Advertising and Marketing, Business, Free News Articles

Singing Dog Vanilla Hires New Marketing Professional from The University of Oregon

EUGENE, Ore. -- Singing Dog Vanilla is proud to welcome Andrew Gillen to the team as our new marketing specialist. Andrew will be responsible for engaging with our fans via social media, communicating with the blogging/influencer community, and connecting with food industry groups. He will also be accountable for monitoring search traffic and media to discover market-related trends.

Andrew, a 2021 graduate from the University of Oregon in Eugene, holds a Bachelor of Science in Business Administration / Marketing. Andrew is excited to join the team and apply his skills to help Singing Dog Vanilla's marketing efforts and be the voice of Singing Dog Vanilla.

As a recent college graduate, Andrew will bring a fresh mind full of new ideas to the company. Singing Dog Vanilla's hire exemplifies the growing pipeline of the University of Oregon and Oregon State University students finding roles at Eugene, Oregon, area brands.

"We're finding that many students choose to pursue food business dreams at The University of Oregon primarily because of the opportunities to apply their studies directly via internships and job opportunities at local brands," says Micah Elconin, Director of Eugene's Table, a partnership of Eugene area brands. "With 172 food and beverage manufacturing companies in the county, there's a lot of great work to be done!"

For more information about Andrew, visit the Meet Our Team page at

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon, and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at

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Sokal Announces New CEO

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at:

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Advertising and Marketing, Business, Free News Articles

Thinkzilla Expands to Scottsdale, Arizona to Support Minority-Owned Businesses and Entrepreneurs

SCOTTSDALE, Ariz. -- Thinkzilla, a culturally aware brand engagement firm based in Atlanta, today announces plans to open a new office in Scottsdale, Ariz. where it will hire 25 employees in the first six months. The female and minority-owned company selected Greater Phoenix because of the region's robust entrepreneurial ecosystem, diverse demographic and talent base, and leadership in advancing strategic diversity, equity and inclusion initiatives. These efforts align with Thinkzilla's goals of providing equitable opportunity by expanding resources and knowledge for minority-owned businesses and entrepreneurs.

"As we broaden our supplier diversity, and diversity and inclusion programs across the country, we look forward to helping more companies boost economic empowerment, find meaningful social engagement and manage social equity initiatives," said Thinkzilla CEO Dr. Velma Trayham. "We are incredibly proud of our track record of helping diverse businesses, communities and individuals, and look forward to connecting with the Scottsdale community to grow innovation and opportunities."

Thinkzilla will lease space at SkySong, the Arizona State University (ASU) Scottsdale Innovation Center. SkySong attracts cutting-edge and innovative companies while integrating the resources of ASU with the opportunities of the private sector. In April 2021, the City of Scottsdale unanimously adopted an anti-discrimination ordinance prohibiting discrimination based on actual or perceived race, color, religion, sex, national origin, age, sexual orientation, gender identity or disability.

"Dr. Trayham's company, Thinkzilla, as well as her entrepreneur accelerator program to support minority women as they scale their businesses, aligns with Scottsdale's mission to support and attract businesses that promote diversity, equity and inclusion," said Scottsdale Mayor David Ortega. "The City adopted economic development strategic plan and our anti-discrimination ordinance lets businesses know that Scottsdale is a destination for innovative and diverse companies like Thinkzilla, who we are thrilled to welcome to their new home at SkySong."

Natural synergies exist between Thinkzilla and ASU as seen through the university's leadership in DE&I and entrepreneurship and innovation. For the sixth year in a row, U.S. News & World Report named ASU the most innovative university in the nation. The J. Orin Edson Entrepreneurship + Innovation Institute serves as connecting and collaborating resources for entrepreneurs at all stages across ASU and Greater Phoenix, which helped lead Thinkzilla to SkySong.

"The addition of Thinkzilla to the SkySong community presents new opportunities for important and meaningful collaborations throughout the Valley," said Grace O'Sullivan, Vice President of Corporate Engagement and Strategic Partnerships at Arizona State University. "We're delighted to welcome Thinkzilla to Arizona."

