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Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

BALTIMORE, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot. By enabling the automatic transferral of consumer data from Sales Boomerang, Bonzo users can engage high-intent leads instantly via automated outreach that creates a seamless lending experience.

Sales Boomerang monitors lenders' databases to identify exactly when a past or prospective customer is ready for a loan. Sales Boomerang's 11 unique loan opportunity alerts can be triggered by market factors or consumer behaviors, such as applying with another lender or reaching a target credit score.

Bonzo's automated customer engagement system is built around the idea that people want to do business with other people, not a faceless algorithm. Through personalized text, email, video, voicemail and power dialer marketing, Bonzo helps lenders create and manage meaningful connections with anyone in their business environment.

Built with simplicity in mind, the Bonzo platform is a foolproof alternative to clunky technologies that can be disruptive to busy mortgage advisors. It only takes two weeks for most lenders to integrate Sales Boomerang loan opportunity alerts with Bonzo's marketing automation campaigns and add their own voice for personalized customer outreach. Once activated, Bonzo lets mortgage advisors know the instant someone in their database 'raises their hand' by triggering an alert through Sales Boomerang.

"By harnessing relevant data to create a how, why and when for borrower outreach, Sales Boomerang can help Bonzo users further personalize their communications to each individual customer," says Bonzo co-founder Jason Perkins. "Instead of wasting manpower on incessant marketing with no relevance to the individual borrower, lenders can activate this integration to add context to their outreach and create more meaningful client interactions."

Bonzo's omnichannel outreach is customized to the voice of each mortgage advisor, and is automatically sent within moments of a consumer 'raising their hand' and triggering a Sales Boomerang loan opportunity alert. A mortgage advisor is then notified through the Bonzo platform that a conversation was initiated with an individual in their database. When that lead responds, the advisor has easy access to their information, including Sales Boomerang alert history, and is prepared to take action right away. Bonzo's marketing campaigns and content can even be customized to user specifications, so mortgage advisors only reach out using a prospect's preferred method of communication.

"Our partnership with Bonzo will create bountiful opportunities for mortgage advisors by enabling automated outreach when someone in their database triggers an alert from Sales Boomerang," said Sales Boomerang Vice President of Product Mike Spotten. "With this added insight into a borrower's financial situation and contact history, mortgage advisors can focus on building lasting relationships with their prospects."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

About Bonzo:

Bonzo is an automated sales engagement platform that seeks to make selling fun again by eliminating outreach and follow up for the modern salesperson. Bonzo combines the personality with automation in voicemail, text, email, and video messaging to create meaningful conversations at scale. The platform's renowned "5-minute" rule allows its users to accomplish anything within the platform in under 5-minutes and get back to having more conversations with those that impact their business most. Bonzo's core belief is that salespeople should spend more time creating conversations, and less time on the organization of data.

Related link: https://www.salesboomerang.com/

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Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.

Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified - for instance, when a prospect's FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer's credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a triggering event at the enterprise or individual loan originator (LO) level. Prescriptive scenarios make it effortless for loan originators to understand and capitalize on opportunities they would otherwise lose to competitors, delivering an average 20 to 30% lift in loan volume.

The newly announced integration embeds Sales Boomerang directly inside Top of Mind's Surefire CRM, the most popular CRM and marketing automation platform in the mortgage industry. Surefire's award-winning technology can be used to deliver timely reminders to LOs to follow up on the opportunities presented by Sales Boomerang. Alternatively, lenders can use Surefire to automatically deploy context-specific marketing campaigns to consumers on behalf of LOs, ensuring opportunities are never overlooked.

"As refi volume declines in 2021, lenders will need to nurture existing relationships to stay competitive in a purchase market," said Top of Mind VP of Sales Nick Belenky. "Together, Surefire's CRM and marketing automation platform and Sales Boomerang's automated borrower intelligence and retention system act as a powerful client retention force that empowers lenders to establish themselves as an indispensable partner in the homeownership journey."

"The lending industry is notorious for its abysmally low average customer retention rate; eighty percent of borrowers will take out their next loan with a different lender than the one they used previously," said Sales Boomerang CEO Alex Kutsishin. "Helping banks, credit unions and independent mortgage lenders beat those odds - often retaining as high as 65% or more of past customers - is at the core of everything we do."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(TM).

Twitter: @mortgagecrm @SalesBoomerang #marketingautomation #mortgagemarketing #digitalmortgage

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Related link: https://www.topofmind.com/

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Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus. The enhanced integration enables mortgage lenders to automate marketing efforts during the pre-application phase, reducing the number of abandoned applications and capturing lead information for future marketing purposes.

"Mortgage lenders don't always have a good system in place for following up with early-stage loan applicants. That's because marketing automation efforts often rely on contact records that aren't created until the loan application is 100% complete," explained Top of Mind EVP of Strategic Partnerships and Industry Relationships Jonas Kruckeberg. "Top of Mind's integration with SimpleNexus solves that problem by pushing contact details to SurefireCRM as soon as the application is begun, enabling mortgage lenders to deploy marketing communications during the pre-application phase."

