Dec, 22
2022
Business, Free News Articles

Shelli Holland joins Sales Boomerang and Mortgage Coach as Chief People Officer

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Shelli Holland to the role of Chief People Officer. Holland has nearly two decades of experience developing people strategy at leading North American and global SaaS companies and will guide the culture, policies and people strategy that motivate the Sales Boomerang and Mortgage Coach teams.

As the leader of Sales Boomerang and Mortgage Coach's human resource functions, Holland will help define and connect the mission and values of the merged company and align the people behind them. Her early priorities lie in fostering a unified, employee-led company culture; driving strategic business objectives through the adoption of technology; defining performance metrics for departments and roles; and developing an improved internal communications strategy that helps employees better understand the business rationale behind resource allocation.

"I was drawn to Sales Boomerang and Mortgage Coach because of its leadership team's passion for the company mission of helping people build wealth and achieve financial freedom," said Holland. "I look forward to helping unify a culture that fosters diverse thoughts, inclusion, trust and team ownership for a bright, innovative organization."

Prior to joining Sales Boomerang and Mortgage Coach, Holland guided the people function of Phone2Action as it acquired two companies, rebranded as Capitol Canary and completed a successful exit through its acquisition by Quorum. Before that, she held leadership positions at Frontpoint, a developer of smart home security systems, and Ellucian, a global higher education technology company. During her tenure at Rosetta Stone, she managed the company's HR procedures during its transition to a SaaS model and preparation for its IPO. Holland has also served as a people and change consultant at multinational professional services firm KPMG.

"Shelli's experience guiding people through an organization's change in identity and her talent for building engaged cultures through communication, data and trust directly align with Sales Boomerang and Mortgage Coach's organizational prerogatives," said Sales Boomerang and Mortgage Coach CEO Richard Harris. "I look forward to Shelli's contributions as Sales Boomerang and Mortgage Coach introduces innovative tools to the mortgage sector."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com/.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com/.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Dec, 07
2022
Business, Free News Articles

Sales Boomerang and Mortgage Coach add Casey Martin to the executive team as chief revenue officer

IRVINE, Calif. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Casey Martin as chief revenue officer. An experienced sales and go-to-market leader with a track record of success helping technology companies scale and grow revenue, Martin will oversee Sales Boomerang and Mortgage Coach's sales and client services teams as they align under a shared vision and brand strategy.

Martin has more than a decade of executive-level experience leading revenue strategies for tech startups. As head of U.S. sales for SparkPost, Martin helped the email sending platform become the world's largest deliverer of commercial email and attract a $600 million strategic acquisition by Amsterdarm-based MessageBird. Prior to joining SparkPost, Martin was head of sales at audience tracking firm AddThis, where he led the sales organization through the successful sale and transition of the business to Oracle (NYSE: ORCL). After the acquisition, he oversaw client partnerships for Oracle Data Clouds telecom, financial services and travel verticals.

"I have witnessed firsthand Casey's ability to develop hungry startups into world-class sales organizations," said Sales Boomerang and Mortgage Coach Chief Executive Officer Rich Harris, who previously served as CEO at AddThis and SparkPost during Martin's tenures at those companies. "With his experience penetrating new markets and rapidly accelerating revenue growth, Casey will provide Sales Boomerang and Mortgage Coach the leadership and expertise to drive adoption of our Borrower Intelligence Platform and transform the way lenders grow their businesses."

"Sales Boomerang and Mortgage Coach have a pivotal opportunity to put our industry-changing solution in the hands of more financial institutions and borrowers," said Martin. "I am delighted to work with this talented team to capture greater market share and accelerate growth in new verticals as we advance our vision of helping all borrowers find the right financial products to achieve their dreams and financial independence."

Sales Boomerang and Mortgage Coach merged in June to form the mortgage industry's first Borrower Intelligence Platform (BIP). By combining actionable, real-time borrower intelligence with interactive financial presentations, Sales Boomerang and Mortgage Coach empower lenders to match the right loan options and advice to the right borrowers at the right time.

