Advertising and Marketing, Business, e-Commerce, Economic Development, Free News Articles, Government

115 Sponsors Step Up to Engage Communities in Shop Local Campaigns

MENLO PARK, Calif. -- In pandemic years 2020 and 2021, more than 100 of Yiftee's almost 400 communities who use its Community eGift Card platform ran dedicated gift card grant or bonus programs to benefit their small businesses, helping them stay afloat. Who were the "hometown heroes" that sponsored these programs during tough times, and continue to do so?

Yiftee surveyed its communities and found some expected and some surprising results when they asked, "What was the source of funding for your community gift card bonus and grant programs?"

1 -- City governments were the first to step up: 26.3%

2 -- Individuals in the community chipped in: 23.7%

3 -- Local banks and other employers contributed: 15.8%

4 -- ARPA and CARES federal programs were used: 13.2%

5 -- Other sources included tourist and hotel tax reserves, Chamber of Commerce/Downtown Association/Main Street budgets, and other county and state funding.

Over the two years, Sponsors contributed $2.7 million for bonus cards, incentivizing additional Community eGift card purchases by town residents of $4.1 million. Grant and employee reward programs added up to an additional $5.4 million. Gift cards and bonus cards can only be spent at local merchants in the Sponsors' communities. These purchases often replaced national brand gift card purchases as Sponsors redirected their budgets to "shop local."

Local financial institutions and employers support their communities

"Both Prudential Financial, Inc. and Audible are strong supporters of the community in which their employees live and work," said Tamara Remedios, Owner of Xplore Communications, who organized the Newark, NJ Community Card program. "When I approached Prudential with the idea of sponsoring a bonus program, they were all in, contributing $25k. They especially appreciated that their contributions incentivized additional purchases by Newark residents of 2.5x more. Plus, the bonus cards get residents into the 100+ shops and restaurants who are participating in the program before they expire - so it's a quick boost to our local economy when our businesses needed it the most. Audible also jumped on board to give $10k to support marketing and special programs for the Newark Gift Card. Both institutions are the benchmark of being true community partners."

Towns multiply their federal grant monies by engaging residents in shopping local

Last month, Yiftee hosted a webinar featuring two live community case studies where CARES and ARPA funds were used as sponsorships. Like Newark NJ, Concord CA hosted 3 bonus program campaigns at the holiday seasons of both 2020 and 2021, and a mid-year summer 2021 program as well. The $40,000 in federal grants were complemented by $80,000 in resident purchases for a total benefit of $120,000 going to 65 local businesses.

Cutler Bay, FL took a different approach with their CARES funding. They distributed $500 Community eGift cards to 300 residents in need, and the cards could only be spent at qualified small businesses in Cutler Bay. They saw 97.3% of the value redeemed within 3 months - a double win for the residents and businesses with the same funding.

The Yiftee survey documented some great advice for other communities considering similar programs, such as "Give them [Sponsors] as many perks as possible! Put their logo on all marketing materials, spotlight them on social media and encourage them to buy gift cards for their employees or raffle them off as prizes throughout the year" and "Have a sign at their [merchants'] cash registers to remind purchasers to use their e-gift card at that establishment."

The Bemidji, MN Chamber of Commerce promotes a locally owned bank, grocery store and telephone cooperative as Sponsors, celebrating their community spirit with logos on the website, and recognition in local press and marketing materials. This way, the community knows and can appreciate that these Sponsors are covering program costs for people who purchase their Community eGift Cards. Their card works at 49 different shops and restaurants in the area, and the program is free for the merchants to participate.

About Yiftee, Keep Local Dollars Local

Yiftee serves almost 400 communities and 13,000 local businesses with simple, secure, PoS-independent eGift Cards that keep local dollars local - more than $27M in pandemic years 2020 and 2021. The company works with Chambers of Commerce, Downtowns, Main Streets, Business Improvement Districts, city governments and other local organizations to create "Community Cards," branded for the community and redeemable at 10s to 100s of local businesses. Organizations and individuals purchase them online and send them via email, text or print to friends, family and co-workers to support their local businesses. There is no cost to the organizers or merchants for the program and it can be set up in just a few days. Yiftee also provides custom-branded cards for individual merchants, franchises, and chains.

