Advertising and Marketing, Alliances and Partnerships, Business, Free News Articles, Software

Sokal Announces Collaboration with Southeast Toyota Distributors, LLC on Vehicle Photo Technology

RALEIGH, N.C. -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., announces a unique collaboration with Southeast Toyota Distributors, LLC on a photo technology project that enhances the in-transit vehicle selling process.

Over the past four years, Southeast Toyota has developed a vehicle photo process where vehicles arriving from Toyota are photographed prior to being transported to dealerships. In August of 2021, Southeast Toyota reached out to Sokal to collaborate on developing technology to add these vehicle photographs to the dealership's website while the vehicles are still in-transit.

Melissa Clark, CEO of Sokal, Jason Jones, CTO of Sokal, and Carson Bland, Development Manager at Sokal, have worked with the business and technology teams at Southeast Toyota over the past seven months to develop this photo technology.

As of March 1, this technology has been integrated with websites of the following dealerships: Hendrick Toyota Apex, Hendrick Toyota North Charleston, Hendrick Toyota Wilmington, Rick Hendrick Toyota of Fayetteville and Stevenson Hendrick Toyota Jacksonville.

Since March 1, 2022, all vehicles that are processed through Southeast Toyota's facilities are displayed in the participating dealer's inventory feed while the vehicle is still in transit. With this new integration, customers can see a 360-degree view of the actual in-transit vehicle's exterior and interior on the dealer's website search results page and the vehicle detail page, allowing them to explore the vehicle's features and make their purchasing decision before the vehicle reaches the dealership's lot.

Given the current state of the market, in which supply chain issues and lack of new vehicle inventory are of high concern, the ability to showcase real vehicle photos as soon as they arrive at Southeast Toyota's facilities is a huge advantage for dealers. Additionally, many digital and programmatic advertising providers filter out campaigns that feature stock photos instead of real vehicle photos, which could be additional motivation for dealers to use this photo technology.

Sokal was the first website provider to offer this new capability which will revolutionize the in-transit vehicle selling process.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

Kelly Toyota Presents Tilden Township with $15,000 Donation

HAMBURG, Pa. -- In the spirit of the holidays, Kelly Toyota of Hamburg, Pennsylvania presented Tilden Township a check for $15,000 to upgrade their playground. The presentation took place on at the Tilden Township Town Hall.

The playground, located at the Township Municipal Building has needed a variety of items, including a seesaw, a merry - go - round, a mommy and me swing, a balance beam, a protective covering to the baseball field fence, and a bench for the basketball court located at the Rhoades Park on State Street.

"Thank you for thinking of Tilden Township. We are extremely grateful and appreciative of the very generous donation from The Kelly Automotive Group," commented Tilden Township Manager and Treasurer, Monica Flower.

Upgrades for the playground are planned to begin tentatively in the spring of 2022.

For more information about Kelly Toyota of Hamburg, please visit their website at: https://kellytoyotaofhamburg.com/

Related link: https://kellytoyotaofhamburg.com/

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Business, Free News Articles

Kelly Toyota & Kelly Hyundai are Open and Ready to serve Lehigh Valley and Eastern Pennsylvania

HAMBURG, Pa. -- The Kelly Automotive Group is pleased to announce the acquisition and addition of two new dealerships. Kelly Toyota and Kelly Hyundai are setting up shop in the former Freedom Toyota and Freedom Hyundai locations of Hamburg, Pa. The new stores will not miss a beat and will be up and running immediately.

The dealerships are located where I-78 meets route 61 across from Cabela's.

The addition of Kelly Toyota and Kelly Hyundai will round out the Kelly Auto Group's list of dealerships to 12 franchises in eight locations consisting of Kelly Nissan on Route 33 in Easton, Chrysler/Jeep/Dodge/Ram, Buick/GMC, and Mitsubishi on the Lehigh Street Auto-mile in Emmaus, and Ford and Infiniti in Melbourne, Florida.

"Our goal has been to expand in the Greater Lehigh Valley and Eastern Pennsylvania and we've been watching the steady retail growth along Route 61 in Hamburg since Cabela's opened." Commented KAG President Greg Kelly. "Toyota and Hyundai are sought after brands with large owner bases and impressive product lineups. That combination of great product and great people working at the dealerships made it the perfect time for us to expand to Hamburg. It's less than 20 minutes from Lehigh County and we'll make it even more convenient for our Lehigh Valley customers by offering online buying and home delivery.

Visit https://www.kellytoyotaofhamburg.com/ and https://www.kellyhyundaiofhamburg.com/ today to start your car shopping journey.

For over 50 Years the Kelly Dealerships have been committed to the Risk Free satisfaction of their customers by providing services like their exclusive 3 day Money Back guarantee on all new and used cars.

Related link: https://www.kellycar.com/

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Advertising and Marketing, Business, Free News Articles

Sokal Signs Empire Automotive Group

RALEIGH, N.C. -- Automotive advertising agency, Sokal, signs as agency of record for Empire Automotive Group. Empire is a large multi-rooftop automotive retail group with a main location in Huntington, New York.

Their stores include Toyota of Huntington, Advantage Honda, Chevrolet of Huntington, Atlantic CDJR, Audi Lynbrook, Huntington Ford, and Huntington Lincoln, each offering a wide variety of new, certified pre-owned, and pre-owned vehicles.

"The individuals that work for our group have a long-standing investment in the automotive sales industry, and this is an exciting new beginning for us," commented Michael Brown, owner of Empire Automotive Group. "We feel that Sokal is an ideal partnership heading into the future."

Starting in August of 2019, Sokal will offer a variety of website design and digital services for the Empire group, customizing for each individual store and offering services as each dealership chooses.

"I enjoy the challenge of starting fresh with a new client and I believe the Empire Automotive Group will perceive how our marketing strategies can make a huge difference in their visibility and ultimately in their revenue," said Mark Sokal, CEO of Sokal. "Our team delivers a remarkable product and service that are second to none. We're confident that we'll deliver beyond their expectations."

About Sokal:

With headquarters in Raleigh, NC and offices stretching from up and down the east coast to Texas, Sokal is the area's largest advertising agency focusing on automotive advertising. Sokal is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more. Sokal employs well over 100 staff members from Account Managers and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers, while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com

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