Advertising and Marketing, Business, Free News Articles

WordSphere Announces $6.8M Acquisition of DrupalWare

PALO ALTO, Calif. -- WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

The 6.8 million dollar cash acquisition will include the DrupalWare website/brand, a portfolio of 164 active clients as well as 6 Drupal specialists who will transfer into WordSphere LLC's senior DevOps team. DrupalWare has a strong track record of delivering top-quality products and services to its clients, and we are excited to bring their expertise and innovation into the WordSphere LLC family.

"This acquisition will enable us to expand our product offerings and better serve the needs of our clients," said Mark Glixman, WordSphere LLC's enigmatic CEO. "We believe that this acquisition will be a win-win for both companies and our customers."

DrupalWare was founded by a senior website developer Randall Goya and for a number of years, was an award-winning national leader in Drupal CMS development. DrupalWare's clients included Pfizer, Tesla Motors, the City of New York, NY MTA, Columbia University, B&H photo, and many other Fortune 500 companies. DrupalWare specializes in Drupal, Acquia Drupal, and WordPress CMS (Content Management Systems).

DrupalWare also deals with a myriad of other platforms, including Joomla, Magento, PHPMotion, and Asp.net, as well as provides custom-built web solutions with PHP, MySQL, AJAX, JavaScript, DHTML, and CSS.

This key acquisition will provide WordSphere LLC with an additional 150+ clients as well as strengthen our team's Drupal capabilities to the next level.

"We are big believers in building out the best DevOps team, one that encompasses all technologies. There are many legacy websites built in Drupal that constantly need maintenance," said Rakibul Rajib, WordSphere LLC's CTO.

WordSphere LLC is primarily focused as a WordPress website development company, mainly offering services in WordPress customization, modification, theming, advanced WordPress custom themes, custom plugins, buddy press customization, and e-commerce/WooCommerce. WordSphere LLC also offers services in other CMS like:

Drupal: https://wordsphere.com/drupal/

BigCommerce: https://wordsphere.com/big-commerce/

Shopify: https://wordsphere.com/shopify/

Our team provides a variety of front-end and back-end development services utilizing more modern stacks like React, Node, Svelte, Typescript, ExpressJS, AngularJS, Vue.js, Next.js, PHP, OOP, Laravel, Codeigniter, Ruby, Python (Django) and many others.

We are confident that the combined strength of WordSphere LLC and DrupalWare will drive growth and success in the industry. We look forward to working with the talented team at Drupalware and leveraging their expertise to deliver even more value to our customers.

Drupal is currently utilized as the technology stack behind eBay, Nokia, McDonald's, Charles Schwab, Entertainment Weekly, Tesla, The Australian Government, The Emmy Awards, NASA, Harvard University, Stanford University, and many others. Over the last decade market shares of the Drupal CMS platform have been overtaken by WordPress, Shopify, Wix, Squarespace, and Joomla (2022 CM Survey). Drupal sits in the 6th position. It's used on 1.2% of all sites with a known content management system, equaling a 1.8% market share.

WordSphere LLC is already used to the limelight, after recently releasing its new live consulting development service ( https://wordsphere.com/live-consulting/ ). This aims at disrupting the current market trends and giving people direct access to senior web developers, live. Stay tuned for updates on this exciting new chapter in the WordSphere LLC journey.

WordSphere LLC, 5500 University, Parkway, San Bernardino, CA; wordsphere.com

Related link: https://wordsphere.com/

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Business, Free News Articles, Product Launches, Software

RenderX Releases a New Product: Ingrid – Its Second-generation Load Balancing Formatting Server

PALO ALTO, Calif. -- RenderX® (www.renderx.com), the leader in formatting solutions for various content including XML, released a new product - InGrid(tm). InGrid (https://www.renderx.com/tools/ingrid.html) is RenderX's second-generation load balancing formatting server.