Martin began his career as a media director for agencies including Moxie Interactive and StudioCom, where he managed multi-million-dollar online media budgets for high-profile brands including Verizon, Dunkin Donuts and Baskin-Robbins. He holds a bachelor's degree in marketing communication from Auburn University and earned postgraduate certificates in business process design and artificial intelligence from MIT's Sloan School of Management. He serves on the board of directors for Atlanta-based Kids Boost, a nonprofit that helps children develop their passions into opportunities for philanthropic fundraising.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com/.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com/.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Nov, 17
2022
Awards and Honors, Business, Free News Articles

Sales Boomerang Ranked Number 162 Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Sales Boomerang ranked No. 162 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year. Sales Boomerang grew 906.4% from 2018-2021, the period relevant to the 2022 rankings.

Sales Boomerang and Mortgage Coach's chief executive officer, Richard Harris, credits the platform's powerfully automated borrower intelligence and comprehensive line of loan opportunity alerts with the company's 906.4% revenue growth. He said, "Sales Boomerang has been recognized as one of North America's most sought-after mortgage technologies for the second consecutive year - an accomplishment we owe to the hundreds of lenders who continuously champion the platform and its No Borrower Left Behind™ promise. Now, thanks to our merger with Mortgage Coach, our lender clients can provide first-class services to even more homebuyers identified with Sales Boomerang alerts via Mortgage Coach's interactive presentations that offer insight into how home loans perform over time."

"As the past year has shown us, innovation in important areas such as life sciences is critical to addressing infectious disease and other global health issues," said Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader. "In addition, technology must keep pace with ever-changing consumer and corporate demands for faster, safer and more efficient solutions to new societal challenges. Each year I am in awe of the immense talent the Technology Fast 500 rankings reveal, confirming the winners' relentless pursuit of creativity and their ability to solve real-world problems that benefit us all."

"This year's Technology Fast 500 list is a true reflection of some of today's most determined and inspiring pioneers who have prospered by anticipating what's next, understanding what's needed to succeed and driving creativity forward," said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte's audit and assurance practice. "Representing all facets of technology, the winners have shown they not only have the vision but can also expertly manage their companies through rapid growth. We congratulate each winner on their impressive achievements."

Sales Boomerang ranked No. 49 as a Technology Fast 500™ award winner for 2021.

Overall, 2022 Technology Fast 500™ companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

About the 2022 Deloitte Technology Fast 500™

Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies - both public and private - in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Sales Boomerang and Mortgage Coach

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Oct, 20
2022
Business, Free News Articles, Reports and Studies

Sales Boomerang releases Q3 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report. Despite significant year-over-year declines in mortgage volume, the Q3 2022 report showed an increase in Credit Improvement Alerts, signaling the opportunity for lenders to offer timely advice and tailored financial solutions to prospects with newly improved credit scores.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 150 residential mortgage lenders, a subset of its clients, that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the second and third quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q3 2022 was as follows:

* Mortgage Inquiry Alert: 2.84% of monitored contacts (down 12.21% from Q2)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.05% of monitored contacts (down 11.38% from Q2)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 5.47% of monitored contacts (up 33.41% from Q2)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.12% of monitored contacts (down 22.04% from Q2)

A customer or prospect has listed their home for sale.

* Equity Alert: 4.68% of monitored contacts (down 40.98% from Q2)

A customer or prospect's home equity has increased.

* Rate Alert: 0.49% of monitored contacts (down 80.94% from Q2)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q3 2022 was as follows:

* Cash-Out Alert: 2.60% of monitored contacts (down 62.18% from Q2)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 1.23% of monitored contacts (down 51.37% from Q2)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 10.39% of monitored contacts (up 31.07% from Q2)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 30.28% of monitored contacts (up 40.45% from Q2)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* Mortgage Inquiry, EPO and New Listing alerts all decreased in Q3 as consumers stopped actively looking for new mortgage products. As interest rates rise and homebuyer sentiment approaches an all-time low, lenders will need to create their own opportunities for outreach rather than waiting for borrowers to reach out themselves. For example, lenders may find success capturing purchase opportunities by leveraging a seller buy-down strategy to combat high interest rates that might prevent buyers from committing to a purchase.