The Arizona State of Black Business March 2021 Report notes, 'Black/African Americans have the highest percentage growth rate in the state. Black/African Americans face unique barriers to entrepreneurship and there is a need to increase support for Black-owned businesses including access to capital and direct financing pathways, startup resources, education, collaborative research, and assistance in identifying and navigating business opportunities.' Thinkzilla reinforces that inclusive, equitable businesses and communities drive prosperity, and by building, managing, and bringing awareness to those programs and initiatives further supports underserved and underrepresented communities.

"Thinkzilla is an exciting addition to Greater Phoenix's robust service and business sector that will help propel our innovation-centered economy forward and provide resources and knowledge to our growing minority-owned businesses population," said Chris Camacho, president & CEO of the Greater Phoenix Economic Council. "Our diversity is our greatest strength. Creating opportunity and an equitable community is accomplished only through inclusive growth, and we look forward to working with Thinkzilla, the City of Scottsdale and ASU to support their continued success."

The Coppola-Cheney Group and Lee & Associates Arizona assisted with the real estate transaction. Plaza Companies is the master developer of SkySong, in partnership with University Realty, the City of Scottsdale and Holualoa Companies.

"We are pleased to welcome Thinkzilla to the SkySong family," said Sharon Harper, chairman and CEO of Plaza Companies. "This is the kind of forward-thinking, innovative organization that will grow and thrive in the SkySong environment, and we are gratified they chose SkySong for their presence in the Phoenix area."

About ThinkZILLA Consulting Group

ThinkZILLA specializes in multicultural branding, digital engagement, program development, experiential events and Public Relations. Making brands more relevant, ThinkZILLA builds meaningful connections between brands and consumers. For more information on ThinkZILLA or to schedule a consultation, please visit

About the City of Scottsdale

Scottsdale is one of the state's leading job centers, with a diverse economy built on medical research, high-tech innovation, tourism and corporate headquarters. Scottsdale is home to nearly 18,000 businesses supplying over 150,000 jobs. The high-tech innovation center SkySong, located just a few miles from Downtown, is designed to help companies grow through a unique partnership with nearby Arizona State University. For more information, visit

About the Greater Phoenix Economic Council

The Greater Phoenix Economic Council (GPEC), recently named the top economic development organization in the U.S. by the International Economic Development Council, works to attract and grow quality businesses and advocate for the competitiveness of Greater Phoenix. A data-driven regional economic development organization, GPEC works with 22 member communities, Maricopa County and more than 170 private investors to accomplish its mission and serve as a strategic partner to companies across the world as they expand or relocate to Greater Phoenix. Over the past 31 years GPEC has fueled the regional economy by helping more than 850 companies, creating 154,000 jobs and $20.4 billion in capital investment. Greater Phoenix is in a relentless pursuit of innovative and entrepreneurial-focused companies looking to thrive and scale in a vibrant, dynamic region. There is an undeniable spirit about Greater Phoenix; one rooted in strength, collaboration and resilience. Greater Phoenix is Greater Together. For more information about GPEC and how we can assist your businesses, visit

About Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to access, excellence and impact. ASU measures itself by those it includes, not by those it excludes. As the prototype for a New American University, ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

About SkySong

Plaza Companies is the developer of the project in partnership with Arizona State University Foundation, the City of Scottsdale and Holualoa Companies. Lee and Associates provides the brokerage services and Plaza del Rio Management Corporation provides the property management and construction services. Architects at SkySong include Pei Cobb Fried and Partners, DMJM Design, Butler Design Group and Kendle Design Collaborative.