InGrid serves as a single access point and controls RenderX rendering engines running on multiple computers in parallel (in a grid). It accepts documents locally or over the network and formats them with high throughput. This architecture allows for scalability and flexibility to suit the most demanding business requirements.

InGrid is a direct replacement of RenderX EnMasse and provides full backward compatibility. InGrid supports all previous interfaces - active folder, network server, SOAP - and adds a REST API. A proxying interface allows starting multiple interfaces simultaneously.

"InGrid is all in Java and is 10%-25% faster with superior capabilities to manage a whole grid of RenderX formatting servers," said Kevin Brown, RenderX's Executive Vice President of Sales & Marketing. "It is vastly superior to all formatting solutions around, capable of formatting millions of documents on a completely scalable grid. Thousands of documents per minute, millions per day."

InGrid (or any other integration kit) is provided free of charge with any RenderX Server purchase that includes extended support.

About RenderX:

RenderX®, the recognized industry leader for software used for standards-based typeset-quality electronic and print output of business content, provides both standalone software products as well as integrated components into larger business solutions. XEP, RenderX's original commercial engine and its flagship product, is the rendering engine of choice for XML/XSLFO to PDF, PostScript, and other paged formats generation.

RenderX's patented technology is used by hundreds of organizations worldwide in the financial, consumer, insurance, government, manufacturing, transportation and pharmaceutical sectors to cost-effectively deliver dynamic documents in high volume to their customers, partners, and employees. RenderX also provides integration support for its software products, as well as provide professional services for custom software development and document design, generation, and management.

RenderX is a registered trademark of RenderX, Inc. XEP, EnMasse, InGrid are trademarks of RenderX, Inc. The names of and reference to other companies and products mentioned herein may be the trademarks of their respective owners.

LEARN MORE:

https://www.renderx.com/

https://www.renderx.com/tools/ingrid.html

Related link: https://www.renderx.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles, Software

AI and Segmentation Leader Fanplayr Continues Global Expansion with New Office Location in Spain

PALO ALTO, Calif. -- Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Fanplayr's proprietary, patented predictive marketing technology, using artificial intelligence, enables unprecedented consumer segmentation based on user behavior to drive their clients' growth in eCommerce channels or within their clients' own site. Brands will also benefit from the extension of Fanplayr products that follow up even after a consumer has left the website: emails, SMS notifications, offers and other content of interest.

Even in an uncertain year of COVID and supply chain failures, clients of Fanplayr increased their digital business with Fanplayr products allowing them to improve the conversion rates of their websites for the sale of products or services.

At the head of the Spanish division of Fanplayr is Juan Sevillano, an experienced professional in the AdTech industry for more than two decades. Sevillano has worked for companies such as Yahoo, Microsoft, Amazon and Tradedoubler, including working for Amazon Spain as Head Of AdTech within the Amazon Advertising division. Most recently, Sevillano has served as general director for Spain and Portugal for the Rocket Fuel programmatic purchasing platform and for the global multi-channel ad server Sizmek.

"Our clients are delighted with Fanplayr's behavioral prediction technology," says Juan Sevillano, General Director of Fanplayr in Spain. "The analytical view of customer data coupled with its segmentation capabilities helps customers develop attractive campaigns that achieve a significant increase in their conversion rate, as well as have a profound impact on their overall results."

Simon Yencken, co-founder and CEO of Fanplayr, points out: "Spain is a sufficiently mature market to welcome our predictive technology in key business and financial sectors. And I am sure that the implementation in this region will be something very beneficial for all the innovative brands that operate in Spain and want to offer the best digital experience for their customers."

Learn more at: https://fanplayr.com/

Related link: https://www.fanplayr.com/

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Advertising and Marketing, e-Commerce, Free News Articles, Software

E-commerce AI Leader Fanplayr Announces Strategic Appointments to Support Growth in US and APAC

PALO ALTO, Calif. -- Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Jack Hallahan is an expert in data driven marketing having brokered global strategic agreements in Ad Tech, SaaS Software, and Digital Media for several decades. He has held previous leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as Senior V.P. of Partnerships.