More info at https://www.yiftee.com/ and/or email: sales@yiftee.com

Twitter: @Yiftee, Facebook: https://www.facebook.com/yiftee/

MULTIMEDIA:

VIDEO (YouTube): https://youtu.be/9qhm8D2NPaI

Related link: https://yiftee.com/

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Advertising and Marketing, Business, Free News Articles

Turrem Is Offering a Buy 1 Give 1 Listing Package to Benefit Small Local Businesses

WARE, Mass. -- For the first time, Turrem is proud to help customers purchase citation packages that benefit local small business owners.

Turrem, a Western Massachusetts-based web design and SEO agency, provides quality manual citation services. When purchased: The same service will go to a local small business or nonprofit organization of your choosing. Each organization will receive manually claimed business listings, removal of duplicates, submission for navigation, and a 300+ point local SEO audit.

Roberto Torres, owner of Turrem explains that, "When you purchase a business listing package, we will give the same citation service to a local small business of your choosing."

Turrem in web design and local SEO services that help small business improve their local marketing, including its Buy 1 Give 1 opportunity, which are all offered on its website at turrem.co/store.

Roberto Torres goes on to say that "citations, or business listings, contribute to a business's online presence by providing links back to their business website, and by giving consumers places to find their business on websites that already appear in search for more keywords."

What makes Turrem's service unique is that each listing is manually claimed and updated. There are no APIs used. This allows for the service, "to be a one-time cost to update dozens of quality citations for your business."

With online being such a competitive landscape, it can be difficult for local business owners to stay in front of local consumers and boost their organic web traffic. That's where Turrem comes in. With a focus on quality citations and business listings, Turrem's citation services are built-to-last and will lead to more exposure and awareness for your business online.

Turrem also says that its citation packages will "remove duplicate listings to reduce confusion and bad data. [Also], submission to data aggregators will get you listed in navigation apps."

Want to learn more about Turrem's Buy 1 Give 1 service?

In regards to giving back to the community, Turrem shares that, "upon purchase, you can then submit your business information and the business you wish to give to."

Interested in finding local marketing help?

Luckily for you, you can sign up for Turrem's newsletter to "subscribe for actionable tips each month to grow your local small business."

If you're ready to get started working with Turrem, the answer is simple. Please visit http://turrem.co/store today.

About Turrem:

Turrem is a web design and SEO agency that is based out of Ware, Massachusetts.

Official Company Mission: "To help small businesses grow so they can impact the people who live, work, and visit their communities."

Contact Info:
Name: Roberto Torres
Organization: Turrem
Address: Turrem, Ware, MA 01082
Phone: 413-277-8691
Website: turrem.co/

Related link: https://www.turrem.co/

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Advertising and Marketing, Business, Free News Articles

Yiftee Surpasses 200 Community eGift Card Programs

MENLO PARK, Calif. -- Yiftee, Inc., a leader since 2012 in local business eGift Cards, celebrates having implemented over 200 Community eGift Card Programs across the United States. Consumers, corporations, schools, hospitals and other organizations showed their heartfelt support of small business by buying millions of dollars' worth of cards that can only be spent in their local communities. Yiftee closed out 2020 on a high note, with many communities making over $100,000 in revenue for their local businesses.

The Yiftee Community Card Program has been helping small businesses across the U.S. weather the Covid-19 storm by offering a multi-brand eGift card that can be used at many participating businesses in a cohesive geography - a city, town, neighborhood or business improvement district. Branded for the community, these cards have many uses from personal to corporate, in addition to making the giver feel good for their connection to and support of the community. With potentially hundreds of choices for how to spend the card, multi-brand Community Cards are more versatile and valuable to buyers than any single-brand card.