About Plaza Companies

With offices in Peoria, Scottsdale and Tucson, Plaza Companies is a full-service real estate firm specializing in the management, leasing and development of medical office and commercial office properties, technology and bioscience facilities, mixed-use properties and senior housing communities. Since 1982, Plaza Companies has established a proud track record as a competitive, connected and conscientious real estate firm with partnerships throughout the industries it serves. For more information, visit

About University Realty

University Realty is a subsidiary of ASU Enterprise Partners, an independent nonprofit organization dedicated to generating resources for the benefit of Arizona State University. Learn more:

About Holualoa Companies

Holualoa Companies is a real estate investment firm focused on the successful acquisition, repositioning, redevelopment and disposition of real estate assets. Headquartered in Tucson, Arizona, with offices in Phoenix, Santa Monica, Hawaii and Paris, its investments span the United States and Europe and include office, retail, industrial, multi-family, hotel and mixed-use investment properties. Holualoa is an experienced investor for its own account and on behalf of a select group of private investors.


Thinkzilla Consulting Group


*PHOTO link for media:

*Photo caption: Velma Trayham - CEO ThinkZILLA Consulting Group.

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Advertising and Marketing, Business, Entertainment, Free News Articles

Broadway Barter to Offer FREE Ad in Hemispheres Magazine on All United Flights this August!

BOCA RATON, Fla. -- Broadway Barter announces its celebration of Broadway's return this fall! Formed in 1996, Broadway Barter has developed a successful formula of filling unsold theater seats for increased revenue to the producers and at the same time generating media exposure. Throughout the pandemic, Broadway Barter has evolved to provide theaters and producers with more than just media exposure. From theater safety upgrades with the newest UV technology to ticket sweepstakes for the general public, Broadway Barter has pivoted to cater to all facets of the Broadway industry and audience.

For example, Broadway show producers can participate and be seen within Hemispheres Magazine, which is on all United Airlines Flights and also seen on many ReachTV screens, which are in over 100 US airports, placed in highly conspicuous locations.

With the world slowly reopening, so is all of Broadway. Many theaters, shows, and producers are gearing up for their return this fall and Broadway Barter is ready to kick off the season with a bang!

Broadway Barter is extending an invaluable offer to any show opening in 2021; a free ad listing in August issue of United Airline's inflight magazine Hemispheres!

Broadway Barter will also introduce its new 15 second video plug on our airport ReachTV screens at a variety of domestic airports for ALL participating shows in our summer Hemispheres issues in our "Win a Pair" promotion.

The "Win a Pair" sweepstakes provides everyone a chance to win a pair of tickets to the hottest shows on Broadway! Millions of air travelers can view the sweepstakes on airport TVs, specifically in NY at Kennedy, LaGuardia, and Newark, as well as some major feeder airports into New York like Miami, Fort Lauderdale, Orlando, and many more.

To qualify for this free promotional space, be the first Broadway show, producer, or theater from the list provided below to reach out to Broadway Barter! To qualify for the bonus ReachTV video space, you also must partake in Broadway Barter & Broadway Value's "Win a Pair" promotion.

If you wish to participate and claim your free space, or get more information, call today at +1-844-922-3959. Please also go to the Broadway Barter website to learn more about what they can do for your re-opening and to view the safety and media kit.

More information:


"Pass Over" - Opening Night: September 12 at August Wilson Theatre.

"Hadestown" - September 2 at the Walter Kerr Theatre.

"Hamilton" - September 14 at the Richard Rodgers Theatre.

"Wicked" - September 14 at the Gershwin Theatre.

"The Lion King" - September 14 at the Minskoff Theatre.

"Chicago" - September 14 at the Ambassador Theatre.

"Lackawanna Blues" - Previews Begin: September 14, Opening Night: September 28 at the Samuel J Friedman Theatre.

"Six" - Previews Begin: September 17, Opening Night: October 3 at the Brooks Atkinson Theatre.

"American Utopia" - September 17 at the Hudson Theatre.

"Come From Away" - September 21 at the Schoenfeld Theatre.

"Moulin Rouge" - September 24 at the Al Hirschfeld Theatre.

"The Lehman Trilogy" - Previews Begin: September 25, Opening Night: October 14 at the Nederlander Theatre.

"Aladdin" - September 28 at the New Amsterdam Theatre.

"Thoughts of a Colored Man" - Previews Begin: October 1, Opening Night: October 31 at the Golden Theatre.

"Tina" - October 8 at the Lunt-Fontanne Theatre.