David Ticconi joins Fanplayr as Managing Director for Australia and New Zealand with significant experience in mobile marketing platforms as previous Managing Director at Airship and V.P. of Sales - Australia at AdColony.

Mariano Tripiciano has been promoted to Managing Director of the Americas to include the U.S. He has been with Fanplayr since 2013, where he previously held roles as V.P. of the European region, helping to establish and expand the company in Europe, and Managing Director of Latin America.

"As Fanplayr continues to grow in global representation and product breadth, it's critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices," says Simon Yencken, Co-founder and CEO of Fanplayr. "Jack, David and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr's development of global sales and in exceeding current customers' expectations."

In September, Fanplayr launched PrivacyID, its solution to the demise of cookies, and it currently holds a U.S. patent for Segmentation as a Service.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Paris, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Related link: https://www.fanplayr.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles

E-commerce AI Leader Fanplayr Says Businesses Must Adapt to New Privacy Restrictions for 2021 Holiday Season

PALO ALTO, Calif. -- Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Several changes have led to the proverbial perfect storm leading up to this year's holiday sales period. First, the dramatic shift to online commerce in a short period of time, in large due part to the global COVID-19 pandemic, has forced businesses of all sizes to expand their online presence as a percentage of sales in order to survive.

Second, Google has begun making changes in tracking to initiate the process of eliminating third-party cookies by 2023. This has resulted in businesses having less intelligent data about their customers' online buying behaviors and therefore having less ability to respond with relevant offers and information to encourage sales.

Finally, according to Gartner's annual CMO survey, marketing budgets are projected to be down in 2021 (from 11% to 6.4% of revenues) despite businesses trying to regain momentum after 2020. Meaning every dollar counts, and highly-targeted, more tailored data will be required in order to increase companies' ROI, attract and convert high-quality leads, and retain current customers throughout this holiday season.

According to Simon Yencken, CEO and co-founder of Fanplayr, companies unprepared to mitigate these challenges in user identification and adjust for digital growth will miss out on critically important holiday sales. "With a positive projection in holiday sales, companies must deliver relevant offers and information to customers at key points in the decision making process," says Yencken. "Without those data-driven interactions, businesses are at risk of falling short on sales goals during the holiday season."

Fanplayr's recently announced solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access user information and share it with third-party providers without breaking privacy regulations or compromising user security.

Other attempts at privacy-sensitive data collection -- most notably Google's FLoC -- are less useful to companies because they aggregate users into large groups. Advertisers can target the groups but not the individual which gives Google more control and companies less personalization and ability to connect with individual users.

"With PrivacyID, data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers," added Yencken. "This is critically important because the platform allows customers to have a clear picture of the user experience thereby helping sales conversions, especially during the critical holiday period, while maintaining the utmost integrity of the user data,"

Fanplayr has been granted provisional patent protection on the PrivacyID technology and has begun providing the product to customers in preparation for the holiday season.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

RELATED LINKS:

https://fanplayr.com/features/

https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research

Related link: https://www.fanplayr.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles, Product Launches

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0831s2p-fanplayr-privacyid-300dpi.jpg

*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Related link: https://www.fanplayr.com/

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Alliances and Partnerships, Business, Free News Articles, Software

Industry-Leading No-Code Platform Certa Signs Agreement with supplier.io to Provide Diversity Analytics to Clients

PALO ALTO, Calif. -- Certa, the leading no-code platform for procurement, risk and compliance, and supplier.io, a pioneer in the field of supplier diversity solutions, announced a strategic partnership to bring Certa's clients supplier.io's best-in-class supplier diversity analytics.

