Dec, 06
2021
Advertising and Marketing, Free News Articles

AutoAwards Loyalty Program Offers Incredible Returns for Dealerships After Recent Inventory Shortages

ODESSA, Del. -- As the auto industry continues experiencing ongoing microchip shortages, dealerships need new customer retention methods. As inventory begins to recover into the winter and the latest car models start arriving, AutoAwards offers loyalty solutions for auto dealerships through its auto loyalty programs to boost overall revenue and keep customers engaged and returning.

AutoAwards' auto dealership customers recently increased their inventory through offering buyback programs. Customers who have an existing relationship with a dealership through their loyalty rewards program are more likely to sell back their vehicle to the dealership. In addition, dealerships gain vehicles that they know are in good condition because they've provided service on them. AutoAwards' loyalty program allows auto dealerships to keep track of service appointments and establish a good working relationship with customers.

They also can use the data they've gained through the loyalty rewards program to target customers they know have certain vehicles they may wish to buyback. Through AutoAwards' loyalty rewards program, we have helped auto dealership customers with email blasts and drilling down their data to target the right customers to buy back their vehicles for resale.

Since its inception in 1991, AutoAwards has worked successfully with auto dealerships to produce success stories with customized and profitable loyalty programs. The program routinely rewards customers for continued business with partner dealerships and incentivizes buying.

"Our AutoRewards Loyalty Program consistently engages customers and gets them to return to our client's showroom floors time and time again," said Jon Greene, VP of Operations at AutoAwards. "As the state-of-the-art car models come through in the coming months, dealerships could benefit from using our loyalty program for greater long-term promotion and success."

Clients of AutoAwards have experienced numerous advantages following establishing the company's loyalty programs. With AutoAwards' loyalty program, dealerships can also target customers through email who have earned points through a rewards program for future vehicle purchases.

As inventory comes back in stock, returning customers who may be overdue for purchasing, but postponed during the peak shortages, can be targeted with AutoAwards' email marketing. Some of AutoAwards' customers have sent emails with online vehicle preview events as new models come on to the market or as they list pre-owned vehicles for sale.

AutoAwards helps customers successfully implement buyback and sale offer programs through email targeting and blasts. We target customers for a potential resell using data analysis through the in-house CRM system. Despite a movement toward online car shopping, the customer retention provided through loyalty programs incentivizes buyers to shop in person in the showroom.

"Auto dealerships with AutoAwards' loyalty rewards program have an advantage because they know their customers well and can pinpoint the right customer from the data we've collected through our CRM system and email targeting," said Greene.

Overall, typical active loyalty program members often spend 10% more than customers who are not active in a rewards program, according to a study by McKinsey & Company. In addition, McKinsey & Company also discovered that members who redeem their rewards spend 25% more than members who are not active in a program.

A loyalty program has its benefits for dealerships, and AutoAwards delivers brand loyalty and rewards to each of its clients. Their loyalty programs give dealerships the tools they need to get to know their customers well and ensure they can pinpoint potential future earnings. When customers can count on a specific dealership and hold confidence in its services, they are more inclined to stay loyal and listen to the salesperson who gave them an excellent previous auto-shopping experience.

For more information about the loyalty program offered by AutoAwards, https://autoawards.com. Contact AutoAwards online to discuss how to set up a partnership or call the company at 302-696-6000.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

MULTIMEDIA:

* VIDEO (YouTube): https://youtu.be/FB0s655E740

* LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png

RELATED LINKS:

https://www.autoawards.com/automotive-customer-loyalty-programs/

https://www.autoawards.com/automotive-crm-software/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/next-in-loyalty-eight-levers-to-turn-customers-into-fans

Related link: https://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

May, 04
2021
Advertising and Marketing, Free News Articles

Leader in Automobile Dealer Marketing AutoAwards Launches new App

ODESSA, Del. -- Automobile dealerships who work with AutoAwards now have access to a new app to help promote their award programs to customers. Finding ways to keep customers more interested and engaged is a top priority for most automotive dealerships.

For more than two decades, AutoAwards has been widely recognized as the industry leader in auto dealership loyalty marketing, helping meet and exceed the expectations of some of the industry's best-known dealer groups.