"Caroline, or Change" - Previews Begin: October 8, Opening Night: October 27 at Studio 54.

"Girl From the North Country" - October 13 at the Belasco Theatre.

"Ain't Too Proud" - October 16 at the Imperial Theatre.

"Jagged Little Pill" - October 21 at the Broadhurst Theatre.

"Mrs. Doubtfire" - Previews Begin: October 21, Opening Night: December 5 at the Stephen Sondheim Theatre.

"The Phantom of the Opera" - October 22 at the Majestic Theatre.

"Trouble in Mind" - Previews Begin: October 29, Opening Night: November 8 at the American Airlines Theatre.

"Diana" - Previews Begin: November 2, Opening Night: November 17 at the Longacre Theatre.

"Flying Over Sunset" - Previews Begin: November 4, Opening Night: December 6 at Lincoln Centers Vivian Beaumont Theater.

"MJ" - Previews Begin: December 6, Opening Night: February 1, 2022 at the Neil Simon Theatre.

"Dear Evan Hansen" - December 11 at the Music Box Theatre.

"Company" - Previews Begin: December 20, Opening Night: January 9, 2022 at the Jacobs Theatre.

"The Music Man" - Previews Begin: December 20, Opening Night: February 10, 2022 at the Winter Garden Theatre.

"Skeleton Crew" - Previews Begin: December 21, Opening Night: January 12, 2022 at the Samuel J. Friedman Theatre.


Formally Broadway Media, the largest distributor of bartered show tickets in the country, has spent over 25 years providing media value for the theater industry. Broadway Barter is now giving support for Broadway's return after a year of darkness. Over 60 major shows had frequented the pages of inflight magazines; such as Continental, TWA, America West, Delta, Northwest, as well as United, now the premier inflight in the country. Broadway Barter is also donating 5% of its tickets in support of hospital workers and sending kids out to see a show for, potentially, their first time.

VIDEO (YouTube):


M.J. Schultz

CEO, Broadway Barter


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NBA Legend Metta Sandiford-Artest Will Promote CBD Move Free Products Via Partnership with National Distribution Company, Cannaballers Sales & Marketing

BELLEVUE, Wash. -- Former NBA Allstar, Defensive Player of the Year and Los Angeles Lakers NBA Champion, Metta Sandiford-Artest is affiliated Washington-based CBD company, CBD Move Free "We are extremely excited about this amazing opportunity to work with Metta and the Cannaballers team to educate the public on the benefits of CBD and showcase our proprietary products," states Jonas Roeser, Co-Founder & CEO of CBD Move Free.

CBD Move Free's current product assortment consists of three topical balms that contain CBD, CBG and CBN of varying ingredients/strengths and a hemp-infused hand sanitizer marketed under the brand, Hemp Move Free.

All the company's products are currently produced in Colorado Springs, Colo. in a facility that is a shareholder in the business. "We have a number of products that have been formulated, tested and ready for release in 2021," states Roeser.

Currently, the brand is sold in hundreds of locations nationwide, across multiple verticals including chiropractors, drug stores, gyms, health/beauty stores, premier golf clubs, luxury resorts and tennis facilities. The company is growing and has just launched its Series A capital raise to fund the growth.

The company's growth was just highlighted in one of the industry's leading magazines, which can be viewed at this link

About CBD Move Free:

CBD Move Free ( was created to develop unique CBD/hemp products with proprietary ingredients. Each formulation is owned by JPS Products and is not offered as a private label option to any other brand. Each product is a blend of natural ingredients infused with hemp/CBD. | | | PH 833.522.3669.


DISCLAIMER: The statements made regarding these products have not been evaluated by the Food and Drug Administration. The Efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Sokal Signs Infiniti of Melbourne and Kelly Ford

RALEIGH, N.C. -- Sokal, a decisive leader in automobile advertising, recently became the agency of record for Infiniti of Melbourne and Kelly Ford. Both dealerships are located in Melbourne, Florida as Sokal's scope of services continues to reach progressively into the southeast region.

