Advertising and Marketing, Business, e-Commerce, Free News Articles

E-commerce AI Leader Fanplayr Says Businesses Must Adapt to New Privacy Restrictions for 2021 Holiday Season

PALO ALTO, Calif. -- Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Several changes have led to the proverbial perfect storm leading up to this year's holiday sales period. First, the dramatic shift to online commerce in a short period of time, in large due part to the global COVID-19 pandemic, has forced businesses of all sizes to expand their online presence as a percentage of sales in order to survive.

Second, Google has begun making changes in tracking to initiate the process of eliminating third-party cookies by 2023. This has resulted in businesses having less intelligent data about their customers' online buying behaviors and therefore having less ability to respond with relevant offers and information to encourage sales.

Finally, according to Gartner's annual CMO survey, marketing budgets are projected to be down in 2021 (from 11% to 6.4% of revenues) despite businesses trying to regain momentum after 2020. Meaning every dollar counts, and highly-targeted, more tailored data will be required in order to increase companies' ROI, attract and convert high-quality leads, and retain current customers throughout this holiday season.

According to Simon Yencken, CEO and co-founder of Fanplayr, companies unprepared to mitigate these challenges in user identification and adjust for digital growth will miss out on critically important holiday sales. "With a positive projection in holiday sales, companies must deliver relevant offers and information to customers at key points in the decision making process," says Yencken. "Without those data-driven interactions, businesses are at risk of falling short on sales goals during the holiday season."

Fanplayr's recently announced solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access user information and share it with third-party providers without breaking privacy regulations or compromising user security.

Other attempts at privacy-sensitive data collection -- most notably Google's FLoC -- are less useful to companies because they aggregate users into large groups. Advertisers can target the groups but not the individual which gives Google more control and companies less personalization and ability to connect with individual users.

"With PrivacyID, data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers," added Yencken. "This is critically important because the platform allows customers to have a clear picture of the user experience thereby helping sales conversions, especially during the critical holiday period, while maintaining the utmost integrity of the user data,"

Fanplayr has been granted provisional patent protection on the PrivacyID technology and has begun providing the product to customers in preparation for the holiday season.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

RELATED LINKS:

https://fanplayr.com/features/

https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research

Related link: https://www.fanplayr.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles, Product Launches

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0831s2p-fanplayr-privacyid-300dpi.jpg

*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Related link: https://www.fanplayr.com/

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Free News Articles, Internet and Websites, Legal and Law

Gallo LLP Files first 10 Consumer Claims Against Google Following Injunction and Revision of Gmail Architecture

SAN RAFAEL, Calif. -- San Francisco Bay Area law firm Gallo LLP has filed the first of what it predicts could be thousands of individual damages cases against Google based on the same misconduct alleged in Matera v. Google, Case No. 15-CV-04062-LHK. Acting for a class of consumers who never signed up for Gmail (but nevertheless had their email scanned by Google), the Matera plaintiffs sought injunctive relief under the federal Electronic Communications Privacy Act (the "Wiretap Act") and California Invasion of Privacy Act ("CIPA"). The Matera case was brought by Gallo LLP, Lieff Cabraser Heimann & Bernstein, LLP, and Carney, Bates, & Pulliam, PLLC.

On February 9, 2018, the United States District Court for the Northern District of California issued an injunction against Google's pre-delivery scanning of email for advertising purposes pursuant to a settlement. (See http://www.gmailsettlement.com.) However, the settlement did not release any damages claims non-Gmail users may have.

"Even if you never used Gmail, Google was still scanning all your emails to Gmail users, whether they were to your mother or your doctor, and using the content to create profiles and build advertising data," explains Senior Partner Ray E. Gallo. "We excluded damages claims from the Matera case because of the court's ruling in related litigation, which suggested that individual questions of implied consent might preclude certification of a damages class."

Following court decisions denying Google's challenges to the legal basis for the Matera lawsuit, Google agreed, and on that basis was court-ordered to stop intercepting and processing inbound emails to Gmail accounts for advertising purposes for three years. Google reports that it has changed its architecture to do that.

"Damage claims remain viable for affected individuals during a short statute of limitations window," says Gallo. "CIPA protects Californians and requires that both sides consent to the interception of communications between them and authorizes statutory damages of $5,000 per violation. If each intercepted email constitutes a violation, Google could have billions of dollars in liability. Individuals in other states with two-party consent laws have similar claims, and we may accept those claims too."

Gallo is accepting certain clients who have never signed-up for Gmail accounts through its website at https://emailprivacy.gallo.law to assert their $5,000 claims (or the applicable statutory damages under that plaintiff's state law).

Gallo LLP pursued a similar strategy in 2016 in Corley v. Google, seeking damages on behalf of about 900 individuals who alleged they never consented to Google's email processing practices. Court records indicate those cases settled in 2016.

About Gallo LLP:

San Francisco Bay Area law firm Gallo LLP ( https://gallo.law ) represents consumers, employees, and investors in large-scale litigation. Gallo is noted for its industry-leading use of technology in lieu of class treatment. Gallo's software is now available to other lawyers at https://leverage.law. Client reviews of Ray E. Gallo at AVVO.com suggest clients love the approach.

Ray E. Gallo is a graduate of Yale and the UCLA Law School, has been listed in Los Angeles Magazine as one of LA's "Rising Stars," is listed in Martindale Hubbell's Bar Register of Preeminent Lawyers, is a regular "Clients' Choice" award winner on AVVO, and has been named as a Top 100 national Legal Consultant in Technology by Lawdragon.

Gallo LLP, 1299 4th St., Suite 505, San Rafael, CA 94901.

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