Aug, 09
2022
Advertising and Marketing, Business, Free News Articles, Product Launches, Software

After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform

NORWALK, Conn. -- After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight® is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for "Product of the Year."

Designed to work together at each stage of the post-sale lifecycle, the QuickSuite® platforms help clients build meaningful relationships with their customers. The five platforms include: QuickReg® (registration), QuickCover® (product protection), QuickClaim® (product return, replacement and repair management), QuickInsight® (customer data enrichment and analytics), and QuickRenew® (renewals and consumable subscriptions), launching next month.

QuickInsight® allows businesses of any size to add demographic variables to their customer records at the neighborhood level (Basic) or household level (Premium), helping them better segment their customer databases, make more personalized offers, drive higher ROI on their paid ad spend, and increase brand loyalty. Buyers' expectations have risen in the pandemic. They expect personalized and relevant interactions with the brands they purchase from, and QuickInsight® can help make that happen.

"We are really excited about our QuickInsight launch," says Nate Baldwin, CEO of After, Inc. "QuickInsight allows our clients to append data variables like age, gender, income, education, marital status, presence of children, and even Experian's Mosaic segments (for example, Power Elite, Young City Solos, Blue Sky Boomers, etc.) to their customer records. For example, if you are a brand that sells a variety of products, QuickInsight can tell you that one customer is single, highly educated, and lives in the city, and another is married, has children and lives in the suburbs. That is powerful information. And if you also purchase our QuickReg® smart registration platform, you can receive the QuickInsight data in real-time at the beginning of the customer lifecycle. The ROI on this platform is huge, and the demand so far has been overwhelming."

ABOUT AFTER, INC.

After, Inc. (afterinc.com) is a pioneer in the Warranty Services industry. Since 2005, After, Inc. has been partnering with some of the world's top brands to help transform their post-sale customer experiences. After, Inc. launched QuickSuite in 2020, a modular set of platforms, designed to help manufacturers, retailers, and e-commerce sellers of any size build deeper relationships with their customers and increase loyalty and lifetime value. In 2022, After acquired Accentf(x), adding vertically integrated capabilities to our post-sale marketing solutions.

Headquartered in Norwalk, Conn. and with offices in New York City, After, Inc. is part of Galway Holdings, a financial services distribution company with a focus towards data analytics, technology transformation, and innovative risk sharing solutions.

Learn more: https://www.afterinc.com/

Related link: https://afterinc.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Aug, 09
2022
Advertising and Marketing, Business, Free News Articles, Product Launches, Software

After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform

NORWALK, Conn. -- After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight® is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for "Product of the Year."

Designed to work together at each stage of the post-sale lifecycle, the QuickSuite® platforms help clients build meaningful relationships with their customers. The five platforms include: QuickReg® (registration), QuickCover® (product protection), QuickClaim® (product return, replacement and repair management), QuickInsight® (customer data enrichment and analytics), and QuickRenew® (renewals and consumable subscriptions), launching next month.

QuickInsight® allows businesses of any size to add demographic variables to their customer records at the neighborhood level (Basic) or household level (Premium), helping them better segment their customer databases, make more personalized offers, drive higher ROI on their paid ad spend, and increase brand loyalty. Buyers' expectations have risen in the pandemic. They expect personalized and relevant interactions with the brands they purchase from, and QuickInsight® can help make that happen.

"We are really excited about our QuickInsight launch," says Nate Baldwin, CEO of After, Inc. "QuickInsight allows our clients to append data variables like age, gender, income, education, marital status, presence of children, and even Experian's Mosaic segments (for example, Power Elite, Young City Solos, Blue Sky Boomers, etc.) to their customer records. For example, if you are a brand that sells a variety of products, QuickInsight can tell you that one customer is single, highly educated, and lives in the city, and another is married, has children and lives in the suburbs. That is powerful information. And if you also purchase our QuickReg® smart registration platform, you can receive the QuickInsight data in real-time at the beginning of the customer lifecycle. The ROI on this platform is huge, and the demand so far has been overwhelming."

ABOUT AFTER, INC.

After, Inc. (afterinc.com) is a pioneer in the Warranty Services industry. Since 2005, After, Inc. has been partnering with some of the world's top brands to help transform their post-sale customer experiences. After, Inc. launched QuickSuite in 2020, a modular set of platforms, designed to help manufacturers, retailers, and e-commerce sellers of any size build deeper relationships with their customers and increase loyalty and lifetime value. In 2022, After acquired Accentf(x), adding vertically integrated capabilities to our post-sale marketing solutions.

Headquartered in Norwalk, Conn. and with offices in New York City, After, Inc. is part of Galway Holdings, a financial services distribution company with a focus towards data analytics, technology transformation, and innovative risk sharing solutions.

