Mar, 22
2023
Advertising and Marketing, Business, Free News Articles

SocialCoach Taps Fintech Exec Andria Lightfoot and Launches AI Driven Social Media Marketing Solution

SAN CLEMENTE, Calif. -- SocialCoach (socialcoach.io), a leading mortgage and real estate social media technology platform today announced the appointment of Andria Lightfoot as company President and Chief Operating Officer (COO) amidst their first-even AI Driven Social Media product launch.

The mortgage centric social media marketing software company today announced the launch of its new innovative product enhancement integrating Artificial Intelligence (AI) to help mortgage lenders and loan officers drive social selling and lead generation activities into more powerful sales ROI. SocialCoach combines the power of social media selling with a first of its kind compliance management system to reduce risk in expanding social selling and lead gen activities with Loan Officers, Real Estate Agents, and more.

"I am thrilled to be joining SocialCoach at a time when the mortgage industry is in need of innovative marketing solutions to drive social media selling with compliance and operational efficiency integration with cutting edge AI driven processes," said Andria Lightfoot.

Lightfoot joins SocialCoach as a proven mortgage technology leader with a demonstrated ability to drive process innovation and scale teams for growth. As a mortgage industry veteran with over 20 years of experience, she previously was the Chief Customer Officer of SimpleNexus, an nCino Company overseeing the growth of all customer-centric activities of SimpleNexus' customer division including professional services, client success, support, training and integration engineering. "Andria's wealth of experience successfully managing operations and scaling teams for growth makes her an invaluable addition to the SocialCoach Executive team," said SocialCoach Founder and CEO Joe Wilson. "She will play an important role helping us deliver increased value to our customers and leading the mortgage industry expertise in Social Selling and lead generation for lenders and financial institutions."

Lightfoot's accomplishments in the mortgage industry have been recognized by National Mortgage Professional's award honoree, which named her 40 Under 40 and Most Connected Mortgage awards, and by HousingWire magazine, which honored her with its Women of Influence award. She has served on CIO advisory boards for ICE Mortgage and the Mortgage Banker's Association (MBA), is a frequent speaker at mortgage industry events, and has been quoted in numerous publications including Forbes.

More information: https://socialcoach.io/

About SocialCoach:

SocialCoach is a social media marketing platform transforming lead generation, brand awareness and marketing strategy for loan officers and real estate professionals. The platforms' native AI driven social media posting, compliance management system, and professional services for content innovation drives increases sales and brand recognition for lenders and financial institutions. Their mobile toolset for social media management allows sales staff to say connected to their customer base in a compliant and innovative way to drive sales at the top of the marketing funnel.

Related link: https://socialcoach.io/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Mar, 14
2023
Advertising and Marketing, Business, Economic Development, Free News Articles, Government, Product Launches

RMS announces California Lottery® could offer its first game option for SuperLotto Plus®, Powerball®, and Mega Millions®, increasing funding for schools

SACRAMENTO, Calif. -- Relationship Marketing Systems, LLC ("RMS") is pleased to announce that its patented option for jackpot draw games has been submitted for approval to the California Lottery. If adopted, it would be California's first draw game add-on option. Currently, California has no game options due to the state's pari-mutuel statutes. Additionally, California would be the first state in the nation to offer this add-on, which has received high favorability among players.

The option is a lottery pool akin to traditional pooling. Integrated with the current lottery system, pooling will be easier and more accessible to players.

Much like "office pools" where people pool their money together to get multiple chances to win and share any winnings, this add-on would be available to players at the point of sale just like any other ticket. This is achieved through existing lottery infrastructure. Players would buy their own pooling ticket and collect their own share of winnings from their retailer, just as they do today. With this option, players do not need to organize people, trust in money collection or disbursement of winnings.