* Credit Improvement alerts increased for the third consecutive quarter. As lenders reconnect with turndowns whose credit scores have improved, they'll need to get creative in serving consumers' home finance needs. Recent data backs up the claim that borrowers can benefit from an adjustable-rate mortgage (ARM), so lenders should be prepared to educate borrowers on the pros and cons of these products.

* Risk & Retention alerts were up more than 40% in Q3 as consumers took on unprecedented personal debt, spending in other areas as the housing market continues to cool. According to the Federal Reserve, revolving credit card debt increased by 18.1% in August and total consumer debt surged to a record $4.68 trillion. Lenders can offer relief while protecting their servicing portfolios by presenting refinance options designed to help borrowers pay off high-interest debts and improve monthly cash flow.

"To find success in today's market, lenders not only must be proactive in their borrower outreach, they also must level up the creativity of the financial strategies they bring to the table. It's a tall order, but not an impossible one - and we're here to help," said Sales Boomerang and Mortgage Coach Chief Visionary Officer Alex Kutsishin. "With Sales Boomerang's borrower intelligence, lenders can spot opportunities a mile away. And by leveraging the power of the Mortgage Coach Total Cost Analysis, lenders can bring even the most nuanced financial scenarios to life in a way that inspires borrower understanding and trust."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Aug, 16
2022
Awards and Honors, Business, Free News Articles

Sales Boomerang named to Inc. 5000 list for second consecutive year

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Sales Boomerang borrower intelligence solution made its second consecutive appearance on Inc.'s annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

Sales Boomerang ranked #708 overall, placing the company among the top 15% of all private companies in America based on three-year revenue growth of 906%. Sales Boomerang was also recognized as the nation's No. 54 fastest-growing financial services company and as the No. 18 fastest-growing company based in Maryland.

In June of this year, Sales Boomerang merged with Mortgage Coach to form the mortgage industry's first automated borrower intelligence, retention and conversion platform. The partnership offers lenders a cohesive system for reaching high-intent loan prospects at the best possible time and empowers borrowers to make financial decisions confidently with lender-branded, interactive loan scenario comparisons.

"At Sales Boomerang, we have always attributed our success to our dedicated team, without whom our platform never would have achieved such momentous growth," said Sales Boomerang and Mortgage Coach Chief Innovation Officer Alex Kutsishin. "Making it onto the Inc. 5000 for the second year in a row speaks to the immense value that our actionable borrower intelligence offers today's mortgage lenders. As Sales Boomerang and Mortgage Coach, we look forward to helping even more lenders take their borrower experience to the next level."

The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144%. Together, those companies added more than 68,394 jobs over the past three years.

"The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated," says Scott Omelianuk, editor-in-chief of Inc. "Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today."

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

More about Inc. and the Inc. 5000

Methodology

Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent-not subsidiaries or divisions of other companies-as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine's September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

About Inc.

The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference & Gala, visit http://conference.inc.com/.

@SalesBoomerang @MortgageCoach @inc5000

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 14
2022
Business, Free News Articles, Software

Sales Boomerang’s New Life Event Alerts Help Lenders Grow Pipelines While Fostering Strong Financial Friendships

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of its newest automated alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals.

A more actionable delivery for data previously available in Sales Boomerang's Life Events Notification System (LENS™) report, Life Event Alerts mine public records for common life events affecting individuals and households, such as marriage, divorce, childbirth, high school graduation or a death in the family. Like other Sales Boomerang alerts, Live Event Alerts integrate with the industry's top customer relationship management (CRM) solutions, so lenders can swiftly reach out to congratulate or console a consumer about their recent life change and offer personalized advice for achieving their next homeownership goal.

