Mar, 11
2022
Advertising and Marketing, Free News Articles

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C. -- Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

"I'm thrilled to have to opportunity to create a new and exciting ad campaign for the McLaughlin store," commented Melissa Clark, CEO of Sokal. "Our highly innovational staff and cutting-edge design team will create a higher level of visibility, boosting this dealership into a new competitive edge. We are delighted to start the process!"

McLaughlin Ford carries a wide variety of new and preowned vehicles and is currently located at 950 North Main Street, Sumter, South Carolina.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about McLaughlin Ford, please visit their website at: https://www.mclaughlinford.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Jun, 16
2021
Advertising and Marketing, Business, Free News Articles

Sokal Announces New CEO

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Mar, 10
2020
Advertising and Marketing, Business, Free News Articles

Sokal Joins CDK Global Partner Program

RALEIGH, N.C. -- Sokal, a full service automotive advertising agency announced today that it has become a participant in the CDK Global Partner Program, the largest marketplace of third-party automotive applications and integrations. CDK Global, Inc. (NASDAQ: CDK) is the largest provider of integrated information technology solutions to the automotive retail industry.

As a member of the CDK Partner Program, Sokal will provide a more seamless analytics and sales attribution system for their clients who use the CDK DMS system. By using dealers' sales and service data to return industry leading attribution models, Sokal can help lower clients' advertising spend while increasing ROI.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team produces," said Sokal COO Garrett Roach. "By joining the CDK Partner Program, we know that we will be able to better serve our clients on a daily basis."

Sokal is an award winning, full-service advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

"We're very pleased to introduce Sokal as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager, CDK Data Services. "Sokal is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications."

About the CDK Global Partner Program

The CDK Partner Program now numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit cdkglobal.com/us/partners-list.

About CDK Global, Inc.

With $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading global provider of integrated information technology solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

About Sokal

Sokal is an award-winning advertising agency dedicated to growing business for their clientele through their marketing and advertising services. Using a range of advertising services, including digital, broadcast and print their mission is to get their client's name in the forefront of consumer consciousness. Learn more: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Aug, 06
2019
Advertising and Marketing, Business, Free News Articles

Sokal Signs Empire Automotive Group

RALEIGH, N.C. -- Automotive advertising agency, Sokal, signs as agency of record for Empire Automotive Group. Empire is a large multi-rooftop automotive retail group with a main location in Huntington, New York.

Their stores include Toyota of Huntington, Advantage Honda, Chevrolet of Huntington, Atlantic CDJR, Audi Lynbrook, Huntington Ford, and Huntington Lincoln, each offering a wide variety of new, certified pre-owned, and pre-owned vehicles.

"The individuals that work for our group have a long-standing investment in the automotive sales industry, and this is an exciting new beginning for us," commented Michael Brown, owner of Empire Automotive Group. "We feel that Sokal is an ideal partnership heading into the future."

Starting in August of 2019, Sokal will offer a variety of website design and digital services for the Empire group, customizing for each individual store and offering services as each dealership chooses.

"I enjoy the challenge of starting fresh with a new client and I believe the Empire Automotive Group will perceive how our marketing strategies can make a huge difference in their visibility and ultimately in their revenue," said Mark Sokal, CEO of Sokal. "Our team delivers a remarkable product and service that are second to none. We're confident that we'll deliver beyond their expectations."

About Sokal:

With headquarters in Raleigh, NC and offices stretching from up and down the east coast to Texas, Sokal is the area's largest advertising agency focusing on automotive advertising. Sokal is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more. Sokal employs well over 100 staff members from Account Managers and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers, while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com

Related link:

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Aug, 20
2018
Advertising and Marketing, Business, Free News Articles

Sokal Media Group Signs Magic City Chevrolet Buick GMC

RALEIGH, N.C. -- Sokal Media Group, a thriving automotive advertising agency, is proud to be named the agency of record for Magic City Chevrolet Buick GMC of Covington, Virginia.

Magic City Chevrolet Buick GMC is a new operation of Magic City Automotive and is located at 345 Thacker Ave., Covington, VA.

Serving the Alleghany Highlands, the dealership specializes in sales and service of both new and pre-owned vehicles. They are proud to offer competitive prices, and an exceptionally knowledgeable sales team.

"Between the new acquisition and our partnering with Sokal Media Group, I expect our level of visibility to rise quickly," commented Cameron Johnson, Dealer Principal for Magic City Chevrolet Buick GMC. "Our sales staff are thrilled at the prospects and we're all anticipating favorable results."

Effective Immediately, Sokal Media Group will launch new digital advertising for the store, in addition to TV and direct mail campaigns.

"I'm a big fan of Magic City Auto Group and I'm looking forward to joining their expansion as our advertising strategies will create forward momentum for the dealership," said Mark Sokal, CEO of Sokal Media Group.

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services.

As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 100 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 507 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.