The pooling option would give players 10 lines of play for the same price as a single play. In return, they would receive 10% of all winnings. For example, if the last $2 billion jackpot won in California was from a pooled line of play, California would have had 10 $200 million dollar winners. Consider when the jackpot is lower, say $50 million -- even at this level, a pooled winning ticket would produce 10 $5 million dollar winners. This is still a windfall, life-changing amount of money.

Player options = more revenues.

Players like having options. Research studies show an average increase in draw game sales from pooling to be 25%. For California, if this option was available in FY2022, this would have produced an additional $341 Million dollars in sales revenues, resulting in over $115 Million dollars to California public schools, the lottery's primary beneficiary.

California's looming budget deficit will negatively impact statewide programs. This option can boost lottery benefits to public schools and help mitigate funding reductions therein.

This sample state lotto ticket shows 1 personal play for $1 and the add-on of 1 pool consisting of 10 more plays for an extra $1. In this example, the player would receive 100% of any winnings from their personal play and 10% of all winnings from the pool of 10 plays.

There is no financial risk to the California Lottery.

The uniqueness of the pooling option is that it doesn't introduce any new prize liability like that of other games. Every pooled ticket contributes to the current prize fund and every winning prize share is paid for from the same prize fund. Since it's not a new game, rather an add-on, player education and marketing incur virtually no cost with simple measures like ticket messaging and social media.

"The PoolingPLUS option brings new excitement to the games, producing more winning experiences while generating more funding for education," said Andy Amada, President of RMS, LLC.

SUPPORT "Pools for Schools," as some call it:

Send an email to your state representative or the California Lottery at: customerservice@calottery.com

ABOUT RMS:

PoolingPLUS™ by Relationship Marketing Systems, LLC ("RMS").

RMS designs products and solutions for state lotteries, players and stakeholders. To learn more, visit: https://www.poolingplus.com/ or email: info@poolingplus.com.

Related link: https://www.poolingplus.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Mar, 07
2023
Advertising and Marketing, Business, Free News Articles

Tree Care Marketing Company Founder Reveals a Simple System to Increase Sales by 30% Overnight

EXTON, Pa. -- Tree Leads Today (TLT) founder Don Dowd is revealing a simple system that he says can increase tree care sales by 30% overnight. The system involves sending a follow-up letter to homeowners who have received an estimate for the tree care company's services. Dowd refers to this system as "the 60-cent salesperson."

"The company is already paying for the lead, and the homeowner has already expressed enough interest in receiving an estimate," Dowd says. "The 60 cents or so that you spend on paper and stamps is the best money you could ever spend to turn that lead into a sale."

Here are the steps that Dowd lays out to successfully make this system work:

1 - Use a white plain #10 envelope with a first-class stamp. Purchase a large supply of these ahead of time along with enough paper to print out a sufficient number of copies of the letter.

2 - Customize this letter with your company information. (You can copy it directly from this article or contact Tree Leads Today to get a free copy emailed to you.)

Good Afternoon!

I recently gave you an estimate for tree services at your residence. If you have any questions or would like more information about the estimate, please don't hesitate to call me anytime!

We at COMPANY understand the value of a long-term client. We would love the opportunity to gain your business now and in the future.

Sincerely,

NAME

3 - Print out a bunch of follow-up letters ahead of time based on the number of estimates you typically do each week/month. Have your estimator sign each letter personally, then stuff the letter into one of the envelopes.

4 - Do NOT put your return address on the outside of the envelope. You are not required to put a return address on the envelope if you use a first-class stamp. Not doing so will help ensure that the envelope gets opened.

5 - At the end of each day, hand-write the name and address of every homeowner who received an estimate that day, place a first-class stamp on the envelopes and mail them. By sending the letters the same day as you did the estimate, the customer will have it in hand usually within 24-48 hours, which is the perfect follow-up timeframe to remind them of your visit.

"Many companies don't even return calls or show up for an estimate," Dowd continues. "Implementing this simple follow-up system sets your business up to outshine the competition. At this point, price becomes a lot less of a factor, because the homeowner knows they are dealing with a quality company, one that won't do shoddy work, leave stuff behind after the job is completed, etc."

