Dateline: Mountain Lakes, New Jersey (MOUNTAIN LAKES, N.J.) | Thu, 13 Oct 2011
freeNewsArticles Story Summary: “In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most.”
A R T I C L E:
In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most. Understanding and targeting the increased spending power of the Hispanic American, African American, and Asian American communities will be crucial for telecommunications providers over the next five years.
Insight Research’s market analysis study, “US Hispanic Use of Telecommunication Services, 2011-2016,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population. The study emphasizes that the Hispanic market exhibits above-average consumption of mobile content. The study further reports that nearly 82 percent of all Hispanic respondents now have cell phones, and that Hispanic households on average spend $103 monthly on cell phone service – twice as much as the average household spends on wireline services.
“Hispanics have surpassed the African American population as the largest minority group in the US, and Hispanic purchasing power is now growing at nearly twice the rate of the general population,” says Fran Caulfield, Research Director at Insight Research. “Fueled by strong population growth and higher technology penetration, Hispanics are heavy social-networking users. There are over 32 million Hispanics online today, their usage grows faster than other groups, they are more connected, and they will demand unique services to match their evolving needs,” Caulfield concluded.
“US Hispanic Use of Telecommunication Services, 2011-2016” examines spending and usage patterns of Hispanics for wireline, calling cards, cellular, and international services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian Americans and African Americans.
An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp11.asp .
This 350-page report has everything and is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com or call 973-541-9600 for details.
###
Copyright © 2011 by Insight Research Corporation and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/11-1013-insightrsc_72dpi.jpg
• Media Contact Information: https://www.send2press.com/mediadrome/2011-10-1013-003.txt
• Story Title: When Buying Telecommunication Services, US Hispanic Over-Index, Says Insight Research
• REFERENCE KEYWORDS/TERMS: market analysis study, Mountain Lakes, New Jersey, Hispanic Use of Telecommunication Services, Reports and Studies, Advertising, Telecom, MOUNTAIN LAKES, N.J..
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Insight Research Corporation); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Thu, 13 Oct 2011 17:56:58 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.