Advertising and Marketing, Business, Free News Articles, Reports and Studies

America’s Values: Valuegraphics Survey shows Patriotism is the #1 priority, ahead of Family

VANCOUVER, B.C. -- Among the 56 core human values that The Valuegraphics Database measures, the average American ranks "Belonging" ahead of "Family" and "Relationships" - a result that reflects the very strong national pride in the U.S.

This means that, as a priority, Country comes ahead of everything else.

It can also explain the fractious divisions within the U.S., as groups coalesce around ideas that bind them together. A brotherhood. A birthright. A backdrop for understanding US feelings of exceptionalism in a global village. An explanation for why "Make America Great Again" resonates either positively or negatively with so many U.S. voters.

By comparison, the rest of the world, on average, places more value on "Family" and "Relationships" above all else.

The distinction is important because what we value predicts how we will behave.

Our values - what we care about most - are the only accurate indicator of who people are, and why they do the things they do. The stereotypes perpetuated by demographic labels have nothing to do with how we decide to behave, and yet are still so pervasive in every aspect of life.

To understand foreign and domestic issues, engage in target marketing, or build consumer profiles, knowing the exact values that trigger behavior for any group of people is a strategic essential.

In Valuegraphics research around the world and in every sector, values of togetherness - like "Family," "Relationships," "Belonging" and "Community" - almost always rank at the top. Which is hopeful for all of humankind, but which clouds the distinctions from one region of the world to the next. After these values of togetherness are set aside, the remaining value sets reflect the unique cultures of different regions in the world.

For example, the rest of the world cares more about "Financial Security" while it is less important in the U.S. - likely because wealth, or the promise of wealth, is part of the work hard/get ahead ethic of the American Dream. Similarly, "Material Possessions" ranks among the top 10 American values compared to the rest of the world. You don't acquire stuff without the wherewithal to buy it.

"Freedom of Speech," a value that is likely a byproduct of the ever-present debate about First Amendment rights, is far more important in the US than the rest of the world.

What do American's care least about? "Service to Others", ranks in last place while around the rest of the world that particular value shows up in the middle of the pack of 56 values. The survey also supports the U.S. spirit of individualism, with values of "Tolerance" and "Peace" rated as less important, compared to the world averages. American's value "Loyalty" lower than the rest of the world, along with "Community," "Personal Responsibility" and "Trustworthiness."

Understanding shared values is the key to understanding what will motivate target audiences to act. All humans spend every waking moment acting on, finding ways to feed, and looking for validation of what we care about most, our values, regardless of the demographic box we fit into.

About Valuegraphics

The Valuegraphics Database defines the shared values of target audiences, regardless of their demographic profiles. It uses a global database informed by neuroscience, psychology and sociology and measures 436 shared human values, wants, needs and expectations. It's accurate to +/- 3.5%, offering a high degree of confidence. Learn more: https://valuegraphics.com/

Media Contact
Ian Edwards
646-477-7940

*IMAGE LINK for media: https://www.Send2Press.com/300dpi/20-0701s2p-valuegraphics-values-300dpi.jpg

Related link: https://valuegraphics.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles, Reports and Studies

What your Choice of Quarantini says about You: A Valuegraphics Survey

VANCOUVER, B.C. -- During your COVID-19 quarantine, in those Zoom socials, was gin your preferred spirit in your martini shaker? If it was, here's what we know about you and your cohort of gin drinkers, according to The Valuegraphics Database and a new global analysis of what people all over the world care about most - and by extension how they will behave.

Gin drinkers, as a group, break into four main segments:

* 24% are "The Probably Bow Ties" and are loyal to tradition and believe there is one right way to do everything. They place a high value on loyalty, making things happen, and keep an eye on their finances.

* 23% fit a profile called "The Probably No Ties." They are social adventurers, out more nights than they are in, and use their martini as a kind of social prop. They are always looking to grow and will be attracted to anything that offers the opportunity to be a better version of themselves.

* At 21%, "The Food Funsters" are planners, fixated on food, but really don't expect anything will be as good as they'd like. They seek out customization, and are just as happy dining alone as they are in a group.

* 17% are "The Career Drinkers," who live to network and build their social standing. They will drink their martini how everyone else does, so they don't stick out. Influence and wealth are their objectives, and they will do what needs to be done to attain them.

The balance of the sample are splinter groups that are not statistically relevant.

"By knowing what people care about - their values - we know why they behave as they do," says human behavior expert David Allison, founder of The Valuegraphics Database, the first global dataset of human values. "As humans, we spend all our waking hours hunting and gathering anything that will feed and protect our values: the things we care about most. This is our life's work."

It's a distinction that shows the limited range of traditional demographics that put people in categories based on what they are, but tell us nothing about who they are or why they behave as they do.

"Regardless of the demographic boxes you check as a human in society - race, gender, age, income - we learn more from cohorts based on shared values which can predict, with great precision, what people will do next. From a social science perspective, that's a very different narrative," says Allison.

If you wanted to speak to, engage or influence gin martini drinkers, for example, highlight anything that will trigger personal growth, personal responsibility and experiences. These values, from a list of 56 accepted by the scientific community, will be the most powerful.

"Empirical data that isolates what your target audience cares about tells you exactly what buttons to push to influence behavior," explains Allison, "because what we value determines what we do."

National Martini Day is June 19. Drink responsibly.

About Valuegraphics

The Valuegraphics Database defines the shared values of target audiences, regardless of their demographic profiles. It uses a global database informed by neuroscience, psychology and sociology and measures 436 shared human values, wants, needs and expectations. It's accurate to +/- 3.5%, offering a high degree of confidence. Learn more: https://valuegraphics.com/

*Photo link for media: https://www.Send2Press.com/300dpi/20-0610s2p-valuegraphics-300dpi.jpg
*Photo caption: Martini glasses. Credit: Reid Jacob.

Related link: https://valuegraphics.com/

This news story was published by the Neotrope® News Network - all rights reserved.