The follow-up letter system is hardly used in the industry, even though it is easy to implement and requires minimal resources. The system can be done by anyone in the company and requires no special skills or training.

"If it is a larger tree care company, the letters can be prepared in advance and kept in the office, ready to be addressed and sent out each day", Dowd continues. "For smaller companies where the owner is the one going out and doing the estimates, for example, you can just keep the envelopes stuffed and on hand in your truck, then hand-write the address on them and mail them out at the end of the day."

Dowd's method has been tried and tested in his own tree care business, and many of the tree care companies he works with that are doing well into the 7 figures have also implemented it.

"When I implemented this system in my own tree care company over two decades ago, I saw a 30% increase in sales virtually overnight, and those results are pretty typical. So for example, if you send 1,000 of these letters, you could potentially land an additional 300 jobs. At $1000 per job, that could add $300,000 in gross revenue to the company from 1,000 estimates and mailings."

Dowd believes his follow-up mailing system works so well not only because so few companies do it, but also because direct mail is generally a better way to follow up with customers than emails or phone calls.

"I've found that the personalized letter works more effectively than emailing or calling for doing follow ups after an estimate. Emails can get buried, deleted, or end up in the spam box; and phone calls can seem invasive, especially if you catch somebody at the wrong time. A letter like this will almost always be opened, and it can be opened and read at the recipient's leisure."

To find out more about Tree Leads Today, go to https://www.treeleadstoday.com/.

About Tree Leads Today

Tree Leads Today (TLT) is a top provider of high-quality leads and marketing support for tree care companies throughout the US. TLT was founded by Don Dowd, a successful entrepreneur with over 30 years of experience in the industry. Don has built his success on innovative marketing strategies that help set him apart from the competition. He has built upon these strategies in developing a cutting-edge propriety marketing program for the tree care industry. TLT's proprietary solution has helped hundreds of tree care companies to grow their business and maximize ROI.

Related link: https://www.treeleadstoday.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Mar, 06
2023
Advertising and Marketing, Business, Free News Articles, NonProfit and Charities

Neotrope Nonprofit PR Grants Application Deadline for 2023 is April 1 – No Foolin!

TEMECULA, Calif. -- Neotrope®, a 40-year-old marketing and entertainment company, reminds U.S. 501(c)(3) charities "doing good" that they have until April 1, 2023 to apply for this year's JL Simmons Nonprofit PR Grant program. Ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Neotrope's Send2Press® Newswire, for a total program value of $30,000 this year. Neotrope is celebrating its 40th anniversary in 2023.

The JL Simmons Nonprofit PR Grants program was launched in 2000 to help promote worthy causes with a grant of in-kind donation of services. It was created by the late Dr. JL Simmons, PhD and Christopher Simmons. The deadline for applications is April 1, 2023, the 20th anniversary of Dr. Simmons' passing.

Said Neotrope CEO Christopher Laird Simmons, "My dad and I started this grant back in 2000 to try to help worthy causes get the word out, and we've been proud to help amplify awareness for many great charities. This year is a bit bittersweet, as it is also the 20th anniversary of my dad's passing on April 1, and he is sorely missed."

U.S. charities "doing good" can apply for the 2023 grant program here until April 1: https://prgrants.com/non-profit-pr-grant-application/.

All charities applying for grants can also get 20% off on all of the newswire services offered by Send2Press, even if not selected for a grant.

Grant winners will be announced in May.

About the PR Grants:

The J.L. Simmons Nonprofit PR Grant™ (aka "Non-Profit PR Grants") program was originally launched in 2000 to help assist worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers. As part of this in-kind grant program, Neotrope is providing news dissemination through its Send2Press® Newswire service, and social media marketing for the charities selected this year.

PR Grant recipients are selected by Neotrope staff based on qualified applications filled out and submitted by nonprofit organizations. Choices for grant recipients are both subjective, and based on overall activities and actual need, as well as best fit for support from the marketing team.