Supplier diversity programs benefit corporations and procurement organizations by strengthening their supply chains and helping them meet the needs of government contracting regulations. supplier.io's advanced analytics identifies suppliers that are led by or owned by various disadvantaged or under-represented groups, such as minorities, women, veterans, LGBT, or the disabled.

Certa is the only platform that can digitize the end-to-end journey of suppliers, across information security, privacy, compliance, legal, etc. With this partnership, Certa's clients can find diverse firms and validate credentials.

This new strategic partnership will allow Certa's impressive and expanding client list access to supplier.io's innovative and effective diversity solutions.

Certa Founder and CEO Jag Lamba commented, "The importance of quality diversity data cannot be overstated. I'm thrilled that Certa is able to offer our clients supplier.io's comprehensive diversity data to help them grow their diversity programs."

Neeraj Shah, Founder of supplier.io said, "Our mission is to help companies make an impact by increasing their purchases from diverse businesses. We are excited to offer Certa's clients our unparalleled data intelligence to help them strengthen their supplier diversity programs."

About supplier.io

Supplier.io was founded in 2011 and has rapidly become a prominent provider of supplier diversity solutions to leading corporations. One in five Fortune 50 companies relies on supplier.io for their supplier diversity needs. They currently support customers in automotive, healthcare, insurance, retail, manufacturing, education, and banking. For more info visit https://supplier.io/.

About Certa

Certa was founded in 2015 and is the fastest growing supplier management platform. Certa makes third-party risk management fast, easy, and modern. Using 80+ no-code integrations with trusted data sources, Certa helps companies onboard third-parties 3x faster while improving risk and compliance controls. Certa's clients include several Fortune 50 retailers and a Top 3 consulting firm. Certa is headquartered in the San Francisco Bay Area.

For more information or to schedule a demo visit https://www.getcerta.com/.

Contact:
Dudley Brundige
dudley@getcerta.com
646-248-9190

Related link: https://www.getcerta.com/

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Business, e-Commerce, Free News Articles, Taxes and Accounting

Fanplayr Receives SOC 2 Type 2 Certification for Data Security Processes from American Institute of CPAs

PALO ALTO, Calif. -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announces it has successfully achieved the Service Organization Control (SOC) 2 Type 2 certification.

Developed by the American Institute of CPAs (AICPA), SOC 2 reports are intended to meet the needs of businesses that need detailed information and assurance about the controls at a service organization. The certification defines criteria for managing customer data based on five "trust service principles" - security, availability, processing integrity, confidentiality and privacy.

SOC 2 Type 2 is an audit or recertification of the controls put in place which confirms suitability of the design and operating effectiveness and will generally provide a greater level of trust to a customer or business partner due to the increased visibility of systems in action.

Fanplayr has been recertified specifically for Security, Confidentiality, and Availability.

"We have an excellent track record of protecting data," says Simon Yencken, CEO and co-founder of Fanplayr. "With data breaches continuing to be a worldwide problem, we cannot overstate the importance of maintaining safeguards to ensure the security of our customers' data."

Since acquiring and maintaining SOC 2 certifications can be relatively costly and time consuming, the process signals Fanplayr's commitment to continue working with major companies who require SOC 2 compliance or proof of equivalent safeguards.

"The SOC 2 certification is recognized and respected worldwide," said Rajiv Sunkara, CTO and co-founder of Fanplayr. "Establishing and maintaining SOC 2 compliance on an annual basis ensures everything we do is focused on the needs of our customers and the privacy of their data."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:

Lacy Talton

(252) 467-5220

ltalton@percepture.com

Related link: https://www.fanplayr.com/

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Advertising and Marketing, Alliances and Partnerships, Business, e-Commerce, Free News Articles, Software

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions.

Reseller Magnify Solutions is led by co-founder Shana Doherty, who was noted in the 'Top 100 Most Inspiring Female Entrepreneurs' by Small Business Britain's f:Entrepreneur campaign in January 2021. Doherty also was recognized by the UK Foreign & Commonwealth Office's '2020 Great Inspirations' campaign for founding Generosity Bank, and by an Entrepreneur campaign highlighting businesses founded by leaders from diverse backgrounds.

