Advertising and Marketing, Business, mortgage secondary marketing technology, Optimal Blue

Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer

PLANO, Texas -- Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.

"As the only comprehensive capital markets solution in the mortgage industry, Optimal Blue helps lenders realize greater profitability and operational efficiency, which plays an essential role in making the dream of homeownership attainable for the American borrower," said Holtz. "It's an honor to join Optimal Blue - a company that's been regarded for its innovation and expertise for decades. I am energized by the opportunity to build on the company's momentum to drive meaningful transformation for Optimal Blue's valued clients and the borrowers they serve."

Holtz joins Optimal Blue from ICE Mortgage Technology, where she most recently served as vice president of demand marketing and communications. In this role, she led a dynamic team focused on generating sales opportunities and engaging industry audiences. Holtz joined ICE with the company's acquisition of Ellie Mae in 2020. During her tenure at Ellie Mae, Holtz helped advance the company's corporate communications strategies, including both internal and external brand narratives.

"Sara is a highly respected professional and her unique blend of experience makes her the perfect addition to Optimal Blue's senior leadership team," says Scott Smith, interim CEO of Optimal Blue. "She has a track record of proven leadership, and she will play an integral role as we continue to expand our position as the leader in mortgage secondary marketing technology."

Holtz was honored as a HousingWire Marketing Leader in 2023, a prestigious award that celebrates the most creative and influential minds of the housing economy.

About Optimal Blue:

Optimal Blue is a market leader in mortgage secondary marketing technology. The company facilitates transactions among mortgage market participants through its Marketplace Platform, actionable data, and technology vendor connections. The platform supports a range of functions for originators and investors to automate and optimize core processes related to product, pricing, and eligibility, hedge analytics, MSR valuation, loan trading, social media compliance, and counterparty oversight. The company's premier products are used by 68% of the top 500 mortgage lenders in the U.S.

For more information on Optimal Blue's end-to-end secondary marketing automation, visit OptimalBlue.com.

Related link: https://www2.optimalblue.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Alliances and Partnerships, Business, iSport360, Software, Sports and Activities, youth sports software

Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports

PLANO, Texas -- Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players' physical and mental health, and so much more.

Why is this important and necessary?

Today's sports parents are heavily invested in their kids' activities both financially and emotionally. With over 60 million kids playing organized sports in the US, there are millions of parents seeking quality information, trusted guidance, empathy, and some light-hearted humor to help them be a positive force for their athletes.

"Like so many sports parents and volunteer coaches, my inbox is bombarded with sales and marketing emails disguised as helpful newsletters. We wanted to provide a genuinely free, helpful, positive, and fun newsletter that sports parents would value and engage with," said Ian Goldberg, CEO of iSport360 and Editor of the newsletter.

"We know that the health and success of athletes in Youth Sports is heavily impacted by how parents view and interact with sports. We want to help parents sift through the noise to find quality content that can help them," said Brandon Shangraw, SVP of Innovation and Marketing. "For us, this is more than a newsletter, it's an opportunity to help families play more while ensuring the next generation of athletes have fun while competing."

With an average engagement rate of 65%, the newsletter is not only well-received by readers but also by world-class companies that want to support the youth sports community. Sponsors such as Marriott, Avis, Junior Achievement and Ernst & Young are engaging readers in a contextually relevant way that is impossible on other social channels and youth sports platforms.

"We are connecting our sports parent readers with world-class, perfect-fit partners in travel, healthy foods and snacks, hydration, health and wellness, and athletic apparel, and because we value our readers, we are extremely choosy about what partner we will work with. Our goal is to provide value to our readers in all facets of our newsletter," said Amy Masters, Head of Marketing for iSport360 and newsletter co-editor.

To sign up for the newsletter and start receiving valuable insights and resources for youth sports, visit https://isport360.com/the-youth-sports-survival-guide/ and subscribe today.

