Awards and Honors, Business, Free News Articles

Whiteflash Named 2021 BBB Pinnacle Award Winner

HOUSTON, Texas -- For the second year in a row, and for an unprecedented 5 out of the last 10 years, Whiteflash Ideal Diamonds and Fine Jewelry has been named winner of the prestigious Better Business Bureau 2021 Pinnacle Award - the BBB's top honor for excellence in quality control, customer care, and social responsibility. The annual competition involves the finest retail jewelers from all across the Greater Houston area, the fourth largest market in America.

Whiteflash has been a BBB Winner of Distinction every year since 2004, maintaining an unbroken A+ rating with the BBB. The annual awards competition evaluates businesses on a comprehensive set of performance standards including product quality, customer care, consumer education, innovation, integrity, and social responsibility. With the 2021 Pinnacle award Whiteflash has been once again recognized as "Best in Class" and a market leader among the many well established fine jewelers in the Greater Houston Area.

Having launched in the year 2000, Whiteflash has been at the forefront of jewelry companies born into the information age. In addition to their world-class A CUT ABOVE® brand of super ideal diamonds, Whiteflash offers two other categories of precision cut AGS Ideal and GIA Excellent diamonds, all of which are in-house and available exclusively at Whiteflash. All are posted to their state-of-the-art responsive website with a full complement of diagnostics and advanced light performance imaging.

In addition to their deep inventory of precision cut certified diamonds Whiteflash is also an authorized distributor for some of America's finest bridal designers including Tacori, Verragio, Simon G, A. Jaffe, Ritani, Vatche and Benchmark, providing an extensive selection of top quality brand name diamond engagement rings.

Reached for comment on winning the BBB 2021 Pinnacle Award Whiteflash COO Eliezer Eber remarked, "Overcoming the challenges of a pandemic, with its supply chain disruptions and staffing shortages, makes being chosen for the BBB Pinnacle Award especially gratifying. It is a true reflection of the character and adaptability of our team, the resiliency of our business model, and a tribute to our laser focus on the customer experience."

Having been awarded the 2021 BBB Pinnacle once again validates the company's core value driven philosophy and devotion to best practices. Whiteflash is a member of the American Gem Society, an organization dedicated to consumer education and protection. They are also one of the few retail jewelers in the world certified for ISO9000 quality management. And a laser focus on the customer experience has resulted in a huge number of 5 star reviews at independent review sites like Google Reviews and Yelp.

In the words of Whiteflash CEO Debi Wexler, "I am so proud of our team for once again being recognized by the BBB as 'best in class'. The Greater Houston area is home to some of the finest jewelers in America, and to receive the BBB Pinnacle is a humbling accomplishment, and one that is extremely motivating for the Whiteflash team."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality loose diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcomes visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

RELATED LINKS:

https://www.whiteflash.com/a-cut-above-diamonds/

https://www.whiteflash.com/engagement-rings/designer-rings.aspx

Related link: https://www.whiteflash.com/

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Business, Free News Articles

New Advanced ASET Diamond Reports for A CUT ABOVE® Hearts and Arrows Diamonds

HOUSTON, Texas -- Whiteflash today announced that they will be providing an Advanced ASET report on all new A CUT ABOVE® hearts and arrows diamonds. The proprietary platinum report from the American Gem Society Laboratories (AGSL) is the most exacting diamond report available and includes comprehensive light performance based cut quality information in the form of grading and graphical light mapping.

Previously the A CUT ABOVE® report included two light maps; a face up map showing light return, contrast and light leakage, and a second pavilion view showing the facet precision of the hearts and arrows patterning. Because the amount and distribution of contrast is so critical to diamond light performance, the new Advanced ASET will add a second face-up light map. Going forward all AGS certificates for A CUT ABOVE® Super ideal diamonds will come with three light maps - face up at 30° and 40°, as well as the pavilion view. The branded AGS A CUT ABOVE® proprietary certificate with Advanced ASET is the most comprehensive diamond document available in the market, and the first diamond report to contain three separate light maps.

