Philip Stevens joins Optima Group as Director

FAIRFIELD, Conn. — Philip C. Stevens has joined Optima Group, Inc. as Director, with responsibility for helping the firm’s clients achieve their goals through the development of business and marketing strategies as well as the deployment of communications initiatives. A seasoned executive from the financial services and insurance industries, Philip was most recently with Pappas MacDonnell, Inc., where he worked with a variety of clients in banking, investment management, insurance and business services.

Sokal Media Group Rides with Michael Waltrip During Final Race

RALEIGH, N.C. — One of the Triangle’s largest advertising agencies, Sokal Media Group, announced today that they will support Michael Waltrip in his final race, the Daytona 500, on February 26, 2017. In a partnership with BK Racing, the Sokal Media Group logo will be prominently placed on the B Pillar located over the left shoulder of driver Michael Waltrip.

IntellaSphere Offers Help to Medical, Dental, and Chiropractic Providers with its New Division – IntellaHealth

SEATTLE, Wash. — IntellaSphere, Inc. announces the launch of its new IntellaHealth division. IntellaSphere, an integrated marketing system provider in Bellevue, Washington, recognizes that healthcare providers need to connect with their patients across a variety of online marketing channels and mechanisms.

Chillbox Greek Frozen Yogurt Arrives in the USA

freeNewsArticles Story Summary: The Chillbox Greek frozen yogurt chain of stores is expanding its presence outside Europe, with a strategic partnership with LYMEL HOLDINGS LLC that has acquired the exclusive master franchise for development across the USA. After a rapid expansion in the highly demanding European market, with recent store openings in Russia, Austria and Hungary, Chillbox is now present in over 73 locations in 11 countries.

East Cambridge Savings Bank Turns to Content Marketing to Boost Sales

freeNewsArticles Story Summary: Truebridge, Inc., a Boston-based financial marketing company, today announced East Cambridge Savings Bank’s launch of their online Financial Answer Center. Their implementation of the Truebridge Content Marketing System is one of many examples of financial institutions turning to targeted content to increase revenue.

Mastering Social Media Strategy for Business Explained in Book by Digital Marketing Pioneer

freeNewsArticles Story Summary: ‘Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing’ (ISBN: 9781937829636), written by digital marketing pioneer Stephen Monaco, provides marketers and executives with the practical information they need on social initiatives required for companies long term survival.

Cogensia Company Growth Results in Hire of Craig Bettmann and Promotion of Joel Schiltz

freeNewsArticles Story Summary: Cogensia today announced today that Craig Bettmann has joined Cogensia as VP, Client Solutions and Joel Schiltz has been promoted to Chief Operating Officer and Senior Vice President, Client Solutions. Schiltz’s expertise lies in building comprehensive custom segmentation solutions, predictive modeling, and integrating complex data infrastructure.

‘Marketing Phobia’ Leading Cause of Small Business Bankruptcy

freeNewsArticles Story Summary: The fear of self-promotion is a taboo subject in our small business community – no one will discuss it – however, it is the hidden cause behind business failure statistics, says marketing expert Luke Avedon. ‘It’s incredible how devastating ‘marketing phobia’ can be,’ says Avedon, a respected authority on small business marketing in Irvine, Calif.

Austin Internet Marketing Firm Geek Powered Studios Hosts Geek-A-Thon for Charity

freeNewsArticles Story Summary: Austin internet marketing agency Geek Powered Studios will be hosting a ‘geek-a-thon’ starting November 1, 2013 and lasting for over 24 hours into the weekend. Geek Powered employees will be playing video games for 25 hours straight to raise money and awareness for Austin’s Dell Children’s Hospital – part of the Children’s Miracle Network.

New Content Delivery System Saves Time and Increases Efficiency

freeNewsArticles Story Summary: Set It and Forget It today announced a new sales and marketing content delivery system which provides users with supporting documents and multimedia assets at their fingertips. In fewer than six hours, its SaaS management framework alerts the end-user to updated content. Offline accessibility, light-weight architecture, and simplicity are what set it apart from other document management systems.