About iSport360:

iSport360 is a revolutionary youth sports software platform that is changing the culture of youth sports. Over 3.5 million youth sports athletes, sports organizers, coaches, and parents depend on iSport360 to set goals and share training videos, practice assignments, schedules, 360-degree feedback, player evaluations, sticker rewards, best practices, and a virtual team locker room. Our newsletter, app, and eBooks help all stakeholders collaborate so players can develop athletic skills and life skills. That's why we have been endorsed and recognized by the biggest organizations in youth sports.

About Stack Sports:

With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches, and athletes. Some of the largest and most prominent sports organizations, including the U.S. Soccer Federation, Little League Baseball and Softball, and Pop Warner Little Scholars, rely on Stack Sports technology to run and manage their organizations.

Stack Sports is headquartered in Dallas and is leading the industry one team at a time focusing on four key pillars - Grassroots Engagement, Participation Growth, Recruiting Pathways, and Elite Player Development.

To learn more about how Stack Sports is transforming the sports experience, please visit https://stacksports.com/.

Related link: https://stacksports.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Beach Automotive, Business, Chevrolet

Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership

RALEIGH, N.C. -- In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024.

Jud Kuhn Chevrolet has been a one-stop shop for Chevrolet owners in the Little River market for multiple years and the purchase made by Beach Automotive looks to only keep that same consistency moving forward.

Beach Chevrolet will be selling new Chevrolets, used vehicles, and will have a fully operating service shop where everything, as always, is Backed by Beach!

Beach Automotive invites new and former customers to stop by and meet the new team representing Beach Chevrolet. The auto group is delighted to welcome this new dealership to the Beach Automotive family!

The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina. They are fully planning to rebrand to Beach Chevrolet to coincide with their current dealer group name.

For more information about Beach Chevrolet, please visit their dealer group website at: https://www.beachautomotive.com/.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country. The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

For more information about Sokal, please visit their website at: https://www.gosokal.com/.

Related link: https://www.beachautomotive.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, Software

Fineshare FineVoice Embraces its New 1.5 Version Upgrade as a Versatile AI Voice Studio

LOS ANGELES, Calif. -- The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can't always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a major update to FineVoice after a deep dive inside AI voice area. Now, FineVoice is on its way to becoming a versatile AI voice studio.

AI-powered FineVoice 1.5 provides creators who pursue quality with features like voice changing, dubbing, voice cloning, transcription, etc. Creators can skip tedious processes and generate desired voices without leaving home. FineVoice also lowers skill thresholds while allowing you to control details. You can start audio creation with your favorite voice and preferred way, anywhere, anytime.

"You know, high-quality voices are always 'spoken' by professionals, but AI is changing the situation and making voice creation more accessible," co-founder of Fineshare, Jared says. "What we are doing is to bring this change to everyone in a faster, better, and more affordable way, so people are free to create voiceovers."

Top features of FineVoice Text-To-Speech include:

1. Natural and Lifelike Voices: AI enables FineVoice to create personalized and natural-sounding voices. No barriers, even amateurs can get professional-level voices.

2. 1000+ Voice Models: Original models for commercial usage, celebrities, characters, and an enormous model community. Any requirement for personalized voices will be satisfied.

3. 40+ Languages: Covering mainstream languages and accents, creators can expand global business with perfect-fit voices.

4. Simple and Convenient: Choose voice, paste text, and get results. Save time and effort.

The evolved FineVoice TTS feature helps creators reach new areas of voice creation, and any AI voice tool you need can be found here.

* AI Voice Changer: Turn the original voice into anything you want. Real people or fictional characters, get any style you want.

* Transcription: Automatically identify language and correct punctuation, faster and more accurately than manual script. Multiple formats available.

* AI Voice Cloning: AI preserves accents and nuances of human speech, and even mimics real human emotions. Clone once, use forever.

* Voice Recorder: Simultaneously record multiple sources and adjust details. Get high-quality audio without specialized equipment.

* Audio Extractor: No extra software needed. One-stop extracting audio from videos and starting creation.

Compatibility and Pricing:

FineVoice is available on Web and Desktop. It offers Free Plan. Paid Plans start from $8.99/month.

