Business, Environment and Ecology, Free News Articles

Artisan Dental Becomes the 1st Carbon Neutral Dental Practice in the United States

MADISON, Wis. -- Artisan Dental, based in Madison, Wisconsin has partnered with Carbon Credit Capital and GreenTrees to certify Artisan Dental as the first carbon neutral general dental practice in the United States. Artisan Dental now offsets 100% of its greenhouse gas emissions associated with the company's operation including team business travel, team member commutes, office energy, and procurement of all supplies and materials required to provide oral health care services.

Working with Carbon Credit Capital to measure and offset 100% of the greenhouse gas emissions associated with its operations will be another significant step in Artisan Dental's sustainability journey. Artisan Dental will be purchasing carbon offset credits from the Green Tree's reforestation program in the Mississippi Valley. Green Trees' (ACRE-Advanced Carbon Restored Eco-system) program plants new forests to sequester carbon, restore bio-diversity, clean and restore watersheds through new eco-system creation on degraded lands throughout the Mississippi Valley.

Scott Andersen, co-owner and Director of Stakeholder Stewardship at Artisan Dental is excited about Artisan Dental's leadership within the dental industry, sharing, "Becoming carbon neutral is another key step in realizing our mission to serve all of the stakeholders connected to our business. The environment has always been one of Artisan Dental's most important stakeholders based on our appreciation of the wide range of ecological services the environment provides. We feel we have both a responsibility and opportunity to be good stewards of the environment we all enjoy and depend on."

Read our 2020 Impact Report: https://artisandentalmadison.com/impact-report/

About Artisan Dental:

Artisan Dental is a mission, vision, and values oriented general dental practice in Madison, Wisconsin. Artisan's mission is to optimize the health and happiness of our patients, team members, suppliers, community and the environment through exceptional quality care and sustainable business practices.

As part of an ongoing effort to enact its mission, Artisan Dental became Wisconsin a certified B Corporation in 2017. Artisan's business model has been recognized as a Wisconsin Force Positive Change, Dane County Small Business and multi-year "Best Places to Work" award winner.

Learn more at: https://artisandentalmadison.com

Media Contact:
Scott Andersen - Co-owner
Director of Stakeholder Stewardship
scotta@artisandentalmadison.com
Cell ph. 608-658-5193

IMAGE LINKS for Media:
[1] https://www.Send2Press.com/300dpi/20-1005s2p-adm-forest-300dpi.jpg
Caption: GreenTrees carbon sequestration forest in the southern United States

[2] https://www.Send2Press.com/300dpi/20-1005s2p-artisan-dental-300dpi.jpg

Related link: https://artisandentalmadison.com/

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Advertising and Marketing, Business, Fine Art and Artists, Free News Articles

First and Only Company in Pensacola Earns B Corporation Certification

PENSACOLA, Fla. -- idgroup, a Pensacola-based brand transformation firm, has earned certification as a B Corporation, an acknowledgment of the company's commitment to social and environmental ethics, transparency and accountability. idgroup joins over 2,200 Certified B Corporations globally-including 18 others in Florida-that have met the rigorous standards that measure a company's impact on its employees, suppliers, community, and the environment.

The firm commemorated the certification by hiring world-champion sand sculptor Rick Mungeam to transform five tons of beach restoration sand into a symbol of corporate responsibility at their downtown Pensacola office.

To watch a video the creation of the sculpture, click here: https://vimeo.com/267527460.

"For almost 30 years, we've made impact on others a central part of the way we do business," says idgroup founder and president Dr. Mona Amodeo. "It's wonderful to have that commitment and impact validated by such a respected entity in business transparency, performance, and accountability."

Certified B Corporations are committed to using the power of business to solve social and environmental problems. In addition to recognizing existing efforts, B Corp certification also provides companies with a community of like-minded business leaders with which to connect, and to continually progress and innovate. idgroup joins a diverse community of B Corporations with members including Patagonia, Etsy, and Ben & Jerry's.

B Corporations are certified by B Lab, a nonprofit organization that assesses and recognizes companies who are voluntarily meeting higher standards of business performance, transparency and responsibility.

"idgroup joins a robust community of Certified B Corporations redefining success in business, so that one day all companies compete to not only be the best in the world, but to be the best for the world," says Jay Coen Gilbert, Co-Founder of B Lab.

In addition to becoming a Certified B Corporation, idgroup also became a registered Benefit Corporation in the state of Florida in February. While similar in concept to a Certified B Corporation, a Benefit Corporation must legally adhere to requirements in three specific areas: accountability, transparency and purpose.

