Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference

Author: Katz Marketing Solutions
Dateline: Columbus, Ohio Fri, 26 Feb 2010

freeNewsArticles Story Summary: “COLUMBUS, Ohio -- Tammy Katz, CEO of Katz Marketing Solutions, will present 8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media at the Mid-America Food Processors Association's annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.”



A R T I C L E:

COLUMBUS, Ohio /Neotrope News Network/ -- Tammy Katz, CEO of Katz Marketing Solutions, will present "8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media" at the Mid-America Food Processors Association's annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry's best practices and case studies, including: Stacy's Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl . com, and Whole Foods Market.

When asked about the session Katz replied, "Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service."

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

###


Copyright © 2010 by Katz Marketing Solutions and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

• Web Image (72dpi): https://www.send2press.com/mediaboom/10-0226-tammykatz_72dpi.jpg

Story Title: Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference
• REFERENCE KEYWORDS/TERMS: Tammy Katz, Columbus, Ohio, Food Processors Association, Advertising and Marketing, Business, , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Katz Marketing Solutions); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Fri, 26 Feb 2010 12:47:07 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.