Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire selects DepthPR founder Kerri Milam as 2021 Marketing Leader

ATLANTA, Ga. -- Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending fintech and residential finance industries since 2006, today announced company Founder and President Kerri Milam is a recipient of HousingWire's inaugural Marketing Leaders award.

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HousingWire Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

Milam's career-long passion for issues related to residential finance and desire to work with industry innovators led her to found DepthPR in 2006. As president, she guides her company and clients to serve as meaningful contributors of mortgage industry thought leadership and delivers shrewd advice that elevates business strategies and keeps the customer experience front and center. HousingWire's awards committee was particularly struck by Milam's success in helping her clients maintain a high level of visibility while grappling with the uncertainty of an unprecedented pandemic. DepthPR increased both its employee headcount and client roster by more than 15% in 2020, during which time DepthPR clients received an average 592% ROI from DepthPR's services.

"I am honored to be among this talented and admirable peer group of HousingWire 2021 Marketing Leaders who inspire me with their accomplishments," said Milam. "It is no secret that I love the U.S. housing finance sector and am committed to advancing mortgage fintech innovation by delivering strategic marketing services to its visionaries and workhorses. There is nothing more gratifying than to provide value to a cause one is passionate about."

"The level at which we've been able to accomplish our strategic goals is indicative of the tremendous value that Kerri Milam and the DepthPR team have brought to FormFree," said FormFree Head of Sales and Marketing Christy Moss. "Kerri has a unique ability to quickly analyze opportunities and foresee the best approach to create visibility and deliver our message to the market, further accelerating our growth. Our company is proud to have such a brilliant public relations and marketing strategist as a part of our team."

Now in its inaugural year, HousingWire's Marketing Leaders award program seeks to highlight the brightest minds in marketing within the housing industry. View the full list of 2021 HousingWire Marketing Leaders at https://www.housingwire.com/articles/presenting-housingwires-2021-marketing-leaders/.

About DepthPR:

Depth Public Relations (DepthPR) is a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, real estate professionals and appraisers. DepthPR is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. DepthPR is a member and supporter of the Mortgage Bankers Association and The Mortgage Collaborative. For more information, visit https://www.depthpr.com/.

About HousingWire

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Twitter: @HousingWire #HWmarketingleaders #mortgagemarketing

Related link: https://www.DepthPR.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

ACES Quality Management VP of Marketing Romina Cusenza Named a HousingWire Marketing Leader

DENVER, Colo. -- ACES Quality Management™ (ACES), the leading provider of enterprise quality management and control software for the financial services industry, today announced that industry trade publication HousingWire has selected Vice President of Marketing Romina Cusenza as one of the first recipients of its Marketing Leaders award.

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

In its inaugural year, HousingWire's Marketing Leaders award celebrates influential marketers that have a track record of transforming brands and driving business results within their industries. Over the past year, Cusenza pivoted ACES' 2020 marketing strategy in the face of COVID-19 while simultaneously managing a massive company rebranding effort and maintained ACES' contributions to industry education through the Compliance NewsHub and Mortgage QC Industry Trends Report and launched ACES QC Now web series.

"Romina's energy is contagious. From the positive attitude she brings daily to the reputation of excellence she's created for ACES, she is a role model to many within our organization and the industry at large," said ACES CEO Trevor Gauthier. "We are extremely proud of her achievements and are thrilled to see her recognized for her marketing acumen and tremendous efforts on behalf of ACES in the midst of an extremely challenging year."

"It is an honor to be counted amongst the marketing leaders in the housing and mortgage industry, so I'd like to extend my thanks to the HousingWire team for this recognition," Cusenza said. "None of these achievements would be possible without my incredible ACES team. Together, we've been able to tackle the countless unexpected circumstances of the last year and still yield positive results for the company."

The full list of 2021 HousingWire Marketing Leader honorees can be viewed at https://www.housingwire.com/articles/presenting-housingwires-2021-marketing-leaders.

About ACES Quality Management

ACES Quality Management, formerly known as ACES Risk Management (ARMCO), is the leading provider of enterprise quality management and control software for the financial services industry. The nation's most prominent lenders, servicers and financial institutions rely on ACES Quality Management & Control™ software to improve audit throughput and quality while controlling costs, including:
* 3 of the top 5 and more than 50% of the top 50 independent mortgage lenders;
* 7 of the top 10 loan servicers;
* 11 of the top 30 banks; and
* 1 of the top 3 credit unions in the USA.

Unlike other quality control platforms, only ACES delivers Flexible Audit Technology, which gives independent mortgage lenders and financial institutions the ability to easily manage and customize ACES to meet their business needs without having to rely on IT or other outside resources. Using a customer-centric approach, ACES clients get responsive support and access to our experts to maximize their investment. For more information, visit https://www.acesquality.com/ or call 1-800-858-1598.

About HousingWire

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Related link: https://www.acesquality.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader. In its inaugural year, the HousingWire Marketing Leaders award program "celebrates the most creative and influential marketing minds of the housing economy" who "have a track record of transforming brands, leading teams and driving business results within their industries."