Bonus Programs Multiply Funds Going to Local Businesses

Community Cards are available in places of all shapes and sizes. Many communities were able to run promotions during the holiday period, with bonus funds available from local employers, city governments, corporate donors, visitor bureaus and state and federal funding programs such as the CARES Act.

The Amherst Chamber of Commerce and Erie County, NY partnered to launch the Shop 716 card to support their almost one million residents and over 700 participating independent businesses. They launched in mid-November with a free promotional match utilizing CARES Act funding that resulted in an astounding $1.1 million in sales in eight weeks. The incredibly successful program was well received by the community and the merchants stressing the urgency to support local for the pandemic stricken businesses.

Erie County Executive Mark C. Poloncarz expressed the continued need, "While we continue to balance the safety of the community and the much-needed commerce for our local independent businesses, the Shop 716 program emphasizes the shop local theme encouraging residents to assist in this effort. Keeping our businesses open helps them employ our family, friends and neighbors." Yiftee implemented six-figure holiday bonus programs in Boulder CO, Fenton MI, Frisco CO, Nashville TN, Royal Oak MI, Whatcom County WA and others.

On a smaller scale, in North Bay Village, FL, population 8,300, Community Card organizer Cynder Haines commented, "Yiftee has made it easy for us to distribute tens of thousands of dollars to support our residents and local businesses, and we're already seeing thousands of dollars more being spent. Yiftee is a great service, and it adds a lot of value for us as a small city. Thank you so much!" Yiftee has Community Cards in many more small towns like Del Mar CA, Hastings on Hudson NY, Lancaster SC, Pleasantville IA and Zelienople PA.

Employees Get Many Choices

"Evans Bank appreciates the leadership of Erie County and the Amherst Chamber in quickly mobilizing this program to support Erie County businesses in response to COVID-19," said David J. Nasca, President & CEO of Evans Bank. "We provided Shop 716 gift cards to all of our associates during the holidays and they greatly appreciated the opportunity to assist the stressed small businesses in our community when they most needed it. We continue to encourage our customers to shop local and our business clients to participate in the program."

Annette Cornish, Management Assistant, sent several dozen Downtown Hillsboro OR cards on behalf of her organization. "I have had feedback from several employees." she said. "They are very excited about the gifts and being able to support our downtown vendors. Your gift has been a morale boost during these hard pandemic times."

Simple to Create and No Cost for Organizers or Merchants

Communities interested in implementing a Community Card program can sign up for a demo. Starting a Community Card program is simple and Yiftee provides plenty of support and launch materials. Community Card programs are free for organizers and participating business and require no special equipment or PoS integration. They are redeemed as digital Mastercards(r) and merchants are paid by their Mastercard bank, subject to Mastercard's normal card-not-present transaction fee.

About Yiftee, Keep Local Dollars Local

Yiftee serves more than 200 communities and 10,000 local businesses with simple, secure, PoS-independent eGift Cards that keep local dollars local. The company works with Chambers of Commerce, Downtowns, Main Streets, Business Improvement Districts and other local organizations to create "Community Cards," branded for the community and redeemable at 10s to 100s of local businesses. Organizations and individuals purchase them online and send them via email, text or print to friends, family and co-workers to support their local businesses. There is no cost to the organizers or merchants for the program and it can be set up in just a few days. Yiftee also provides custom-branded cards for individual merchants, franchises and chains.

More info at https://yiftee.com/ or email sales@yiftee.com.

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0126s2p-yiftee-300dpi.jpg

*CAPTION: Yiftee's locally branded community eGift cards work exclusively at shops and restaurants in an area, funneling millions of much needed dollars into small businesses.

Related link: https://yiftee.com/

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Business, e-Commerce, Free News Articles

Hoppon Announces Launch to Help Local Businesses Attract New Customers and Boost Revenue

CHICAGO, Ill. -- 2020's stunning events have made e-commerce more important than ever for local businesses who want to succeed, and the innovative new grocery ecommerce platform, Hoppon, can help in a very exciting way.