Related Links:

https://finevoice.fineshare.com/

https://www.fineshare.com/finevoice/

https://www.fineshare.com/text-to-speech-online/

https://www.fineshare.com/ai-voice-generator/

https://www.fineshare.com/speech-to-text-online/

https://www.fineshare.com/ai-voice-cloning/

https://www.fineshare.com/online-voice-recorder/

About Fineshare Co., Ltd.:

Fineshare is an intelligent software company that offers various services such as voice generator, voice changer, music generation, dubbing, and more for individuals and businesses. It helps them showcase themselves more expressively in the ever-expanding virtual world.

Social Media:

Facebook: https://www.facebook.com/FineShareSoft

X/Twitter: https://twitter.com/FineShare_Soft

YouTube: https://www.youtube.com/@fineshare

Instagram: https://www.instagram.com/fineshareofficial_/

Related link: https://www.fineshare.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Alliances and Partnerships, Business, Entertainment, organic fashion

Digitl Mediums Announces Partnership with MYM Organics

LOS ANGELES, Calif. -- Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with MYM Organics, an Eco-Lifestyle brand encompassing healthy living through organic fashion.

"The partnership with MYM Organics aims to enhance the brand's visibility, engage a broader audience, and drive overall growth in the highly competitive fashion industry," said Herbert Dogan, CEO of Digitl Mediums. "Together, we aim to create compelling narratives, engage audiences across multiple channels, and increase MYM's visibility to consumers that value sustainable, organic fashion."

"We are thrilled to join forces with Digitl Mediums to take our brand to new heights," said Michael Aguilar, founder of MYM Organics. "Their innovative approach to marketing and content creation aligns seamlessly with our vision, and we believe this collaboration will not only elevate our brand presence but also create meaningful connections with our customers.

"We look forward to releasing our 'Free Humanity Collection' in collaboration with Digitl Mediums. Related to the new Collection, at this point in time neutrality does not exist, because our very existence is resistance! As Eco-Fashion Designers, we not only work to create the most sustainable garments, we are in the fight for a better world for our children and future generations. We understand that our struggles are interconnected and solidarity is our means of communication to our brothers and sisters around the world that they are not alone. The 'Free Humanity Collection' by MYM Organics is proof that Fashion does not have to destroy, exploit and pollute but that it is alive, handmade and has a story to tell."

"The combined efforts of MYM Organics and Digitl Mediums are expected to unfold in the coming months," said Andres Estrada, CMO of Digitl Mediums. "We are planning exciting campaigns and initiatives to introduce MYM Organics to consumers seeking eco-friendly organic products."

About Digitl Mediums:

Digitl Mediums is a purpose-built team of strategists, digital marketing experts, creatives, and influencers passionate about building, evolving, and amplifying the reach, voice, people, and product offerings of the brands it represents. Digitl Mediums' collective experience is heavily rooted in sports, art, entertainment, and emerging culture to create the kind of advertising people want to experience, witness, hear, feel, promote, and pay for. Digitl Mediums' principals have been in the industry for over 40 years with experience working with some of the best in the industry, such as Nike, Sprite, Gatorade, Verizon, ADIDAS, and Spark Communications.

For more information, please visit: https://digitlmediums.com/.

About MYM Organics:

MYM Organics is an Eco-Lifestyle brand encompassing healthy living through organic fashion, utilizing natural dyes to combat the impact of climate change. MYM Organics creates handmade ethical products, free of chemicals and labor exploitation with respect for Mother Nature. By working with indigenous communities that have safeguarded traditional handmade processes, MYM Organics is able to support small economies that are being erased by technology and development. For more information, please visit: https://mymorganics.com/

Related link: https://digitlmediums.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business

Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for reboot

ATLANTA, Ga. -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

The Georgia-based agency welcomed three new team members in the second half of 2023:

* Adria Riley, client services manager, joined Depth in December after a six-year role as marketing design specialist for mortgage document prep vendor International Document Services (acquired by Wolters Kluwer in 2022).

* Senior Content Writer Laura Lang joined Depth in August, bringing more than 35 years' experience as a writer, including 15 years in the mortgage industry with roles at Freddie Mac and Fannie Mae.

