Dateline: Mon, 28 Jan 2008
freeNewsArticles Story Summary: “MIAMI, Fla. – Jan. 28 (SEND2PRESS NEWSWIRE) — The Expand-A-Lung Breathing Resistance Exerciser has successfully accomplished the crossover from the sports respiratory fitness training market into the respiratory therapy market for COPD patients. Jorge Brouwer, President of Expand-A-Lung, Inc., and inventor of the most compact (4-inch) breathing exerciser, originally marketed this product for athletes.”
A R T I C L E:
MIAMI, Fla. – Jan. 28 (SEND2PRESS NEWSWIRE) — The Expand-A-Lung Breathing Resistance Exerciser has successfully accomplished the crossover from the sports respiratory fitness training market into the respiratory therapy market for COPD patients. Jorge Brouwer, President of Expand-A-Lung, Inc., and inventor of the most compact (4″) breathing exerciser, originally marketed this product for athletes seeking a pocket size portable respiratory exerciser to increase lung capacity for endurance fitness training.
When asked about the 4 year marketing evolution of his product, Mr. Brouwer said “It first caught on quickly among freedivers and triathletes, and then it trickled down into all the other endurance sports.”“In 2004 The Los Angeles Times did a review of respiratory fitness trainers, and the Expand-A-Lung was selected as the top choice for athletes. This is when our sales really took off! Little did we know that there was another huge market around the corner waiting to discover our product.”
“In 2005 I gave a sample of our product to my uncle Bob, who suffers from shortness of breath due to Chronic Obstructive Pulmonary Disease (COPD). The very next day he called me to let me know that he wanted to invest all his savings into my business. I guess that meant that it worked very well for COPD symptoms!”
Brouwer started targeting this market through search engines’ campaigns. Two years later by the end of 2007, 49.7% of Expand-A-Lung’s total sales came from COPD patients looking to improve their shortness of breath symptoms “DRUG FREE.”
The Expand-A-Lung is sold directly to the consumer through two separate web sites for $29.95 ea. For contact information call (305) 665-5787 or:
For athletes, visit www.expand-a-lung.com.
For COPD patients, visit www.copd-breather.com.
###
Copyright © 2008 by Expand-A-Lung, Inc. and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Story Title: It's Good News for The Lungs!
• REFERENCE KEYWORDS/TERMS: Expand-A-Lung Inc, , , Breathing Resistance Exerciser, Health, Diet and Fitness, , , .
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Expand-A-Lung, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 28 Jan 2008 12:35:47 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.