Standard platinum reports feature a single face up light map printed at 33.5° of obscuration. This is a compromise between the 30° and 40° that is assessed by the mathematical calculations performed by the computerized ray tracing system pioneered by AGSL. The grading algorithm assesses contrast at both 30 and 40. The default ASET environment is structured at 30 which is the approximate angular range that light is obscured by an observer's head shadow at normal viewing distances. But if the observer is near sighted and observing the stone at closer than normal distance, head shadow can obstruct closer to 40°.

It is important to know that a diamond does not go dark from obstruction at very close viewing, even as it may perform well at standard viewing distance. The grading algorithm factors 2 parts 30° and 1 part 40°, hence the 33.5° on the standard report. The advanced report will provide the consumer a graphical look at both close and closer viewing distances.

For more details on the benefits to diamond shoppers of the upgraded report please see our page on the Whiteflash Advanced ASET - https://www.whiteflash.com/diamond-education/ags-advanced-aset-diamond-certificate

It is the mission of AGS to provide the best in consumer education and protection. As AGS members it has always been the goal of Whiteflash to provide our customers with the most complete set of evaluations and diagnostics available on the diamonds we offer.

Whiteflash COO Eliezer Eber put it this way, "Whiteflash has always been dedicated to respecting our clients by operating with full transparency and providing them with all the information they need to make an informed buying decision. We are proud to offer the Advanced ASET as the latest advancement along that path."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the 'Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, diamond engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcomes visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0810s2p-wf-ags-aset-300dpi.jpg

Related link: https://www.whiteflash.com/

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Awards and Honors, Business, Free News Articles

Whiteflash Named 2020 BBB Pinnacle Award Winner

HOUSTON, Texas -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has just been named winner of the prestigious Better Business Bureau 2020 Pinnacle Award -the BBB's top honor for excellence in quality control, customer care, and community service. The annual competition involves retail jewelers from all across the Greater Houston area, the fourth largest market in America. Whiteflash has now earned the top honor from the BBB a remarkable four out of the past nine years.

Whiteflash has been a BBB Winner of Distinction every year since 2004, maintaining an unbroken A+ rating with the BBB. The annual awards competition evaluates businesses on a comprehensive list of performance standards including customer care, product quality, consumer education, innovation, integrity, and social responsibility. With the 2020 Pinnacle award Whiteflash has been once again recognized as an exemplary company and market leader among the many well established fine jewelers in the Greater Houston Area.

Having launched their business in the year 2000, Whiteflash is in the vanguard of jewelry companies born into the information age. In addition to their world-class A CUT ABOVE(r) brand of super ideal diamonds, Whiteflash offers two other categories of precision cut AGS Ideal and GIA Excellent diamonds, all of which are in-house and available exclusively at Whiteflash. All are posted to their state-of-the-art mobile first website with a full complement of diagnostics and advanced light performance imaging. Whiteflash is also an authorized distributor for some of America's finest bridal designers including Tacori, Verragio, Simon G, A. Jaffe, Ritani, Vatche and Benchmark, providing a selection of top quality diamond engagement rings that is unsurpassed.

Reached for comment on winning the BBB 2020 Pinnacle Whiteflash COO Eliezer had this to say. "During this challenging time with the health crisis impacting our industry so dramatically, it is particularly uplifting to be honored with the top award from BBB. By virtue of maintaining a deep in-stock inventory of world class diamonds and designer engagement rings, Whiteflash has been able to continue operations delivering brilliant experiences to our wonderful customers around the country and overseas."

Having been awarded the 2020 BBB Pinnacle once again validates the company's core value driven philosophy and their devotion to best practices. Whiteflash is a member of the American Gem Society, an organization dedicated to consumer education and protection. They are also one of the few retail jewelers in the world certified for ISO9000 quality management. And a laser focus on the customer experience has resulted in a huge number of 5 star reviews at independent review sites like Google Reviews and Yelp.