The release of Life Event Alerts follows the recent announcement of the merger of Sales Boomerang and Mortgage Coach, a platform that empowers mortgage lenders to educate borrowers with interactive home loan presentations. The partnership enables lenders to offer Mortgage Coach's award-winning financial guidance to borrowers or prospects who trigger a Sales Boomerang alert. For example, when a Life Event Alert is triggered, perhaps after a divorce or high school graduation, a time when many homeowners opt to downsize, mortgage advisors can provide customers with Total Cost Analysis (TCA) comparing purchase loan options.

"When a customer or prospect experiences a life-changing event, their homeownership needs or goals will often change as well. Lenders using Life Events Alerts can be the first to advise these connections on how to make their best financial move," said Sales Boomerang Executive Vice President of Product, Mike Spotten. "With data-driven insight into borrowers' unique personal journeys, mortgage advisors are empowered to reach out with personalized wealth-building advice right away, driving repeat and referral business, but more importantly creating strong financial friendships with their borrowers."

To learn best practices and hear real results from early adopters of Life Event Alerts, tune into the product launch webinar on Wednesday, August 10 at 1 p.m. ET. Register here: https://salesboomerang.zoom.us/webinar/register/WN_0JPKgKVqRICQOHBw0PkuTg

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Twitter: @SalesBoomerang @MortgageCoach

RELATED LINKS:

https://www.salesboomerang.com/life-events

https://blog.salesboomerang.com/news/sales-boomerang-and-mortgage-coach-merge-appoint-richard-harris-as-ceo

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

May, 04
2022
Awards and Honors, Business, Free News Articles

EY announces Mark Cunningham and Alex Kutsishin of Sales Boomerang as Entrepreneur Of The Year® 2022 Mid-Atlantic Award finalists

BALTIMORE, Md. -- Ernst & Young LLP (EY US) today announced that Sales Boomerang co-founders Mark Cunningham, president, and Alex Kutsishin, CEO, were named finalists for the Entrepreneur Of The Year® 2022 Mid-Atlantic Award. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed. Cunningham and Kutsishin were selected by a panel of independent judges based on demonstrated evidence of entrepreneurial spirit, purpose, growth and impact among other core contributions and attributes.

"It's a tremendous honor to be named one of the top entrepreneurs in and around our nation's capital. Earning this recognition for something we find so personally rewarding makes it that much sweeter," said Cunningham. "From Sales Boomerang's outset, we have swung for the fences, taking on the biggest challenge facing one of the world's largest industries. By correcting the mortgage industry's deep-seated customer retention issues, we are making a positive difference for millions of everyday consumers, and we will continue to lead our company with the best interests of borrowers firmly in mind."

"We want to marry borrowers' interests with financial institutions' offerings so they are always aligned. Borrowers never receive the wrong loan, and organizations don't have to beg for borrowers' loyalty because they have earned it," agreed Kutsihin. "Over five years of amazing growth, we have proven that this model is the future of lending. Mark and I are very proud of what Sales Boomerang has accomplished and dedicate this honor to our more than 100 team members and the hundreds of enterprise lenders that share our vision."

Regional award winners will be announced on June 29, 2022. The regional winners will then be considered by the National independent judging panel, and National awards will be presented in November at the Strategic Growth Forum®, one of the nation's most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur Of The Year(tm) Award in June 2023.

For over 35 years, EY US has celebrated the unstoppable entrepreneurs who are building a more equitable, sustainable and prosperous world for all. The Entrepreneur Of The Year program has recognized more than 10,000 US executives since its inception in 1986. Entrepreneur Of The Year Award winners have exclusive, ongoing access to the experience, insight and wisdom of fellow alumni and other members of the entrepreneurial community in over 60 countries - all supported by vast EY resources.

