Advertising and Marketing, Business, Free News Articles, Reports and Studies

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 170 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the first and second quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q2 2022 was as follows:

* Mortgage Inquiry Alert: 3.24% of monitored contacts (down 28.58% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.31% of monitored contacts (down 8.93% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 4.10% of monitored contacts (up 131.64% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.44% of monitored contacts (up 69.02% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 7.93% of monitored contacts (down 13.14% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 2.57% of monitored contacts (down 40.63% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q2 2022 was as follows:

* Cash-Out Alert: 6.87% of monitored contacts (up 30.94% from Q1)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 2.53% of monitored contacts (down 48.70% from Q1)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 7.93% of monitored contacts (down 24.36% from Q1)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 21.56% of monitored contacts (down 34.41% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* With New Listing Alerts on the rise for a second consecutive quarter and Realtor.com reporting that new home listings are growing at a pace not seen since 2017, purchase origination opportunities continue to dominate the market, underscoring the importance of strong referral partner relationships.

* Cash-Out Alerts increased significantly from Q1 to Q2 as tappable home equity continued to grow in many markets nationwide. Lenders that don't currently offer home-equity products (e.g., cash-out refis, HELOCs) may be leaving money on the table.

* Credit Improvement Alerts saw a significant quarter-over-quarter increase, echoing widely publicized reports that Americans' overall financial well-being has improved thanks to pandemic-related fiscal measures including government stimulus payments, tax credits and student loan moratoriums. Since FICO scores are a lagging indicator, the impact of more recent COVID variants and consumer inflation have yet to be seen in credit scores. Regardless, now is a great time for lenders to revisit loan applicants they previously turned down due to a history of poor debt repayment.

* Rising interest rates have slowed the speed at which borrowers are paying off their mortgages, as evidenced by a precipitous drop in Risk & Retention Alerts. As a result, the value of mortgage servicing rights continues to grow. Lenders must carefully weigh the pros and cons - and potential balance sheet impacts - of retaining versus selling MSRs.

* This quarter saw a decline in Mortgage Inquiry Alerts, Rate Alerts, and Rate-and-Term Alerts, a predictable result at a time when interest rates are discouraging rate shopping and refinances.

"New home listings and cash-out alerts both trended upward in Q2, making purchase and home-equity products smart areas of investment for lenders as they prioritize assignment of limited resources," said Sales Boomerang Executive Vice President of Product Mike Spotten. "Another trend we are monitoring with interest is a massive upswing in credit-improvement alerts. Mortgage advisors are going to want to revisit prospects previously denied loans for credit-related reasons before they take their business to a competitor."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Real Estate, Reports and Studies

Down Payment Resource releases Q2 2022 Homeownership Program Index

ATLANTA, Ga. -- Down Payment Resource (DPR), the nationwide database for U.S. homebuyer assistance programs, today announced findings from its latest Homeownership Program Index (HPI). The firm's analysis of 2,273 homebuyer assistance programs in its DOWN PAYMENT RESOURCE® database revealed that the net number of homebuyer assistance programs increased by 1.6% from Q1 to Q2 2022. This marks the third consecutive quarter the number of homebuyer assistance programs has grown.

Methodology

Published quarterly, DPR's HPI surveys the funding status, eligibility rules and benefits of U.S. homebuyer assistance programs administered by state and local housing finance agencies, municipalities, nonprofits and other housing organizations. DPR communicates with over 1,200 program providers throughout the year to track and update the country's wide range of homeownership programs, including down payment and closing cost programs, Mortgage Credit Certificates and affordable first mortgages, in the DOWN PAYMENT RESOURCE® database.

Key Findings

The Q2 2022 HPI examined a total of 2,273 homebuyer assistance programs that were active as of July 5, 2022. Key findings are as follows:

* The net number of homebuyer assistance programs increased. The number of programs increased by 35 Q2 2022. Among them were five nationwide or multi-state programs and 12 statewide programs. Assistance for first mortgages, combined down payment and closing cost support, community second mortgages and deed restriction programs were also added.