Past grant receipients have included: California Safe Schools, C Diff Foundation, Children Awaiting Parents, CITYarts, Inc., Guardian Angels Medical Service Dogs, Inc., Girls Write Now, Inc., Move For Hunger, Pacific Pinball Museum, Special Equestrians, The Bob Moog Foundation, The Starlight Children's Foundation, World Savvy, Inc. -- and dozens more. (Note: Mention of any charity does not imply an endorsement or recommendation of Neotrope or Send2Press.)

Additional information regarding the 2023 Neotrope PR Grant program for U.S. charitable nonprofits and grant recipients can be found at: https://prgrants.com/ or on Facebook at https://www.facebook.com/NonProfitPRGrants.

About Send2Press:

Send2Press®, founded in 2000, offers affordable press release distribution, writing, and social media marketing. Send2Press was named "best overall" of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.

Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility, with exceptional ratings from customers on sites like Trustpilot.

Learn more about Send2Press® at: https://www.Send2Press.com/

Send2Press Newswire offers:

* Professional press release writing with accredited staff

* Local, regional, or national targeted press release distribution to both U.S. daily media and trade periodicals

* Social media sharing with custom tags and over 275,000 monthly impressions for our social channels

* National syndication via the AP, including the AP website, AP newsrooms and online syndication to newspaper and broadcast sites

* Placement on top-ranked business and finance sites

* Agency pricing for all™.

View current plans and pricing at: https://www.send2press.com/services/price-list.shtml

View current client projects at: https://www.send2press.com/wire/

About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and social media services. Based in Temecula, California (wine country!), Neotrope is also an entertainment publishing company involved in books, music, software, sound design, video and more.

The company was co-founded by author, artist, journalist, musician and marketing/PR expert, Christopher Laird Simmons, and the late Dr. JL Simmons, PhD, a best-selling author and respected university professor.

The company has been a consistent leader in new technologies including direct marketing, digital design, ecommerce, multimedia, SEO and e-marketing for 40 years. Neotrope was an Inc. 5000 company in 2009, has a 25-year A+ rating with the BBB, and is a member of GS1. Neotrope.com

LEGAL NOTE: Send2Press® and Neotrope® are U.S. registered trademarks and service marks. Neotrope is a registered trademark in Europe. Nonprofit PR Grants™ is a trademark of Neotrope.

Related link: https://neotrope.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Feb, 02
2023
Advertising and Marketing, Business, Free News Articles, Product Launches

Send2Press Newswire Enhances its ‘Social Flurry’ Program to Further Amplify News Reach and Engagement through Grassroots Social Share

TEMECULA, Calif. -- Send2Press®, a newswire service of Neotrope®, launched in 2000, announced today an expansion of its "Social Flurry" news amplification tools. Send2Press began promoting client news content via social media in 2005, with the nascent launch of the original social sites. Its Social Flurry℠ program helps clients engage staff, friends, and clients to amplify reach of news announcements onto a larger social footprint, at zero cost.

"While we've always encouraged clients to share their news to their own social channels the past 17 years, we've now made it easier for them to get the ball rolling, to start a 'flurry,'" said Christopher Simmons, co-founder, Send2Press; CEO, Neotrope.

Clients can now use a pre-built suggested message and shortcode to share with staff members, friends and clients to further share and tag topics to a wider social universe thereby building a "social flurry" online.

As always, project team member emails can be provided on each release project form as a "cc" in addition to email used for project manager.

This adds to the over 275,000 impressions per month Send2Press already generates for its client's news announcements.

Send2Press has long offered custom tags and "social pokes" on Twitter, Facebook, LinkedIn and Pinterest. Custom PRpurls™ shortcodes track click-through from Twitter and Facebook to show actual engagement beyond simple visibility. This data is found in the PRtrax™ report dashboard for each client project. Separate social click report can be shared among team members to show how well the Social Flurry campaign is engaging.

