Advertising and Marketing, Business, Free News Articles, Reports and Studies

Digital Marketing Agency Lincoln Digital Group Publishes Exclusive Automotive Paid Search Conversion Data

WEST PALM BEACH, Fla. -- Lincoln Digital Group, a marketing and advertising agency based in West Palm Beach, Florida, published a first-of-its-kind benchmark report detailing lead generation for automotive dealers. The report focuses on the first quarter of 2019 and compares it to the same time period in 2018.

The report utilizes actual paid search campaign data from its various dealership clients in order to establish an average, or benchmark, of search engine marketing performance. Specifically, the data points focus on lead generation and the cost thereof, which are metrics commonly known as 'conversion rate' and 'cost per conversion.'

The agency's goal with the report is to provide dealership executives a current and actionable perspective on paid search benchmarks that seemed to be lacking, according to CEO Justin Cerone.

"Astute businesspeople want to know current key performance indicator averages for their industry, and in automotive marketing, there have been several hurdles to establishing them. Thus far, we found this data was only published on an annual basis," says Cerone. "We improved that by publishing it quarterly and with a year over year comparison. Further, those annual benchmark studies didn't share any tactical details that a dealership could use to adjust their performance. We decided to detail the difference in lead generation cost and performance inside and outside of 15 miles from a dealership's rooftop, which is essential information for both budget allocation and market share improvement. Lastly, we were able to combine data on nearly a dozen different Makes from different operations and locations, so that the report would be a broad view of performance for dealers to compare themselves against. This is all critically important because advertising and marketing is a major expense for most dealerships, which creates a need to objectively measure the effectiveness of those dollars."

Due to the variety of dealerships involved and the fact that the data is a blind average, Lincoln Digital Group clients are not at risk of any identifiable information being reveled in the study. The data also comes directly from an advertising dashboard controlled by Google, which means there's no possibility for the data to be altered by the agency or any other party.

This quarterly report follows its 3-year benchmark study published in January, and Lincoln Digital Group plans to continue publishing its unique benchmark reports on a regular basis moving forward. "We believe we're providing useful information to our clients - who see the report first - and the industry at large. Our clients and industry partners have provided very encouraging feedback on its content and have asked to share it. We're grateful to be in a position to publish this data and plan to continue improving every subsequent report," Cerone concluded.

More information:
https://lincolndigitalgroup.com/q1-automotive-sem-benchmarks/

About Lincoln Digital Group:

Based in West Palm Beach, Florida, Lincoln Digital Group(TM) is a full-service marketing and advertising agency that delivers high-quality digital marketing solutions to Brands in the United States and abroad. We specialize in helping medium- and large-sized companies reach and convert affluent, high-end consumers across various marketing channels. We're also experienced serving publicly-traded and international corporations. Learn more at: https://lincolndigitalgroup.com/.

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Advertising and Marketing, Business, Free News Articles

Sokal Media Group and Webstreak Digital Agency Merge, Rename ‘Sokal’

RALEIGH, N.C. -- Sokal Media Group, an automotive advertising agency, and Webstreak LLC, a digital advertising agency, today announced they have entered into an agreement to merge the companies and resurface overnight as one of the largest full-service automotive agencies in the country. With the merger comes a new name. Moving forward, the company will simply be known as "Sokal."

Historically, the two companies have worked closely to generate highly visible, results-driven advertising for the automotive industry. The merger will combine Sokal Media Group's automotive expertise with Webstreak's digital ability to create an all-encompassing experience for their clientele.

"I'm pleased and quite honored to announce a new path for our advertising agency, a direction that will unite us as a company going forward to achieve even greater results for our client partners," commented Mark Sokal, CEO of Sokal.

"We are at the highest point of cutting-edge technology, creativity and service that we've ever achieved in our 15-year history. We are grateful to everyone who's been on this journey with us and excited for those who are soon to join our team. Unexplored paths are in store and our clients' success will always remain our primary goal."

