Orange Leap Shine Brighter Series Features Mark Rhode Speaking On ‘Integrated Marketing for Nonprofits’

Author: Orange Leap
Dateline: Dallas, Texas (DALLAS, Texas)  | Wed, 09 Jan 2013

freeNewsArticles Story Summary: “Orange Leap's monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, Jan. 17, 2013, 2 p.m. EST, with 'Integrated Marketing for Nonprofits' presented by Mark Rhode, vice president at Russ Reid.”



A R T I C L E:

Orange Leap's monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, Jan. 17, 2013, 2 p.m. EST, with "Integrated Marketing for Nonprofits" presented by Mark Rhode, vice president at Russ Reid.

This free, one-hour webcast will answer the questions:
* Should all fundraising organizations adopt an integrated marketing strategy?
* What are the first steps to starting an integrated marketing strategy?
* Is pairing digital with all other platforms enough?
* How do you define success?
* What are some common mistakes charities make with their integrated marketing?
* How do you attribute response from integrated campaigns?
* How do you know what worked and what didn't work?

At this seminar, attendees will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors. You will learn how to generate incremental dollars at reasonable fundraising ratios. You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes. In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations. Russ Reid has been recognized with numerous awards including dozens of Echo awards, 6 John Caple awards, 7 CMA Canadian Marketing awards - to name just a few.

Orange Leap launched the Shine Brighter Series in October 2012 and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission.

About Orange Leap:

Orange Leap ( www.orangeleap.com ) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

###


Copyright © 2013 by Orange Leap and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

• Web Image (72dpi): https://www.send2press.com/mediaboom/13-0108-orangelp_72dpi.jpg

• Media Contact Information: https://www.send2press.com/mediadrome/2013-01-0109-001.txt

Story Title: Orange Leap Shine Brighter Series Features Mark Rhode Speaking On 'Integrated Marketing for Nonprofits'
• REFERENCE KEYWORDS/TERMS: Constituent Relationship Management, Dallas, Texas, nonprofit fundraising, Advertising and Marketing, NonProfit, Events, DALLAS, Texas.

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Orange Leap); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Wed, 09 Jan 2013 05:55:02 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.