In exciting news, AutoAwards recently announced the launch of its latest tool to help companies build great loyalty among their customers, the new AutoAwards auto dealership rewards app. Understanding that every dealer faces different challenges, AutoAwards engineers each loyalty program to meet each client's individual needs and goals. Dealerships of any size are welcome.

"We understand the #1 predictive factor for dealer growth and profitability is customer loyalty," said Jon Greene, Vice President of AutoAwards. "Increased customer loyalty is the best way to enhance revenue. Our new app makes having a loyalty program more compelling and engaging than ever."

The AutoAwards app design is easy to navigate and use and puts customers' rewards balances in the palm of their hands. By allowing customers to keep track of their rewards on the go, the app is proving to boost both engagement and loyalty.

The early feedback for the new app has been entirely positive.

Greene said, "The new app is a great development, and our customers seem to love it. We see more interest in our customers' loyalty programs, which means more interest in their dealerships. AutoAwards is a leader in developing new ways to help our customers optimally connect with their customers."

For more information, be sure to visit http://www.autoawards.com/automotive-dealership-rewards-app/ or call 302-696-6000 to discuss how to boost auto dealership customer retention.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands that customer loyalty is the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

MULTIMEDIA:

*LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png

*VIDEO (YouTube): https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Dec, 11
2020
Advertising and Marketing, Business, Free News Articles

AutoAwards Creates Automotive Dealership Loyalty Rewards Programs That Partner with Charities

ODESSA, Del. -- Having an effective loyalty reward program can help car dealerships build their customer loyalty and company revenue. AutoAwards, a leader in the space, even allows clients to donate its "points" raised to benefit local community charities in need.

The car dealer world can be an ultra-competitive one. It's what has led smart, forward-thinking dealerships to look hard for ways to remain a compelling choice for customers. One company that has been able to help is AutoAwards. For close to two decades, AutoAwards has led the way in providing auto dealership loyalty marketing solutions. These programs grant shoppers "points" based on their purchases that they can exchange for several different rewards. In exciting news, dealers can now choose to use these "points" to benefit community charities. Many dealers have done this already, giving customers a chance to give back to organizations helping their communities while also assisting the dealers in building their positive reputation for "giving back" and creating "goodwill" in the community at large.

"With the holiday season here, why not buy an automobile while also helping local community groups at the same time?" asked a spokesperson from AutoAwards. "This is an exciting and cool way to use our auto dealership loyalty rewards program. It's a win-win all around."

The team at AutoAwards has over 100 years of combined experience in the auto retail world. They are always happy to discuss how they can help new clients come on board that makes sense for their business. Several different options are available. And all are well known for helping auto dealerships boost customer retention.

The early feedback for the charity aspect of the reward program has been very positive.

One client making great strides in an effort to tie their community back to their rewards program is TommyCar Auto Group. Their "Donate To Feed" campaign was so successful earlier this year that they decided to go even further. They then ran a campaign allowing Rewards members to donate 50 of their Rewards points for which a $50 donation was then made to the Cooley Dickinson COVID-19 Response Fund to purchase needed equipment like N95 masks, gowns, gloves, and hand sanitizer. Their gifts helped protect heroes on the frontline of the pandemic, right here in their community! Since then TommyCar has utilized their rewards program to donate to other organizations such as a campaign to support No Shave November and an area golf tournament they organize to support Dana Farber Cancer Institute.

For more information be sure to visit http://www.autoawards.com.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

VIDEO (YouTube): https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Jul, 07
2020
Advertising and Marketing, Free News Articles

AutoAwards’ Loyalty Rewards Program Helped Grow Fred Beans’ Membership

ODESSA, Del. -- AutoAwards, a leading auto dealership marketing company, is happy to announce their client, Fred Beans' celebration of the redemption of the 10-millionth loyalty point. The prize? A year's worth of car payments. Customers who redeemed points last August - 546 in all - qualified for a drawing. The winner was a teacher who purchased two cars from a Fred Beans dealership the previous year.