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are presented by PNC Bank. In the Mid-Atlantic, sponsors also include ADP, CBRE, Cooley LLP, Donnelly Financial Solutions (DFIN), DLA Piper LLP and Kelly Benefits Strategies.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About Entrepreneur Of The Year®:

Entrepreneur Of The Year is the world's most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National overall winners go on to compete for the EY World Entrepreneur Of The Year(tm) title. For more information, visit https://www.ey.com/en_us/entrepreneur-of-the-year-us.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Apr, 18
2022
Business, Free News Articles, Reports and Studies

Sales Boomerang releases Q1 2022 Mortgage Market Opportunities Report

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q1 2022 report showed an increase in purchase and home-equity loan opportunities that could help lenders offset dwindling refi volume.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 170 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the fourth quarter of 2021 and the first quarter of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q1 2022 was as follows:

* Mortgage Inquiry Alert: 4.53% of monitored contacts (up 2.49% from Q4)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.54% of monitored contacts (up 38.04% from Q4)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 1.77% of monitored contacts (up 55.26% from Q4)

A customer or prospect has improved their FICO score.

* New Listing Alert: 0.85% of monitored contacts (up 32.81% from Q4)

A customer or prospect has listed their home for sale.

* Equity Alert: 9.13% of monitored contacts (up 6.04% from Q4)

A customer or prospect's home equity has increased.

* Rate Alert: 4.33% of monitored contacts (down 14.60% from Q4)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q1 2022 was as follows:

* Cash-Out Alert: 5.25% of monitored contacts (down 6.75% from Q4)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 4.93% of monitored contacts (down 50.95% from Q4)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 10.48% of monitored contacts (down 25.20% from Q4)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 32.87% of monitored contacts (up 5.42% from Q4)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* Mortgage Inquiry, EPO and New Listing alerts all increased in Q1 as consumers actively put themselves in the market for mortgage products. As the spring buying season picks up, lenders will need to be diligent in their borrower retention efforts, especially those looking to avoid an early payoff penalty.

* Despite the uptick in EPO alerts, Rate and Rate-and-Term alerts both decreased in Q1, another indicator that consumers are looking to purchase, not refinance. Of the alerts that decreased in frequency in Q1, Rate-and-Term alerts showed the biggest change, confirming the long-anticipated slowdown of the refinance boom.

* Slow is a relative term, however, as Equity alerts increased for the second consecutive quarter. As homeowners continue to build equity, lenders should continue to educate borrowers on home equity mortgage opportunities.

* After a significant drop in Risk & Retention alerts in Q4, the category saw a 5.42% increase in alerts in Q1. As more borrowers are flagged for exhibiting risky credit behaviors, mortgage servicers should continue to keep a close eye on their portfolios for default risk.

* Credit Improvement alerts saw one of the largest increases in Q1, signaling more credit-worthy borrowers are ready to begin shopping for a mortgage. Savvy lenders will recognize this opportunity to be proactive in their outreach.

"Experts have anticipated the switch to a purchase market for a year or more, but the market was slower to transition than initially expected. Our data verifies market opportunities are finally trending in the direction of purchase loans," said Sales Boomerang CEO Alex Kutsishin. "However, as the purchase market heats up, it will be important for lenders not to get tunnel vision, as our data shows increased opportunities in home-equity lending as well."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 170 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Feb, 22
2022
Alliances and Partnerships, Business, Free News Articles, Software

Sales Boomerang teams up with OptifiNow to offer lenders an integrated experience for mortgage customer engagement

BALTIMORE, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals.

Sales Boomerang monitors mortgage lenders' customer and prospect databases to notify them exactly when a prospect or past customer is ready for a new loan. Sales Boomerang loan opportunity alerts may be triggered by market factors, like interest rate changes and home price appreciation, and consumer behaviors, such as listing a home for sale or improving one's credit score.

OptifiNow is a cloud-based sales and management software platform designed to meet the evolving needs of today's sales force. Optifinow's CRM is tightly integrated into its all-in-one platform of sales and marketing modules, giving users a simple end-to-end solution for managing all aspects of sales, marketing and business development.