In 2020, Chicago-based local businesses have faced challenges related to the Covid-19 pandemic and other associated issues. These challenges have made taking new approaches to marketing, along with exploring opportunities to expand reach, vital for those who want to thrive.

The good news is that help is out there for those who know where to look. The new e-commerce grocery platform for Chicago, Hoppon, is here to assist.

Hoppon connects customers and hyperlocal businesses with its online e-commerce platform, with the aim of helping local businesses get new customers and boost revenue. This approach is geared to be a real "win-win" for all involved. To help local businesses in need, Hoppon is inviting shop vendors/owners in the Chicagoland area to list their shop on the platform through the end of December 2020, for free.

"We are committed to helping small businesses during these difficult times," commented Hoppon CEO, Shekar Dhandapani. "We are also entrepreneurs, and we understand better than anyone how much we have to help each other through this period. That's why we're here. More consumers are embracing mobile-based shopping, so running promotions and advertising on Hoppon can help local businesses get more customers in a relatively short period of time at a fraction of the cost they would otherwise need to spend for marketing."

Hoppon is a great choice for many local businesses. We especially focus on specialty shops with energy and spirit to serve local customers, including Indian, Chinese, Mexican, Greek, and other ethnic restaurants, grocery stores, and small businesses. Chicago is well known for local businesses of this type being the most authentic, high-quality choices in the entire United States.

The hyperlocal Chicago small business platform is quite easy to search, making it especially valuable for Chicago shoppers. The featured sales and discounts encourage customers to check in often to see what new offers might be available, along with verifying whether any interesting new businesses have jumped on board.

The early feedback for Hoppon has been positive across the board.

Christine S., from Chicago, recently said in her five-star review: "My husband and I love Greek groceries and restaurants. Hoppon has helped us keep track of what's happening and also connect with e-commerce options too. Highly recommend!"

For more information and to register a shop with Hoppon's platform through the end of December 2020 for free, visit: https://us.hopponworks.com/shop-register/

About Hoppon

Hoppon connects customers and hyper-local businesses with an online eCommerce platform. Hoppon helps local businesses get new customers and boost revenue. Hoppon is committed to helping small businesses during these difficult times. We are also entrepreneurs and understand better than anyone that we have to help each other through this period. And we are here to help. In addition, with more & more consumers embracing mobile-based shopping, running your promotions and advertising on Hoppon can get you, customers, in a relatively short period of time, that too at a fraction of the cost.

Hoppon connects consumers with small or independent grocers, specialty food stores, craft food purveyors and other quality food merchants in the Chicago, Illinois area. Grocers can sign up with Hoppon and select easily add their available inventory through a CSV file or to send the information to us and we add it. Delis, bakeries, and even specialty food markets are using the platform to make shopping more accessible.

We especially support the local specialty shops, including Indian, Chinese, Mexican, Greek, and other ethnic restaurants, grocery stores, and small businesses. Hoppon has apps in Google Play and the Apple Store. For more information or to register your shop, visit https://us.Hoppon .com/

Related link: https://us.shophoppon.com

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Business, e-Commerce, Free News Articles, Product Launches, Software

Hoppon Announces Launch of Hyperlocal Small Business Platform

CHICAGO, Ill. -- Hoppon announces a newly launched hyperlocal app and online grocery and food marketplace for shopping online. With the era of COVID, many shoppers are having trouble getting groceries, for example. Using an online marketplace for the Chicagoland area, shoppers can discover new shops and order it for pickup or delivery. The online grocery platform for Chicago provides a necessary service for vendors to list their shops and attract new customers.

Hoppon is looking for new vendors to join the platform. Vendors can sign up for free and list their shop and products to provide pickup or delivery through December 31, 2020.

"Hoppon is committed to helping small businesses during these difficult times. We are also entrepreneurs and understand better than anyone that we must help each other through this period. And we are here to help," said CEO of Hoppon, Shekar Dhandapani.