* Roxanne Greeson, Depth's operations engineer and problem solver extraordinaire, joined the team officially after nine years of behind-the-scenes support, spearheading the firm's internal systems and client collaboration platforms.

In addition, Depth announced the promotions of Lindsey Neal and Leslie Colley to executive vice president in October.

"2023 has been a serendipitous year for our firm," said Depth President and Founder Kerri Milam. "We added several new clients, often intersecting again with businesses and business leaders we've served over the last 17 years - each of them eager to have a strategically meaningful impact on their industry. When we hire, we make their needs a priority. We've been fortunate this year to find exceptional, versatile personnel with applicable expertise, including strong backgrounds in fintech, mortgage lending, REtech and real estate transactions to deepen and broaden our services."

Depth has worked shoulder-to-shoulder with the fintechs driving the modernization and digitization of housing finance since its founding in 2006. Since adding several new clients in 2023, the firm now serves almost two dozen technology trailblazers and services innovators spanning grassroots, family-financed startups to global, publicly traded enterprises.

"Our focus on doing business in a truly client-centric way is validated by the value our clients place on our services, even during off-cycle years," said Milam. "I attribute our success this year both to our far-sighted clients and our disciplined client-first approach. For that, we have our staff to thank and recognize."

About Depth:

Depth is a leading independent provider of consultative B2B marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, mortgage servicers, real estate professionals and appraisers. Depth is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. A woman-owned business, Depth is a member and supporter of the Mortgage Bankers Association, Housing Finance Strategies and The Mortgage Collaborative.

For more information, visit https://depthpr.com/

Related link: https://www.DepthPR.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business

Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity

PHOENIX, Ariz. -- For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.

"Entrepreneurs of color represent the fastest-growing segment of the small business market, yet they have the least access to capital, are more likely to be denied credit, and have limited access to entrepreneurial training and technical assistance that would allow them to win multi-million dollar contracts through supplier diversity and contracting opportunities. Thinkzilla is solving this problem," Dr. Trayham said. "We are proud to partner with government entities and corporations to expand access and contracting opportunities for underserved businesses. We all have a lot to celebrate this year."

A global company with offices in Atlanta, Houston, Miami, Scottsdale, and a recently opened office in Ontario, Canada, Thinkzilla is based at Arizona State University's Skysong Innovation Center and specializes in supplier diversity development, implementation of technical assistance programs, capacity-building programs and consulting to help organizations improve their social, environmental and economic programs.

President Joseph Biden recently awarded founder and CEO Dr. Trayham the Presidential Lifetime Achievement Award for the select few who "exhibit outstanding character, work ethic and dedication to their communities." She also joined CEO Action for Diversity & Inclusion(tm) in an unprecedented commitment to advance diversity and inclusion in the workplace.

The firm's programs have supported over 8,000 underserved entrepreneurs over the past 11 years, spurring more than $400 million in economic impact and advancement for diverse businesses. During that time, Thinkzilla launched a proprietary DEI Scorecard, used by hundreds nationwide to help organizations grow diversity, equity, and inclusion. Thinkzilla also developed IMPACT AZ 2025 in collaboration with the Arizona Black Chamber, Arizona's largest technical assistance Supplier Diversity accelerator for Black entrepreneurs, which includes the support of JPMorgan Chase, Bank of America, the City of Phoenix, the City of Scottsdale, and many more.

"Small businesses are the heartbeat of our economy, accounting for almost half of our GDP and employing nearly half of all private-sector workers, which is why we devote so much time and energy to supporting and sparking small business growth," Dr. Trayham added. "Over the next five years, we aim to triple our impact, creating job opportunities, expanding public and private partnerships, and helping hundreds of communities foster innovation and bridge the racial wealth gap."

About Thinkzilla Consulting Group:

Thinkzilla Consulting Group, LLC is a black and woman-owned consulting firm that helps corporate and government entities engage communities and make an economic impact. Our clients include commercial, corporate, and government entities. Thinkzilla assists financial service firms, Fortune 500 companies, and small to midsize companies in enhancing CRA efforts and providing measurable progress and success metrics.