Belenky was recognized for leadership that has elevated Top of Mind's brand and marketing strategy in addition to helping hundreds of lenders maximize the impact of their marketing departments. In the last year, Belenky has grown Top of Mind's marketing team by over 300%. Additionally, he's launched several customer-facing resources such as Surefire Mortgage Marketing University, a free resource that educates lenders about basic and advanced components of mortgage marketing and how they fit together in a mature marketing program; Inside the Lenders Studio, which highlights the careers of top-producing LOs; and The Trending Mind, a video update on Surefire's features.

"It has been a record-breaking year for Top of Mind in more ways than one," said Nick Belenky. "I'm thankful to have a hand in the organization achieving all that it has and appreciative of this recognition from HousingWire."

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

The full list of 2021 HousingWire Marketing Leader honorees can be viewed at https://www.housingwire.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #HWmarketingleaders @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

SimpleNexus Vice President of Marketing Richard Jackman selected as marketing leader by HousingWire 2021 Marketing Leaders Award

LEHI, Utah -- SimpleNexus (https://simplenexus.com/), developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced Vice President of Marketing Richard Jackman has been named a Marketing Leader by HousingWire's 2021 inaugural Marketing Leaders award program.

Jackman was selected by HousingWire for his seamless reinvention of the SimpleNexus' annual User Group (SNUG) conference as a 100% virtual event. Where countless other industry events have been canceled or postponed, the 3rd annual SNUG conference took place as scheduled in February 2021, drawing more than 500 attendees from more than 150 companies. Additionally, Jackman had an important role in positioning SimpleNexus for a $108 million Series B funding round led by global venture capital and private equity firm Insight Partners in January of 2021.

"2021 was the perfect year to roll out the Marketing Leaders award program," says Caren Karris, director of marketing for HW Media. "The last year has thrown marketers, including myself, its fair share of curve balls and these 50 individuals embody what it takes to think strategically and move quickly to drive success for their brands and businesses."

"Since joining SimpleNexus, Richard has hit the ground running in strategizing and executing SimpleNexus initiatives," said SimpleNexus CEO Cathleen Schreiner Gates. "Richard's marketing prowess has proved time and time again to be an asset to SimpleNexus. All of us at SimpleNexus are extremely proud of him."

In its inaugural year, HousingWire's Marketing Leaders award program seeks to recognize the most influential and creative marketing minds of the housing industry. View the full list of 2021 Marketing Leaders at https://www.housingwire.com/.

About SimpleNexus, LLC:

SimpleNexus is a homeownership platform transforming the mortgage experience and connecting borrowers, loan officers, real estate agents and settlement service providers throughout the homebuying process. The platforms' native mobile toolset enables lenders to originate, process and close home loans from anywhere with increased efficiency and convenience. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals, sign disclosures and execute eClosings - all on the go. SimpleNexus provides borrowers with a single sign-on experience from home search to the application, document upload, eClose and beyond for a more streamlined homeownership journey.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Twitter: @SimpleNexus #digitalmortgage #mortgageindustry #mortgagelending #HousingWire #HWMarketingLeaders

Related link: https://simplenexus.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

LBA Ware Director of Marketing Kelley Mangel Honored as 2021 HousingWire Marketing Leader

MACON, Ga. -- LBA Ware™, a leading provider of incentive compensation management (ICM) and business intelligence (BI) software solutions for the mortgage industry, today announced Director of Marketing Kelley Mangel has been named a recipient of HousingWire's inaugural 2021 Marketing Leader Award.

HousingWire's Marketing Leaders award program seeks to honor the most creative and influential marketing minds in the housing economy. Mangel oversees LBA Ware's branding and corporate identity initiatives, including the design and development of marketing collateral, client case studies, email campaigns and videos. Her contributions have resulted in a 37% increase in requests for product demos, a 71% increase in social media followers and a 140% increase in website page views year over year.

"LBA Ware's brand is an active representation of Kelley's meticulous eye for design and perfection," said LBA Ware Founder and CEO Lori Brewer. "She's been an essential LBA Ware team member since the beginning and could not be more deserving of this award."

"2021 was the perfect year to roll out the Marketing Leaders award program," says Caren Karris, director of marketing for HW Media. "The last year has thrown marketers, including myself, its fair share of curve balls and these 50 individuals embody what it takes to think strategically and move quickly to drive success for their brands and businesses."

To view the complete list of 2021 Marketing Leaders, visit https://www.housingwire.com.

About LBA Ware™:

LBA Ware is a leading provider of cloud-based software for mortgage lenders. Since 2008, LBA Ware has been on a mission to help mortgage companies reach new heights with software that integrates data, incentivizes performance and inspires results. Today, more than 100 lenders of all sizes, including some of the nation's top producing mortgage companies, use LBA Ware's award-winning technology to enhance lender experiences and maximize the human potential within their organizations. A 2020 Inc. 5000 fastest-growing private company, LBA Ware is headquartered in Macon, Georgia. For more information, visit https://www.lbaware.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @LBAWare @HousingWire #MarketingLeaders

Related link: https://go.lbaware.com/

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