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Sokal Showcases Digital Ad Products and Website Technology at NADA Show

RALEIGH, N.C. -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

"Being a part of such an amazing, highly innovative team makes me incredibly excited to showcase our product at NADA," reported Melissa Clark, CEO of Sokal. "It will be a wonderful opportunity for the Sokal brand to familiarize those in the industry with who we are and what we have to offer. It's going to be great!"

Sokal recently revealed their newly updated website that showcases their new product hubs, which include Momentum (custom websites and digital advertising), Vision (graphic design and video production), and Drive (dealership services and training). Each hub represents a suite of advertising products that the Sokal team manufactures in house. These hubs will be on display at the NADA show, with demos of each available.

"Our team is very excited to be in Las Vegas for the NADA show. With the launch of our new product hubs, and the innovations our team has developed over the past year, there is so much for us to showcase," Michael Ransom, COO of Sokal affirmed. "Our goal is to show industry what Sokal is all about, and there is no doubt we will do that. It is an exciting time for us."

NADA (National Automobile Dealers Association) is an American trade organization representing thousands of domestic and foreign franchised new car and truck dealerships. The 2022 NADA Show will connect thousands of car dealers and managers, OEM executives, along with allied industry and their guests for a remarkable 4-day experience. Activities include an impressive list of keynote speakers, 100 workshops to choose from, dealer franchise meetings, along with nearly 600 exhibitors.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

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Sokal Sponsored Stefan Parsons 99 Car Features ‘Ukraine Strong’ Paint Scheme at Xfinity Race

LAS VEGAS, Nev. -- Stefan Parsons' 99 car, which is sponsored by Sokal, a full-service advertising agency based out of Raleigh, North Carolina, will feature a 'Ukraine Strong' paint scheme at this weekend's Xfinity race in Las Vegas, Nevada.

The race will be the exhilarating Alsco Uniforms 300, a NASCAR Xfinity Series stock car race, which was established in 1997. Starting at 4:30 pm (EST) at the Las Vegas Motor Speedway, Parsons will race the notable Chevy Camaro sporting the Sokal logo along with distinctly solid support for the Ukraine people.

"We wanted to take this opportunity to let the people of Ukraine know that we stand with them and are praying for their wellbeingn," said Sokal founder Mark Sokal, whose family has deep European ties.

Along with their message of solidarity on the 99 car, Sokal has also pledged a donation to the Samaritan's Purse organization in an effort to show their support for Ukraine.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country. The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

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Sokal Signs Lou Bachrodt Auto Group for Automotive Marketing Campaign

RALEIGH, N.C. -- Lou Bachrodt Auto Group based in Rockford, Illinois recently signed Sokal, the Raleigh based automotive advertising firm, as their agency of record.

Beginning on February 1, 2022, Sokal will craft and launch a new strategy of digital advertising for each of the individual stores, in addition to launching a whole group website that features everything Lou Bachrodt has to offer

"We are so thankful to be able to extend our reach once again to a new area of the country. To have the privilege of representing Lou Bachrodt Auto Group is an exciting new challenge for us," commented Melissa Clark, CEO of Sokal. "Our digital expertise and cutting-edge website design will offer a platform for this group that will yield them a new competitive edge in their market. Our team is excited to begin!"

The Lou Bachrodt Auto Group currently consists of 3 rooftops including Lou Bachrodt Auto Mall - Chevy Buick GMC, Lou Bachrodt Volkswagen, and Lou Bachrodt BMW.

"Having a strategic force like Sokal to back me up is a no-brainer," says Lou Bachrodt Marketing Director, Tracy Beyer. "Their combination of analytic prowess and creative ingenuity affords me the opportunity to engage with our customers / employees at the local level and share their story."

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lou Bachrodt Auto Group, please visit their website at: https://www.bachrodt.com/

Related link: https://www.gosokal.com/

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Lanphere Auto Group and Motorcycles Recently Signed Sokal

RALEIGH, N.C. -- Lanphere Auto Group and Motorcycles recently signed Sokal, The Raleigh based Automotive Advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including but not limited to graphic design, video production, media buying, BDC services, and dealership consulting services.

Although Sokal's base resides in North Carolina, the agency stepped out into the northwestern region of the country with their creative reach, bringing the Lanphere Group on board.

Lanphere Auto Group consists of five dealerships, including Beaverton Honda, Beaverton Kia, Beaverton INFINITI, Bob Lanphere's Newberg Jeep Ram, and Bob Lanphere's Beaverton Motorcycles.

Originating in 1964, Bob Lanphere's Auto Group has grown and spread out over the past 50+ years along the Pacific Northwest, peppered throughout the Beaverton, Portland, Newberg, and Tigard areas of Oregon.

"I couldn't be more pleased to partner with such a fine dealership," offered Melissa Clark, CEO of Sokal. "Our expert team will deliver a uniquely creative edge, optimizing digital strategy and visibility for Lanphere's stores."