* Support for manufactured homes increased again. For the third consecutive quarter the number of programs that support manufactured home purchases have increased. 625 programs now support manufactured home loans, up from 594 in Q1 2022.

* Programs offering veteran exemptions grew. The number of programs that waive first-time homebuyer requirements for veterans increased from 176 to 184 (4.5%) this quarter.

"Despite a slight increase in the number of inactive and suspended programs, our analysis indicates that opportunities for homebuyer assistance are continuing to grow," said DPR CEO Rob Chrane. "With inflation reaching 40-year highs, aggressive interest rate hikes and limited housing inventory, connecting consumers with financial support for down payment and closing costs is more important than ever. In this especially challenging housing market, program providers are finding creative ways to help qualified homebuyers overcome economic obstacles and achieve the long-term financial benefits of homeownership."

Further analysis of the Q2 2022 HPI findings, including infographics and examples of many of the programs described in this release, can be found on DPR's website at https://downpaymentresource.com/professional-resource/more-homebuyer-assistance-programs-are-introduced-as-mortgage-rates-and-home-prices-swell/.

For a complete, state-by-state list of homebuyer assistance programs, visit https://downpaymentresource.com/wp-content/uploads/2022/07/HPI-state-by-state-data.Q22022.pdf.

About Down Payment Resource:

Down Payment Resource (DPR) is a nationwide database of down payment assistance and affordable lending programs. The company tracks funding status, eligibility rules, benefits and more for approximately 2,200 programs in 11 categories. Its award winning technology helps the housing industry connect more homebuyers to the down payment help they need. DPR has been recognized by Inman News as "Most Innovative New Technology" and the HousingWire Tech100™. DPR is licensed to Multiple Listing Services, Realtor Associations, lenders and housing counselors across the country. DPR's subscription based service, Down Payment Connect, helps agents and loan officers match buyers to available programs. For more information, please visit DownPaymentResource.com and on Twitter at @DwnPmtResource.

Related link: https://www.downpaymentresource.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles

NotaryCam Announces eClose360 Product Updates

NEWPORT BEACH, Calif. -- NotaryCam®, the pioneering leader in online notarization and original provider of mortgage eClosing solutions, announced today that it has made updates to its eClose360® platform to expand its capabilities and deliver a better user experience for both notaries and document signers.

The system updates include integrations with industry-leading escrow software vendors, allowing managers to view every transaction in their system to allow for increased internal visibility and transparency surrounding the document and transaction. The updates also enable enterprise clients to use the eClose360 platform autonomously while maintaining access to NotaryCam's industry-leading customer service team.

"In this latest update, we built in some hierarchy control permissions and privileges that will benefit all our clients but especially for our large enterprise clients that want more internal control over the platform," said NotaryCam division president Rick Triola. "With that understanding in mind, we set out to build a product that would meet their needs, and the expanded capabilities and options available in eClose360 will have a significant impact for those larger enterprise clients."

NotaryCam's enhanced dashboard allows all parties to view the transaction progress and access the video recording, and its publicly-available application programming interface (API) integration has also simplified the client onboarding process.

With expanded browser options, NotaryCam users can now access the platform on the browser of their choice, such as Firefox, Google Chrome, Microsoft Edge, Safari and more. Additionally, the platform is mobile-friendly, allowing users to easily participate in a remote online notarization (RON) transaction using a mobile phone or tablet. Additional features include an autosave function and the hassle-free ability to make last-minute document updates, such as fixing a typo or adding a document to the transaction.

"With the ability to make changes to documents, notaries can attain the necessary permissions and update documents on the fly rather than requiring the signers to reschedule the transaction for a later date," stated Triola. "Giving notaries the capability to fix a typo or add a last-minute document without bringing the transaction to a halt is just one of the reasons NotaryCam successfully completes 99.8% of its real estate closings."