In the words of Whiteflash CEO Debi Wexler, "We are incredibly proud of our team for once again being chosen by the BBB for its top award. The Greater Houston area is home to some of the finest jewelers in America, and to receive the BBB Pinnacle is a humbling accomplishment. It's extremely motivating to be recognized for our dedication to uncompromising quality and customer care."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(r) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the 'Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality loose diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcomes visitors to their showroom located in the upscale Houston area community of Sugar Land, TX. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770

Related link: https://www.whiteflash.com/

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Business, Free News Articles, Manufacturing

Whiteflash Delivers Historic Super Ideal Diamond Necklace

HOUSTON, Texas -- Whiteflash announced today the completion of a custom platinum necklace containing a record number of AGS Ideal(R) diamonds; a project that has been months in the making.

The project involved 100 custom cut super ideal, collection quality diamonds set in a heavy 26 inch platinum line necklace. In what is likely the largest number of AGS Ideal(R) cut diamonds ever set in a single piece of jewelry, the diamonds are from the Whiteflash branded A CUT ABOVE(R) Collection Series with colors in the DEF "colorless" range, and the 'microscopically clean" IF-VVS clarity range.

A CUT ABOVE(R) diamonds feature precision cutting and elite light performance. They require a platinum dual light map Triple Ideal report from the AGS Laboratories as a baseline. AGS Laboratories is considered one of the leading authorities on diamond light performance. Further tests are performed by Whiteflash gemologists, including careful analysis of optical precision, before a diamond is awarded the internationally acclaimed brand of A CUT ABOVE(R). The ultimate designation in the brand is the A CUT ABOVE(R) Collection Series featuring the most elite colors and clarities, known in the diamond trade as "collection goods."

The client who commissioned the piece was very specific about his requirements, resulting in the need to produce a large number of .30-.33ct precision cut diamonds in order to arrive at 100 diamonds that would meet all specifications and qualifications for A CUT ABOVE Collection Series.

After the stones were cut, they were sent to AGS Laboratories for grading. Those stones passing the laboratory and meeting the strict baseline criteria for the brand were then sent on to Whiteflash for further testing. Finally, only the diamonds passing the full array of tests were chosen for the necklace. This world-class necklace consists of over 30 carats of AGS Ideal(R) diamonds and almost 100 grams of platinum.

Each of the diamonds in the piece has a full Triple Zero light performance report from AGS Laboratories, and each diamond comes with the full benefits package from Whiteflash including 100% Lifetime Trade Up benefit. The necklace was hand delivered to the client at The American Gem Society headquarters by Bryan Boyne GG (GIA), CG (AGS), Vice President of Whiteflash, who had helped oversee the project.

Whiteflash COO Eliezer Eber had this to say about the project: "We are extremely proud to have been chosen by this very discriminating buyer to supply this extraordinary piece. We create many custom pieces every year involving specially cut precision diamonds, but this project smashed the record in terms of the sheer number of stones in a single piece. The collective man hours involved in bringing this long-term project to reality was a true test for our processes and the diligence of our team of gemologists and jewelers."

Jason Quick, Executive Director of AGS Laboratories, commented, "I love seeing pieces, like this one, created around diamonds that have received the top cut grade in our lab. We appreciate Whiteflash for their dedication to the finest in diamond light performance and craftsmanship, and we are thrilled to be associated with this project."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the BBB 2018 Pinnacle Award.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0905s2p-Necklace-by-Whiteflash-300dpi.jpg

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Whiteflash Named 2019 BBB Winner of Distinction

HOUSTON, Texas -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has once again been honored by the Better Business Bureau (BBB) for excellence in quality control, customer satisfaction, and community service with the 2019 Winner of Distinction Award.

