CMI Teams with NetBase to Harness the Power of Social Media Understanding for Consumer Insights

Author: CMI
Dateline: Atlanta, Georgia (ATLANTA, Ga.)  | Wed, 20 Oct 2010

freeNewsArticles Story Summary: “CMI, a full-service marketing research company, is taking consumer insight to the next level by offering NetBase social media understanding and analysis of online consumer opinion, emotion and behavior to its marketing research clients.”



A R T I C L E:

CMI, a full-service marketing research company, is taking consumer insight to the next level by offering NetBase social media understanding and analysis of online consumer opinion, emotion and behavior to its marketing research clients.

The new agreement with NetBase allows CMI to leverage next-generation semantic technology to gather insights from billions of sources of public and private online information. NetBase social media understanding and analysis, combined with CMI's industry leading qualitative and quantitative research capabilities, gives clients a powerful new competitive edge in fast moving, social media-engaged marketplaces.

"We are constantly looking for new ways to help our clients get to know customers in the context of their world - how customers think, feel, interact, and behave when they make decisions in a client's category," said Chet Zalesky, president of CMI. "Our groundbreaking relationship with NetBase adds a powerful new dimension to our research insights through real-time social media understanding."

CMI leverages the power of NetBase to combine new primary research insights with online social media findings to reveal customers' stories and help clients formulate actionable insights - long before their competitors do.

"We're excited to be working with CMI's experienced team. CMI is at the forefront of looking for new ways to marry traditional primary market research with the ongoing conversations consumers are having every minute through social networks and blogs," said Jonathan Spier, CEO of NetBase. "Our ConsumerBase tool gives CMI and their clients a chance to understand and analyze online conversations and comments to develop deeper consumer insights."

Through NetBase, CMI's research team will have on-demand access to a full year's worth of social media commentary representing billions of conversations from more than 75 million sources, from blogs to Facebook to Twitter. NetBase's state-of-the-art natural language processing (NLP) engine delivers real-time results any time of the day or night without any advance setup. NetBase utilizes semantic technology, providing more than just a summary of keyword mentions to gain a deeper understanding of what's being said.

About CMI:

CMI is a full-service marketing research company that helps clients understand target customers in the context of their world - the choices they make and why - to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI's experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country's largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

About NetBase:

NetBase provides tools for understanding consumer opinions, emotions, and behaviors as expressed in social media and the Web. Our state-of-the-art natural language processing (NLP) engine reads billions of conversations from more than 75 million social media sources. It automatically organizes up to one year of brand-related chatter to determine not only sentiment but also deep, actionable insights. NetBase NLP is nearly 90 percent accurate, so our customers have the trusted information they need to make better business decisions. Customers like Coca-Cola and Procter & Gamble are turning to NetBase because our tools are smarter, faster, and cheaper than any alternative on the market. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit: www.netbase.com .

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Story Title: CMI Teams with NetBase to Harness the Power of Social Media Understanding for Consumer Insights
• REFERENCE KEYWORDS/TERMS: social media analysis, Atlanta, Georgia, NetBase ConsumerBase, Alliances and Partnerships, Business, , ATLANTA, Ga..

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