About NotaryCam, a Stewart Company:

NotaryCam, a Stewart-owned company, is the leader in online notarization and mortgage eClosing solutions, having notarized documents worldwide for more than a million customers in all 50 states and more than 146 countries. The company's eClose360® platform delivers the "perfect" online mortgage closing in every jurisdiction and supports all eClosing scenarios - RON, IPEN or Hybrids - with a flexible workflow for document recording and unparalleled identity verification, security and customer convenience. In addition to real estate transactions, NotaryCam provides RON services to many Fortune 500 companies as well as small and midsize businesses and includes the execution of electronic wills (eWills), legal docs (i.e. power of attorneys) and Apostilles. The company also proudly maintains an industry-leading 99.8 percent customer satisfaction rating and the highest Net Promoter Score (NPS) amongst the best global tech brands.

Visit https://www.notarycam.com for additional information or to get a document notarized today.

Related link: https://www.notarycam.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Software

Sales Boomerang’s New Life Event Alerts Help Lenders Grow Pipelines While Fostering Strong Financial Friendships

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of its newest automated alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals.

A more actionable delivery for data previously available in Sales Boomerang's Life Events Notification System (LENS™) report, Life Event Alerts mine public records for common life events affecting individuals and households, such as marriage, divorce, childbirth, high school graduation or a death in the family. Like other Sales Boomerang alerts, Live Event Alerts integrate with the industry's top customer relationship management (CRM) solutions, so lenders can swiftly reach out to congratulate or console a consumer about their recent life change and offer personalized advice for achieving their next homeownership goal.

The release of Life Event Alerts follows the recent announcement of the merger of Sales Boomerang and Mortgage Coach, a platform that empowers mortgage lenders to educate borrowers with interactive home loan presentations. The partnership enables lenders to offer Mortgage Coach's award-winning financial guidance to borrowers or prospects who trigger a Sales Boomerang alert. For example, when a Life Event Alert is triggered, perhaps after a divorce or high school graduation, a time when many homeowners opt to downsize, mortgage advisors can provide customers with Total Cost Analysis (TCA) comparing purchase loan options.

"When a customer or prospect experiences a life-changing event, their homeownership needs or goals will often change as well. Lenders using Life Events Alerts can be the first to advise these connections on how to make their best financial move," said Sales Boomerang Executive Vice President of Product, Mike Spotten. "With data-driven insight into borrowers' unique personal journeys, mortgage advisors are empowered to reach out with personalized wealth-building advice right away, driving repeat and referral business, but more importantly creating strong financial friendships with their borrowers."

To learn best practices and hear real results from early adopters of Life Event Alerts, tune into the product launch webinar on Wednesday, August 10 at 1 p.m. ET. Register here: https://salesboomerang.zoom.us/webinar/register/WN_0JPKgKVqRICQOHBw0PkuTg

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Twitter: @SalesBoomerang @MortgageCoach

RELATED LINKS:

https://www.salesboomerang.com/life-events

https://blog.salesboomerang.com/news/sales-boomerang-and-mortgage-coach-merge-appoint-richard-harris-as-ceo

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Awards and Honors, Business, Free News Articles

Promontory MortgagePath’s Louann Bernstone Named to Elite Women’s List by Mortgage Professional America

DANBURY, Conn. -- Leading digital mortgage and fulfillment solutions provider Promontory MortgagePath LLC announced Louann Bernstone, managing director of vendor management, has been named to Mortgage Professional America's (MPA) sixth annual Elite Women list. This award recognizes successful women making waves and pushing boundaries in the traditionally male-dominated mortgage industry.

"Louann's breadth of mortgage compliance and risk experience has been integral to our operations and growth," said Gene Ludwig, Promontory MortgagePath founder and CEO. "Her leadership as a manager of multiple teams and involvement in our culture, including her role as co-chair of our diversity and inclusion committee, has been important to our mission. She is a star in our industry and is well deserving of this esteemed award."

An industry veteran, Bernstone holds nearly 20 years of mortgage risk and compliance experience. She oversees a vendor management framework compliant with lending regulatory standards, minimizes vendor risk by interacting and managing suppliers daily, leads due-diligence efforts and ensures all third parties are performing at optimal levels. Thanks to Bernstone's due diligence, community lenders utilizing Promontory MortgagePath's Borrower Wallet(r) point-of-sale technology in conjunction with their mortgage fulfillment services average a 75% increase in the average number of loan applications per month, with month-over-month increases reaching as high as 255%.

