Alliances and Partnerships, Business, Free News Articles, General Editorial, Ophthalmology and Vision, Product Launches

EyeBuyDirect Announces Chillhouse NYC Curated Collection to ‘Stay Chill in the Digital World’

NEW YORK, N.Y. -- EyeBuyDirect has partnered with the wellness experts at Chillhouse NYC to curate a collection of fashion forward eyewear that offers blue-light-blocking lenses to protect your eyes from the harmful effects of digital blue light.

"Digital screens are major sources of blue light, specifically the kind of blue light our bodies use to regulate sleep. So, whenever we use our digital devices, especially late into the night, we're actually telling our brains to keep our bodies awake," said Caroline Dubreuil, Product Marketing Manager for EyeBuyDirect. "Research shows that wearing light-blocking glasses three to four hours before bedtime can lead to better and more restful sleep, which in turn keeps us healthy and productive."

Research also indicates long-term exposure to screen light can have some intense serious side effects: headaches, disorientation, and loss of sleep in the short term, and fatigue and eye health issues in the long term. Blue-light-blocking glasses can help keep your vision healthy and focused.

The Collection Story

The new Chillhouse-curated collection from EyeBuyDirect features trend-forward shapes and lustrous colors that make wearing blue-light-blocking eyewear a pleasure. The collection combines the latest technology with the latest styles to "Stay Chill in the Digital World."

"We opened Chillhouse to be a destination for modern self-care, and we have built our business and our lifestyle brand on how to practice self-care every day," said Cyndi Ramirez-Fulton, Founder of Chillhouse. "Recently, we started hearing more about the harmful effects of blue light. We are, in part, a digital company, but there's a reason people warn against too much screen time - research indicates it could be bad for your eyes and your overall wellness. Thanks to EyeBuyDirect, Team Chill got to try some blue-light-blocking lenses for ourselves and we were blown away. We were less tired, had fewer headaches and felt better overall."

"That's why we were eager to partner with EyeBuyDirect to curate and launch this collection of fashion-forward frames with blue-light-blocking lenses," continued Ramirez-Fulton. "We selected frames that made us feel calm, cool and collected. Plus, they're super affordable, so everyone can enjoy the benefits of blue-light protection."

"We are thrilled to announce our collaboration with Chillhouse," said Sunny Jiang, Chief Executive Officer of EyeBuyDirect. "Their mission for modern self-care aligns beautifully with our mission of eye care for everyone, making fashionable eyewear affordable."

EBDBLUE and SightRelax lenses can be ordered with any of the frames at EyeBuyDirect.com and include scratch-resistant and anti-glare coatings and UV protection. SightRelax lenses also feature reading-enhancement technology. All frames on the site are available for prescription and non-prescription lenses.

Eyewear in the Chillhouse collection starts at just $44 for a complete pair, including frames and EBDBLUE lenses.

Full collection can be found here or at https://eyebuydirect.com/collections/chillhouse-digital-world. Collection Lookbook is also available for additional information, styles and pricing: https://www.flipsnack.com/EyeBuyDirect/eyebuydirect-x-chillhouse-curated-collection-lookbook.html

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept and design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

Chillhouse videos on Facebook can be viewed here, here and here.

#EBDfamily #bluelightblocking #ChillOutBlueLight


IMAGE LINKS FOR MEDIA:

[1] Send2Press.com/300dpi/19-0909s2p-Hepburn-in-Translucent-300dpi.jpg

Caption: Hepburn in Translucent.

[2] Send2Press.com/300dpi/19-0909s2p-Chillhouse-NYC-300dpi.jpg

Caption: Chillhouse NYC.

[3] Send2Press.com/300dpi/19-0909s2p-ebd-chillhouse-logo-300dpi.jpg

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Alliances and Partnerships, Business, Entertainment, Free News Articles, Ophthalmology and Vision

EyeBuyDirect Announces Collaboration with Queer Eye’s Tan France – Fans Will ‘Style the Stylist’ for Chance to Win $500 in Fabulous Eyewear

AUSTIN, Texas -- Global eyewear retailer EyeBuyDirect is teaming up with Tan France in a campaign to let his followers style him. Fans will get to turn the tables on the style guru when they vote on which glasses look best on him. France, who is best known for his role on the Emmy-award-winning series "Queer Eye," has of late found even more followers with the release of his book "Naturally Tan," a personal memoir which chronicles what it was like to grow up gay in a traditional South Asian family and a mostly white South Yorkshire, England.

