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Sokal Media Group Signs Freehold Nissan

RALEIGH, N.C. -- RALEIGH, N.C., Nov. 6, 2018 (SEND2PRESS NEWSWIRE) -- Auto dealer marketing firm, Sokal Media Group, signs as agency of record for Freehold Nissan. By mid-November 2018, Sokal Media Group will begin launching new websites for the store, create new advertising campaigns including digital and traditional ads, and assist in many other areas of dealership business.

"Our dealership has won some prestigious awards recently and as we move in this positive direction, we are excited to partner with Sokal and his team," said Craig Millinser, general manager of Freehold Nissan. "Our goal is excellence in service and product and I believe we'll get that message out in new and creative ways."

Freehold Nissan is located on Route 9 North in Freehold, New Jersey. They boast a variety of new and pre-owned quality vehicles that can be seen in their showroom or conveniently viewed on their website.

"Having lived in Freehold myself for many years, I am proud to be a part of Freehold Nissan's growth," said Mark Sokal, CEO of Sokal Media Group. "We'll have all hands on deck, creating a high standard of advertising for them."

About Sokal Media Group:

With headquarters in Raleigh, NC and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 102 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 529 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

For more information on Freehold Nissan, please visit their website at: https://www.freeholdnissan.com/

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Advertising and Marketing, Business, Free News Articles

AutoAwards Shares Auto Dealership Loyalty Rewards Program Case Study with Milton Toyota

ODESSA, Del. -- In today's market, an automotive dealership loyalty rewards program can be a very robust tool that drives all areas of a dealer's business, says AutoAwards. When you leverage its power through your marketing touchpoints, it can drastically multiply the value of the program, and your dealership. Let's review the proof of that success.

At Milton Toyota, their loyalty rewards program has been an important part of the store's operation since 2008. "Through the integration of our territory exclusive rewards program, we've noticed a year over year increase in customer engagement, as well as service and sales," says Chris Gorman, president at Milton Toyota. "Our rewards program is the cornerstone of all we do and stand for at our dealership. It gives us the ability to offer our customers extra benefits of buying and servicing their vehicle with us and offers extra value that our competitors cannot match. When we integrate this into our daily digital strategy, it becomes a huge and highly cost-effective asset in our daily marketing efforts."

To make sure his dealership was leveraging every chance to remind customers and prospects alike what they get with their unique program, Milton Toyota teamed up with David Sharma at Dealer InLine.

Sharma immediately advised Gorman to incorporate these valuable benefits into all traditional and digital touchpoints for maximum effect. From voicemail to business cards, invoices, receipts to floor mats, store signage and windshield creative on both new and pre-owed vehicles, every customer touchpoint drives the Milton Toyota difference and reminds customers what's in it for them.

At Milton Toyota, customers earn rewards points on every service visit. These points accumulate and lead to future vehicle discounts, as well as valuable service gift certificates based on a member's total spend. In addition, their dealership gift rewards program offers other extra benefits such as free carwashes, extra points for aftermarket and F&I purchases, free gifts from local businesses as well as so much more.

"One of the extremely valuable parts of Milton Toyota's program are the special partnerships their rewards company has arranged with the fellow local businesses," says Sharma. "AutoAwards is the company Chris has worked with since 2008, and they do an amazing job. Extremely creative folks that come from the automotive industry and just get it. In addition to everything else, they have set up over 45 local business partners that offer our members exclusive daily discounts for shopping locally - a win/win for everyone involved."

The integrated dealership website features a landing page where customers can go in and look at all the value they can get from this program. The landing page also allows a program member to analyze their progress, review their points, and see how close they are to their next service gift certificate.

"After all, a dealer's landing page is the core of their marketing. Everything we do drives customers to this page, which features rewards videos, is linked to the Milton Toyota YouTube channel, and goes out in monthly customer facing newsletters. Timely posts about our Auto Rewards program are made on our Facebook page, and is part of our Google profile," Says Sharma.

Another step was heavily playing up the FREE gifts that Milton's members get at every service visit from a local merchant, which is also added to all of the digital messaging. Since the FREE gift changes every month, it is a great focus for all digital communications.

