Advertising and Marketing, Free News Articles

Crystal Auto Mall Signs Sokal as Agency of Record

RALEIGH, N.C. -- Crystal Auto Mall, located in Green Brook Township, NJ has recently signed Sokal, choosing the Raleigh based advertising firm as their agency of record. Crystal Auto Mall currently operates Crystal Mazda and Crystal Toyota where they sell a full line of each of those brands. Crystal Auto Mall also boasts an ample inventory of Pre-Owned and Certified Pre-Owned vehicles.

Sokal is a full-service automotive Advertising Agency who specializes in digital marketing and website design and is a leader in the Automotive Advertising field.

"We're thrilled to provide our services to this top-notch dealership," offered Melissa Clark, CEO of Sokal. "Our team is ready to roll up their sleeves in the new year and get started. The goal is to offer a more visible platform for both Crystal Mazda and Crystal Toyota."

Although Sokal's base resides in North Carolina, the agency has stepped out into the northern region of the country with their creative reach, bringing Crystal Auto Mall on board.

Starting January 1, 2023, the ad agency will provide advertising services to Crystal Auto Mall which is located at 220 US-22, Green Brook Township, New Jersey.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

Over the past twenty years, Sokal has grown to have over 120 employees and over 350 clients across the nation. We have combined our digital strategists, graphic designers, website developers, marketers, and account management teams to offer a massive list of traditional and digital services customized to fit the exact needs of our clients.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Crystal Auto Mall, please visit their website at: https://www.crystalautomall.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, Free News Articles

Fire Cornhole Recently Signed Sokal

RALEIGH, N.C. -- Fire Cornhole recently signed Sokal, a Raleigh based advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including, but not limited to, graphic design, video production, and media buying.

"Our clientele predominately consists of automobile dealerships, so it was a new endeavor branching out into the cornhole world," quipped Michael Ransom, COO of Sokal. "Our group of creative professionals plan to engage fully in providing Fire Cornhole a unique and innovative edge, optimizing digital strategy and clarity for them. We look forward to engaging with such a highly specialized company."

Fire Cornhole is a relatively new company located 104 Payne Road in Thomasville, North Carolina. Creating quality products at competitive prices, they carry a variety of cornhole apparel, boards, and ACL (American Cornhole League) bags all made in the USA.

Jason McCannon, the owner of Fire Cornhole, commented, "The reputation of the Fire brand of cornhole bags has been built through its sponsorship and exceptional play of select professional players. These players recognize the quality craftsmanship and commitment to the game of the Fire brand.

"Since our inception two years ago, Fire sponsored players have won more ACL Pro titles than players from any other bag manufacturer and cashed in on over half a million in earnings!

"The Fire brand continues to grow and offers the same quality bags the pros use to the masses.

"To maximize marketing dollars and content, we have engaged Sokal to assist in the creative process. From our initial meeting, we were impressed with the professionalism, creativity, and the quality of the Sokal team as a whole. We look forward to this collaboration."

Starting in mid-December 2022, Sokal will provide full-service advertising for Fire Cornhole.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Fire Cornhole, please visit their website at: https://firecornhole.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Awards and Honors, Business, Free News Articles, Real Estate

U.S. News & World Report Names TerraBella Northridge a Best Senior Living Award Winner

RALEIGH, N.C. -- Senior living community TerraBella Northridge earned a top spot in the first-ever Best Senior Living rankings by U.S. News & World Report, winning in the Best Memory Care category. The 2022-2023 Best Senior Living guide is a debut offering from U.S. News & World Report, itself the foremost global authority in health ratings and consumer advice, attracting more than 50 million visitors per month.

The initiative began last fall, and used objective, independent statistical assessment of consumer satisfaction survey data gathered from nearly 2,500 Independent Living, Assisted Living, and Memory Care communities throughout the United States. The rating criteria included analysis of consumer satisfaction across categories like community and activities, food and dining, caregiving, and management and staff.

"We take great pride in our SHINE Memory Care program and are honored that our team's commitment to excellence has been recognized," said Sherry Tabor, Executive Director of TerraBella Northridge. "This award is indicative of our continuing pursuit to build and sustain a culture of excellence and provide exceptional experiences for our resident seniors."

"Until now, families have had limited information when comparing providers of independent living, assisted living, memory care or continuing care," said Ben Harder, Managing Editor and Chief of Health Analysis at U.S. News & World Report. "The Best Senior Living ratings fill this informational gap with comprehensive and transparent data to help older consumers and their families identify high-quality senior living communities that meet their needs and preferences."

TerraBella Northridge is operated by Florida-based Discovery Senior Living, which had 34 communities across the country place atop the inaugural Best Senior Living rankings.

For more information about the ranking criteria, and to view winning communities, please visit the U.S. News & World Report website here: https://health.usnews.com/best-senior-living

About Discovery Senior Living:

Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States.

By leveraging its innovative "Experiential Living" philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

Learn more here: https://www.terrabellaseniorliving.com

About U.S. News & World Report:

U.S. News & World Report is the global leader in quality rankings that empower consumers, business leaders and policy officials to make better, more informed decisions about important issues affecting their lives. A multifaceted digital media company with Education, Health, Money, Travel, Cars, News and 360 Reviews platforms, U.S. News provides rankings, independent reporting, data journalism, consumer advice and U.S. News Live events. More than 40 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

Related link: https://www.discoveryseniorliving.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Free News Articles

Capital Automotive Group Launches RideShift, A New Fully Online Car Buying Solution With Endorsement Partner and Former Carolina Panther, Luke Kuechly

RALEIGH, N.C. -- Capital Automotive Group today announced the launch of RideShift, a powerful, new dimension of car shopping, that uniquely leverages AI and exemplary customer service before, during and after the sale of a vehicle. Serving the Carolinas for nearly four decades across 29 full-service dealerships, RideShift expands Capital Automotive Group's reputation for excellence with a fully online, automated, pre-owned vehicle e-commerce site, across 20 participating locations. The site enables consumers to find, finance and purchase a vehicle in a matter of minutes and schedule vehicle delivery or curbside pick-up-whatever the car buyer desires.

* RideShift, the e-commerce brand powered by Capital Automotive Group, offers customers in the Carolinas and nation-wide a fully automated, shop-to-buy-to-delivery experience in a matter of minutes.

* RideShift provides customers with the visibility to see pre-qualified payments on thousands of pre-owned vehicles in inventory, and compare them by make, model, monthly payment and more.

* Former NFL linebacker, Luke Kuechly, says RideShift exceeds other players in the market by offering confidence and advantages such as no haggle shopping on customer's terms, flexible and personalized purchase, and generous return, warranty, and delivery options.

"We know that each of our customers is unique, and they want car buying to be more convenient-less haggle, less hassle, and less negotiations. RideShift makes the vehicle purchase transaction easy and enables our dealership to reach customers who may not have thought about us before this option in buying fully online," said Curtis Driver, director of operations, RideShift. "The automotive industry is not immune to disruption be it supply chain or new players, underscoring why innovation and resiliency are essential to business longevity. RideShift enables Capital Automotive Group to transform our business into a true e-commerce offering and has positioned us to be at the forefront of this market transition."

"With RideShift, Capital Automotive Group customers have straightforward, flexible purchase options, such as Delivery or Curbside Pickup," said Luke Kuechly, former Carolina Panther, and local resident. "RideShift's range of customer convenience options-well beyond those of new market players-enable customers to shop how they want, when they want and where they want - all while doing business with people they know and trust."

RideShift will be introduced via a regional consumer campaign featuring Kuechly, who is highly respected both on and off the playing field for his hard-working, straight-shooter image which aligns perfectly with RideShift's customer value proposition.

Through engaging ads, the partnership between Kuechly and RideShift will educate and excite customers about key benefits:

* Ease of shopping, car comparisons, and automated financing with Precise Payments

* Safe and secure environment to complete and sign all deal paperwork and make payments remotely

* AI-powered technology delivering transparent pricing at vehicle and full deal structure level

* 20 delivery centers across North Carolina for pickup or delivery and service needs

* Seven-day return policy, maximum of 500 miles, three-month or three-thousand-mile warranty, and free delivery within the Carolinas and delivery available throughout the continental U.S.

RideShift uses Cox Automotive's state-of-the-art Esntial Commerce(tm) technology to move the consumer through the buying process faster and more seamlessly than any other online buying experience. It integrates a wide array of Cox Automotive platforms into one centralized and sophisticated tool that benefits both the retailer and customer. AI-powered shopping features and patent-pending finance automation enable customers to see pre-qualified payments on every vehicle in inventory and shop by make, model, price, and monthly budget.

"RideShift complements our efforts to build a robust and sustainable automotive industry in the Carolinas that is affordable, profitable and equitable for all involved," commented Lindsey Michael Longo, chief operating officer, RideShift. "As with every Capital Automotive Group initiative, it is about products, service to our customers, and the community. RideShift underscores all of this by transforming the car buying experience unlike anything else available in our market. We are thrilled to be one of the first automotive groups to offer this optimized experience and dedicated level of customer service that nobody else can come close to competing with."

Learn more at: https://www.rideshift.com/

About Capital Automotive Group

With 29 full-service dealerships across the Carolinas, Capital Auto Group offers sales and service excellence before, during and after purchase on a wide range of used and new models for lease or purchase from Buick, GMC, Chevrolet, Chrysler, Dodge, Ford, Hyundai, Jeep, Kia, Lincoln, Mazda, Nissan, RAM, Subaru, and Genesis. For more information on Capital Automotive Group, visit https://capitalautogroup.com/.

Related link: https://capitalautogroup.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program

RALIEGH, N.C. -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP).

MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers. These providers can offer a strategy aligned with Mazda North American Operations (MNAO) and deploy coordinated campaigns to help increase visibility and digital performance. As a member of MDCP, Sokal will be able to provide a variety of advertising options for Mazda dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team provides," said Sokal COO, Michael Ransom. "All of our digital solutions are powered by our Momentum platform delivering best-in-class performance while allowing us to keep up with the speed of business so our clients can focus on the dealership instead of worrying about their digital advertising strategy. By being selected to join MDCP, we know that we will be able to continue to better serve our current and future Mazda clients on a daily basis."

Sokal is an award winning, digital advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

The Mazda Digital Certified Program is designed to partner Mazda dealers with advertising experts, like Sokal. With Sokal's unique audience capabilities, unparalleled customer service, and expertise in the dealer space, Sokal will be able to give dealers with a wide range of product choices and dealers will also have the assurance that their programs can be seamlessly integrated with Mazda's already existent marketing strategies.

To learn more about Sokal, their offerings through MDCP, or to enroll, please visit https://www.mazdadigitalcertifiedprogram.com/SalesDigitalAdvertising/Sokal.

For more information about Sokal, please visit their website at: https://www.gosokal.com

Related link: https://www.gosokal.com/

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Advertising and Marketing, Free News Articles

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C. -- Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

"I'm thrilled to have to opportunity to create a new and exciting ad campaign for the McLaughlin store," commented Melissa Clark, CEO of Sokal. "Our highly innovational staff and cutting-edge design team will create a higher level of visibility, boosting this dealership into a new competitive edge. We are delighted to start the process!"

McLaughlin Ford carries a wide variety of new and preowned vehicles and is currently located at 950 North Main Street, Sumter, South Carolina.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about McLaughlin Ford, please visit their website at: https://www.mclaughlinford.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Showcases Digital Ad Products and Website Technology at NADA Show

RALEIGH, N.C. -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

"Being a part of such an amazing, highly innovative team makes me incredibly excited to showcase our product at NADA," reported Melissa Clark, CEO of Sokal. "It will be a wonderful opportunity for the Sokal brand to familiarize those in the industry with who we are and what we have to offer. It's going to be great!"

Sokal recently revealed their newly updated website that showcases their new product hubs, which include Momentum (custom websites and digital advertising), Vision (graphic design and video production), and Drive (dealership services and training). Each hub represents a suite of advertising products that the Sokal team manufactures in house. These hubs will be on display at the NADA show, with demos of each available.

"Our team is very excited to be in Las Vegas for the NADA show. With the launch of our new product hubs, and the innovations our team has developed over the past year, there is so much for us to showcase," Michael Ransom, COO of Sokal affirmed. "Our goal is to show industry what Sokal is all about, and there is no doubt we will do that. It is an exciting time for us."

NADA (National Automobile Dealers Association) is an American trade organization representing thousands of domestic and foreign franchised new car and truck dealerships. The 2022 NADA Show will connect thousands of car dealers and managers, OEM executives, along with allied industry and their guests for a remarkable 4-day experience. Activities include an impressive list of keynote speakers, 100 workshops to choose from, dealer franchise meetings, along with nearly 600 exhibitors.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Signs Lou Bachrodt Auto Group for Automotive Marketing Campaign

RALEIGH, N.C. -- Lou Bachrodt Auto Group based in Rockford, Illinois recently signed Sokal, the Raleigh based automotive advertising firm, as their agency of record.

Beginning on February 1, 2022, Sokal will craft and launch a new strategy of digital advertising for each of the individual stores, in addition to launching a whole group website that features everything Lou Bachrodt has to offer

"We are so thankful to be able to extend our reach once again to a new area of the country. To have the privilege of representing Lou Bachrodt Auto Group is an exciting new challenge for us," commented Melissa Clark, CEO of Sokal. "Our digital expertise and cutting-edge website design will offer a platform for this group that will yield them a new competitive edge in their market. Our team is excited to begin!"

The Lou Bachrodt Auto Group currently consists of 3 rooftops including Lou Bachrodt Auto Mall - Chevy Buick GMC, Lou Bachrodt Volkswagen, and Lou Bachrodt BMW.

"Having a strategic force like Sokal to back me up is a no-brainer," says Lou Bachrodt Marketing Director, Tracy Beyer. "Their combination of analytic prowess and creative ingenuity affords me the opportunity to engage with our customers / employees at the local level and share their story."

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lou Bachrodt Auto Group, please visit their website at: https://www.bachrodt.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles

Lanphere Auto Group and Motorcycles Recently Signed Sokal

RALEIGH, N.C. -- Lanphere Auto Group and Motorcycles recently signed Sokal, The Raleigh based Automotive Advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including but not limited to graphic design, video production, media buying, BDC services, and dealership consulting services.

Although Sokal's base resides in North Carolina, the agency stepped out into the northwestern region of the country with their creative reach, bringing the Lanphere Group on board.

Lanphere Auto Group consists of five dealerships, including Beaverton Honda, Beaverton Kia, Beaverton INFINITI, Bob Lanphere's Newberg Jeep Ram, and Bob Lanphere's Beaverton Motorcycles.

Originating in 1964, Bob Lanphere's Auto Group has grown and spread out over the past 50+ years along the Pacific Northwest, peppered throughout the Beaverton, Portland, Newberg, and Tigard areas of Oregon.

"I couldn't be more pleased to partner with such a fine dealership," offered Melissa Clark, CEO of Sokal. "Our expert team will deliver a uniquely creative edge, optimizing digital strategy and visibility for Lanphere's stores."

Tim Nelson, Lanphere Auto Group Chief Operating Officer, said "Our search for a capable advertising agency led us to Sokal because of their wide range of expertise in all of the same brands we offer. The partnership couldn't have been more perfect."

Starting February 14, 2022, Sokal will provide full-service advertising for Lanphere Auto Group.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lanphere Auto Group and Motorcycles, please visit their website at: https://www.lanphereautogroup.com/

Related link: https://www.gosokal.com/

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Business, Free News Articles, Reports and Studies

Community Action Study Examines Impact of COVID-19 on Low-Income Families and Communities in North Carolina

RALEIGH, N.C. -- Financial hardships caused by the COVID-19 pandemic are hitting low-income families in North Carolina especially hard, according to a new report released today by the North Carolina Community Action Association (NCCAA).

The study, which explored the impact of COVID-19 on low-income families and communities in North Carolina, was commissioned by NCCAA to gauge how the pandemic was affecting its efforts to combat poverty and facilitate self-sufficiency in low-income communities.

The full report is presented in two parts. Part I, "Lived Experiences of the COVID-19 Pandemic," presents the findings from focus groups with low-income families throughout the state. Part II, "Ruminations from the Frontlines of the COVID-19 Pandemic," presents the findings from key informant interviews with local leaders in low-income communities served by Community Action Agencies throughout the state.

"The voices of the people behind the numbers are equally important but heard less often, especially the voices of low-income people who have had their trials multiplied by the pandemic," said lead researcher Dr. James Johnson, Jr., director, Urban Investment Strategies. Dr. Johnson conducted the study in conjunction with researchers from the Kenan Flagler Business School at the University of North Carolina at Chapel Hill, and the Cedar Grove Institute for Sustainable Communities.

The study concluded that COVID-19 exacted a disproportionately heavy toll on low-income families, especially in terms of both exposure to and deaths from the coronavirus.

"This finding was not surprising, particularly as we know that low-wealth individuals who hurt the most are hardest hit by any catastrophe," said Sharon C. Goodson, executive director, NCCAA. The study also found vaccine hesitancy to be widespread among North Carolina's low-income families and households.

In addition to disparate exposures and deaths among the state's low-income population, the study found that the COVID-19 pandemic created major employment challenges and forced low-income households to make difficult decisions and choices regarding work versus personal safety and the health and wellbeing of their families. The shift to remote learning during the pandemic shed new light on deficiencies in the availability, access, quality, and cost of internet services for low-income families.

Focus group participants noted heightened personal and familial stress and anxiety posing, in the process, major socioemotional and mental health challenges for low-income individuals and families throughout the state.

Government safety-net programs were an important lifeline for these families but fell short of addressing the actual range of assistance low-income households needed. However, nonprofit organizations increased their efforts to provide additional financial and socio-emotional support, and basic-necessities such as food and personal protective equipment. Conversely, local governments and nonprofits have been forced to better collaborate to provide support, goods, and services to the needy in their communities.

The full report can be found HERE (PDF): https://7a61ea77-dbfd-4da9-af54-591f2159d280.filesusr.com/ugd/ae395b_416905c34a8d4dc586456472ef5ab926.pdf

About the North Carolina Community Action Association:

The North Carolina Community Action Association is a member organization providing North Carolina's community action agencies with the resources to help improve living conditions and deliver opportunities to the state's most vulnerable families. Founded in 1967, we offer technical assistance, training, and other resources to aid our members in fighting poverty in their local communities. Our goal is to help stabilize and help provide self-sufficiency to families in crisis. For more information about the North Carolina Community Action Association, please visit our website at https://www.nccaa.net/.

MEDIA CONTACT:
Yvette D. Ruffin, APR
Phone: 919-673-3340 (mobile)
Email: yvette.ruffin@nccaa.net

Related link: https://www.nccaa.net/

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