Winners are chosen from among all the retail jewelers in the greater Houston area, the fourth largest market in America. Whiteflash maintains an A+ rating has been awarded honors from the BBB every year since 2004.

The BBB awards competition evaluates businesses on a comprehensive list of performance standards including customer care, product quality, consumer education, innovation, integrity, and community service. Whiteflash received the accolade for an outstanding record of customer care as reflected in the thousands of Whiteflash reviews found on independent third party review sites such as Google, Yelp and iVouch from customers all over the world.

Specializing in precision cut diamonds and designer brand engagement rings, Whiteflash combines a well-earned reputation for exceptional customer care with products and services that are recognized both domestically and internationally as the "best of the best". A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, are considered among the finest diamonds in the market featuring proven light performance and exceptional beauty.

As members of the American Gem Society, an organization dedicated to consumer protection and education, Whiteflash keeps a laser focus on the customer experience. As one of the only retail jewelers certified for ISO 9001 Quality Management, Whiteflash is a core values driven company with a customer-centric philosophy. The company is compulsive about the quality of its products as well as the extensive information, education, expert guidance, and above all, customer care that it provides.

Whiteflash CEO Debi Wexler had this to say about winning the award. "I am extremely proud of our team for once again being recognized for excellence by the BBB. Our mantra is to 'deliver a brilliant experience,' and we have always been fully dedicated to that mission."

Added Eliezer Eber, Whiteflash COO, "More than anything else I think the 15 years of consecutive BBB awards speaks to the consistency of quality that has earned Whiteflash such a stellar reputation. The core values that drive our team are very much part of our company DNA, and for that I am very grateful."

In addition to the international reach of a robust e-commerce site, the Whiteflash retail jewelry store in Sugar Land serves a growing local clientele in the Greater Houston area. Customers can shop top quality diamonds and a full line of engagement rings and fine jewelry from top brands including Tacori, Verragio, and Simon G, Ritani, A. Jaffe, and Vatche while receiving pressure-free guidance from the Whiteflash team of GIA and AGS trained gemologists and jewelry professionals.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the 'Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9000 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

Related link:

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Business, e-Commerce, Free News Articles, Insurance, Product Launches

Whiteflash Launches Next Generation Jewelry Care Plan

HOUSTON, Texas -- Whiteflash Inc., specialists in ideal diamonds and fine jewelry, announced today an innovation in jewelry protection having just completed implementation of a ground-breaking program provided by JM Care Plan, Inc., a member of the Jewelers Mutual Group. The plan is the first to be rolled out by an e-commerce company and provides comprehensive jewelry care for three years from the date of purchase.

Benefits of the Whiteflash 3-Year Ultimate Care Plan include repairs and maintenance, ring sizing and refinishing, replacement of lost gemstones, and even includes free roundtrip insured shipping.

The low cost comprehensive plan can be purchased conveniently at the time of purchase through an integrated web interface in the Whiteflash shopping cart, automatically recording details of the purchase. The one-time fee is determined by the purchase price with all benefits guaranteed for a full three years.

A dedicated Ultimate Care Plan page on the Whiteflash website explains the program including examples of the many services that are provided at no cost under the plan. Learn more: https://www.whiteflash.com/confidence/three-year-ultimate-care/.

While not a replacement for a personal jewelry insurance policy, the Ultimate Care Plan provides peace of mind to consumers in the knowledge that a full range of issues resulting from wear and tear will be attended to promptly and professionally at no additional cost. The plan is superior to typical warranties covering defects in materials and workmanship which can have onerous stipulations and caveats that often result in disappointment when consumers learn their repairs do not qualify.

"We're thrilled to be working with Whiteflash to bring this exciting opportunity to their customers. Peace of mind for jewelry purchases is priceless. When damage happens, the last thing customers should worry about is how to repair or replace an item. It pays to have a set plan that helps customers purchase and protect their jewelry with confidence. The Ultimate Care Plan delivers," said Mark Devereaux, vice president of sales for Jewelers Mutual Group.