Sales Boomerang's new integration with OptifiNow can be applied to any of the borrower intelligence platform's 11 unique loan opportunity alert offerings. When an opportunity alert is triggered by someone in a lender's database, that alert data is automatically ingested into OptifiNow. The CRM will then notify the loan originator (LO) associated with that customer and, depending on the user's specifications, automatically trigger personalized borrower outreach.

OptifiNow's CRM also generates a history of alerts for each prospect in a lender's CRM database. Synchronizing Sales Boomerang's real-time opportunity alerts with OptifiNow's CRM offers LOs a more nuanced understanding of a prospect's financial situation and enables lenders to build custom borrower data reports based on Sales Boomerang alert history.

"OptifiNow's intuitive, all-in-one CRM platform leverages Sales Boomerang's borrower intelligence to create a more streamlined lead generation experience," said Sales Boomerang Vice President of Product Mike Spotten. "Activating the integration between our systems will help our shared users harness the power of their database to ensure no borrower gets left behind at the closing table."

"We are thrilled to add Sales Boomerang to our ecosystem of best-in-class mortgage technology partners," said OptifiNow Vice President Sales Linn Cook. "The integration of OptifiNow and Sales Boomerang will drive greater borrower data integrity for our mutual lender clients, freeing them from the tedious process of manually gathering and tracking borrower information."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About OptifiNow:

The OptifiNow platform combines CRM, Intelligent Sales Automation, Configurable Sales Processes, Sales Enablement, Reporting & Analytics and a robust API with integrations into a variety of complementary technologies. Many Lenders use different sales platforms for their Retail, Reverse, and Wholesale products lines, forcing them to maintain, train and support multiple technologies within their companies. OptifiNow offers a single platform that Lenders can offer to their Loan Officers, Account Executives & Call Center Agents, while Management can build their benchmark sales processes and gain critical insight on business performance to maximize revenues. More information can be found at https://www.optifinow.com/industries/mortgage.

@SalesBoomerang @OptifiNow #fintech #digitalmortgage #mortgageindustry #mortgagemarketing #noborrowerleftbehind

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Feb, 07
2022
Advertising and Marketing, Business, Free News Articles, Software

Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners

BALTIMORE, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company's existing Rate Alert product.

The all-new Reverse Mortgage Alert notifies lenders when a past borrower or prospect would be a good candidate for a home-equity conversion mortgage (HECM), also known as a reverse mortgage. Sales Boomerang's Reverse Mortgage Alerts helps lenders identify contacts who could benefit from a reverse mortgage based on their current age and accumulated home equity. With American homeowners sitting on historic levels of untapped home equity, Reverse Mortgage Alert gives lenders the head start they need to connect with reverse mortgage prospects ahead of the competition.

Reverse mortgages include both HUD-insured and proprietary home-equity loan products that offer unique ways for older homeowners - generally, those age 62 and above - to tap their home equity. Reverse mortgages can be used to finance the purchase of a new home, make improvements to an existing home, pay for long-term care or medical expenses, or supplement a homeowner's retirement income, among other purposes.

"With untapped home equity at an all-time high, this latest expansion to our award-winning line of automated borrower intelligence and retention alerts is extremely timely," said Sales Boomerang Vice President of Product Mike Spotten. "By activating Reverse Mortgage Alerts, ​Sales Boomerang users can build healthier loan pipelines while helping customers access loan options they may otherwise have learned about from a competitor - or perhaps not have learned about at all."

Sales Boomerang has also enhanced its existing Rate Alert. A new feature enables users to limit the frequency of alerts they receive. In addition, a tighter integration with Optimal Blue eliminates the need for lenders to manually update their rates in Sales Boomerang; instead, lenders receive timely and accurate Rate Alerts based on Optimal Blue Mortgage Market Indices™. For more information about Sales Boomerang's Rate Watch and Reverse Mortgage alert offerings, contact your client success representative or email sales@salesboomerang.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved.