Advertising and Marketing, Business, Free News Articles

Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM.

The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles.

"We're rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships," commented Mark Sokal, Founder/Chairman of Sokal. "Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We're excitedly anticipating a profitable outcome for the Sky stores."

Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR.

Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Sky Auto Mall, please visit their website at: https://www.skyautomall.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Announces New CEO

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Free News Articles

Sokal Signs Infiniti of Melbourne and Kelly Ford

RALEIGH, N.C. -- Sokal, a decisive leader in automobile advertising, recently became the agency of record for Infiniti of Melbourne and Kelly Ford. Both dealerships are located in Melbourne, Florida as Sokal's scope of services continues to reach progressively into the southeast region.

"As our team at Sokal extends our reach to neighboring states and further, we pledge to give the same professional quality to all our new clients as we do with our current satisfied clients," remarked Mark Sokal, Founder/Chairman of Sokal. "While we work hand in hand with Infiniti of Melbourne and Kelly Ford, our creative team of advertising experts will offer the same world class quality as the exceptional automobiles these fine dealerships sell. Spotlighting these dealerships with a variety of our services will activate a plethora of clientele, thereby increasing profits."

Beginning on June 1, 2021, Sokal began services for Infiniti of Melbourne and Kelly Ford including digital, eblasts, and traditional services. Sokal will also add website design to the Infiniti store.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com/

For more information on Infiniti of Melbourne, please visit their website at: https://www.infinitiofmelbourne.com/

For more information on Kelly Ford, please visit their website at: https://www.kellyfordsales.com/

Related link: https://www.gosokal.com/

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Awards and Honors, Business, Free News Articles

Capital Powersports Earns Council of Excellence Award 2020

RALEIGH, N.C. -- Capital Powersports, a Honda dealership in Wake Forest has earned the Council of Excellence award in 2020. Capital Powersports has won this award for the 6th year in a row.

"It's all about how we really team up with Honda in our finance services," said Matt Duffy, Finance Manager. "Everybody wants a cool, reliable Honda Motorcycle, Side by Side, or ATV. But can they get it? Well, that's where our financial team always helps go to that next level, and we're being recognized for that."

The Council of Excellence is awarded to the top 15% of Honda Dealerships in the nation.

"Our success comes from our customers. We are so thankful for our loyal customers and strong connections with the community. Honda makes the vehicles, Capital Powersports makes the difference! When you buy a vehicle from us, you become part of the Capital family. This award means a lot to our team as it recognizes the continued work we put in to be the best of the best," said Kevin R Dunn, General Manager of Capital Powersports.

"This is the first time in my long time in the powersports industry, that the manufacturers are completely cleaned out of inventory. Never before has that happened. Most inventory has been pre-sold before it hits the floor, so logistical issues caused by Covid and making sure our team stayed healthy, which overall they did, was critical as we rallied through and set sales records along the way," said Dunn.

Despite these challenges, they continued to provide an excellent customer experience which their hundreds of 5-Star google reviews attest too.

Capital Powersports, a Honda Yamaha franchised dealer, proudly serves customers in Wake/Durham and surrounding counties. If you are looking to purchase a vehicle, you can head to their showroom or give them a call at (919) 719-0700. Or you can visit their website at: https://www.capitalpowersports.com/

Related link: https://www.capitalpowersports.com/

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Business, Free News Articles

NCCAA Launches ‘Sleeves Up North Carolina’ COVID Vaccine Campaign

RALEIGH, N.C. -- The North Carolina Community Action Association (NCCAA) has launched "Sleeves Up North Carolina" - a statewide public education campaign aimed at dispelling common myths and providing factual information about the COVID-19 vaccines.

"Black and brown populations in North Carolina are hesitant to take a vaccine to help mediate the coronavirus pandemic," said NCCAA Executive Director Sharon C. Goodson. "Much of this hesitancy comes from misinformation about the development of the vaccines, as well as the historical perspectives of how black and brown people have been treated with regards to healthcare.

"The Sleeves Up North Carolina campaign is designed to support our local communities with the resources needed to engage people and reinforce trusted information sources so that we can increase the rate of vaccines administered across the state," she said.

The campaign is centered around a series of 30-second public service announcements that each debunk a common myth. The ads feature an animated character making an inaccurate declaration regarding the vaccines. Former NBA basketball player Chris Wilcox then addresses the erroneous statement with factual vaccine information.

The PSAs include a toll number for qualifying North Carolinians to schedule free roundtrip rides to COVID-19 vaccine appointments through the United Way of the Greater Triangle's Ride United NC program: https://www.unitedwaytriangle.org/rideunitednc/.

"COVID-19 has really devastated the world, and also created even more downstream impacts for underserved communities," said Wilcox, CEO, Wilcox Distribution. "I have cried with so many family members, friends, and neighbors in my hometown Whiteville, North Carolina over loved ones lost, and business shutdowns during this pandemic.

"But the time has come for us to reclaim living, going to church and getting our children back into classrooms. Vaccines are available and they will help us do that. The data shows they save lives, so I'm standing with United Way and partnering with NCCAA by encouraging everyone to get vaccinated today," he said.

The PSAs, developed by Kernel, a digital creative agency, take a light-hearted, yet impactful and memorable approach to address four vaccine fallacies:
* The vaccine sickens recipients with the COVID-19 virus
* People who have been infected do not need to be vaccinated
* The vaccines were developed too quickly to be effective
* Once vaccinated, a mask is no longer required

To complement the PSAs, the Sleeves Up North Carolina campaign will include engaging social media content and a resource hub on the NCCAA website with informational posters, blog posts and local success stories, among other resources.

"We want to ensure that we are providing North Carolinians who are hesitant, reluctant, distrusting, or otherwise unmotivated with respect to the COVID-19 vaccines with the resources, information, and support they need to make the vaccination decision that is right for them," said Goodson.

About the North Carolina Community Action Association

The North Carolina Community Action Association is an anti-poverty member organization that advocates on behalf of the needs of vulnerable families through its statewide network of 34 community action agencies (CAAs) serving all 100 counties. Founded in 1965, we offer training, technical assistance, and other resources to aid our members in fighting poverty in their local communities. Our goal is to empower agencies to help families and communities thrive.

For more information about the North Carolina Community Action Association, please visit our website at https://www.nccaa.net/

VIDEO (YouTube): https://youtu.be/zLHN6A9PAT4

Media Contact:
Yvette D. Ruffin, APR
Phone: 919-673-3340 (mobile)
Email: yvette.ruffin@nccaa.net

Related link: https://www.nccaa.net/

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Advertising and Marketing, Business, Free News Articles

Sokal Selected as Certified Digital Ad Provider in INFINITI IMP

RALEIGH, N.C. -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the INFINITI Marketing Program (IMP).

IMP gives INFINITI Retailers greater choices and more flexibility in finding certified providers that can offer OEM-provider integrations to help increase visibility and digital performance. As a member of IMP, Sokal will be able to provide a variety of advertising options for INFINITI dealers, such as paid search, programmatic display, social media marketing, email marketing, broadcast TV, digital video, connected TV and SEO.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team produces," said Sokal COO, Michael Ransom. "By being selected to join IMP, we know that we will be able to better serve our current and future INFINITI clients on a daily basis."

Sokal is an award winning, digital advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

The INFINITI Marketing Program is designed to partner INFINITI dealers with advertising experts, like Sokal. With Sokal's unique audience capabilities, unparalleled customer service, and expertise in the dealer space, Sokal will be able to provide dealers with a wide range of partner choices and assurance that their programs can be seamlessly integrated with INFINITI applications.

For more information about Sokal, please visit their website at: https://www.gosokal.com/infiniti-digital/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Signs Advantage Toyota

RALEIGH, N.C. -- The flourishing advertising agency, Sokal, recently became agency of record for Advantage Toyota. Branching out into the Midwest, Sokal will cover full-service advertising to the Calumet City dealership including websites and digital services.

"We've secured a terrific client and our goal is to create for Advantage Toyota a customized product that will meet and exceed their expectations," remarked Mark Sokal, Founder/Chairman of Sokal. "We hope to continue to broaden our scope of influence and we're perceiving a great appreciation for what we do at Sokal beyond the southeast coast. Our sleeves are rolled up and we're ready to roll out a fully functional website as well as resourceful digital services for this dealership in order to raise the number of their client leads. We're excited for where it will take them."

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For further information about Sokal, please visit their website at: https://www.gosokal.com/

For further information about Advantage Toyota, please visit their website at: https://www.advantagetoyotariveroaks.com/

Related link: https://www.gosokal.com/

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Advertising and Marketing, Business, Free News Articles, Software

Entrinsik Announces Multiple Hires to the Informer Development Team

RALEIGH, N.C. -- Entrinsik, Inc., the leader in intuitive business intelligence, announced the addition of 5 new employees to the Informer Development team. The announcement comes as Entrinsik has seen increased demand for its Informer business intelligence software. These strategic hires will play a key role in accelerating the development of the product that was recently acknowledged as having the overall best price-to-value of all products analyzed in the BI & Analytics 2021 Survey.

"Informer was developed to provide answers to questions that hadn't been asked before. We have invested heavily in our people, technology, and our process to accomplish our mission of equipping organizations to make data-driven decisions," said Brad Leupen, CTO of Entrinsik.

Software Development Engineering

The following individuals have been added to the software development team to accelerate the commercialization of new features and advance our innovation capacity. Kirsten Freeman - Software Development Engineer, Tom Wittmann - Software Development Engineer, Akshay Gupta - Software Development Engineer.

Software Quality Assurance

The following individuals have been added to the Quality Assurance team to enable the team to complete their rigorous and comprehensive testing process on a timeline that will facilitate faster releases. Justin Neese - Quality Assurance Engineer, Alan Christopher - Junior Quality Assurance Engineer.

"The growth of Informer during the last year has been remarkable" said Madhavi Chandra, Director of Product Management. "We are very excited for the future as we continue to add top level creativity and experience to a talented team."

