -- Having an effective loyalty reward program can help car dealerships build their customer loyalty and company revenue. AutoAwards, a leader in the space, even allows clients to donate its "points" raised to benefit local community charities in need.

The car dealer world can be an ultra-competitive one. It's what has led smart, forward-thinking dealerships to look hard for ways to remain a compelling choice for customers. One company that has been able to help is AutoAwards. For close to two decades, AutoAwards has led the way in providing auto dealership loyalty marketing solutions. These programs grant shoppers "points" based on their purchases that they can exchange for several different rewards. In exciting news, dealers can now choose to use these "points" to benefit community charities. Many dealers have done this already, giving customers a chance to give back to organizations helping their communities while also assisting the dealers in building their positive reputation for "giving back" and creating "goodwill" in the community at large.

"With the holiday season here, why not buy an automobile while also helping local community groups at the same time?" asked a spokesperson from AutoAwards. "This is an exciting and cool way to use our auto dealership loyalty rewards program. It's a win-win all around."

The team at AutoAwards has over 100 years of combined experience in the auto retail world. They are always happy to discuss how they can help new clients come on board that makes sense for their business. Several different options are available. And all are well known for helping auto dealerships boost customer retention.

The early feedback for the charity aspect of the reward program has been very positive.

One client making great strides in an effort to tie their community back to their rewards program is TommyCar Auto Group. Their "Donate To Feed" campaign was so successful earlier this year that they decided to go even further. They then ran a campaign allowing Rewards members to donate 50 of their Rewards points for which a $50 donation was then made to the Cooley Dickinson COVID-19 Response Fund to purchase needed equipment like N95 masks, gowns, gloves, and hand sanitizer. Their gifts helped protect heroes on the frontline of the pandemic, right here in their community! Since then TommyCar has utilized their rewards program to donate to other organizations such as a campaign to support No Shave November and an area golf tournament they organize to support Dana Farber Cancer Institute.

For more information be sure to visit http://www.autoawards.com.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

VIDEO (YouTube): https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.