"Shana is an inspiring leader and a savvy businessperson with a great track record for helping businesses develop their e-commerce and adtech capabilities," said Simon Yencken, Fanplayr CEO and Co-founder. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region."

The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. "We are delighted to represent Fanplayr in the MENA region, working with both local home grown and global brands to bolster their e-commerce capabilities with Fanplayr's advanced capabilities, including its patented 'Segmentation-as-a-Service,'" says Doherty.

Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Expansion of products and customer service to the Middle East comes as a continuation of Fanplayr's strategic growth, including agreements within the past 6 months with key partners in the UK and Latin America and the acquisition of reseller Jamu Inc. in Japan.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

Related link: https://www.fanplayr.com/

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Advertising and Marketing, Business, Free News Articles, Software

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif. -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors.

V. Paul Unruh is a seasoned financial expert and was formerly Director and Chairman of the Audit Committee for NortonLifeLock (Nasdaq: NLOK from 2005 - 2020) and formerly Director and Chairman of the Audit Committee at Nexant (2000 - 2021, acquired by Resource Innovations). He also serves as a Senior Advisor and member of LP Advisory Board of TeleSoft Partners. Other prior directorships include Heidrick & Struggles (2005-2017), Aconex 2011-2018 (ASX: ACX, acquired by Oracle in 2018) and Move Inc 2003-2014. Earlier Paul worked at Bechtel from 1978 to 2003, where he retired as vice chairman and member of the three-person senior management group. During his tenure at Bechtel, he also served as chief financial officer, controller and treasurer.

Johannes Risseeuw has served as Executive Chairman for Damstra Technologies (ASX: DTC) since 2017 which is one of the first companies globally to deploy a technology platform for enterprise protection & safety (EPP). He was previously the Vice President Mergers & Acquisitions, Asia Pacific at Shell. Johannes has also served as the Chief Investment Officer of Questus Energy from 2016-2017, and as the Chief Operating Officer at Skilled Group Limited from 2011-2015.

Rosemary Harnett currently serves as a Non-Executive Director at Arena REIT (ASX: ARF) and is the Chair and an independent Director of ISPT, and a Director of International Property Funds Management (IPFM). Prior directorships include Aconex 2015-2018 (ASX: ACX, acquired by Oracle in 2018), and Wallara Australia Limited 2014-2017. Rosemary was previously Chief Executive Officer of Housing Choices, one of Australia's leading registered housing associations.

"We are pleased that these particular leaders have joined Fanplayr's Board of Directors," said Simon Yencken, Founder and CEO of Fanplayr. "Each of them brings a wealth of experience to strengthen our foundations in finance, technology, mergers, and operating with relevance on a global scale."

Fanplayr has made significant announcements in the past 6 months, including successfully receiving a U.S. patent for Segmentation as a Service, adding Product Recommendations and SMS Messaging to its product line, and now the appointment of three new Board members. Yencken says the movement to a digital-first economy and the ability of Fanplayr to operate as a global company have reinforced Fanplayr's growth and development. "The appointments of Ms. Hartnett, Mr. Unruh, and Mr. Risseeuw will help to ensure continued momentum for Fanplayr," says Yencken.

About Fanplayr

Fanplayr is a leading customer experience personalization platform, using first party behavioral data and patented segmentation, machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the online experience.

Fanplayr is headquartered in Palo Alto, California with offices in Milan, London, Stockholm, Hamburg, Amsterdam, UAE, Mexico, Brazil, Buenos Aires, Melbourne and Tokyo, see: https://www.fanplayr.com/.

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-board-300dpi.jpg

*PHOTO caption: New Fanplayr board members (left to right): Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh.

*LOGO: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

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