Learn more: https://www.afterinc.com/

Related link: https://afterinc.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 29
2022
Advertising and Marketing, Business, Environment and Ecology, Free News Articles

Social Media Campaign Promotes the Importance of Grasslands in the Americas

FORT COLLINS, Colo. -- The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called "Grasslands and You" that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of the Rockies, one of the Roadmap partners.

The Central Grasslands span hundreds of millions of acres across Sovereign Indigenous Nation Lands, Canada, the United States and Mexico, and are one of North America's largest and most vital ecosystems. Grasslands support critical environmental functions including water supply, soil health and biodiversity, and are also essential for agriculture, food security and supporting rural communities.

For example, healthy grasslands filter sediment, nutrients, and bacteria that end up in waterways, threatening fish and drinking water. Grasslands improve air quality and help mitigate the effects of climate change by sequestering carbon and increasing resilience against drought, fire and wind erosion. Healthy grasslands also provide vital habitat for wildlife including grazing animals like bison and pronghorn as well as livestock.

"As grasslands disappear, so do many of the benefits they provide - and more than 50 million acres of grassland have been lost in the last 10 years," said William Bevil, Communications Director - Bird Conservancy of the Rockies. "Many people are unaware of the benefits that grasslands provide or the implications of their declines and what it means to current and future generations.

A key engagement area for the Grasslands and You campaign is urban and suburban audiences, groups that are more likely to be geographically disconnected from grasslands and less aware of their personal relevance. The campaign features a collection of beautifully-designed graphics and accompanying messages, available in both Spanish and English, that were created to help inform and inspire connection and action. These materials are freely available for others to download and share on their personal and organizational social media feeds.

Organizations are invited to use Grasslands and You as an engagement tool to spread the word to their supporters, followers and fans to raise awareness about grasslands and learn more about what they are doing to support grassland conservation. Posts may include calls-to-action and provide ways for people to get involved-from volunteering, to making donations in support of conservation initiatives, and more.

Small, everyday actions can help, such as making grasslands-friendly consumer choices. Examples include buying bird-friendly meat from locally-owned, conservation-focused ranches and purchasing organically-grown produce to reduce the use of pesticides that can harm grassland pollinators.

Grasslands and You is the first of many outreach and engagement initiatives that the Central Grasslands Roadmap is pursuing in an effort to engage stakeholders far-and-wide. Roadmap partners are also leading important national policy and legislative initiatives, such as the North American Grasslands Conservation Act, which is anticipated to come before Congress for a vote in the near future.

Additional Information and Resources:

Grasslands and You campaign materials available at: https://www.grasslandsroadmap.org/grasslandsandyou

Grasslands and You Infographic (PDF):
https://www.birdconservancy.org/wp-content/uploads/2022/03/CGRS-Grasslands-You-Poster-12x18-MAR2022.pdf

The Central Grasslands Roadmap:

The Central Grasslands Roadmap aims to guide and inform innovative and connected conservation for the benefit of grassland birds, pollinators and mammals, as well as to ensure viable human communities across the landscape of one of North America's most biogeographically unique areas. The Roadmap community includes a cross-section of leaders and experts that live and work in the Central Grasslands - including producers on working land, Sovereign First Nations and Indigenous Communities, federal, state and provincial agencies, foundations, industry, and nongovernmental organizations including; land trusts, conservation organizations, and academia. For more information: https://www.grasslandsroadmap.org/

About Bird Conservancy of the Rockies:

Bird Conservancy of the Rockies is one of 25 Roadmap planning committee member organizations. The Colorado-based nonprofit works to conserve birds and their habitats through an integrated approach of science, education and land stewardship. Their work extends from the Rockies to the Great Plains, Mexico and beyond. For more information: https://www.birdconservancy.org/

Related link: https://www.birdconservancy.org/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 27
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles, Software

After, Inc.’s QuickSuite® Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards

NORWALK, Conn. -- After, Inc. announced today that it received "Product of the Year" in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.

QuickSuite is a modular set of SaaS technologies designed to work together at all stages of the post-sale lifecycle to help manufacturers, retailers, and e-commerce sellers build deeper relationships with their customers and increase loyalty and lifetime value. The suite includes: QuickReg®, QuickCover®, QuickClaim®, QuickInsight®, and QuickRenew® (official launch in Q3 2022).

"Having QuickSuite® chosen as 'Product of the Year 2022' by BIG's panel of technology heavyweights is an incredible honor," says Nate Baldwin, After, Inc.'s CEO. "For the past 17 years, we have partnered with the biggest brands in the world to help them deliver best-in-class aftermarket programs and personalized customer experiences. Now, with QuickSuite®, we can help OEMs, retailers and online e-commerce merchants of all sizes deliver those same experiences. Thank you to our incredible team for their hard work in bringing QuickSuite® to life."

"We are proud to reward and recognize After, Inc. for its innovation and dedication to helping both the organizations using their technology and the ultimate consumer," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come."