Whiteflash COO Eliezer Eber, who worked closely with JM Care Plan to develop and implement the program, had this to say, "As the first jewelry retailer certified for ISO 9000 we are dedicated to leading the jewelry industry through constant improvement and innovation. Being the first e-commerce retailer to offer this great program is another win for web savvy Whiteflash customers who understand and appreciate added value."

In the words of Whiteflash CEO Debi Wexler, "Providing maximum peace of mind and confidence in the purchase has always been our top priority. We do that by providing quality products, extensive information, and expert consultation. Being able to offer the Ultimate Care Plan is a wonderful extension of that philosophy."

The Ultimate Care Plan is the first such comprehensive care plan provided by a trusted industry name, to be made available for internet purchases of fine jewelry by an e-commerce focused retailer.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcomes visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of an unbroken string of Better Business Bureau Awards of Distinction including the BBB 2018 Pinnacle Award.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770

About Jewelers Mutual Group:

The Jewelers Mutual Group companies, which are dedicated solely to serving the jewelry industry in the United States and Canada, began in 1913 when a group of Wisconsin jewelers came together to meet their unique insurance needs. Today, the Group's companies remain the trusted insurance advisor and loss-prevention expert for jewelry retailers large and small, wholesalers, manufacturers, custom designers, and appraisers-and for consumers who protect their personal jewelry and the special moments it represents. To learn more, visit http://jmcareplan.com/.

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Awards and Honors, Business, Free News Articles

Whiteflash Named 2018 BBB Pinnacle Award Winner

HOUSTON, Texas -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has just been named winner of the prestigious Better Business Bureau 2018 Pinnacle Award - the BBB's top honor for excellence in quality control, customer care, and community service. The annual competition involves retail jewelers from all across the greater Houston area, the fourth largest market in America. Whiteflash has now earned the top honor from the BBB for an unprecedented three out of the past seven years.

Whiteflash - 14 Consecutive Years of BBB Awards:

Whiteflash has been a BBB Winner of Distinction for 14 consecutive years while maintaining an A+ rating. The BBB awards competition evaluates businesses on a comprehensive list of performance standards including customer care, product quality, consumer education, innovation, integrity, and social responsibility. Whiteflash received top grades for quality and customer care as reflected in a steady stream of customer reviews found on independent review sites such as Google, Yelp and iVouch from customers all over the world.

Innovation was especially noteworthy in evaluating the new mobile-first e-commerce website that provides a top notch user experience on a variety of devices including smart phones and tablets as well as laptop computers. And Whiteflash membership in the United Nations Global Compact and active support for the Diamond Development Initiative and Jewelers for Children demonstrated a strong sense of positive community activism.

Specializing in precision cut diamonds and designer engagement rings, Whiteflash has cultivated a reputation for exceptional customer care with products and services that are recognized both domestically and internationally as the "best of the best." A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash and featuring proven light performance and exceptional beauty, are considered among the finest diamonds in the market.

As members of the American Gem Society, an organization dedicated to consumer protection and education, Whiteflash keeps a laser focus on the customer experience. Combining ISO 9000 Certified processes with a devotion to a customer-centric philosophy, the company is compulsive about the quality of its products as well as the extensive information, education, expert guidance, and above all, customer care it provides.

Whiteflash CEO Debi Wexler had this to say about winning the award: "It's so gratifying for our team to be recognized by the BBB for the hard work and devotion they bring each day to the goal of delivering a brilliant experience to our customers."

Eliezer Eber, Whiteflash COO, who accepted the award on behalf of Whiteflash, added: "Having been honored now by the BBB for 14 years in a row demonstrates the consistency and dependability of our team in providing top quality products and customer care. To have now won the Pinnacle Award three times in seven years is truly remarkable and speaks volumes about the standard of excellence at Whiteflash."