"As our team at Sokal extends our reach to neighboring states and further, we pledge to give the same professional quality to all our new clients as we do with our current satisfied clients," remarked Mark Sokal, Founder/Chairman of Sokal. "While we work hand in hand with Infiniti of Melbourne and Kelly Ford, our creative team of advertising experts will offer the same world class quality as the exceptional automobiles these fine dealerships sell. Spotlighting these dealerships with a variety of our services will activate a plethora of clientele, thereby increasing profits."

Beginning on June 1, 2021, Sokal began services for Infiniti of Melbourne and Kelly Ford including digital, eblasts, and traditional services. Sokal will also add website design to the Infiniti store.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at:

For more information on Infiniti of Melbourne, please visit their website at:

For more information on Kelly Ford, please visit their website at:

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star

ATHENS, Ga. -- FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.

In the last year, Crossley overhauled FormFree's graphic identity and corporate website to illustrate how the fintech firm is transforming mortgage credit decisioning - an initiative destined to be as impactful as FormFree's pioneering role as the first asset verification service to qualify for GSE reps and warrants relief. Through her inspiring collaboration with FormFree's executive team and its web design resources, Crossley wove the narrative of how FormFree's insight into each consumer's unique Financial DNA® produces actionable intelligence that fuels customer inclusion and acquisition.

"Sarah has created a world-class brand that boldly represents the organization and movement I have dedicated the last 13 years to building," said FormFree Founder and CEO Brent Chandler. "She is a natural-born relationship builder who has earned the trust and ear of the FormFree team, our clients and our most important partners."

"These Rising Stars are such an impressive group. Their hard work and resiliency is evident in the success they brought to their companies during a year that started off with shut downs and ended up with record origination volume," HousingWire Editor and Chief Sarah Wheeler said. "Usually, we think of Rising Stars as the future leaders of housing, but in many cases this year's winners are already leading out in significant ways."

The full list of 2021 HousingWire Rising Star honorees can be viewed at

About FormFree®

FormFree® is a market-leading fintech company whose revolutionary products AccountChek® and Passport® make for a more inclusive credit decisioning landscape by enabling lenders to understand people's true ability to pay (ATP®). To date, thousands of U.S. lenders and brokers have ordered millions of FormFree's patented verification reports representing trillions of dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, dramatically reduces origination timelines and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey®. For more information, visit or follow FormFree on LinkedIn.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit or to learn more.

Twitter: @HousingWire #RisingStars @RealFormFree #mortgageindustry #fintech #financialinclusion

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Advertising and Marketing, Business, e-Commerce, Free News Articles

Capacity LLC Redefines Its Brand Identity Around a Mission to Deliver Delight

NORTH BRUNSWICK, N.J. -- Capacity LLC, trusted leader in modern order management and direct-to-consumer eCommerce fulfillment, is proud to share a new website and digital assets that define the company's identity at a pivotal moment.

At a time when more than ever before consumers are finding what they need online - and forming deeper relationships with retail brands as they do so - Capacity's mission has shifted. While the same commitment to B2B retail excellence and best-in-class fulfillment technology remains, the increased focus on eCommerce has crystalized the company's primary goal as a true 3PL partner: deliver delight to the customers of the brands that Capacity serves.

Summarizing the importance of the company's new creative direction and digital identity, Capacity CSO Thom Campbell says: "Capacity's deep roots in the fulfillment sector make us an experienced partner, but we understand that we also need to be as dynamic and agile as our brand partners. As an extension of their brands, Capacity has a mission to make the order experience feel frictionless and excite the end customer with every package we ship. Our team knows we need to deliver delight with every order we pick, pack and ship."

As the world prepares to move from restrictions to recovery and growth, collaborative partnerships are more crucial than ever. With purpose-built new facilities, new locations, and veteran and fresh team members adding a concrete foundation from which to deliver that digital promise, Capacity is uniquely positioned to help brands scale their business and perfectly frame their customer's experience through exceptional order fulfillment.