"Of course, the team behind Milton Toyota's Rewards Program is incredible. They provide all the content needed, based on the dealership's needs. They even leverage their CRM together with Milton Toyota's database, to tailor target specific emails to each rewards member. The result is that each rewards member gets personalized emails based on their status, buying habits and place in the buying cycle. Even reminds them how close they are to a service gift certificate - driving the value of their NEXT service visit, as they leave the current one."

"All of the Milton Toyota staff are trained by the folks at AutoAwards to talk up the program at every opportunity. That includes everyone who interacts with customers - from our sales folks, receptionists, service advisors, BDC staff and even web chat operators. Our employees at all levels fully understand the program completely and are able to recite the benefits to every customer they talk to," says Sharma. "The creative training we receive from AutoAwards is always spot on - very engaging and since they are all car people, very relevant."

"Obviously, in today's market you can't survive without a strong digital strategy," says Gorman. "Most dealerships struggle with a plan that produces results. David and his team have given us just that, an easy to follow strategy that works. When you overlay that with the powerful benefits of our rewards program - it has resulted in growth year over year."

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

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Advertising and Marketing, Business, Free News Articles

Sokal Media Group Signs Magic City Chrysler Jeep Dodge RAM

RALEIGH, N.C. -- Sokal Media Group, an automotive advertising agency, is proud to be named the agency of record for Magic City Chrysler Jeep Dodge RAM. Magic City Chevrolet Chrysler Jeep Dodge RAM is a new operation of Magic City Automotive located at: 603 S. Monroe St., in Covington, VA.

Serving the Alleghany Highlands, the dealership specializes in sales and service of both new and pre-owned vehicles. They are proud to offer competitive prices and an exceptionally knowledgeable sales team.

"With the opening of our new dealership we are excited to have Sokal and his team represent our advertising needs," commented Cameron Johnson, Dealer Principal for Magic City CJDR. "We're anticipating a good experience working with them."

Starting in August 2018, Sokal Media Group will launch new digital advertising for the store, in addition to TV and direct mail campaigns.

"With the expansion of Magic City Auto Group our agency is prepared to bring them high visibility," said Mark Sokal, CEO of Sokal Media Group. "We're confident we'll get the job done in a professional and creative way."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish.

The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 100 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 507 clients across the country.

For more information about Sokal Media Group please visit their website at: https://www.sokalmediagroup.com/.

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Advertising and Marketing, Business, Free News Articles

Sokal Media Group Signs Stevenson Hyundai to Refine and Expand Brand at Jacksonville, NC Dealership

RALEIGH, N.C. -- Auto dealership marketing firm, Sokal Media Group, signs Stevenson Hyundai. Starting in May, 2018, the group will handle their website along with digital and traditional media. "Our agency is proud to handle the advertising needs of Stevenson Hyundai," Mark Sokal, CEO of Sokal Media Group remarked. "Our knowledge and expertise will aid in bringing this outstanding dealership into the forefront of this competitive market."

Zed Shipley, General Manager of Stevenson Hyundai said, "As we move forward offering excellence to our customers, we also want to move in a forward trajectory with marketing our excellent product. Sokal Media Group provides the platform for this undertaking."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services.

As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 100 staff members from account executives and account coordinators, to media buyers, digital strategists, website developers, and graphic designers. Currently, Sokal Media Group manages 504 clients across the country.

About Stevenson Hyundai:

Devotion to high quality sales and service, Stevenson Hyundai offers courtesy and honesty towards all their patrons. Their commitment to placing their valued customers in the right car is what makes them exceptional in the current automobile market.

They offer a wide variety of quality new and pre-owned vehicles. Located in Jacksonville, N.C., Stevenson Hyundai invites their neighbors from the New Bern, Richlands, Havelock, and Swansboro areas to come and browse their showroom.

For more information about Sokal Media Group, please visit: http://sokalmediagroup.com/

For more information about Stevenson Hyundai, please visit: https://www.stevensonhyundai.com/

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