For instance, originators can use the integration to set up workflows that automate follow-up with borrowers who begin, but do not complete, a mortgage application. According to Kruckeberg, sometimes that extra communication is all that's needed to push a loan application across the finish line. Even if the borrower never finishes the application, data sharing between SimpleNexus and Top of Mind ensures mortgage loan officers can follow up down the road with rate opportunity alerts and other timely outreach. And with the latest updates to the integration, data flows both ways; with the push of a button, loan officers can fetch new or updated contacts from SurefireCRM and import them into SimpleNexus.

"Staying connected with borrowers-whether they are buying today or a few years down the road-is essential to increasing conversions and giving those customers the best experience around," said SimpleNexus CEO Matt Hansen. "With integration and two-way sync with Top of Mind's SurefireCRM, SimpleNexus helps loan officers win the business when the time is right."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About SimpleNexus, LLC:

SimpleNexus is the digital mortgage platform that enables lenders to originate and process loans from anywhere. The company's best-in-class, easy-to-use app connects loan officers to their borrowers and real estate agents to easily communicate and exchange data in a single location throughout the entire loan life cycle. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals and sign disclosures - all on the go.

Twitter: @mortgagecrm @SimpleNexus #marketingautomation #mortgagemarketing #digitalmortgage #domore

Related link: https://www.topofmind.com/

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Top of Mind Joins Lenders One as a Preferred Provider

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.

Lenders One is a national mortgage cooperative serving more than 200 mortgage lenders, including banks, credit unions and independent mortgage banks. Lenders One provides its members with special access to a preferred provider network of premier mortgage technology and service vendors. Lenders One members may now enjoy special access to Top of Mind's expansive library of creative content and revenue-generating automated marketing campaigns through its flagship product, SurefireCRM.

"We are proud to announce that best-in-class CRM and marketing automation provider Top of Mind has become a preferred provider to the Lenders One mortgage cooperative," said Lenders One President Brian A. Simon. "The addition of Top of Mind to the Lenders One network further enhances member access to innovative technologies that help strengthen consumer relationships, increase borrower satisfaction and drive profitability."

"Both Top of Mind and Lenders One are committed to connecting lenders with resources that help them win new business, earn repeat business and deserve referral business," said Top of Mind CEO Bill Hayes. "Top of Mind looks forward to helping Lenders One members create meaningful customer connections with SurefireCRM's timely, creative and emotionally inspired content."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

About Lenders One(r) Cooperative:

Lenders One (https://lendersone.com/) was established in 2000 as a national alliance of independent mortgage bankers, correspondent lenders and suppliers of mortgage products and services. Participants on the Lenders One platform originated approximately $280 billion of mortgages during 2018, collectively ranking as one of the largest retail mortgage entities in the U.S. Lenders One is managed by a subsidiary of Altisource Portfolio Solutions S.A.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

@mortgagecrm @lendersone #WeAreL1 #CoopsAreCooler

Related link: https://www.topofmind.com/

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Top of Mind Co-founder Sherwood Lawrence Steps into Dual Role as Chief Marketing Officer and Chief Creative Officer

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Sherwood Lawrence will take on the role of chief marketing officer in addition to his current position as chief creative officer.

Lawrence has held a number of c-suite roles since the founding of Top of Mind in 2003, including oversight of the firm's finance, technology and creative departments. As chief marketing officer, he will align Top of Mind's marketing strategy with the organization's sales and user adoption goals. Lawrence will also continue to serve Surefire clients as Top of Mind's chief creative officer.

"It's humbling to know that we've built the mortgage industry's number-one CRM almost exclusively by letting our clients' successes speak for themselves," said Lawrence. "Yet we've been hearing from our clients, partners and industry friends that it's time for us to be more vocal about the great work we do together.

Since 2003, we've been creating customers for life by combining an intelligent marketing automation platform, a vast creative library of content, and an ever-evolving array of capabilities and integrations to fully engage customers along their entire customer journey," continued Lawrence. "It's my pleasure to take on this new role and share with the market more broadly how Top of Mind and its partners continue to help our clients win every day. You'll be hearing a lot more from us in 2020."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

@mortgagecrm

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0129s2p-Sherwood-Lawrence-300dpi.jpg

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Top of Mind Elevates Jonas Kruckeberg to Executive Vice President of Strategic Partnerships and Industry Relationships

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has elevated Jonas Kruckeberg to executive vice president of strategic partnerships and industry relationships.

After leading Top of Mind's sales function for more than eight years, Kruckeberg will step into a more strategic role with a focus on partner and industry relations and brand ambassadorship. In this position, he will work with industry associations, lender cooperatives and mortgage technology vendors to build out a robust partner ecosystem that benefits Top of Mind clients.

Before joining Top of Mind, Kruckeberg spent nearly a decade as a mortgage loan officer and branch manager serving customers in Southern California at such independent mortgage banks as Watermark Home Loans and First Priority Financial (later acquired by Caliber Home Loans).

"Top of Mind's best-in-class experience would not be the same without our strategic relationships with leading-edge vendors and industry partners," said Kruckeberg. "I look forward to nurturing these vital relationships for the benefit of our clients and their customers."

"Jonas' insight into lenders' needs, his strong representation of the Top of Mind brand and his reputation as an effective, genial working partner make him a shoe-in for developing and strengthening our partner relationships," said Top of Mind CEO Bill Hayes. I am proud of Jonas' contributions to Top of Mind and congratulate him on this career advancement."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Related link:

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