The Fred Beans Family of Dealerships put in place AutoAwards' loyalty rewards program to help give back to the community they serve. The Fred Beans Family of Dealerships delivered the prize at just the right time to Central Bucks East ceramics teacher, Ann Huuki, who has three children in college and is planning a wedding with her daughter, Louise. The Fred Beans team surprised Huuki during a school meeting with news that the company would cover her car payments for a year. With this being a significant expense, she no longer needs to worry about these payments during a high-pressure time. It is a life-changing event, for which she is extremely grateful.

"We are always trying to connect with our customers in interesting ways, create excitement and more win-win situations," said Beth Beans Gilbert, Vice President of Fred Beans Automotive Group. "Our AutoRewards Loyalty program is an example of this, and we are proud to see it have such a positive impact."

Huuki, of Plumsteadville, Pa., is the grand-prize winner of a recent promotion run by the Fred Beans Family of Dealerships to celebrate the redemption of $10,000,000 in points in the company's AutoRewards Program. Randomly selected, Huuki won the prize.

The AutoAwards team behind the loyalty program for the Fred Beans Family of Dealerships' designed the program to thank loyal customers. The customer rewards program has been in place since 2003 and motivated tens of thousands of car-buying customers to return to the group's dealerships to put more than $11.6 million in earned rewards toward down payments on vehicles. The Fred Beans Family of Dealerships has established a remarkable reputation for being honest, transparent, and customer-centric.

AutoAwards created the loyalty rewards program to be simple for customers to understand and participate. Members earn 15 percent in rewards points on purchases with the swipe of their key tag. Each point equals one dollar. Rewards members may redeem up to $2,000 in points per vehicle purchase or $250 towards their collision center deductible. Members also enjoy discounts from more than 200 area merchants and special perks such as exclusive events with the extended Fred Beans Family.

Gilbert continued, "Our AutoRewards Program is our way of thanking customers for trusting us with their business, and promotion like this allows us to both celebrate and give back to our most loyal customers. Ann Huuki and her family are repeat Beans customers, and we could not be more appreciative of their loyalty and excited to present them with this grand prize."

Huuki is undoubtedly a living example of both the loyalty and excitement the program has brought. Huuki remarked she was "overwhelmed and surprised" to learn she had won the prize. Her coworkers, who helped celebrate the win alongside her, said that she was "totally deserving" because "good things should happen to good people."

Membership in Fred Beans' AutoRewards program - in place at the group's 20 dealerships in Pennsylvania and New Jersey - has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program's inception, according to company officials. The program, created and administered by AutoAwards, has helped thousands of customers for more than ten years.

"The program works because customers know those points go to waste if they buy a car from other dealerships," said the enthusiastic Gilbert. "It's a great way to marry customers to the dealerships."

Stories of sustained loyalty to the dealerships who have AutoAwards' loyalty programs are common. Customer, Art Ehlo, applied $2,000 in points to his down payment on a 2019 Ford Fusion. It's the 18th car he's purchased from Fred Beans since the 1980s.

The program now includes free rotating monthly gifts from local merchants and discounts from about 175 local businesses. Free member-appreciation events include movie nights, minor-league baseball games, skating outings, and pictures with Santa during the holidays.

AutoAwards helps dealerships establish their rewards programs in exclusive marketing areas. By working with one auto dealership in their marketing area, AutoAwards helps them build partnerships with local businesses through their Keep It Local program.

To find out more information about AutoAwards' loyalty program, visit http://www.autoawards.com/

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/ .

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

Video: https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Oct, 10
2019
Advertising and Marketing, Business, Free News Articles, Insurance

AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)

ODESSA, Del. -- AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments. With AutoAwards' 30+ years of experience implementing rewards and Prepaid Maintenance programs for dealerships, we have a proven track record of boosting Finance & Insurance (F&I) sales.

All too often, F&I is left out when it comes to dealership loyalty programs. Within some dealerships, there is a distinct separation between the sales department, service department, and F&I. Their goals can even seem at odds with each other at times. That division is both unnecessary and counterproductive. With AutoAwards, the auto dealership rewards program increases sales activities across all departments.

Why Start a Loyalty Rewards Program?

A rewards program helps auto dealerships gain new customers and keep existing customers happy. A rewards program assists dealerships by creating multichannel loyalty. A customer earns rewards to use towards gift certificates, discounts on services and parts and free car washes or tire rotations. The benefits of starting a rewards program include building loyalty with customers, encouraging brand recognition and including the community.