As a full-service advertising agency, Sokal Media Group specializes in traditional media, TV/radio production, email marketing, web solutions, creative services, strategic communications, and much more.

Webstreak, with a concentration on websites, pay per click, programmatic marketing, and SEO has previously facilitated Sokal's digital marketing. They will now be united under the Sokal brand name.

The union will be punctuated by a major rebrand that will include the new name, logos, color schemes and marketing materials. Fresh designs will incorporate elements of both companies with the addition of chevron arrows to represent the two agencies moving forward together.

For more information on Sokal, please visit their website at: https://www.gosokal.com/ ( transitioning from https://www.sokalmediagroup.com/ ).

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Sokal Media Group Signs Nissan of Atlantic City

RALEIGH, N.C. -- Sokal Media Group signs Nissan of Atlantic City as agency of record. Beginning in mid-November 2018, Sokal Media Group will start a program to launch new websites for the dealership, create new advertising campaigns, and assist in many other areas of advertising.

"Being one of the top automobile dealerships in Egg Harbor Township and South Jersey, we were ready to take the next step forward to get our name further in the limelight," said Dalton Watt, general sales manager for Nissan of Atlantic City. "We look forward to this partnership with Sokal Media Group in providing for our advertising needs."

Nissan of Atlantic City offers affordable new and pre-owned vehicles at competitive prices. They are located on the Black Horse Pike in Egg Harbor Township, New Jersey.

"It will be a wonderful opportunity to work with the outstanding staff at Nissan of Atlantic City," said Mark Sokal, CEO of Sokal Media Group. "Our highly creative team is looking forward to providing exceptional advertising for them and we commit to a continual high standard in this regard."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish.

The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 102 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 529 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

For more information on Nissan of Atlantic City, please visit their website at: https://www.nissanofatlanticcity.com/

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Sokal Media Group Signs Dan Cava’s Toyota World and Dan’s Car World

RALEIGH, N.C. -- Automobile dealer marketing firm, Sokal Media Group, will act as agency of record for Dan Cava's Toyota World and Dan's Car World dealerships in West Virginia. Starting in November 2018, the marketing agency will launch new websites for the dealerships, create advertising campaigns, and assist in digital and traditional media.

"We're so excited to work with Mr. Cava and his entire team," said Mark Sokal, CEO of Sokal Media Group. "They are wonderful, friendly people who have set the standard in their market for many years. We look forward to helping them grow even more and accomplishing significant forward movement for them."

Dan Cava's Toyota World, located in Fairmont, West Virginia and Dan Cava Car World located in Bridgeport, West Virginia are owned by Dan Cava who ensures quality new and preowned cars, inviting his customers into an atmosphere where they will be treated like family.

"We're stepping out into a new realm of advertising for our dealerships and Sokal Media Group appears to be just the right fit for us," said Dan Cava. "We look forward to working closely with Sokal and his team and anticipate favorable results."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 102 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 522 clients across the country.

For more information about Dan Cava's Toyota World please visit their website at: https://www.cavatoyota.com/

For more information about Dan's Car World please visit their website at: http://www.danscarworld.com/

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Sokal Media Group Signs Chrysler Dodge Jeep Ram of Indian Trail for Automotive Marketing Campaign

RALEIGH, N.C. -- Sokal Media Group is now the agency of record for Capital Chrysler Dodge Jeep Ram of Indian Trail, the newest member of the widely growing Capital Automotive Group. The Capital group has been a client of Sokal Media Group for over a decade while they continue to grow and thrive in various locations throughout North Carolina.

"We're pleased to have the opportunity to connect with this ad agency and to stretch our vision and sphere of influence," said Charles Hutto, General Manager of Capital CDJR of Indian Trail. "Everyone is on board and we're looking forward to this new season for our dealership."

Starting in September 2018, Sokal Media Group will create new advertising campaigns for the group and assist in many other areas of business.

