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Capital Subaru of Greenville to Participate in 2021 Subaru Share the Love Event

GREENVILLE, N.C. -- Capital Subaru of Greenville announced its participation in the 2021 Subaru Share the Love Event and selected the Humane Society of Eastern Carolina as their hometown charity to be added to the list of organizations that customers can select to receive a Subaru Share the Love donation.

The Subaru Share the Love Event ran from November 19, 2020 to January 4, 2021 and allowed Subaru retailers the opportunity to select charities operating in their community to be included in a list of organizations that new owners can select from to receive a $250 donation from Subaru of America, Inc. (SOA).

For a fifth year in a row, there was no cap on the total donation from SOA to its Subaru Share the Love Event charitable partners. At the culmination of the 2020-year, SOA and its retailers exceeded the projected grand total of $200 million donated since the creation of the Subaru Share the Love Event.

The thirteenth-annual Subaru Share the Love Event included the following four national charities:

* The American Society for the Prevention of Cruelty to Animals® (ASPCA®)

* Make-A-Wish®

* Meals on Wheels America

* National Park Foundation.

In addition to the national charities that are participating, Humane Society of Eastern Carolina was included as the hometown charity for new Subaru owners to receive donations at the end of the event. Capital Subaru of Greenville will present a check for $22,400 to the Humane Society on March 24, 2021 at 2:00 p.m.

"At Subaru of America, we relish the opportunity to share the love with not only our national partners, but also a host of hometown charities near and dear to our owner's hearts," said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. "We're more than a car company, and as we are into our thirteenth consecutive Subaru Share the Love Event, we are proud to support these incredible causes and make a positive impact on our communities during the holiday season and beyond."

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Valley Brands Present a Socially Safe Evening of Entertainment Benefitting Make-A-Wish

GLENDALE, Ariz. -- World of Illumination - the world's largest drive-through animated light show - is joining forces with Subaru to present "Share the Love," a socially safe drive-in concert and light show experience to benefit the Make-A-Wish Foundation. The event, which is produced in conjunction with iHeart Media and Mix 96.9, is scheduled for December 3, 2020 at 6 p.m. at Westgate Entertainment District in Glendale.

Those who attend the concert will enjoy the music from the safety and comfort of their cars with sound from the live performances being transmitted on FM radio. Featured bands include the Rich Berra Band, helmed by the Johnjay and Rich Show's Rich Berra, and the Phoenix-based Brightside Band.

After the concert concludes at 8:00 p.m., guests will enjoy a drive-through light show at World of Illumination's Rockin' Christmas, also located at Westgate Entertainment District. The experience features millions of colorful RGB LED lights and hundreds of animated displays synchronized to popular music. Highlights of the mile-long show include larger-than-life boom boxes, jukeboxes and iPods, the Little Drummer Boy, and DJ Santa spinning records for a 70s-themed disco. The musically themed Rockin' Christmas takes approximately 30 minutes to drive through.

Proceeds from the event directly benefit the Make-A-Wish Foundation. World of Illumination also donates a portion of its regular season sales to the Make-A-Wish Arizona and Georgia foundations.

"It's very important to World of Illumination that we constantly are cultivating our charitable arm by doing things that give back to the community," said the company's co-founder, Yakir Urman. "Partnering with Subaru on the Share the Love concert is just one way we can impact the lives of the kids and families who need it most."

Tickets to the event are $60 and reservations are required online. Tickets are limited and no tickets will be sold at the gate. For more information or to purchase tickets, visit

About World of Illumination:

With offices in Phoenix, Arizona, World of Illumination is the world's largest drive-through animated light show, featuring millions of state-of-the-art lights and displays set to holiday music. Current theme park locations include Tempe and Glendale, Arizona and Marietta, Georgia. Connect at @worldofillumination.

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Stacey Kole
Branded Pros

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Capital Subaru of Greensboro to donate $42,000 to Group That Comforts Widows

GREENSBORO, N.C. -- Over the last nine years, Subaru of America, Inc. has donated more than $94 million to national and local charities across the United States through its annual Share the Love event. For the second year in a row, Capital Subaru of Greensboro, North Carolina selected NOW WHAT - A NETWORK FOR WIDOWS in Greensboro as its charity of choice.

As one of this year's hometown charity partners, NOW WHAT will revive a check for nearly $42,000 to help the organization raise awareness and hope for widows to rediscover their physical, mental, social and spiritual purpose.

During the annual Share the Love event, Subaru donates $250 for every new Subaru vehicle sold or leased to a host of charitable partners, per the selection of each customer. This year, Capital Subaru upped the ante by setting aside an additional $100 per vehicle sold. Each Subaru retailer selects a hometown charity from their community to support, adding more than 660 local causes to the Share the Love campaign.

Subaru's donation is the largest single donation NOW WHAT has ever received from a corporation and Capital Subaru is the only corporate sponsor the organization to date has had. The check presentation will take place on Wednesday, May 17, 2017 at a catered dinner for 100 NOW WHAT members and the Capital Subaru staff at Capital Subaru, 801 E Bessemer Ave, Greensboro, N.C.

"Hundreds of widows come through our doors every year with many requiring a great deal of support in many areas," said John Bowman, one of the organization's founders. "NOW WHAT provides a way for widows and widowers to network with each other and find support and encouragement."

"This incredibly generous Share the Love donation from Subaru of America and Capital Subaru of Greensboro ensures that we can go on to help widows and widowers begin to face the new reality of living as singles."

Bowman stressed that the Share the Love donation is exclusively earmarked for ongoing programs centered in the Greensboro area. "Every dollar from Subaru will go directly toward the support and encouragement of those feeling isolated and vulnerable through the loss of their spouse," he said.

"Subaru is proud to partner with NOW WHAT as part of the ninth annual Share the Love event," said Lex Depp, Jr., General Manager at Capital Subaru. "We are thrilled that this donation will help lift the spirits of good people in need of support in our local community."

"Most widows have no idea of how to purchase and/or take care of an automobile," said Depp. "Generally, that has never been their responsibility. The team at Capital Subaru of Greensboro assist our widows in an honest, fair, and friendly manner that gives them comfort and peace of mind in an area many know nothing about. And the money we raise through Share the Love provides programs and events that helps us continue to raise awareness and support for widows."

More information about Capital Subaru of Greensboro:

About Subaru Love Promise:
The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

Learn more:

Heather Thornton
Sokal Media Group

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