In addition to serving a national and international audience through a robust e-commerce site, the Whiteflash Houston Jewelry Store in Sugar Land Town Square serves a growing local clientele in the Greater Houston area. Customers can shop top quality diamonds and designer jewelry by top brands including Tacori, Verragio, Simon G, Vatche, Ritani, A. Jaffe and Danhov, while receiving pressure-free guidance from the Whiteflash team of GIA and AGS trained jewelry professionals.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

Related link:

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Business, Free News Articles

Whiteflash adds bridal designer A.JAFFE

HOUSTON, Texas -- Whiteflash Inc., international retailer of ideal diamonds and designer engagement rings, announced today that they have been chosen to become authorized resellers for A.Jaffe, the iconic American bridal designer with a 125 year heritage.

A.Jaffe has a rich history as one of the most celebrated designer brands, dating back to Abraham Jaffe's founding of the company in 1892. Through the Jazz Age and Art Deco period, through two world wars and into a new millennium, A.Jaffe has maintained a position in the upper echelon of bridal design. Such staying power is only possible by dedication to quality, service, innovation, and a keen design sensibility that evolves with the times.

Whiteflash welcomes the opportunity to introduce their discriminating diamond clients to another fine option in their select portfolio of the finest bridal brands in America. Customers for A CUT ABOVE(R) super ideal diamonds will now be able to select styles from A.Jaffe, in addition to those of Tacori, Verragio, Simon G, Ritani, Vatche, Danhov, and Benchmark Rings.

Each A.Jaffe engagement ring requires up to 80 hours to create including extra burnishing, six polishing steps, and construction of each prong by hand. The combination of Whiteflash precision cut diamonds with a finished product of immaculate quality presents consumers an opportunity to create wedding rings of extraordinary quality and beauty.

Whiteflash CEO Debi Wexler had this to say about carrying the line: "Designers like A.Jaffe that have such a long and distinguished reputation in the industry are few and far between. As a relatively young company, Whiteflash is truly honored to be representing the venerable A.Jaffe."

Added Eliezer Eber, company COO, "We are delighted to be able to provide A.Jaffe quality and styling. The clients who find Whiteflash in their quest for the finest precision cut diamonds naturally want the engagement ring to be of elite quality. A.Jaffe delivers that synergy brilliantly."

A.Jaffe designs are now available for purchase in the Whiteflash store and on their-state-of-the-art website serving customers across America and around the world. Any item from A.Jaffe's extensive catalogue can be now be ordered through Whiteflash.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Whiteflash is developer and sole distributor of A CUT ABOVE(R) Super Ideal Diamonds, considered by trade experts and diamond connoisseurs to be among the finest in the world. They are in-stock, fully vetted with light performance images and video, and available for immediate delivery.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the Better Business Bureau 2017 Winner of Distinction Award.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

*PHOTO for Media: Send2Press.com/300dpi/18-0117s2p-Whiteflash-A-Jaffe-300dpi.jpg

Related link:

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Awards and Honors, Business, Free News Articles, Manufacturing

Whiteflash Named 2017 BBB Winner of Distinction

HOUSTON, Texas -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has once again been honored by the Better Business Bureau for excellence in quality control, customer satisfaction, and community service with the 2017 Winner of Distinction Award. The winners were chosen from among all the retail jewelers in the greater Houston area, the fourth largest market in America. Whiteflash has now been awarded honors from the BBB for thirteen consecutive years and maintains an A+ rating.

Whiteflash - 13 Consecutive Years of BBB Awards:

The BBB awards competition evaluates businesses on a comprehensive list of performance standards including customer care, product quality, consumer education, innovation, integrity, and community service. Whiteflash received high marks for an outstanding record of customer care as reflected in the thousands of Whiteflash reviews found on independent third party review sites such as Google, Yelp and iVouch from customers all over the world.

