Dateline: Boston, Massachusetts (BOSTON, Mass.) | Tue, 30 Apr 2013
freeNewsArticles Story Summary: “Truebridge, Inc., a Boston-based financial services marketing firm for banks and credit unions, has hired Ken Wells as EVP of Relationship Marketing. In this role, Ken will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.”
A R T I C L E:
Truebridge, Inc., a Boston-based financial services marketing firm for banks and credit unions, has hired Ken Wells as EVP of Relationship Marketing. In this role, Ken will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.
The announcement was made by Stewart Rose, CEO of Truebridge (www.truebridge.com).
“With costs cut to the bone, increased bank profitability has to come from the revenue side,” says Rose. “Financial institutions large and small are grappling with the problem of how you do more with less. On the surface, banks seem to have many competitive advantages, yet their share of wallet remains well below where it could be. With Ken’s background that combines consumer retail marketing with community bank management, he is uniquely qualified to help institutions tackle this problem.”
Wells has developed and executed successful marketing programs with some of the country’s most well-known brands, Including Discovery Channel, Conde Nast Publications, and Harry & David. Most recently Wells was EVP & CMO of PremierWest Bank in Medford, Ore., helping to transition the bank from a product centric to a customer centric model to drive cross-sell opportunities across retail, commercial, mortgage, securities brokerage, and wealth management.
“The daunting challenges of the banking landscape call for new approaches,” said Wells. “With customers and products in place, banks have thousands of selling opportunities right in front of them; they just need help in seeing them. In the past, banks have operated many business lines as independent silos, but driving new sales without adding a lot of cost means better leveraging their retail banking operation.”
The hiring of Wells complements the recent Truebridge acquisition of American Brokerage Consultants and the hiring of their founder, Dick Ayotte. According to Rose, “These individuals give Truebridge a unique opportunity to broaden our services in a direction that is in great demand. We are truly fortunate to be joined by these two industry leaders, spanning the scope of retail banking, brokerage, insurance, and wealth management.”
About Truebridge:
Truebridge, founded in 2000, provides financial institutions with an education based marketing system that helps banks and credit unions market more of their products to a wider range of customers, increasing customer loyalty and profitability. The Smart Life Connect marketing system enables financial institutions to deliver a new customer experience, becoming a more important part of their customers’ lives and a place they go for more of their financial needs. In addition, Truebridge offers a wide range of marketing services and revenue enhancement consultation to banks and credit unions. Truebridge is located in Boston, Mass. with satellite offices in Florida and Oregon.
Learn more at: http://www.truebridge.com/ .
###
Copyright © 2013 by Truebridge, Inc. and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/13-0214-truebridge_72dpi.jpg
• Media Contact Information: https://www.send2press.com/mediadrome/2013-04-0430-001.txt
• Story Title: Truebridge Hires Senior Retail Exec to Help Banks Increase Sales
• REFERENCE KEYWORDS/TERMS: Ken Wells, Boston, Massachusetts, Relationship Marketing, Banking and Finance, Advertising, Management Changes, BOSTON, Mass..
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Truebridge, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Tue, 30 Apr 2013 04:54:53 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.