"Our agency has been involved with the Capital group for many years and many seasons of change, so the addition of Indian Trail will just enhance their reach," remarked Mark Sokal, CEO of Sokal Media Group. "My team will put together an ad campaign that won't disappoint and we're looking forward to an excellent working relationship with them."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish.

The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 102 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 520 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

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Sokal Media Group Signs Nissan of Sumter to Assist South Carolina Auto Dealership to Refine and Expand Brand

RALEIGH, N.C. -- Auto dealer marketing firm, Sokal Media Group signs Nissan of Sumter. Starting in April 2018, Sokal Media Group began program to launch new websites for the store, create new advertising campaigns, and assist in many other areas of dealership business.

Car buying is a pleasant, stress-free experience at Nissan of Sumter, located in Sumter, South Carolina and serving the Camden, Florence, and Columbia areas. The friendly, attentive sales staff will walk the customer through every step of the way, as they navigate an extensive selection of new and preowned vehicles. Financing options are always available to meet any type of budget.

"Our showroom highlights an amazing variety of Nissan models and partnering with Sokal Media Group will bring our brand more into the public eye," said Bobby Hill, Director of Operations for Nissan of Sumter. "We're all excited for this new leg of the journey and we are ready to make it happen!"

"The Nissan of Sumter store has a lot to offer and our group is going to aid in drawing it out into the limelight," said Mark Sokal, CEO of Sokal Media Group. "We're a full-service ad agency and we focus on getting the job done in the right way, in the right amount of time. We won't disappoint them."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices in Mooresville, N.C., Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. They execute everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

The Sokal Media Group staff includes 102 employees from account executives and account coordinators, to media buyers, digital strategists, website developers, and graphic designers. Currently Sokal Media Group manages 497 clients along the East Coast.

For more information on Sokal Media Group visit: http://www.sokalmediagroup.com/.

For more information on Nissan of Sumter visit: https://www.nissansumtersc.com/

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Sokal Media Group Signs Nissan of Orangeburg

RALEIGH, N.C. -- Sokal Media signed Nissan of Orangeburg and will act as their agency of record. Starting in April 2018, Sokal Media Group will launch new websites for the store, create new advertising campaigns, and assist in many other areas of dealership business.

Nissan of Orangeburg, South Carolina, is dedicated to providing a positive experience for their customer base. They stock a large inventory of new and preowned automobiles with friendly and knowledgeable sales staff that will make the car buying experience high in fun and low in stress.

"I'm pleased to partner with Mark Sokal and his expert team to highlight this dealership in a highly competitive market," said Bobby Hill, Director of Operations for Nissan of Orangeburg. "We trust his lead and anticipate a broader reach to serve more of Orangeburg and the surrounding areas with our sales and service."

"Our team at Sokal Media Group will provide the creativity that's needed to get Nissan of Orangeburg front and center in this ambitious market," said Mark Sokal, CEO of Sokal Media Group. "We are more than capable of generating forward motion for this fine dealership and we intend to do just that."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices in Mooresville, N.C., Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services.

As a full-service agency, they manage the entire project from start to finish. They execute everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

The Sokal Media Group staff includes 102 employees from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently Sokal Media Group manages 497 clients along the East Coast.

For more information on Sokal Media Group visit: http://www.SokalMediaGroup.com/.

For more information on Nissan of Orangeburg visit: https://www.nissanorangeburg.com/.

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Sokal Media Group Signs Nashville Ford of Georgia

NASHVILLE, Ga. -- Sokal Media signs Nashville Ford of Georgia for their automotive marketing campaign. Nashville Ford of Georgia is the one place to shop for a new or pre-owned vehicle at an affordable price. With a robust staff and many years' experience behind them, you can be sure you are getting the very best in sales and service.