Specializing in precision cut diamonds and designer brand engagement rings, Whiteflash combines a well-earned reputation for exceptional customer care with products and services that are recognized both domestically and internationally as the "best of the best." A CUT ABOVE(r) super ideal diamonds, available exclusively at Whiteflash, are considered among the finest diamonds in the market featuring proven light performance and exceptional beauty.

As members of the American Gem Society, an organization dedicated to consumer protection and education, Whiteflash keeps a laser focus on the customer experience. Combining ISO 9000 Certified processes with a devotion to a customer-centric philosophy, the company is compulsive about the quality of its products as well as the extensive information, education, expert guidance, and above all, customer care it provides.

Whiteflash CEO Debi Wexler had this to say about winning the award: "I could not be more proud of our team for being recognized by the BBB once again for delivering outstanding care to our wonderful customers. It's my belief that if we take care of customers, the business will take care of itself. Our growth and success continues to validate that strategy."

Added Eliezer Eber, Whiteflash COO, "Having been honored now by the BBB for 13 years in a row is something we are all very proud of. It demonstrates the consistency and dependability of our team in delivering top quality products and customer care. I'm particularly gratified that we were able to design and launch our new mobile-first website during this past year while never letting our customers down."

In addition to the international reach of a robust e-commerce site, the Whiteflash retail jewelry store in Sugar Land serves a growing local clientele in the Greater Houston area. Customers can shop top quality diamonds and a full line of engagement rings and fine jewelry from top brands including Tacori, Verragio, and Simon G, while receiving pressure-free guidance from their team of GIA and AGS trained jewelry professionals.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(r) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the 'Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

This news story was published by the Neotrope® News Network - all rights reserved.

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Whiteflash Re-Certified for ISO 9000 for the Sixth Consecutive Year

HOUSTON, Texas -- Whiteflash Inc., international retailer of ideal diamonds and fine designer engagement rings, announced today that they have been recertified for ISO 9000 for the sixth consecutive year. International Standards Organization (ISO) certification requires documented and audited practices promoting top level quality control and continual improvement. Whiteflash is one of very few retail jewelers in the world to be certified for ISO 9000.

Quality expectations for buyers in this industry sector are significantly elevated. In addition to producing and selling products of very high dollar value, the diamond engagement rings that Whiteflash delivers are of utmost emotional importance to their customers. Quality control is therefore a critical element for success. A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, attract discriminating customers from all over the world who expect elite level diamond performance as well as impeccable jewelry craftsmanship.

In the words of Whiteflash COO Eliezer Eber, "Our customers are some of the most knowledgeable diamond and jewelry buyers in the world. Adopting ISO 9000 in our business has been instrumental to our success. It provides us a roadmap for capturing efficiencies, building our team, and consistently delivering a brilliant experience to our customers and vendors alike."

Whiteflash VP Bryan Boyne adds, "In my view, the most powerful aspect of ISO 9000 is continual improvement. ISO enables us to continually reduce our rate of quality issues, and the associated financial and reputational costs. Those resources can then contribute to customer satisfaction and propel our growth rather than limiting it."

Having first achieved ISO certification in 2010, Whiteflash has successfully passed annual surveillance audits and full-certification audits consistently since that time. This year's audit was the latest thorough re-certification review, which is required every three years. Each year ISO Certified companies must demonstrate continued improvement of their systems and document their progress. Measures of success include shortened processing and delivery times, reduction in product non-conformities, and a higher customer satisfaction rate.

Whiteflash actively monitors customer feedback in a variety of ways including direct customer surveys and tracking third party customer reviews on sites such as Yelp, iVouch, and Google Reviews. In keeping with ISO principles, the recent launch of the Whiteflash mobile-first responsive website was an example of a long-term project involving hundreds of improvements made in collaboration with customers. Mr. Eber explained, "Feedback from customer surveys and a specially assembled focus group were critical to the successful roll out of this complex and vitally important project."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the BBB 2016 Winner of Distinction Award.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

This news story was published by the Neotrope® News Network - all rights reserved.