As one of the fastest-growing consulting companies, Thinkzilla is committed to developing world-class programs and providing data-driven strategies that move our economy forward. Thinkzilla's dual headquarters are in Atlanta and Scottsdale, Arizona.

Visit https://thinkzillaconsulting.com/ to learn more.

Related link: https://thinkzillaconsulting.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, content marketing, Creatrix SaaS, Prescriptive AI, Product Launches, women in AI

Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI

NEW YORK CITY, N.Y. -- Creatrix SaaS announces the world's first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

Lauren Wallett: Creatrix Visionary

Conceived by South African innovator Lauren Wallett, Creatrix marks a new era for creatives by offering data-infused strategies and custom marketing deliverables - at the touch of a button.

A seasoned entrepreneur, Lauren brings 20 years of expertise to Creatrix. Her vision is for Creatrix to set the standard of excellence for modern-day marketing.

How It Works

Creatrix is an all-in-one content marketing generator. Like a universal travel adapter, it takes predictive analytics, audience sentiment, personalized creative direction, and generative AI into one super-tool. It prescribes what content will get the best results and then it creates that content for you.

Currently, there is no other tool in the world that combines these verticals.

Unlike standard AI like ChatGPT which is trained on bulk data, Creatrix stands out by running on micro-data sets from social media's top-performing posts only. The quality of relevant data ensures superior results that predict higher engagement, audience growth, and sales.

"Why would you start from average when you have access to leveraged excellence? When you begin with the best, you get to expand into places you haven't even dreamed of yet. We get to think bigger than content optimization. If you can dream it, Creatrix can do it for you. You just need to know what you want.," said Lauren Wallett.

Lauren believes that Prescriptive AI could become a new industry that transcends marketing into a superior approach to business success.

Yaa Boakye's Vision for Creatrix

First-generation, American-born Yaa Boakye, a trailblazer in health and wellness marketing, is the first to own a custom-built Creatrix model.

Yaa discovered Creatrix online, through Lauren's videos showcasing her groundbreaking work, before the tool launches in 2024. This digital encounter sparked a collaboration that signifies the global transcendence of Creatrix.

Yaa Boakye plans to use Creatrix to revolutionize health and wellness communication. With her extensive background in dietetics and personal training, Yaa intends to craft marketing campaigns that are not only data-driven but also deeply empathetic and personalized. She envisions using advanced analytics to understand and anticipate the needs and preferences of her audience, allowing her to create content that resonates. Yaa's goal is to bridge the gap between AI and the human element in healthcare communication, ensuring that her strategies genuinely connect with people's lives and experiences. With Creatrix, Yaa stands ready to redefine the standards of health and wellness marketing, providing solutions that are as empathetic as they are efficient.

"The health and wellness space was previously dominated by limited voices that don't reflect the global majority of buying power. I'm here to increase the potential reach of marketing messaging through resonance. Multiple perspectives give us alternative narratives for more interesting, relatable campaigns," said Yaa Boakye.

Each Creatrix model is an extension and expression of the owner. Yaa is shaping hers to offer opportunities to engage in nuanced conversations that reach untapped audiences.

A New Dawn for Creative Excellence

"We don't need to churn faster content or speed up redundant processes - but that's what most generative AI tools do. Creatrix starts with content results, taking the best insights, and applying them directly to your creative strategy. There's no guesswork, only great work. Creatrix starts each new project from a baseline of brilliance and elevates the marketing materials, starting from excellence," said Lauren Wallett.

"Creatrix blends art with science. I get to train my model based on my creative perspective, like a director partners with her cinematographer to create a feature film. I use the feedback from my audience to inform each choice into materials that captivate and connect. It's the compassionate creativity that drew me in, the human-first approach," said Yaa Boakye.

Women in AI

Lauren Wallett leads a new direction in the male-dominated tech industry, focusing on intentional growth and meaningful partnerships rather than the usual 'hustle and hack culture'' that rushes rapid scaling at the cost of quality.

"Faster isn't better. AI means that productivity is won. We've saved time and money and now we get to ask what happens next? Beyond productivity is creativity and that's where Creatrix begins," says Lauren Wallett.