Recent data released in a GeekWire article reported in March 2020 42 percent of consumers got their groceries online. The data compared to 22 percent in the same 2018 time period. Over 50 percent of those surveyed by GeekWire saw the current pandemic "permanently boosting their willingness to buy groceries online."

Shopping online and utilizing apps had become the most popular way to shop due to convenience. COVID-19 has sparked a trend in online shopping. Consumers who buy their shoes and cars online realize they don't have the time or want to take the time to hit the grocery store. Customers at a physical disadvantage, such as the elderly or handicapped, see the safety in grocery delivery.

Chicagoland grocery stores, restaurants, deli, and other specialty food owners intent on staying in line with the growing trend can list their shop with Hoppon for online shopping. Adding an eCommerce option to a local store is particularly critical to smaller businesses that hope to remain competitive. Shifting operations to accommodate consumer demand will be vital to survival in the market long after the coronavirus is in our rearview.

Hoppon connects businesses, buyers, and consumers with merchants and vendors. It allows for convenient shopping and interaction between vendors and customers. Shops can list their shop and inventory for online shopping. Our platform ensures safe transactions and allows vendors to provide pickup or delivery to the nearby area.

Online marketplaces like Hoppon are a connection that provides a high level of service to consumers and businesses. From finding products to paying for them to getting deliveries, everyone benefits from a smooth, responsible service.

Small or independent grocers, craft food purveyors, specialty food services, and other food merchants in Chicago shouldn't assume they can't compete with their larger competitors. Signing on with Hoppon, a company that focuses on smaller businesses, can make a deli, restaurant, or bakery as accessible as a major chain.

"We also make it easy for vendors to get started," said Dhandapani. "Hoppon connects consumers with small or independent grocers, specialty food stores, craft food purveyors, and other quality food merchants in the Chicago, Illinois area. Grocers can sign up with Hoppon and select easily upload their available inventory through a CSV file or send the information to us, and we add it. Delis, bakeries, and even specialty food markets are using the platform to make shopping more accessible."

Hoppon also offers a variety of features for business owners comparable to large chain stores like order notifications, and email updates. Keep yourself tech-savvy, let valued customers stay in touch, and new customers discover you through Chicagoland's eCommerce supermarket like Hoppon.

Hoppon's features also include vendors' ability to run promotions to customers. Promotions empower shop owners to reach new customers and keep existing ones. We've added this feature to help vendors drive traffic to their online shop and to their physical shop.

"Marketplaces like this ensure that independent businesses can be technologically up-to-date and quick to serve consumers as giants like Amazon, Whole Foods, and Walmart," said Dhandapani.

Hoppon's app is available in the Apple App Store and Google Play Store. Vendors can register for free to add their shop. Visit Hoppon to list a Chicago area shop here: https://us.shophoppon.com/register-shop/

About Hoppon

Hoppon connects customers and hyper-local businesses with an online eCommerce platform. Hoppon helps local businesses get new customers and boost revenue. Hoppon is committed to helping small businesses during these difficult times. We are also entrepreneurs and understand better than anyone that we have to help each other through this period. And we are here to help. In addition, with more & more consumers embracing mobile-based shopping, running your promotions and advertising on Hoppon can get you, customers, in a relatively short period of time, that too at a fraction of the cost.

Hoppon connects consumers with small or independent grocers, specialty food stores, craft food purveyors and other quality food merchants in the Chicago, Illinois area. Grocers can sign up with Hoppon and select easily add their available inventory through a CSV file or to send the information to us and we add it. Delis, bakeries, and even specialty food markets are using the platform to make shopping more accessible.

We especially support the local specialty shops, including Indian, Chinese, Mexican, Greek, and other ethnic restaurants, grocery stores, and small businesses. Hoppon has apps in Google Play and the Apple Store. For more information or to register your shop, visit https://us.shophoppon.com/register-shop/

Web logo: https://us.shophoppon.com/wp-content/themes/Hoppon/assets/img/website_logo.png

Related link: https://us.shophoppon.com

This news story was published by the Neotrope® News Network - all rights reserved.