"We believe very much in the power of business-and brands-to change the world. And like many of our clients who are making a difference in their communities, we also sought to hold ourselves to a higher standard of operation," says Kris Poore, Chief Creative Officer at idgroup. "We chose to become a Certified B Corp in addition to registering as a legal Benefit Corporation because we believe in the power of brands as a force for good. By modeling ethical and progressive approaches to business, we hope to encourage others to do the same."

Earlier this year, idgroup was also recognized with a Fourth District American Advertising Federation's Angel Award, which recognizes firms throughout the state of Florida and the Bahamas for their contribution and work for public service initiatives and campaigns for non-profits. The firm was recognized for its 2016 rebranding and advertising work with local nonprofit Autism Pensacola, the fourth recipient of Brand on Us(TM), an annual grant which awards a deserving local nonprofit with a comprehensive rebrand worth over $150,000. Learn more about idgroup at https://idgroupbranding.com/.

Watch a video of the sculpture creation and idgroup's thoughts on becoming a B Corp: https://vimeo.com/267527460.

About B Corporations:

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal - to redefine success in business.

About B Lab:

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World(r) and as a result society will enjoy a more shared and durable prosperity.

B Lab drives this systemic change by:
1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
4. Inspiring millions to join the movement through compelling story-telling by B the Change Media.

For more information, visit: https://www.bcorporation.net/, https://bimpactassessment.net/, http://b-analytics.net/ and http://benefitcorp.net/.

About idgroup:

idgroup is a brand transformation company with a fundamentally different approach to branding. Since 1989, we've helped leaders tear themselves away from routine thinking, to embrace and leverage branding as an engine for reinvention and innovation. We help engage their stakeholders in fresh, new perspectives to tell and live a vivid brand story, and- as a result-achieve brand clarity and elevate their brand's value and reputation. Learn more about us at https://idgroupbranding.com/.

The Difference Between Benefit Corporations and Certified B Corps: http://benefitcorp.net/businesses/benefit-corporations-and-certified-b-corps

Related link:

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Business, Construction and Building, Free News Articles

SunBug Solar Becomes a Certified B Corporation

ARLINGTON, Mass. -- SunBug Solar, a local solar installer in Arlington, MA is proud to announce it is now a Certified B Corporation. In so doing, SunBug joins the global movement of people using business as a force for good. B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world.

Andrea Mitter-Burke, Director of Operations and Co-Owner at SunBug, is passionate about the mission and ramifications of becoming a B Corp. "I appreciate the holistic approach that is required to become a B Corp. The process helped us re-examine all realms of our business, from the work environment to civic engagement to environmental impact. We had to evaluate our habits, our goals, our inspirations - both the good and the bad - and realign and shape them. That's a good thing for any organization to do regularly, but the B Corp process provided a structure for us to do it thoroughly and thoughtfully."

Mike Ozog, a System Designer and Co-Owner at SunBug, was part of the team that worked through the demanding B Corp Certification process. "To get certified as a B Corp, you must exceed stringent social and environmental standards. As a solar integrator, the core work we do every day has a very direct and positive impact on the environment. We take it a step further through various initiatives; we set high standards regarding employee satisfaction and community involvement.

"We have over 15 employee co-owners, which we intend to continue increasing. We implemented policies to encourage employees to volunteer in our community and direct what charities SunBug donates to annually. Those are just a few of the many positive practices that helped us to get certified. With this framework in place, our goal now is to increase our impact every year."

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. It's like Fair Trade certification but for the whole business, not just a bag of coffee (or USDA Organic certification, but not just for a carton of milk; or LEED certification, but not just for a building).

The performance standards B Corps meet are comprehensive, transparent and verified.

Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).

About SunBug Solar:
SunBug Solar creates positive environmental and social impact by exemplifying their core values of responsiveness, resourcefulness, and reliability with their customers, within their industry, and among their teammates. Founded in 2009, SunBug has installed over a thousand solar systems across Massachusetts, from Great Barrington to Cape Cod.

The company designs and builds all types of solar systems, ranging in size from 1kW to over 1MW, including residential, commercial, carports, and ground-mounts. Their integrated approach-from initial education through consultative design to quality installation and ongoing support-has earned SunBug the highest reputation for customer service, and a host of satisfied residential and commercial customers.

For more information, please visit http://sunbugsolar.com/.

About B Corporations:
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal - to redefine success in business.

About B Lab:
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World(r) and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
4. Inspiring millions to join the movement through compelling story-telling by B the Change Media.

For more information, visit: www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

VIDEO (YouTube): https://youtu.be/V-VFZUFJwt4

Related link:

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