Creatrix champions diversity and values women's perspectives, demonstrated by its dynamic board members, including powerhouses Jen Henriksen and Victoria Chemko who are known for their innovative, progressive business and marketing strategies across a diverse range of industries.

Through a commitment to thoughtful, inclusive development, Creatrix isn't just developing a product; it's cultivating a new paradigm in the world of tech startups, one that values diversity, depth, and long-term significance over fleeting success.

Access to a personal Creatrix model is granted through a selective application process. This exclusivity underscores the immense power of the voices we listen to and our collective responsibility to ensure that our future is inclusive, respectful, diverse, and creative.

A Commitment to Re-Imagining Our Future

The collaboration between Lauren and Yaa symbolizes a commitment to creative change. They remind us that in times of unprecedented change, variety is our superpower.

Fusing AI and creativity, we get to rethink marketing for a future that's rich in multifaceted success for all of us.

Learn more: https://dev.creatrixsaas.com/

Contact Information:

Lauren Wallett: Lauren@creatrixsaas.com

Instagram: https://www.instagram.com/creatrix.saas/

LinkedIn: https://www.linkedin.com/company/93213714

Website: https://creatrixsaas.com/waitlist

Application: https://forms.gle/bdhoCcLcpnefpymK9

Blog: https://laurenwallett.com/contentwallett/

Case Studies: https://ilovemalva.com/category/creative-strategy/

Yaa Boakye: yaa.asantewaa.boakye@gmail.com

Instagram: https://www.instagram.com/wellnessmarketingwizards/

MEDIA CONTACT:

Malva PR

Lauren@ilovemalva.com

www.malvapr.com

https://www.instagram.com/malvapr/

MULTIMEDIA:

VIDEO (YouTube): https://www.youtube.com/watch?v=QhqXeSMpeUg

Related link: https://dev.creatrixsaas.com/%20

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Product Launches, Software, text to video, Wordance AI

Gemoo Introduces Wordance: 100% FREE to Transform Plain Text into Engaging Music-Synced Videos and GIFs in Minutes

LOS ANGELES, Calif. -- Gemoo, the developer of FocuSee, announced the launch of Wordance, a revolutionary AI-powered tool designed to empower users to create captivating music-synced videos and GIFs from plain text effortlessly. Whether for an indie hacker, startup team member, digital marketer, or content creator, Wordance is the go-to solution for generating attention-catching promo videos that resonate with the target audience. What's better, it's completely free for everyone to use.

"We believe in the power of storytelling. As the world becomes increasingly digital, we see a need for a tool that can seamlessly transform words into visually captivating narratives," said Morgan Kung, founder of Gemoo. "Wordance was born out of our passion for enabling everyone, regardless of their background or expertise, to create compelling videos that resonate with their audience. We aim to break down barriers to video creation, and we're excited to see Wordance take us one step forward."

How Wordance Works in 3 Steps:

1. Input Text and Choose Music: Enter the text and select the perfect music from the extensive library. Let Wordance automatically adapt the visuals to match the rhythm of the music.

2. Customize the Output: Modify font styles, background colors, and text animations, resize the canvas, add a brand logo, and even change the music.

3. Export and Done: Export the video in up to 4K resolution, as a GIF, or in MP4 format. And users can edit previous videos anytime to meet different usages. No need to start from scratch!

Feature Highlights of Wordance:

1. Cool and Catchy Videos: The primary purpose of Wordance is to generate cool and catchy videos for everyone's project. But it doesn't stop there - it's also great to work as a video editor companion to create eye-catching video intros, outros, and transition scenes.

2. Automated Music-Synced Visuals: With the ability to automatically create music-synced text-based visuals, export to GIFs, and high-resolution videos, Wordance becomes an indispensable tool for effortlessly grabbing attention and boosting growth.

3. Brand Awareness: Add a custom brand logo to the videos, effectively increasing brand awareness among the target audience.