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives-those with experience and knowledge-judge the programs. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About After, Inc.:

After, Inc. (www.afterinc.com) is a pioneer in the post-sale services industry. Since 2005, we have helped some of the world's top brands transform their businesses after the point of sale. In 2021, we launched QuickSuite, a modular set of SaaS technologies to help manufacturers, retailers, and e-commerce sellers build deeper relationships with their customers and increase loyalty and lifetime value. The suite covers the entire post-sale lifecycle, and includes: QuickReg®, QuickCover®, QuickClaim®, QuickInsight®, and QuickRenew®. Headquartered in Norwalk, CT, After, Inc. is part of Galway Holdings, a diversified financial services distribution company with a focus on data analytics, technology transformation, and innovative risk sharing solutions.

Learn more at: https://www.afterinc.com/

Related link: https://afterinc.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 26
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles

Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group's 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This year, Business Intelligence Group named 96 Sammy honorees across nine award categories.

Recognized for its industry-first, fully-automated database monitoring, Sales Boomerang was named a 2022 Organization of the Year in the Very Small Company division for organizations with fewer than 100 employees. For the past five years, Sales Boomerang has transformed the way lenders build relationships with past and prospective homebuyers by triangulating multiple borrower and market intelligence points to identify exactly when a consumer is ready for a loan.

Sales Boomerang offers lenders more than a dozen automated loan alert types, like its newest alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals. These alerts can be customized to trigger based on a lender's unique underwriting preferences and integrations with the industry's top customer relationship management (CRM) solutions allow lenders to start receiving alerts in their CRM dashboard immediately - no separate login required.

"The mortgage industry has some of the worst turnover rates of any industry, with fewer than 20% of borrowers returning to their last lender for their next loan. We built the Sales Boomerang platform to help lenders beat these odds by identifying mortgage-ready customers and prospects in their own databases," said Sales Boomerang Co-founder and Chief Innovation Officer Alex Kutsishin. "This recognition from global experts at the Business Intelligence Group further strengthens our resolve to tackle costly customer turnover by helping lenders be there with the right loan for every borrower, every time."

"We are proud to reward and recognize Sales Boomerang for their innovation and dedication to helping both the organization using their technology and the ultimate consumer," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

About Business Intelligence Group:

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives-those with experience and knowledge-judge the programs. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 20
2022
Advertising and Marketing, Business, Free News Articles, Reports and Studies

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 170 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the first and second quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q2 2022 was as follows:

* Mortgage Inquiry Alert: 3.24% of monitored contacts (down 28.58% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.31% of monitored contacts (down 8.93% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 4.10% of monitored contacts (up 131.64% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.44% of monitored contacts (up 69.02% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 7.93% of monitored contacts (down 13.14% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 2.57% of monitored contacts (down 40.63% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q2 2022 was as follows:

* Cash-Out Alert: 6.87% of monitored contacts (up 30.94% from Q1)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 2.53% of monitored contacts (down 48.70% from Q1)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 7.93% of monitored contacts (down 24.36% from Q1)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 21.56% of monitored contacts (down 34.41% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* With New Listing Alerts on the rise for a second consecutive quarter and Realtor.com reporting that new home listings are growing at a pace not seen since 2017, purchase origination opportunities continue to dominate the market, underscoring the importance of strong referral partner relationships.

* Cash-Out Alerts increased significantly from Q1 to Q2 as tappable home equity continued to grow in many markets nationwide. Lenders that don't currently offer home-equity products (e.g., cash-out refis, HELOCs) may be leaving money on the table.

* Credit Improvement Alerts saw a significant quarter-over-quarter increase, echoing widely publicized reports that Americans' overall financial well-being has improved thanks to pandemic-related fiscal measures including government stimulus payments, tax credits and student loan moratoriums. Since FICO scores are a lagging indicator, the impact of more recent COVID variants and consumer inflation have yet to be seen in credit scores. Regardless, now is a great time for lenders to revisit loan applicants they previously turned down due to a history of poor debt repayment.

* Rising interest rates have slowed the speed at which borrowers are paying off their mortgages, as evidenced by a precipitous drop in Risk & Retention Alerts. As a result, the value of mortgage servicing rights continues to grow. Lenders must carefully weigh the pros and cons - and potential balance sheet impacts - of retaining versus selling MSRs.

* This quarter saw a decline in Mortgage Inquiry Alerts, Rate Alerts, and Rate-and-Term Alerts, a predictable result at a time when interest rates are discouraging rate shopping and refinances.

"New home listings and cash-out alerts both trended upward in Q2, making purchase and home-equity products smart areas of investment for lenders as they prioritize assignment of limited resources," said Sales Boomerang Executive Vice President of Product Mike Spotten. "Another trend we are monitoring with interest is a massive upswing in credit-improvement alerts. Mortgage advisors are going to want to revisit prospects previously denied loans for credit-related reasons before they take their business to a competitor."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 01
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 01
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 01
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jul, 01
2022
Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

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