Why Start a Dealership Prepaid Maintenance Program

A prepaid maintenance program for dealerships provides an advantage over competitors with customer retention. Vehicle owners pre-buy the program to get regular maintenance for their vehicle. A Prepaid Maintenance Program keeps customers coming back to the dealership through the service department. The key benefit of a Prepaid Maintenance program is to establish a long-term connection with the customer.

Additional benefits for customers include:

* Keeping a routine with regularly scheduled maintenance
* Planning to get service to avoid serious issues with their vehicle
* Getting a discounted plan to save money

When combined with a rewards program, the customer earns points nearly every time they visit. AutoAwards helps dealerships develop custom dealership maintenance programs that F&I can sell and award customers with bonus points.

A rewards program will help your dealership to:
* Close deals
* Lock in vehicle maintenance and service with customers
* Drive new sales
* Generate F&I profits

AutoAwards Helps Dealerships Stand Out From the Competition

One of the leaders in loyalty marketing is AutoAwards. That is due not only to offering an amazing customer-branded auto rewards loyalty program, but also its focus on integrating all departments in the process, including F&I. AutoAwards' created an auto dealership rewards program with territory exclusivity and a "Keep It Local" program that also helps the dealership stand out from its competitors.

"'Why would a customer buy from me vs. my competition?' If the auto dealership doesn't have an answer, it is time to think about starting a dealership branded rewards program that will close deals, lock in your customers to service, drive conquest sales and generate substantial F&I profits," said Jon Greene, Vice President of Operations at AutoAwards.

With AutoAwards' auto dealership loyalty rewards and Prepaid Maintenance program, a culture of greater cooperation between departments drives sales for your dealership. Contact AutoAwards at (302) 696-6000 or fill out our form to talk with one of our auto dealership loyalty marketing consultants.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.
Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.
For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Mar, 11
2019
Advertising and Marketing, Business, Free News Articles, Product Launches

AutoAwards Announces Loyalty Matters Video Series for Automotive Dealerships

ODESSA, Del. -- AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

In the first episode, Jon Greene, Vice President of Operations at AutoAwards, shares the answer to this frequently asked question: What is the magic formula for keeping customers loyal?

Greene said, "I worked side by side with auto dealers for the past 22 years to build some of the most proactive, exciting, and engaging rewards programs our industry offers. I'm always asked the same question, whether it's from an employee, a manager, or a dealership owner. They want to know the key building blocks to making sure a rewards program is successful."

Greene said there are a few key building blocks to make sure the automotive dealership's loyalty program is successful and built to bring a return on investment.

Greene poses the following questions and shares tips to creating successful car loyalty programs:

1. Is the program branded for the dealership? If it isn't branded for the dealership, then it is a missed opportunity.

2. Does the loyalty program sell cars for the dealership? A good rewards program should be as strong on the front end to sell cars as it is to retain customers. If a dealership isn't selling cars, then the customer isn't going to return anyway.

3. Does the program accomplish the dealership's goals? For it to be a good loyalty program, figure out what needs to be built into the rewards program to accomplish the dealership's goals.

4. Does the program build value? The best loyalty programs give the dealership's salespeople a tool to leverage and build the dealership's value as part of the vehicle sale.

5. Does it reward customers for staying loyal to the dealership? A successful reward program always includes a points system that also has the ability to identify, track and reward the best customers when they continue buying from different departments in the delaership.

6. Does it offer value outside of the dealership? A truly successful loyalty program offers customers value in between service visits. AutoAwards has perfected this part of building loyalty with their Keep It Local program. We build additional incentives at local restaurants, retail stores, golf courses, and other local merchants into a dealership's rewards program to keep them top of mind in between visits.

7. Does the program allow the dealership to stand out from the competition? If the program is from the factory or the same as a competitor's, it doesn't make a dealership any different from the next one. Successful loyalty programs should create a huge advantage over the competition. AutoAwards offers territory exclusivity and focuses the car loyalty programs on offers that differentiate dealerships from its competitors.

Greene said a successful car dealership loyalty program should contain a mix of benefits that include points, rewards and discounts as well as lifestyle benefits, which promote the long term goals of the dealership to retain customers.