About Entrinsik

Entrinsik ( https://entrinsik.com/ ) develops, implements, and supports software solutions that enable organizations to maximize performance and improve bottom lines. For six consecutive years, Entrinsik has been selected as a member of the DBTA 100, highlighting the 100 Companies that Matter Most in Data. Entrinsik Informer is an innovative, award-winning agile reporting and business intelligence solution used by tens of thousands around the world. Entrinsik Enrole drives many of the nation's largest continuing education organizations. Over 3000 organizations around the world use Entrinsik's software every day.

For a demonstration or a free trial, call 888-703-0016 or visit https://www.entrinsik.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/21-0330s2p-Entrinsik-300dpi.jpg

Related link: https://entrinsik.com/

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Awards and Honors, Business, Environment and Ecology, Free News Articles

EarthOptics Wins the AGCO Challenge at the World Agri-Tech Innovation Summit

RALEIGH, N.C. -- The AGCO Challenge at the eighth World Agri-Tech Innovation Summit was this: New sensing, measurement and edge computing technologies to monetize soil insight and carbon sequestration. And, EarthOptics rose to the occasion.

Specifically, the innovation challenge for start-ups was to develop a solution that improves understanding of the soil environment and its carbon sequestration potential or that creates a solution that better allows farmers to act on that insight.

AGCO's overall vision is to deliver sustainable high-tech solutions for farmers feeding the world. And, understanding soil health is key to that mission.

"What we want to be able to do is measure the yield activities and what that means for our carbon footprint," Seth Crawford, vice president, Fuse Connected Services and Digital Customer Experience, AGCO Corporation, said.

The winners were chosen from three finalists, after more than 100 international entries were received from agtech start-ups around the world.

Announcing the winner, Seth, a judge for the final pitches for the AGCO Challenge, said, "We believe that EarthOptics is delivering actionable insights today and the accuracy of less sampling will resonate with customers."

EarthOptics understands how farming works and is fully committed to helping farmers increase the value of their farmland and its natural resources.

Lars Dyrud, CEO, EarthOptics shared, "We're thrilled for the recognition, and to continue developing technology that helps growers' sustainably improve yields and lower costs."

About EarthOptics

Founded in 2019, EarthOptics specializes in AI, machine learning, edge computing, and using highly-mobile, standoff sensors to detect, visualize, and mitigate soil compaction that reduces crop yield by 10 to 20 percent. Using its electromagnetic sensor know-how, deep machine learning expertise, and unique subterranean visualization tools, EarthOptics is also focused on scalable measurement and monitoring of soil carbon.

For more information: https://earthoptics.com/

About the World Agri-Tech Innovation Summit

The World Agri-Tech Innovation Summit gathers together corporates, innovators and investors from across the agriculture and food production supply chain to uncover disruption within the industry and identify the right business models to commercialize and scale the next generation of solutions. It's focused on net zero agriculture and supply chain resilience.

For more information: https://worldagritechusa.com/aboutus/

MEDIA CONTACT:
Nathan Dyrud
of EarthOptics
nathan.dyrud@earthoptics.com
+1-917-628-7798

Related link: https://earthoptics.com/

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Business, Entertainment, Free News Articles, Product Launches

MoBo’s new streaming service allows anyone with the talent to create a quality film or TV show a worldwide platform to display those talents

RALEIGH, N.C. -- MoBo, an exciting new Streaming Service showcasing Independent Filmmakers is proud to announce their very first original film, "The Big Adventures of Lil' Slick" - an animated feature film.

For Lil' Slick, a 10-year-old fun loving kid and his best friend Stone, every single day is filled with adventure, from sunrise to sunset there is always something exciting happening. While at the neighborhood Rec Center with Stone and his little sister, Candy, they see a flyer for a dance competition with a grand prize of $500. Lil' Slick can't believe it; this is too good to be true. He can finally get that new MP3 player he's been wanting. -- Unfortunately, the Rec Center is robbed of the prize money by the most notorious gang in the entire world...3D. - Lil' Slick has to find 3D, save the Rec Center and be home before the street lights come on. - No problem.

"The Big Adventures of Lil' Slick" will stream exclusively on MoBo.

MoBo believes opportunities shouldn't be limited to who you know or what you look like.

MoBo's streaming service will allow and provide anyone with the talent to create a quality film or TV show a worldwide platform to display those talents. With the huge boom in the streaming industry, the independent filmmaker is still being left out.

MoBo is now streaming amazing content - available globally now on Roku, FireTV, AppleTV and AndroidTV. Log into your streaming device, search for MoBo and start enjoying excellent content! Stay tuned for more shows, titles, services, live events and fun!

About MoBo Entertainment

Founded by independent filmmaker, Anthony "Slick" Boone. MoBo is committed to supplying the world with quality content and a great media experience while offering a home for independent filmmakers to flourish.

Opening New Doors In The Streaming World!

For more information:

MoBo, LLC

919-964-5910

https://www.moboentertainment.com/

Instagram: https://www.instagram.com/mobo_entertainment/

Related link: https://www.moboentertainment.com/

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