Learn more about Wordance or give it a try now: https://gemoo.com/wordance/

Compatibility and Price:

Wordance is a web app that works on both Windows and macOS, and is 100% free to use. Get started here: https://gemoo.com/wordance/

About Gemoo:

Gemoo is an innovative team on a mission to let everyone enjoy a fun, creative, and limitless experience of video creating, editing, and sharing. For more information: https://gemoo.com/

Related link: https://gemoo.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business

Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence

BOULDER, Colo. -- Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.

In her previous role as Director of Integrated Marketing at SimpleNexus, Dodd showcased her leadership skills by steering a highly skilled team of channel and strategic specialists to drive business growth. During her four-year tenure at the company, she helped deepen the brand's relationship across audiences while mentoring and elevating the work of her team.

Prior to SimpleNexus, Dodd was a product marketing manager at Ellie Mae (now ICE Mortgage Technology), where she led strategic product marketing initiatives including branding, positioning, client communications and go-to-market planning. She also previously served as marketing manager at Calyx Software, and regional marketing consultant at PrimeLending, a PlainsCapital Company.

"We are extremely pleased to have someone of Courtney's caliber and hands-on industry expertise to lead our marketing efforts," said Sofia Rossato, president and general manager at Floify. "Courtney joins Floify at a pivotal time as we're moving aggressively to open new markets, introduce new integrations and deepen our existing partnerships. She will be instrumental in helping us to craft our marketing messages to reach a wider audience and provide lenders with additional support and technology advances."

"I'm very excited about Floify's mission to simplify and facilitate the point-of-sale processes to help people feel more confident and comfortable with applying for and following up on their loan," says Dodd. "I can't tell you how many lenders have told me 'I just love Floify.' It's a company that already has an outstanding reputation in the mortgage industry, and I look forward to helping expand the number of users we have at our current customer sites and adding many more new customers to the Floify fold."

Dodd is a proud alumnus of Texas Tech University, where she earned her bachelor of arts degree in communication studies in 2006. Additionally, she has earned an industry certification from the Mortgage Bankers Association School of Mortgage Banking.

About Floify:

Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ("Porch Group") (NASDAQ: PRCH).

For more information, visit the company's website at https://floify.com/ or on social media at Facebook, LinkedIn, or Twitter / X.

Forward-Looking Statements:

Certain statements in this release may be considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Although the Company believes that its plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, the Company cannot assure you that it will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, assumptions, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Generally, statements that are not historical facts, including statements concerning the Company's possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words "believes," "estimates," "expects," "projects," "forecasts," "may," "will," "should," "seeks," "plans," "scheduled," "anticipates," "intends," or similar expressions.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Porch and its management at the time they are made, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) expansion plans and opportunities, and managing growth, to build a consumer brand; (2) the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes; (3) economic conditions, especially those affecting the housing, insurance, and financial markets; (4) expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability; (5) existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection and taxation, and management's interpretation of and compliance with such laws and regulations; (6) the Company's reinsurance program, which includes the use of a captive reinsurer, the success of which is dependent on a number of factors outside management's control, along with reliance on reinsurance to protect us against loss; (7) uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses or strategic initiatives, including the reciprocal restructuring, and other matters within the purview of insurance regulators; (8) reliance on strategic, proprietary relationships to provide the Company with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers; (9) the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner; (10) changes in capital requirements, and the ability to access capital when needed to provide statutory surplus; (11) the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability and performance; (12) retaining and attracting skilled and experienced employees; (13) costs related to being a public company; and (14) other risks and uncertainties discussed in Part I, Item 1A, "Risk Factors," in the Company's Annual Report on Form 10-K for the year ended December 31, 2022, and in Part II, Item 1A, "Risk Factors," in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, as well as those discussed in subsequent reports filed with the Securities and Exchange Commission ("SEC"), all of which are available on the SEC's website at www.sec.gov.

Nothing in this release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release. Unless specifically indicated otherwise, the forward-looking statements in this release do not reflect the potential impact of any divestitures, mergers, acquisitions, or other business combinations that have not been completed as of the date of this release. Porch does not undertake any duty to update these forward-looking statements, whether as a result of changed circumstances, new information, future events or otherwise, except as may be required by law.

Related link: https://floify.com/

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