This effort can also be enhanced with the Send2Press Social Boost program, which provides affordable add-on to each distribution for targeting promotion of the news announcement on Facebook.

Social Flurry has always been free with all Send2Press U.S. distribution packages, and will continue to be free.

"Send2Press has always been an innovator in news amplification and uplift, being the first newswire to promote SEO*, the first to promote social sharing, and we intend to launch many entirely new initiatives in 2023 with our upcoming summer rebrand," added Simmons.

Neotrope, a marketing, entertainment, and technology company, launched in 1983 by Christopher Laird Simmons and the late Dr. JL Simmons, is celebrating its 40th anniversary in 2023.

(*Verifiable via Archive.org for Send2Press homepage in the year 2000.)

About Send2Press:

Send2Press®, founded in 2000, offers affordable press release distribution, writing, and social media marketing. Send2Press was named "best overall" of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.

Send2Press was the first true newswire service to be entirely made up of public relations and marketing professionals (including PRSA members), ex-magazine staffers, and published authors. This provides a better boutique experience versus other services with only sales people and copy editors on staff.

Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility, with exceptional ratings from customers on sites like Trustpilot.

Learn more about Send2Press® at: https://www.Send2Press.com/

Send2Press Newswire offers:

* Professional press release writing with accredited staff

* Local, regional, or national targeted press release distribution to both U.S. daily media and trade periodicals

* Social media sharing with custom tags and over 275,000 monthly impressions for our social channels

* National syndication via the AP, including the AP website, all U.S. AP newsrooms and online syndication to U.S. newspaper and broadcast sites

* Placement on top-ranked business and finance sites including Barchart, Digital Journal, eNewsChannels, Street Insider, and The Globe and Mail, among others

* Placement in the Neotrope News Network, Go Media Network and selected international news platforms in Canada, Germany, India/Asia, and the Middle East

* Agency pricing for all™ with "pay as go" packages; no membership fees or subscriptions

View current plans and pricing at: https://www.send2press.com/services/price-list.shtml

View current client projects at: https://www.send2press.com/wire/

About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and social media services. Based in Temecula, California (wine country!), Neotrope is also an entertainment publishing company involved in books, music, software, sound design, video and more.

The company was co-founded by author, artist, journalist, musician and marketing/PR expert, Christopher Laird Simmons, and the late Dr. JL Simmons, PhD, a best-selling author and respected university professor.

The company has been a consistent leader in new technologies including direct marketing, digital design, ecommerce, multimedia, SEO and e-marketing for 40 years. Neotrope was an Inc. 5000 company in 2009, has a 25-year A+ rating with the BBB, and is a member of GS1. Neotrope.com

LEGAL NOTE: Send2Press® and Neotrope® are U.S. registered trademarks and service marks. Neotrope is a registered trademark in Europe. Social Flurry is a service mark.

Related link: https://neotrope.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 31
2023
Advertising and Marketing, Business, Free News Articles

Charles Communications Associates Celebrates 20 Years in 2023 – Wine Marketing Agency Reflects on Two Decades of Excellence

SAN FRANCISCO, Calif. -- This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

In 2021, Meininger's International named CCA one of the top 10 wine & spirits companies in the United States and Founder and President Kimberly Charles likes to say, "We have kept our momentum in these twenty years, pacing with changing technologies, media landscapes, larger trends within our industry and with consumer preferences. That consistent push to keep relevant and nimble has been a big part of our success."

Charles Communications Associates was early to the tech scene when it debuted the Brandlive platform in 2012, engaging with vintners and media via interactive video meet ups. A precursor to today's ubiquitous zoom meetings, CCA saw early on the value of connecting from the comfort of one's home with vintners around the world. Always with an eye to sustainability through innovative partnerships and impact investing as well as aligning with companies who espoused sustainable beliefs, CCA was an early adopter to what is today a new baseline for the way companies operate and market their brands.

