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Thought Leader Amanda Wittstrom Higgins Launches Full Cup Solutions, a bespoke advisory firm for future-forward agriculture and beverage industry businesses

PASO ROBLES, Calif. -- Leveraging her knowledge of - and networks in - all aspects of the alcohol beverage space and propelled by a deep personal investment in the agricultural world, industry notable and business strategist Amanda Wittstrom Higgins recently launched Full Cup Solutions (, a full-service firm specializing in results driven unconventional planning in the marketing, sales, operations, employee development sectors and beyond.

The venture offers fresh eyes, experience, a collaborative mindset, and vetted expertise in the disciplines that can launch businesses into next-level success. The unique approaches include a custom "advisory board" made of visionaries, C-suite leaders and industry legends recruited by Higgins and based on client needs. The firm's approach is based on its core principles of crafting products with soul, enacting industry change, creating opportunity for others and honoring and understanding of the agricultural world.

"The modern professional world requires an almost impossible level of expertise in so many disciplines - something even the best businesses cannot hope to achieve," says Higgins. "I love bringing talented people together and collaborating on solutions that benefit both the client and the industry. Full Cup's goal is to ensure businesses are operating at a best-in-class level in every capacity, while at the same time building for the fast-evolving future."

Higgins' passion for and diverse expertise in the alcohol beverage business - from DTC, national distribution and operational streamlining to social media, marketing and in-person and digital events - as well as a commitment to promoting the California Central Coast wine region worldwide, have established her as a key voice in evolving the American wine and spirits' market.

Prior to launching Full Cup Solutions, she was Executive Vice President at Ancient Peaks Winery in Paso Robles, co-founded the Wine Speak Paso Robles trade event and Dream Big Darling events and educational platform, and was named a Wine Enthusiast Top 40 Under 40 honoree. She was also named Central Coast Wine Industry Person of the Year, and a SLO Tribune Top 20 Under 40 notable.

A fourth generation Central Coast resident, Higgins previously served on the boards of the San Luis Obispo Coast Wine Collective and Paso Robles Wine Country Alliance.

"Amanda is one of those rare people who consistently overdeliver," says Dr. Laura Catena, Managing Director of Catena Zapata in Mendoza, Argentina. "She understands the power of charisma, the power of communication, the power of connection and the importance of a budget. I look forward to working with her over the years to come."

For a consultation or more information about Full Cup Solutions, visit or email Amanda Higgins at


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Advertising and Marketing, Business, Free News Articles

Bash Foo Joins Brewers Association as Digital Marketing Allied Trade/Supplier

TIPP CITY, Ohio -- Bash Foo becomes the first Ohio digital marketing agency to join the Brewers Association as an allied trade/supplier. The Brewers Association is the national association representing the interests of craft brewers and whose purpose is to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts as well as partnering with companies to provide essential resources and services to craft breweries.

"With the number of craft breweries in Ohio, I was very surprised to find that Bash Foo was the first digital marketing agency in Ohio to join the Brewers Association," said Mike McDermott, President of Bash Foo. "I feel that this is the perfect opportunity to engage with our current brewery clients, while also deepening our understanding of the craft beer industry. We have plans to share marketing best practices with members of the Brewers Association and further expand our relationship within the craft beer industry."

Thanks to the Brewers Association, we know that Ohio ranks at #5 in craft beer production with 1,355,279 barrels of craft beer produced in 2017 out of 255 craft breweries. That's nearly 5 gallons of beer for every of-age (21+) adult in the state.

"I feel that today's craft beer consumer is looking for more education about what they are drinking, how it was brewed, and the story that each brewery has to tell," said McDermott, "our job is to help these small craft brewers tell their story in a way that resonates with these consumers."

About the Brewers Association:

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,800-plus U.S. breweries. The BA's independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers.

About Bash Foo:

Using digital marketing, Bash Foo builds the online reputations of small business in affordable and inspiring ways. Our teams support your business objectives with creative web design, search engine optimization (SEO), and marketing automation services. Want to provide better marketing for your brewery or brewpub? Visit Bash Foo at

Bash Foo, 140 E. Broadway Ave., Tipp City, OH 45371. (937) 912-4519.

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