To experience Capacity's fresh take on order fulfillment, visit

Watch the video for "Deliver Delight" here:

About Capacity LLC:

Since 1999, Capacity LLC has delighted clients and their customers by delivering exceptional order experiences, via custom-engineered fulfillment solutions, value-added services, and tier-one technology. Strategic locations on each coast and in the midwest reduce transit times, facilitate cost-effective shipping, and provide flexible transportation solutions. Our coastal facilities are close to the major ports of Los Angeles/Long Beach and Newark/New York.

Capacity also has well-developed infrastructure serving the European market, with fulfillment operations in the UK near London's Gatwick Airport, in partnership with Yusen Logistics subsidiary ILG UK. The company provides domestic and international distribution for brands with a global reach.

Learn more at:


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Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships

SAN CLEMENTE, Calif. -- Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns. The results were so successful that a larger program is being prepared to test the KID approach over a greater network of Toyota dealerships.

"Working with KID and SQREEM was and is an eye-opening experience. We got a close up look at the new permutations of advertising through digital platforms using AI," said Cliff Cummings, President and Dealer Principal, Toyota of San Bernardino. "We saw increased traffic to our sites and there were very clear indications that in the areas where we focused this campaign that our penetration of the market saw marked increase."

Though the exact details are not being released, for competitive reasons, KID would go on the record to say they will be doing a larger program that will include multiple Toyota dealerships in the Southern California region.

"We are happy for the success KID/SQREEM AI provided Cliff Cummings and his Auto Group, and we look forward to doing the same for all the Toyota dealerships in the Southern California region," said James Kennedy President and CEO of Kennedy Intelligent Data.

SQREEM for their part were glad to see that the partnership with KID, which is strategically important due to the reach KID has in North America in the auto marketing arena, is paying quick dividends.

"As an AI-run digital media company, SQREEM has developed a world-first cookie-free media buying tech stack, that is now showing demonstrably better conversions than the traditional cookie-based approach. I am now very confident SQREEM will revolutionize digital media buying, especially in the new cookie-free era, the SQREEM approach is now proven to be a viable alternative to FLoC methodologies," said Ian Chapman-Banks co-founder and CEO of SQREEM.

The increase of data privacy laws and the phasing out of third-party cookies are altering consumer digital marketing. The evolution to AI that does not use cookies or bots is a major step in the online marketplace.

"The digital marketing world is constantly evolving at a dizzying pace and KID and SQREEM are on the edge of that evolution," said Cummings. "What is a new approach, an emerging technology a year, six months, a month ago can be obsolete very quickly. We are pleased to be working with a company that is at the edge of that evolution of tactics in the digital world."

About Kennedy Intelligent Data

Kennedy Intelligent Data (KID) is a subsidiary of Kennedy Marketing Group (KMG) a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit

Company Contact:
Michele Bombardiere
Vice President Finance and Operations
Kennedy Marketing Group, Inc.

Media Contact:
Lou Desmond
(951) 258-6466

* LOGO link for media:

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Advertising and Marketing, Business, Free News Articles, Software

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders' prospect, client and partner marketing programs.

The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind's Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service's true value lies in its ability to integrate with lenders' existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don't have in-house mortgage marketing expertise can plug in content from Surefire Creative and deploy it at scale.

Surefire Creative collateral reflects each lender's unique brand and can be easily customized with loan officer and referral partner details. Each piece of content is expertly designed to nurture lenders' relationships with customers. Often educational and always entertaining, Surefire Creative's English- and Spanish-language content includes loan calculators and interactives that are dynamically personalized on the fly for each borrower.

Top of Mind's creative content has earned recognition in multiple internationally renowned award programs, including the AVA Digital Awards, the Telly Awards and the Hermes Creative Awards. To learn more about Surefire Creative, visit

"Top of Mind's reputation for award-winning content that drives customer engagement has created a widespread demand for access to our collateral library," said Top of Mind Chief Operating Officer Erik Enright. "Whether you're an enterprise lender or running a small team, Surefire Creative is the tool you need to access highly personalized, highly scalable campaigns that will help you grow your business."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

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