Another pillar of CCA's core beliefs is in supporting women led or owned companies. Many of CCA's client base have powerful women as CEOs such as Wente Vineyards, Domaine Carneros, the Consorzio of Conegliano Valdobbiadene among others. CCA has worked with a large majority of legacy families in the California wine business including the Wentes, the Mondavis, the Gallos among others, helping them to shape their narrative and claiming their place in the continuum of history.

At the core of the company's belief system, has been a dedication to continuous improvement and education. Among the first U.S. cohort to earn the challenging Diploma certification from the Wine & Spirits Education Trust, founder Kimberly Charles has always kept the educational focus front and center with her client programming, executing programs with substance, relevance and meaning. Early to adopt a work/life balance with her team, she works with a network of associates in Cape Town, New York, California, and beyond.

When asked what's ahead of the next industry curve, Charles likes to share that relationships will always be the company's stock and trade. Cultivating long term connections with clients, media and gatekeepers in the trade will continue. As she shares, "A good story never goes out of style."

Discover more about Charles Communications Associates at https://www.charlescomm.com/ or on Instagram and Facebook @AlltheSwirl.

Related link: https://www.charlescomm.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 31
2023
Advertising and Marketing, Business, Free News Articles, Product Launches

Bash Foo Moves from Marketing to Sales Enablement

DAYTON, Ohio -- Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo's continued expansion, enhancing its clients' sales and revenue goals.

"Since we partnered with our first clients in 1999, Bash Foo has focused on helping the functional needs of our customers," said Mike McDermott, President of Bash Foo. "It became a constant frustration to me that our small business customers sometimes struggled to handle leads when we sent them to them. They often didn't understand how to structure a sales cadence, the sales nurturing process, or even how to acquire a testimonial."

Fractional CMO

What happens when you need a Chief Marketing Officer (CMO) but don't have the budget for their $250,000 salary? You either go without their leadership and guidance, or you hire a Fractional CMO that will help to guide and optimize your marketing efforts for a mere fraction of the cost.

"While a marketing agency will provide the services that you pay them for, they usually aren't researching your industry, helping you hire members of your team, streamlining your lead generation, or customizing your reporting dashboards," shared McDermott.

Adding a Fractional CMO allows customers access to consultative services that have a pulse on the agency's marketing services and insight into how this benefits the organization. From gaining better insight through reporting to qualifying leads, the Fractional CMO can have a hand in many things.

Sales Enablement

The traditional marketing department has always been there to enable the sales team to identify, nurture, and grow new revenue sources. Marketing agencies commonly set up lead generation forms and landing pages and then guide those form fills and phone calls to the sales team. What often gets glossed over is the conversion of a marketing-qualified lead (one that the agency creates) to a sales-qualified lead (a prospect that meets the criteria set by the sales team). Also, what happens to a lead that is interested but not ready to buy?

Bash Foo's new sales enablement services will integrate the website into the Customer Relationship Management (CRM) software tool. They will also train the sales team on how to handle leads and how they can flag a lead for nurturing within the CRM. Sales executives from Bash Foo will also assist the business in setting up a proper sales cadence and communications strategy.

"This new work delivered across Bash Foo's teams is a direct response to the evolving business demands of our clients and brands," added McDermott. "I am proud of Bash Foo's growth and expansion, and our new service offering brings to life new opportunities for our clients."

Check out the Bash Foo website and inquire about how these new services may benefit your business or organization.

About Bash Foo

With 18 team members located across three countries and serving over 90 clients, Bash Foo is large enough to get the work done but small enough to care. From closely monitoring marketing campaigns to deeply researching the competition, the 5-star rated agency has won multiple awards for website design, content marketing, and marketing automation services. Providing website design in Dayton, Ohio, the agency has clients across the Midwest and, even more broadly for its national brands, the entire U.S. Learn more: https://bashfoo.com/.