"We are excited and honored to work with Mr. France," said Sunny Jiang, Chief Executive Officer of EyeBuyDirect. "His enthusiasm and goal of making fashion accessible and inclusive aligns beautifully with our mission of Fashionable Eyewear for Everyone."

Just in time to close out the 50th Anniversary of Pride Month, @tanfrance will post his eyewear options via Instagram on June 23, and invite followers to vote on the style they like best on him. One follower will win $500 in free eyewear from EyeBuyDirect. The winning frame, and the winning follower, will be announced on June 30.

Here's an exclusive sneak peek:
* Prism in Translucent - https://www.eyebuydirect.com/eyeglasses/frames/prism-translucent-m-15897
* Moxie in Golden - https://www.eyebuydirect.com/eyeglasses/frames/moxie-golden-l-20189
* Anywhere in Tortoise - https://www.eyebuydirect.com/eyeglasses/frames/anywhere-tortoise-m-19061

About EyeBuyDirect:

Part of the EssilorLuxottica Corporation, the largest manufacturer of lenses in the world, EyeBuyDirect is a one-stop online optical shop for trend-forward men's and women's eyeglasses and sunglasses. The brand champions bold style so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable stylish frames, EyeBuyDirect conducts the entire process from concept to design and manufacturing. offering fashionable prescription glasses starting at just $6.

Learn more at: https://www.eyebuydirect.com/

Vision For Life:

For every pair of glasses sold, EyeBuyDirect donates a pair of glasses to someone in need of vision correction. EssilorLuxottica scores a 96 out of 100 for corporate social responsibility and sustainability (CSRHub.com).

Twitter: #EBDfamily #tanfrance #eyebuydirect

*PHOTO links for media:
[1] https://www.Send2Press.com/300dpi/19-0618s2p-Tan-France-300dpi.jpg
Caption: Fans of Queer Eye's Tan France will "Style the Stylist" for a chance to win $500 in eyewear from EyeBuyDirect.

[2] https://www.Send2Press.com/300dpi/19-0618s2p-Tan-Frames-300dpi.jpg
Caption: Tan France featured in EyeBuyDirect frames in "Prism" (Translucent), "Moxie" (Golden), and "Anywhere" (Tortoise).

[3] https://www.Send2Press.com/300dpi/19-0619s2p-eyebuy-direct-300dpi.jpg

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Business, Entertainment, Free News Articles, Ophthalmology and Vision

EyeBuyDirect Introduces Limited 2018 Holiday Colors for Most Popular Frames

AUSTIN, Texas -- EyeBuyDirect, the fastest growing online retailer of prescription glasses, today released new festive colors for three of their most popular frames, just in time for the holiday season. These new colors will be in a very limited stock and only available from December 3-7, or until they sell out.

Inspired by the ornaments on a Christmas tree, the shiny and bright frames in the collection will be available in metallic colors that complement the warmth of the holiday season. The classic Cupertino, $32, for example, currently only available in black, features a basic metal frame and a metal finish throughout with perfectly rounded lenses. It will soon be available in Frost Blue, Pistachio Green and Rose Gold. The sophisticated Daydream frame, $30, now available in black, silver and brown/golden, offers a stylish full-rim frame.

This holiday season, it will also come in Pistachio Green, Rose Gold and in a standout Cinnamon Red. EyeBuyDirect's trendy and best-selling St Michel frame, $32, which already comes in a variety of colors, will soon include a festive Frost Blue, Rose Gold and a sparkling Starlight Yellow, as well.

"Many of our customers are loyal to a particular frame, but they still enjoy trying new looks and trends," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "These new colors have been added to the product line to provide more design options for our customers while adding instant, edgy style boosts to some of our most popular frames."

With frames starting at just $6, EyeBuyDirect allows wearers to curate their own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs. The online experience also includes a virtual try-on feature for satisfaction-guaranteed shopping.

In addition, EyeBuyDirect's Buy 1 Give 1 program directly supports Vision for Life, a social impact organization giving access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated. For more information, visit: https://www.eyebuydirect.com/buy-one-give-one.

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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Business, Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Introduces SightRelax Enhanced Digital Protection Prescription Lenses, Starting at Just $81

AUSTIN, Texas -- A recent survey of over 1,000 individuals conducted by EyeBuyDirect, the fastest growing online prescription eyewear retailer, found 4 in 5 people spend five or more hours a day looking at a screen, with a third in front of a screen for eight hours or more. Nearly half (46 percent) say their eyes hurt, or need time to adjust, after viewing a screen, and 81 percent believe the amount of time spent in front of a screen has at least a little effect on overall health.

