Advertising and Marketing, Business, Electronics, Entertainment, Free News Articles, Sports and Activities

Out-of-the-box Augmented Reality Experiences Disrupt the Sports Industry

LOS ANGELES, Calif. -- The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it's possible to involve spectators in ways that were previously unheard of, and that's where out-of-the-box marketing tools come into the picture.

Award-winning company INDE is no stranger to creating unique fan experiences that harness the power of immersive technologies, having already developed and deployed installations for some of the most well-known sports leagues and teams.

In 2018 INDE created an Augmented Reality experience that allowed Adidas Tango League participants to impress (or disappoint!) Brasil and Real Madrid football star Marcelo Vieira with their football tricks. Snapshots of this experience - and the entire performance - was automatically captured by INDE's AR system, and could be shared instantly on social channels.

INDE's innovation didn't stop there. 2019 started with a fan-centric campaign for PizzaHut that allowed NFL fans to meet - and dance - with football stars Antonio Brown and JuJu Smith-Schuster at Super Bowl LIII. The large-screen AR installation was part of the fan-centric campaign that Pizza Hut, the Official Pizza Sponsor" of the NFL, introduced in the lead-up to the new season. The success of this project's debut led to a roll-out where fans could then meet their idols at the NFL draft too.

For both projects, athletes were captured in a special environment. "INDE's approach to AR content production is characterised by bringing together techniques that simplify the production and deployment process. Over the past year our BroadcastAR interactive product has been adapted, allowing us to mix green screen capture techniques with a videogame production approach, linking behaviours in the characters that the system displays," explained Xava Fragoso, INDE's CDO.

Alex Alanson COO added: "Augmented reality gives fans the ability to interact with their heroes in a way that would otherwise be virtually impossible to deliver. This delivers true fan engagement, which is a key objective of any sponsor and team."

For more information visit https://www.indestry.com/

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0918s2p-inde-adidas-paris-300dpi.jpg

*VIDEO (YouTube): https://youtu.be/qvyfpsakZlM

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Electronics, Free News Articles, Software

Augmented Reality Company Revolutionise Fan Engagement Worldwide with Interactive Photo Booths

LOS ANGELES, Calif. -- Augmented reality company INDE have celebrated the 3rd anniversary of the international launch of their kiosk-sized interactive photo booth - "HeroMirror." Powered by their award-winning BroadcastAR software, the HeroMirror revolutionises user engagement due to its ability to "resurrect" any existing or imaginary character.

In the last three years INDE developed and installed several custom AR mirrors to clients from various industries worldwide. In 2018 INDE partnered with Disney to create an AR experience that allowed fans to interact and pose for photos with some of their best-known characters at GHC '18. In 2019 Warner Bros celebrated the release of "Pokemon: Detective Pikachu" with a unique AR experience that has been deployed in 10 AMC theatres across the United States. Madame Tussauds Washington also launched a permanent Augmented Reality experience earlier this year that tests visitors' knowledge on history with a gesture control-powered gamification element.

At the final stage of every HeroMirror experience, users can make the magic moment last by choosing their favourite snapshot taken by the system, and instantly printing or sharing it via email with just a few clicks. This functionality has been very popular among its international client base, as it provides a valuable media platform and branding opportunity.

"HeroMirror has been imitated - but never duplicated," said Alex Poulson, CEO. "It's easy to see why our kiosk-sized AR experience has inspired our competitors. It's simple, integrated, and provides a fun new way for audiences to obtain a personal experience with the characters that the system displays. The success stories from the last three years prove that immersive technologies can drive tangible benefits to its key stakeholders, increasing engagement and generating ROI."

Learn more about HeroMirror at: https://www.indestry.com/hero-mirror

For more information about the company, visit https://www.indestry.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0916s2p-inde-HeroMirror-300dpi.jpg
*Photo caption: INDE HeroMirror.

*VIDEO (YouTube): https://youtu.be/3CUrR3zXWjs

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.