Advertising and Marketing, Business, Free News Articles

Depth Public Relations marks 15-year milestone serving mortgage industry fintech innovators

ATLANTA, Ga. -- Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) is celebrating the 15th anniversary of its launch during the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.

DepthPR's business model was conceived to fill a knowledge and service gap for growth-focused technology innovators driving the modernization and digitization of housing finance. Combining unrivaled strategic insights and top-shelf content development with native digital marketing acumen, DepthPR has a track record for fueling adoption of its clients' solutions and services from customer relationship management (CRM), appraisal and loan origination through mortgage servicing, quality control (QC) and capital markets.

DepthPR founder Kerri S. Milam launched the firm in 2006 for the simple reason that she knew she could "build a better mousetrap" based upon her breadth of experience encompassing global PR agencies, public policy, B2B technology innovation, state and local government, financial journalism, cause-related marketing and B2B consulting.

"We ventured out on our own and hitched our wagon to residential finance innovation out of a passion for housing as a key economic driver and an affinity for the tech innovators and visionaries driving its modernization," said Milam. "Building a business is a worthwhile challenge, and even more so if you build it where your heart and intelligence can work in concert. That is what we created, and also the kind of client we serve most effectively."

During the last decade and a half DepthPR has maintained its commitment to avoid working with its clients' direct competitors and to facilitate strategic cross-pollination across clientele - an added value that continues to set the agency apart. Further, the firm emphasizes integrated marketing planning and a project management approach to maximize sustained momentum, support strategic pivots, and ensure 360-degree accountability.

"It says a lot that DepthPR has been the IDS agency of record since 2009," said IDS CEO Mark Mackey. "During that 12-year relationship we have come to rely on their services and to value the way they collaborate with our internal marketing team to ensure we spotlight the reputation we've built with mortgage lenders, closing agents and our partners over more than 30 years."

Despite the pandemic, DepthPR grew its client roster by 17% in the past year, increased employee headcount by 30% and promoted two staff members. As DepthPR reflects on its successful 15 years and its cultivation of mortgage, housing, and financial technology expertise, it looks to broaden its client base among emerging regtech markets.

About DepthPR:

Depth Public Relations (DepthPR) is a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, real estate professionals and appraisers. DepthPR is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. DepthPR is a member and supporter of the Mortgage Bankers Association, Housing Finance Strategies and The Mortgage Collaborative. For more information, visit https://www.depthpr.com/.

Related link: https://www.DepthPR.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Depth Public Relations promotes Johnna Szegda and Jenny Moss to client services director

ATLANTA, Ga. -- Depth Public Relations, Inc. (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), today announced its promotion of two key staff members in time to celebrate at the Mortgage Bankers Association's Annual Convention & Expo 2021 in San Diego.

Promoted to client services director are Johnna Szegda and Jenny Moss, who both joined the firm in 2018 as client service managers and immediately assumed integral roles in the delivery of client-facing services including writing and content creation, industry media and grassroot relations and frontline client relationship management. In their elevated roles, Szegda and Moss are responsible for delivering deep strategic guidance and broader industry relations for their client relationships as well as supporting broader agency growth initiatives.

"Just to be clear, promoting both Johnna and Jenny is not the result of DepthPR's growth," said firm Founder and President Kerri S. Milam. "Rather, our firm is growing because Johnna and Jenny have put their shoulders and minds to the wheel in serving our clients, putting into practice our fundamental principles of strategic planning, project management, superior writing and content development and end-of-the-day accountability. That is why we have promoted them."

Szegda joined DepthPR in Q1 2018 following an initial six-month contract engagement with the firm. Previously, she served as program and operations coordinator for a not-for-profit focused on building women's political power and civic engagement. She served as a supplemental instructor for introductory philosophy courses as she earned her bachelor's degree in English at Georgia State University.

Moss joined DepthPR in Q4 2018 after serving as a marketing and communications specialist with a metro-Atlanta mortgage banking firm and as assistant director of media relations at Mercer University in Macon, Georgia. Moss holds a master's degree in sports management and policy and a bachelor's degree in public relations, both from The University of Georgia in Athens, Georgia.

"It has been a great pleasure working alongside Johnna and Jenny for the last three-plus years," said DepthPR Vice President of Client Services Leslie Colley. "These are women who put their shrewd minds and sharp pencils to work every day to create the best possible outcomes for our clients. They are also fabulously unique individuals who have contributed significantly to the culture of our growing agency. Their promotion is well deserved."

"I have had the privilege of watching Jenny and Johnna mature into zealous client advocates and astute PR practitioners," said DepthPR Vice President of Client Services Lindsey Neal.

"Their tenacity, creativity and attention to detail have played no small role in ensuring the success of our clients' initiatives and cementing DepthPR's reputation for excellence in the mortgage fintech industry. Quite simply, we would not be the agency we are today without them."

About DepthPR:

Depth Public Relations (DepthPR) is a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, real estate professionals and appraisers. DepthPR is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. DepthPR is a member and supporter of the Mortgage Bankers Association, Housing Finance Strategies and The Mortgage Collaborative. For more information, visit https://www.depthpr.com/.

Related link: https://www.DepthPR.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire selects DepthPR founder Kerri Milam as 2021 Marketing Leader

ATLANTA, Ga. -- Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending fintech and residential finance industries since 2006, today announced company Founder and President Kerri Milam is a recipient of HousingWire's inaugural Marketing Leaders award.

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HousingWire Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

Milam's career-long passion for issues related to residential finance and desire to work with industry innovators led her to found DepthPR in 2006. As president, she guides her company and clients to serve as meaningful contributors of mortgage industry thought leadership and delivers shrewd advice that elevates business strategies and keeps the customer experience front and center. HousingWire's awards committee was particularly struck by Milam's success in helping her clients maintain a high level of visibility while grappling with the uncertainty of an unprecedented pandemic. DepthPR increased both its employee headcount and client roster by more than 15% in 2020, during which time DepthPR clients received an average 592% ROI from DepthPR's services.

"I am honored to be among this talented and admirable peer group of HousingWire 2021 Marketing Leaders who inspire me with their accomplishments," said Milam. "It is no secret that I love the U.S. housing finance sector and am committed to advancing mortgage fintech innovation by delivering strategic marketing services to its visionaries and workhorses. There is nothing more gratifying than to provide value to a cause one is passionate about."

"The level at which we've been able to accomplish our strategic goals is indicative of the tremendous value that Kerri Milam and the DepthPR team have brought to FormFree," said FormFree Head of Sales and Marketing Christy Moss. "Kerri has a unique ability to quickly analyze opportunities and foresee the best approach to create visibility and deliver our message to the market, further accelerating our growth. Our company is proud to have such a brilliant public relations and marketing strategist as a part of our team."

Now in its inaugural year, HousingWire's Marketing Leaders award program seeks to highlight the brightest minds in marketing within the housing industry. View the full list of 2021 HousingWire Marketing Leaders at https://www.housingwire.com/articles/presenting-housingwires-2021-marketing-leaders/.

About DepthPR:

Depth Public Relations (DepthPR) is a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, real estate professionals and appraisers. DepthPR is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. DepthPR is a member and supporter of the Mortgage Bankers Association and The Mortgage Collaborative. For more information, visit https://www.depthpr.com/.

About HousingWire

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Twitter: @HousingWire #HWmarketingleaders #mortgagemarketing

Related link: https://www.DepthPR.com/

This news story was published by the Neotrope® News Network - all rights reserved.