Digital screen protection lenses from EyeBuyDirect are specially designed to filter out a portion of harmful blue-violet light to help combat the increasing strain we put on our eyes through technology use. The company recently introduced SightRelax(TM), a new line of digital-protection lenses with the blue-light filter, scratch-resistant and anti-glare coatings, and UV protection.

The bottom portion of each lens features a slight ADD power, giving a small boost to your vision and making your screen time more comfortable. This unique feature makes SightRelax notably different from basic digital-screen protection lenses.

"Our survey found that while people wear sunglasses specifically to protect from UV rays, just 10 percent wear digital-screen protection lenses to protect from digital eye strain," said Caroline Dubreuil, brand and product manager at EyeBuyDirect.

"There is a need to educate consumers about the effects screen time can have on our vision - from headaches to age-related macular degeneration - and that there are solutions. Nearly two-thirds of all those surveyed didn't know digital-screen protection lenses existed."

The screen habits particularly of millennials were staggering, with more than 75 percent of 18- to 29-year-olds viewing a screen within 15 minutes of waking up (compared to 37 percent of those ages 60 and older) and within the last 15 minutes of going to sleep (compared to just 45 percent of those ages 60 and older).

SightRelax eyewear starts at just $81 for a complete pair of prescription lenses, making it among the most affordable digital-protection lenses on the market. Non-prescription digital-protection lenses from EyeBuyDirect start at just $28.95.

"We hope that, with the expansion of our digital-protection lenses offering through the launch of SightRelax, more individuals will become aware of digital eye strain and realize that, with EyeBuyDirect, protecting their eyes can be both affordable and fashionable," continued Dubreuil.

EyeBuyDirect makes it easy to purchase eyewear online. All frames on the site are available for prescription, non-prescription and digital protection lenses, affording consumers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information and to check out the new SightRelax digital protection lenses, visit: https://www.eyebuydirect.com/prescription-lens/digital-protection.

About EyeBuyDirect:
EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing.

Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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Business, Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Launches New Line of RFLKT Glasses – Premium Winter Eyewear

AUSTIN, Texas -- EyeBuyDirect today announced a new line of RFLKT glasses designed with the winter months in the forefront. New styles released include Planete, Illusion, Resonance, Luminous and Era, and will be available starting November 12. The five new frames in EyeBuyDirect's premium line reflect the best winter has to offer when it comes to colors - clear blue, pink golden and brown striped.

RFLKT is known for its minimalist design, featuring unassuming patterns, duel tones and pure, solid hues. The new styles fall directly within these lines, adding to an already extensive collection of frames. All RFLKT eyewear is handmade from premium cellulose Italian acetate, stainless steel or wood.

"We often think of scarves, boots and jackets when it comes to winter fashion, but glasses can have a real impact on the look of the season," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "This new collection of frames in the RFLKT line is not only incredibly durable, but it also has a softness that really elevates the look of anyone wearing them. We're excited to get these out the door and for people to embrace these new looks."

Prices for the new RFLKT line products range from $55-$70, and include the frames, lenses and a case with every order. With high-quality frames at affordable prices, EyeBuyDirect allows wearers to curate their own fashion eyewear collection.

All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs. The online experience also includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information, visit: https://www.eyebuydirect.com/rflkt.

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Launches its New ‘Catch of the Day’ Summer Collection

AUSTIN, Texas -- At the beach or by the pool, EyeBuyDirect's new Catch of the Day summer collection, released today, aims to highlight an individual's personal style. As the fastest-growing online prescription eyewear retailer, the collection marks the beginning of EyeBuyDirect's #ItsHowYouFrameIt campaign, which focuses on bright colors, limitless expression and positivity.

"We are very excited about this campaign, as it gives our brand a fresh look and great energy," says Johnny Q. Lee, Brand Marketing Director at EyeBuyDirect. "Our message here is: glasses aren't limited to a simple tool to help you see better, they are also an accessory that can make you stand out in a crowd - #ItsHowYouFrameIt."

This new campaign led by the JWT Agency has been a hit with witty taglines and fun imagery.

As the name suggests, the collection features a bold selection of eyewear and sunwear to ensure "you are not another fish in the sea, you are the catch of the day." The campaign includes ads with energetic actors, music and bright CGI elements.

The EyeBuyDirect campaign will continue to unfold in the coming months with the unveiling of three more fresh and fun collections connected to the campaign.

With frames starting at just $6, EyeBuyDirect allows wearers to curate their own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs.

The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.
Available online now, the new Catch of the Day collection offers a fresh take on classic style.