Discover more tips in upcoming episodes of Loyalty Matters. Visit AutoAwards' website to get a consultation to start a loyalty rewards program and sign up for the email newsletter at http://www.autoawards.com/.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Nov, 05
2018
Advertising and Marketing, Business, Free News Articles

AutoAwards Shares Auto Dealership Loyalty Rewards Program Case Study with Milton Toyota

ODESSA, Del. -- In today's market, an automotive dealership loyalty rewards program can be a very robust tool that drives all areas of a dealer's business, says AutoAwards. When you leverage its power through your marketing touchpoints, it can drastically multiply the value of the program, and your dealership. Let's review the proof of that success.

At Milton Toyota, their loyalty rewards program has been an important part of the store's operation since 2008. "Through the integration of our territory exclusive rewards program, we've noticed a year over year increase in customer engagement, as well as service and sales," says Chris Gorman, president at Milton Toyota. "Our rewards program is the cornerstone of all we do and stand for at our dealership. It gives us the ability to offer our customers extra benefits of buying and servicing their vehicle with us and offers extra value that our competitors cannot match. When we integrate this into our daily digital strategy, it becomes a huge and highly cost-effective asset in our daily marketing efforts."

To make sure his dealership was leveraging every chance to remind customers and prospects alike what they get with their unique program, Milton Toyota teamed up with David Sharma at Dealer InLine.

Sharma immediately advised Gorman to incorporate these valuable benefits into all traditional and digital touchpoints for maximum effect. From voicemail to business cards, invoices, receipts to floor mats, store signage and windshield creative on both new and pre-owed vehicles, every customer touchpoint drives the Milton Toyota difference and reminds customers what's in it for them.

At Milton Toyota, customers earn rewards points on every service visit. These points accumulate and lead to future vehicle discounts, as well as valuable service gift certificates based on a member's total spend. In addition, their dealership gift rewards program offers other extra benefits such as free carwashes, extra points for aftermarket and F&I purchases, free gifts from local businesses as well as so much more.

"One of the extremely valuable parts of Milton Toyota's program are the special partnerships their rewards company has arranged with the fellow local businesses," says Sharma. "AutoAwards is the company Chris has worked with since 2008, and they do an amazing job. Extremely creative folks that come from the automotive industry and just get it. In addition to everything else, they have set up over 45 local business partners that offer our members exclusive daily discounts for shopping locally - a win/win for everyone involved."

The integrated dealership website features a landing page where customers can go in and look at all the value they can get from this program. The landing page also allows a program member to analyze their progress, review their points, and see how close they are to their next service gift certificate.

"After all, a dealer's landing page is the core of their marketing. Everything we do drives customers to this page, which features rewards videos, is linked to the Milton Toyota YouTube channel, and goes out in monthly customer facing newsletters. Timely posts about our Auto Rewards program are made on our Facebook page, and is part of our Google profile," Says Sharma.

Another step was heavily playing up the FREE gifts that Milton's members get at every service visit from a local merchant, which is also added to all of the digital messaging. Since the FREE gift changes every month, it is a great focus for all digital communications.

"Of course, the team behind Milton Toyota's Rewards Program is incredible. They provide all the content needed, based on the dealership's needs. They even leverage their CRM together with Milton Toyota's database, to tailor target specific emails to each rewards member. The result is that each rewards member gets personalized emails based on their status, buying habits and place in the buying cycle. Even reminds them how close they are to a service gift certificate - driving the value of their NEXT service visit, as they leave the current one."

"All of the Milton Toyota staff are trained by the folks at AutoAwards to talk up the program at every opportunity. That includes everyone who interacts with customers - from our sales folks, receptionists, service advisors, BDC staff and even web chat operators. Our employees at all levels fully understand the program completely and are able to recite the benefits to every customer they talk to," says Sharma. "The creative training we receive from AutoAwards is always spot on - very engaging and since they are all car people, very relevant."

"Obviously, in today's market you can't survive without a strong digital strategy," says Gorman. "Most dealerships struggle with a plan that produces results. David and his team have given us just that, an easy to follow strategy that works. When you overlay that with the powerful benefits of our rewards program - it has resulted in growth year over year."

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.