Business, Free News Articles, Long Term Care

Leigh Geramanis-Arnold Named Chief Washington DC Correspondent at LTC NEWS

WASHINGTON, D.C. -- LTC NEWS, LLC, publishers of website www.ltcnews.com, has named Leigh Geramanis-Arnold as Chief Washington Correspondent. Formed in July 2015, LTC NEWS is an online resource for long-term care planning, aging, caregiving, health, and retirement issues to help consumers plan for and better understand the family and financial impact of aging.

Arnold is an award-winning medical reporter, TV news producer, and communications consultant. Arnold honed her craft reporting medical news in the shadows of the Mayo Clinic at KTTC-TV, Rochester, Minnesota, where she interviewed countless physicians and researchers on cutting-edge medicine.

Arnold also served as Senior Communications Consultant for the research firm Frank N. Magid Associates, in addition to working for several TV news stations in the Midwest as News Director and Assignments Editor. She has also worked in corporate communications for Trinity Regional Health System, based in Rock Island, Illinois (now Unity Point). She is a graduate of Southern Illinois University-Carbondale.

"Americans are focused on the consequences of health and aging. They are looking for accurate information to prepare their families and finances for future aging issues or deal with a current crisis with a loved one. Leigh's unique experiences will help her cover the campaigns, the White House, and Congress with a laser beam focus on these topics. Her experience will well serve the readers of LTC NEWS," said Matt McCann, LTC NEWS publisher.

Press releases or story ideas can be emailed to newsroom@ltcnews.com

Learn more about LTC NEWS at: https://www.ltcnews.com/

Related link: https://www.ltcnews.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Books and Publishing, Business, Free News Articles, Long Term Care

MJ Boudinot Named National Sales Director at LTC NEWS

CHICAGO, Ill. -- LTC NEWS, LLC, operators of the website www.ltcnews.com, has announced the appointment of Mary Jo "MJ" Boudinot as National Sales Director. Boudinot will lead a team of sales executives offering advertising and marketing opportunities.

LTC NEWS is a leading website offering tools, resources, and information for individuals looking to research long-term care, aging, health, caregiving, and retirement issues.

Boudinot has helped connect brands and organizations with digital audiences for over 20 years. Before joining LTC NEWS, she spent three years as the Sales Director for NGL Collective, a leading independent Hispanic media, and entertainment company. She also held executive sales roles with VIX Inc. for five years, Terra Networks for five years, Ziff Davis Publishing, and was a partner with insurance marketing firm Neilson Marketing Services. She earned her Bachelor of Arts in English at Fredonia University.

"I am excited to join this passionate and talented LTC NEWS team and look forward to cultivating mutually beneficial partnerships. Leveraging my digital media sales success with business development and consulting is an exciting next step in my career. I can't wait to help our clients grow," Boudinot said.

LTC NEWS attracts primarily adults age 40+ who are either researching long-term care planning solutions or looking for resources to help them address the declining health of a parent or other loved one due to an illness, accident, or the impact of aging.

"We are thrilled that 'MJ' has joined the LTC NEWS team. She brings a high level of expertise, especially in the digital world. With the numerous products and services available with LTC NEWS, she will be able to offer the specific marketing solution that advertisers in this niche desire," said Matt McCann, the LTC NEWS publisher.

LTC NEWS offers a full range of unique digital advertising and marketing opportunities to reach adults aged 40 and up. It provides creative resources to design advertising that helps businesses effectively reach their target audience.

These opportunities include:
* Digital Advertising
* Sponsored Content
* Website and Landing Page Design
* Social Media Platform Design and Implementation
* Audio and Visual Services

"LTC NEWS is focused on helping health care providers, financial advisors, and other businesses who want to reach adults looking to plan for their future or are in a crisis related to health and aging," McCann explained.