View the full collection at https://www.eyebuydirect.com/collections/catch-of-the-day.

About EyeBuyDirect:
Founded by Roy Hessel in 2006, EyeBuyDirect has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable and stylish corrective eyewear. To learn more, visit https://www.eyebuydirect.com/buy-one-give-one. #ItsHowYouFrameIt.

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Business, Entertainment, Free News Articles, General Editorial, Ophthalmology and Vision

EyeBuyDirect Announces ‘Buy 1 Give 1’ Initiative, Will Donate a Pair of Glasses with Every Order

AUSTIN, Texas -- EyeBuyDirect, the fastest growing online prescription eyewear retailer, announced today a new "Buy 1 Give 1" Program that donates a pair of prescription glasses to someone in need worldwide for every transaction made through the online retailer.

With over 2.5 billion people currently living with poor vision, the company is taking concrete action to provide solutions for those who cannot afford to buy their own eyewear.

"Helping address the larger issue of vision worldwide and the lifelong consequences that follow is something that has been a part of EyeBuyDirect since its inception," said Johnny Lee, Brand Marketing Director of EyeBuyDirect. "We are excited to be expanding these efforts through the 'Buy 1 Give 1' program. The idea is incredibly simple: place an order, and change the way another person sees the world."

At check out, customers are able to choose the specific region or country they would like their donation to go to, spanning the world from Asia and Africa, to Europe, the Americas, Australia and New Zealand.

"We realized that the causes individuals choose to support are very personal, be it a yearly gift to a favorite non-profit or weekly volunteer commitments within their community," continued Johnny Lee. "We wanted to recognize this personal connection within the Buy 1 Give 1 program by giving customers the choice in where their contribution is sent."

As a part of the Essilor Group, this new initiative directly supports Vision for Life, a social impact fund giving access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated to the fund. The goal of the program is to empower people to fulfill essential activities in their everyday lives such as learning, working and playing that are affected by vision issues.

With frames starting at just $6, EyeBuyDirect makes it easy and affordable to make an impact. All frames are available for prescription, non-prescription and digital screen protection lenses, affording customers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information on the program, please visit: https://www.eyebuydirect.com/buy-one-give-one.

About EyeBuyDirect:

EyeBuyDirect was founded by Roy Hessel in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear, with a complete pair starting at $6. Learn more at: https://www.eyebuydirect.com/.

About Essilor Vision Foundation:

The Essilor Vision Foundation has multiple programs operating worldwide in the United States, Canada, India, China, Australia, New Zealand and ASEAN countries. The Foundation's purpose is to bring vision care to those in the greatest need through vision screening events and distributing corrective and protective glasses free of cost in developing and developed countries.

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Business, Entertainment, Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Launches Winter Whims 2017 Fall-Winter Collection

AUSTIN, Texas -- The fastest growing online eyewear retailer, EyeBuyDirect, has launched its new collection, Winter Whims. The collection includes 21 frames that embody the colors, textures and feeling of winter.

"When it came to choosing the frame designs and colors for this collection, we wanted to contrast the iciness of winter with the coziness of home," said Johnny Lee, Brand Marketing Director and Creative Director at EyeBuyDirect. "We took inspiration from that cocoon-like feeling of being warm and toasty at home during winter, drinking a hot cup of cocoa by the fire."

The new Winter Whims collection is available online now. It features chocolate-brown and cinnamon-red frames that invoke the smell and tastes of the holiday season. From snowy whites, mixed marbles and macchiatos, all of these frames will help make winter whims a reality.

With frames starting at just $6, EyeBuyDirect allows you to curate your own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording you the ability to customize glasses for your specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

You can view the full Winter Whims range at: https://www.eyebuydirect.com/collections/winter.

About EyeBuyDirect:

EyeBuyDirect was founded by Roy Hessel, president and CEO, in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear, with a complete pair starting at $6. To learn more, visit https://www.eyebuydirect.com/.

Editor's Note: Photos available upon request.

*PHOTO 1: Send2Press.com/300dpi/17-1117s2p-winterwhims-300dpi.jpg
Photo Caption 1: EyeBuyDirect launches its Winter Whims '17 Fall/Winter collection including (from left to right): Grin in Matte Clear, Carnival in Matte Red and Lola in Black.

*PHOTO 2: Send2Press.com/300dpi/17-1117s2p-eyebuyintro-300dpi.jpg
Photo Caption 2: Introducing (from left to right) St Michel in Gunmetal and Lightworks in Speckled Gray as part of the new EyeBuyDirect Winter Whims '17 Fall/Winter collection.

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