Tim Nelson, Lanphere Auto Group Chief Operating Officer, said "Our search for a capable advertising agency led us to Sokal because of their wide range of expertise in all of the same brands we offer. The partnership couldn't have been more perfect."

Starting February 14, 2022, Sokal will provide full-service advertising for Lanphere Auto Group.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lanphere Auto Group and Motorcycles, please visit their website at: https://www.lanphereautogroup.com/

Related link: https://www.gosokal.com/

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Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM.

The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles.

"We're rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships," commented Mark Sokal, Founder/Chairman of Sokal. "Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We're excitedly anticipating a profitable outcome for the Sky stores."

Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR.

Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Sky Auto Mall, please visit their website at: https://www.skyautomall.com/

Related link: https://www.gosokal.com/

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Sokal Announces New CEO

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

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Sokal Signs Infiniti of Melbourne and Kelly Ford

RALEIGH, N.C. -- Sokal, a decisive leader in automobile advertising, recently became the agency of record for Infiniti of Melbourne and Kelly Ford. Both dealerships are located in Melbourne, Florida as Sokal's scope of services continues to reach progressively into the southeast region.

"As our team at Sokal extends our reach to neighboring states and further, we pledge to give the same professional quality to all our new clients as we do with our current satisfied clients," remarked Mark Sokal, Founder/Chairman of Sokal. "While we work hand in hand with Infiniti of Melbourne and Kelly Ford, our creative team of advertising experts will offer the same world class quality as the exceptional automobiles these fine dealerships sell. Spotlighting these dealerships with a variety of our services will activate a plethora of clientele, thereby increasing profits."

Beginning on June 1, 2021, Sokal began services for Infiniti of Melbourne and Kelly Ford including digital, eblasts, and traditional services. Sokal will also add website design to the Infiniti store.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com/

For more information on Infiniti of Melbourne, please visit their website at: https://www.infinitiofmelbourne.com/

For more information on Kelly Ford, please visit their website at: https://www.kellyfordsales.com/

Related link: https://www.gosokal.com/

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Sokal Selected as Certified Digital Ad Provider in INFINITI IMP

RALEIGH, N.C. -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the INFINITI Marketing Program (IMP).

IMP gives INFINITI Retailers greater choices and more flexibility in finding certified providers that can offer OEM-provider integrations to help increase visibility and digital performance. As a member of IMP, Sokal will be able to provide a variety of advertising options for INFINITI dealers, such as paid search, programmatic display, social media marketing, email marketing, broadcast TV, digital video, connected TV and SEO.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team produces," said Sokal COO, Michael Ransom. "By being selected to join IMP, we know that we will be able to better serve our current and future INFINITI clients on a daily basis."

Sokal is an award winning, digital advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

The INFINITI Marketing Program is designed to partner INFINITI dealers with advertising experts, like Sokal. With Sokal's unique audience capabilities, unparalleled customer service, and expertise in the dealer space, Sokal will be able to provide dealers with a wide range of partner choices and assurance that their programs can be seamlessly integrated with INFINITI applications.

For more information about Sokal, please visit their website at: https://www.gosokal.com/infiniti-digital/

Related link: https://www.gosokal.com/

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Sokal Signs Advantage Toyota

RALEIGH, N.C. -- The flourishing advertising agency, Sokal, recently became agency of record for Advantage Toyota. Branching out into the Midwest, Sokal will cover full-service advertising to the Calumet City dealership including websites and digital services.

"We've secured a terrific client and our goal is to create for Advantage Toyota a customized product that will meet and exceed their expectations," remarked Mark Sokal, Founder/Chairman of Sokal. "We hope to continue to broaden our scope of influence and we're perceiving a great appreciation for what we do at Sokal beyond the southeast coast. Our sleeves are rolled up and we're ready to roll out a fully functional website as well as resourceful digital services for this dealership in order to raise the number of their client leads. We're excited for where it will take them."

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For further information about Sokal, please visit their website at: https://www.gosokal.com/

For further information about Advantage Toyota, please visit their website at: https://www.advantagetoyotariveroaks.com/

Related link: https://www.gosokal.com/

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Sokal Signs Keffer Volkswagen

RALEIGH, N.C. -- Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen.

Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services provided by their professional, creative, and management team of digital experts for the Huntersville, North Carolina dealership.

"Our aim at Sokal is to offer the highest quality advertising services to our clients and I am confident that our partnership with Keffer Volkswagen will prove that outcome", remarked Mark Sokal, Founder/Chairman of Sokal. "The high standards and excellent quality of Keffer's vehicles and sales staff, along with our cutting-edge technology and wide range of digital services and creative design, will give this dealership the boost to effectively increase visibility and, therefore, sales. We absolutely look forward to working with them."

Serving the Charlotte, Statesville, Concord, and Gastonia areas of North Carolina, Keffer Volkswagen is located at 13651 Statesville Road, Huntersville, NC 28078.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Keffer Volkswagen, please visit their website at: https://www.keffervw.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.