Move over French Fries: Dominex Launches ‘Veggie Fries’ – Great Taste without the Sodium Available in the Frozen Aisle

Author: Dominex LC
Dateline: Saint Augustine, Florida (ST. AUGUSTINE, Fla.)  | Wed, 17 Nov 2010

freeNewsArticles Story Summary: “Dominex LC, the leader in specialty eggplant products for over 25 years has launched another delicious frozen delight: 'Veggie Fries: Breaded Italian Style Eggplant Fries,' now available at Publix and coming to other retailers nationwide soon. The Veggie Fries offer a unique and healthy alternative to traditional French fries and onion rings.”



A R T I C L E:

Dominex LC, the leader in specialty eggplant products for over 25 years has launched another delicious frozen delight: "Veggie Fries: Breaded Italian Style Eggplant Fries," now available at Publix and coming to other retailers nationwide soon. The "Veggie Fries" offer a unique and healthy alternative to traditional French fries and onion rings, boasting a flavorful taste that bakes-up in minutes and offers a truly fun way for families to enjoy their veggies.

Moreover, the Dominex Veggie Fries are all natural and low in sodium, with only 80 milligrams in an 85 gram serving, less than 65% found in the leading brands of traditional French fries and onion rings. However, despite the lower sodium, the taste remains delicious that kids enjoy!

In addition, the Veggie Fries have a simple ingredient legend: by combining Dominex's signature Italian breading with fresh eggplant, the Fries can be served as a snack, side dish or even an ingredient for casseroles and entrees. Dunk them in marinara sauce, ranch salad dressing of even in a salsa for added flavor. Try them alongside Dominex's Eggplant Burger for a completely vegan meal of "burgers and fries" packed with fiber but not with calories.

"The Veggie Fries have been popular with our foodservice customers for the last two years, especially with kids where we have had several elementary schools incorporate them into their menus," said John G. McGarvey, Dominex President. "We felt the timing was opportune for our retail customers as they look for ways to include vegetables into their meals in a flavorful manner. Plus, like with all Dominex items, they are convenient to prepare and delicious to enjoy," he added.

The "Veggie Fries" are available in the frozen aisle at Publix but coming to additional retailers in the months ahead. Look for them alongside the Dominex breaded Eggplant Cutlet (#1 selling eggplant cutlet), the Vegetarian Eggplant Meatballs, the Vegan Eggplant Burger and the delicious Eggplant Parmesan Bites.

About Dominex:

Dominex LC, "The Eggplant People" is the leader in value-added, all-natural eggplant products. Based in St. Augustine, FL, Dominex sells to the retail, foodservice, club and ingredient channels. Dominex sources fresh eggplant year-round and combines it with natural ingredients within days of harvest.

To learn more about Dominex products, or to find information on where to purchase them, please visit www.dominexeggplant.com or on Facebook at www.facebook.com/pages/Dominex-Eggplant-The-Eggplant-People/81664351986 .

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Story Title: Move over French Fries: Dominex Launches 'Veggie Fries' - Great Taste without the Sodium Available in the Frozen Aisle
• REFERENCE KEYWORDS/TERMS: vegan french fries, Saint Augustine, Florida, eggplant products, Food and Beverages, Retail, Business, ST. AUGUSTINE, Fla..

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