Related link: https://bashfoo.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 27
2023
Advertising and Marketing, Business, Free News Articles, NonProfit and Charities

Neotrope and Send2Press Announce 2023 JL Simmons Nonprofit PR Grants

TEMECULA, Calif. -- Neotrope®, a 40 year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities "doing good" for its JL Simmons Nonprofit PR Grants program. For 2023 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 40th anniversary in 2023.

The JL Simmons Nonprofit PR Grants program was launched in 2000 to help promote worthy causes with a grant of in-kind donation of services. It was created by the late Dr. JL Simmons, PhD and Christopher Simmons.

"We are excited to finally bring this program back for 2023, after taking a couple of years off due to the pandemic and other events," said Neotrope CEO Christopher Laird Simmons. "My dad and I started this grant to try to help worthy causes get the word out. This year it's of special meaning to me, as it is also the 20th anniversary of my dad's passing; and he is sorely missed."

The deadline for applications is April 1, 2023, the 20th anniversary of Dr. Simmons' passing.

U.S. charities "doing good" can apply for the 2023 grant program here: https://prgrants.com/non-profit-pr-grant-application/.

About the PR Grants:

The J.L. Simmons Nonprofit PR Grant™ (aka "Non-Profit PR Grants") program was originally launched in 2000 to help assist worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers. As part of this in-kind grant program, Neotrope is providing news dissemination through its Send2Press® Newswire service, and social media marketing for the charities selected this year.

PR Grant recipients are selected by Neotrope staff based on qualified applications filled out and submitted by nonprofit organizations. Choices for grant recipients are both subjective, and based on overall activities and actual need, as well as best fit for support from the marketing team.

Past grant receipients have included: California Safe Schools, C Diff Foundation, Children Awaiting Parents, CITYarts, Inc., Guardian Angels Medical Service Dogs, Inc., Girls Write Now, Inc., Move For Hunger, Pacific Pinball Museum, Special Equestrians, The Bob Moog Foundation, The Starlight Children's Foundation, World Savvy, Inc. -- and dozens more. (Note: Mention of any charity does not imply an endorsement or recommendation of Neotrope or Send2Press.)

Additional information regarding the 2023 Neotrope PR Grant program for U.S. charitable nonprofits and grant recipients can be found at: https://prgrants.com/ or on Facebook at https://www.facebook.com/NonProfitPRGrants.

About Send2Press:

Send2Press®, founded in 2000, offers affordable press release distribution, writing, and social media marketing. Send2Press was named "best overall" of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.

Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility, with exceptional ratings from customers on sites like Trustpilot.

Learn more about Send2Press® at: https://www.Send2Press.com/

Send2Press Newswire offers:

* Professional press release writing with accredited staff

* Local, regional, or national targeted press release distribution to both U.S. daily media and trade periodicals

* Social media sharing with custom tags and over 275,000 monthly impressions for our social channels

* National syndication via the AP, including the AP website, AP newsrooms and online syndication to newspaper and broadcast sites

* Placement on top-ranked business and finance sites

* Agency pricing for all™.

View current plans and pricing at: https://www.send2press.com/services/price-list.shtml

View current client projects at: https://www.send2press.com/wire/

About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and social media services. Based in Temecula, California (wine country!), Neotrope is also an entertainment publishing company involved in books, music, software, sound design, video and more.

The company was co-founded by author, artist, journalist, musician and marketing/PR expert, Christopher Laird Simmons, and the late Dr. JL Simmons, PhD, a best-selling author and respected university professor.

The company has been a consistent leader in new technologies including direct marketing, digital design, ecommerce, multimedia, SEO and e-marketing for 40 years. Neotrope was an Inc. 5000 company in 2009, has a 25-year A+ rating with the BBB, and is a member of GS1. Neotrope.com

LEGAL NOTE: Send2Press® and Neotrope® are U.S. registered trademarks and service marks. Neotrope is a registered trademark in Europe. Nonprofit PR Grants™ is a trademark of Neotrope.