"Our dealership is ready for a new leaf to turn and partnering with Sokal and his team will aid in this new season," remarked Bobby Hill, Director of Operations for Nashville Ford of Georgia. "I'm looking forward to seeing what they can do to creatively bring us greater exposure in this competitive market."

Starting in April 2018, Sokal Media Group will launch new websites for the dealership, create new advertising campaigns, and assist in many other areas of dealership business.

"Nashville Ford of Georgia is a remarkable dealership and has incredible potential for greater sales," said Mark Sokal, CEO of Sokal Media Group. "Our advertising agency will accommodate them with the push they need to draw customers and increase their visibility. We'll work tirelessly for them."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices in Mooresville, N.C. Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. They execute everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

The Sokal Media Group staff includes 102 employees from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently Sokal Media Group manages 497 clients along the East Coast.

For more information on Sokal Media Group visit: http://www.sokalmediagroup.com/.

For more information on Nashville Ford of Georgia visit: http://www.nashvillefordofga.com/.

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Sokal Media Group Opens Dallas Office

DALLAS, Texas -- Sokal Media Group is opening yet another new pristine office in Dallas, Texas. Hired as the new VP of Operations, John McKay will step in to his new role as the agency continues to expand. Accumulating years of experience, Mr. McKay previously worked as the General Manager of Spectrum cable (formerly Time-Warner cable) in Raleigh, and most recently in Dallas.

"I couldn't be more pleased with the addition of this new location, and even better, having John McKay come on board in the role of VP of Operations," said Mark Sokal, CEO of Sokal Media Group. "I've known this man of integrity for quite a while. He played an integral role and believed in me when I started out in North Carolina. His support and encouragement have helped brand my business as the largest ad agency in the Carolinas."

Launching the new office in Dallas will give local car dealerships a taste of what many other dealerships have found in Sokal's high standards and wide array of advertising offerings.

Beginning Friday, February 23, 2018, their new location is: 13155 Noel Road Ste. 900, Dallas, TX 75240; 972-918-5164.

"I've known Mark Sokal and his family for many years and have watched his business blossom," said McKay. "It's going to be an amazing opportunity to put my expertise and experience into this agency. I believe we will saturate the Dallas area with car advertising like they've never seen before."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices in Mooresville, N.C. Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. They execute everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

The Sokal Media Group staff includes 102 employees from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently Sokal Media Group manages 473 clients along the East Coast.

For more information on Sokal Media Group visit http://www.sokalmediagroup.com/.

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Sokal Media Group Signs Maguire Automotive

RALEIGH, N.C. -- Sokal Media Group is pleased to announce that they are the agency of record for the Maguire Family of Dealerships. Maguire is driven by values such as loyalty, trust, commitment, security, and support for their customer base. The Maguire Family of Dealerships guarantees you will leave their showroom as a satisfied customer.

Maguire Automotive fully stocks a variety of new and pre-owned makes and models in their multi-rooftop, multi-brand family of dealerships located in Ithaca, Trumansburg, Watkins Glen and Syracuse, New York.

"My focus in this endeavor is to expand visibility of our product through a broader range of advertising," said Phil Maguire, Owner and President of Maguire. "Our philosophy has always been customer satisfaction, and we are enthusiastically looking forward to this new season for our dealerships."

Starting in February, 2018, Sokal Media Group will launch new websites for the group, create new advertising campaigns, and assist in many other areas of dealership business.

"We've been blessed to partner with an extraordinary group such as Maguire," said Mark Sokal, CEO of Sokal Media Group. "Our team is ready and more than capable of meeting their advertising needs and requests, and we plan on fulfilling our commitment to their satisfaction."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices in Mooresville, N.C., Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services.

As a full-service agency, they manage the entire project from start to finish. They execute everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

The Sokal Media Group staff includes 102 employees from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently Sokal Media Group manages 448 clients along the East Coast.

For more information on Sokal Media Group visit http://www.sokalmediagroup.com/.

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