Reach Boudinot at: https://www.ltcnews.com/support/advertise

Learn more about LTC NEWS: https://www.ltcnews.com/

MEDIA CONTACT:
Matt McCann
LTC NEWS, LLC
matt.mccann@ltcnews.com
630-487-2480

Related link: https://www.ltcnews.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Books and Publishing, Business, Free News Articles, Insurance, Long Term Care

LTC NEWS Acquisition Anticipates Growth and Expansion

CHICAGO, Ill. -- Matt McCann, a nationally-known veteran of the long-term care (LTC) insurance industry, announces the formation of LTC NEWS, LLC after acquiring the online asset - ltcnews.com.

Previously owned by publisher Chip Ramsey, the acquisition includes all the websites and social media platforms operated by LTC NEWS and its corresponding editorial content.

Formed in July 2015, LTC NEWS is an online resource for long-term care planning, health and retirement issues to help consumers plan for and better understand the financial impacts of aging.

LTC NEWS, LLC plans to expand its editorial content and resources and to offer a full range of unique digital advertising and marketing opportunities to reach adults aged 40 and up. It will also provide creative resources to design advertising to help businesses effectively reach their target audience.

It will also offer sponsored-content opportunities to allow a company, health care provider, or insurance or financial professional to engage readers and drive traffic to their website while delivering on their marketing objectives.

"LTC NEWS will continue to offer news and informational resources to help American families plan for a successful future retirement," Matt McCann, who will work as interim president and CEO, says. "I look forward to working with the current staff and to adding new staff to help us grow in the years ahead."

Prior to acquiring LTC NEWS, McCann consulted for LTC NEWS, so he's intimately familiar with its operation and assets. The company will also design websites and social media platforms for home health agencies, adult day care centers, assisted living facilities, memory care facilities, nursing homes and other businesses related to providing long-term health care services.

LTC NEWS will provide similar services for insurance and financial professionals looking for quality websites and social media platforms to help them engage their clients.

"Many insurance and financial professionals want affordable state-of-the-art websites and social media platforms," McCann explains. "LTC NEWS will provide these resources so these professionals can have a compelling Internet and social media presence."

LTC NEWS will continue to publish articles at no charge from expert guest columnists and these authors will gain outstanding exposure, website backlinks and traffic to their websites. Specific guidelines will limit the amount of advertising content in those articles.

Sponsored-content articles will allow a targeted message to promote a product or service and drive traffic to a website while providing useful information on a specific topic.

"We're striving to provide an exceptional user experience and brand that users remember and trust. Answering consumers' questions accurately, clearly and quickly is essential to LTC NEWS," Daniel Pope, who will lead the website development and creative team, says. "We'll also analyze consumer behavior at scale in large datasets to help determine which topics, resources and advertisements are most relevant to consumers."

Pope says the goal is to present the website visitor with relevant opportunities to learn something new. The overall website experience will enhance user activity and increase the time spent on the website.

"The time invested between the user and the LTC NEWS brand will foster a culture of trust which benefits both consumers and advertisers. Our advertising partners can take advantage of targeting specific topics or resources within their niche that our consumers actively seek," Pope says.

The company is currently seeking an entrepreneurial sales manager to lead its nationwide sales effort. This individual should have a solid knowledge of Internet advertising and an understanding of the long-term health care industry.

Interested individuals can forward a resume and cover letter to Lori Urbanick at: lori.urbanick@ltcnews.com.

LTC NEWS will be operated independently from McCann's firm, McCann Insurance Services, Inc., and the company will be headquartered in offices located in Countryside, Illinois, and Columbus, Ohio.

For more information, visit: https://www.ltcnews.com/

IMAGE LINKS FOR MEDIA:
[1] https://www.Send2Press.com/300dpi/20-0612s2p-matt-mcann-300dpi.jpg
*Photo caption: Matt McCann of LTC NEWS, LLC.
[2] https://www.Send2Press.com/300dpi/20-0612s2p-ltc-news-logo-300dpi.jpg

MEDIA CONTACT:
Matt McCann
of LTC NEWS, LLC
+1-630-698-0916
matt.mccann@ltcnews.com

Related link: https://www.ltcnews.com/

This news story was published by the Neotrope® News Network - all rights reserved.