"Louann's contributions to our overall business and culture are significant. From our team members to our clients, Louann plays a large part in ensuring quality operations at Promontory MortgagePath," Ludwig added.

To view the full list of MPA Elite Women, visit https://www.mpamag.com/us

About Promontory MortgagePath LLC | NMLS ID 1532373:

Promontory MortgagePath is a fast-growing team of passionate problem solvers on a mission to fundamentally change the way lenders approach their mortgage business. The company combines an intuitive, collaborative digital mortgage platform with modern, comprehensive fulfillment services, giving lenders the progressive technology and scalability required to profitably compete in today's rapidly changing residential mortgage market. Promontory MortgagePath's founder, former U.S. Comptroller of the Currency Gene Ludwig, is widely recognized as a visionary thinker on the critical issues confronting financial services, and his companies are renowned for helping community lenders resolve their most pressing challenges. To learn more, visit https://www.mortgagepath.com/.

About Mortgage Professional America:

We are the world's leading independent mortgage publisher (https://www.mpamag.com/us), reaching over 140,000 mortgage and finance professionals daily in four markets. We publish magazines, daily news, opinion and analysis in addition to a growing series of special reports - industry surveys and rankings showcasing the best individuals, companies and products in the market.

Related link: https://www.mortgagepath.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles

Click n’ Close Promotes Daniel Forshey and Sady Mauldin to C-Suite

ADDISON, Texas -- Click n' Close, a multi-state mortgage lender serving consumers and mortgage originators through its wholesale and correspondent channels, is pleased to announce the company has promoted Daniel Forshey to Chief Operating Officer and Sady Mauldin to Chief Compliance Officer.

"With the change in company direction this year, we knew we needed an executive team that possessed the institutional knowledge and the industry expertise to help steward our transition," said Click n' Close Owner and CEO Jeff Bode. "Dan and Sady have been tremendous assets to our organization, making them the perfect choice to round out our C-suite as we enter our next chapter."

Mauldin is a seasoned attorney with more than 15 years of experience. She joined the organization in March 2021 as compliance counsel for the servicing division. As Chief Compliance Officer, Mauldin will manage compliance programs for all of Click n' Close's verticals. In addition, she will provide legal oversight of Click n' Close's regulatory compliance and quality control, internal audit, policies and procedures, change implementation, continuing education and vendor management.

Forshey holds more than 20 years of mortgage experience, with a background that includes retail and wholesale lending, secondary markets, collateral analysis and compliance. He joined the company in 2010 as a manager and direct endorsement underwriter, where he was responsible for managing processing, underwriting, sales and closing with a team of 18. As Chief Operating Officer, Forshey will be responsible for improving efficiency across Click n' Close's processes, products and systems to support the company's growth.

About Click 'n' Close, Inc.:

Click 'n' Close, Inc., formerly known as Mid America Mortgage, is a multi-state mortgage lender serving consumers and mortgage originators through its wholesale and correspondent channels and is also the nation's leading provider of Section 184 home loans for Native Americans. In operation since 1940, Click 'n' Close has thrived by retaining its entrepreneurial spirit and leading the market in innovation, including its adoption of eClosings and eNotes.

Combining this culture of innovation with a risk management mindset enables Click 'n' Close to deliver new products to market that address the challenges facing both borrowers and third-party originators (TPOs). These innovations include its USDA one-time close construction loans, Power Buyer bridge loan program, proprietary down payment assistance (DPA) program and reverse mortgage division. Its direct relationships with Fannie Mae, Freddie Mac, Ginnie Mae and private investors afford Click 'n' Close direct access to the capital markets, thus ensuring maximum liquidity for its product innovations. By servicing its loan programs in-house, Click 'n' Close provides its wholesale and correspondent partners with an additional level of certainty regarding loan salability and superior borrower service over the life of the loan.

Learn more at https://www.clicknclose.com/.

Related link: https://www.clicknclose.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022