Related link: https://neotrope.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 26
2023
Advertising and Marketing, Business, Free News Articles

Pittsburgh Internet Consulting Announces Rebrand as PIC

PITTSBURGH, Pa. -- Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Established in 2001, PIC seeks to forge a long-term strategic marketing partnership with each client, leveraging the PIC team's knowledge and experience to achieve each client's short- and long-term growth goals. PIC's marketing experts collaborate with the client's existing marketing team or leadership to develop a strategy and tactical roadmap, and then "walk" with the client to execute effective, data-driven marketing initiatives.

What does PIC stand for? ( Video: https://youtu.be/KRRdgTGmfRM )

PIC's Founder & President, Jeff Schroeffel, stated, "When I founded Pittsburgh Internet Consulting more than 20 years ago, I focused primarily on search engine marketing but helped organizations with a wide range of online marketing needs. We have grown to be a company with 20 full-time team members and have evolved into a full-service marketing agency focused on growth enablement."

"Relationships are at the heart of what we do," Schroeffel emphasized. "That is why we've developed our consultative and unique 'Walk With You Marketing' approach as a close partnership with each customer. For some of our partners, we are their marketing department. For others, we are a critical extension of their marketing team. In every case, the client's goals are our goals, and we're all working together to hit those goals."

PIC currently serves 50 businesses, primarily growth-focused organizations with small internal marketing teams. The agency's comprehensive marketing solutions are customized for each client, are founded on collaborative and personal relationships, and include the appropriate marketing mix from PIC's extensive skill set:

* Awareness Strategies - Search engine optimization, social media, Email

* Lead Generation Campaigns - Inbound, outbound, and account-based marketing

* Branding Strategies - Brand narrative, voice of the customer

* Competitive Intelligence - Competitor analysis, gap analysis

* Paid Media Strategies - Paid social, search engine marketing

* Website Development - Growth-driven design, strategic growth planning

* Hero Mission Strategy™️ - Move beyond buyer personas

* HubSpot® - Onboarding, consulting, marketing automation, and training

Robb Luther, PIC's V.P. of Business Development, emphasized, "PIC has a successful track record of helping businesses develop and implement marketing strategies that meet their growth goals. We are an extension of the client's marketing team and provide the level of service they need. We can do the work for them, help them do it, or teach them how to do it. In every scenario, our 'Walk With You' approach means we're constantly evaluating performance and collaborating to continuously improve the client's brand, website, and marketing initiatives."

"Marketing agencies aren't new," Luther continued. "But what we're doing at PIC is truly different and innovative, and our clients' success is proof that 'walking with PIC' delivers positive results. I strongly encourage business owners and marketing leaders to contact us to learn more about what makes PIC unique and effective, including our innovative Hero Mission Strategy."

About PIC:

PIC, headquartered in Pittsburgh, Pennsylvania, is a full-service growth marketing agency, providing services to local, national, and international organizations in need of a strategic, comprehensive strategic marketing campaign. Since 2001, PIC has helped businesses of every size build and execute digital and traditional marketing strategies focused on generating leads and securing and retaining new customers, all with a focus on maximizing ROI.

To learn more about PIC and request a free consultation, visit https://www.WalkWithPIC.com/ or call (412) 424-6418.

Related link: https://www.WalkWithPIC.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 25
2023
Advertising and Marketing, Alliances and Partnerships, Business, Education and Schools, Free News Articles

Valo Media and OptionsSwing Partner to Bring Innovative User-Generated Content Solutions to the Online Education Market

WESTBOROUGH, Mass. -- Valo Media, a user-generated content (UGC) agency, announced today that it has entered into a strategic partnership with OptionsSwing, an online education technology company. This new partnership will bring innovative solutions for strategic marketing initiatives as well as brand new content that will help OptionsSwing reach and engage a wider global audience.

"We are thrilled to be partnering with OptionsSwing, a company that shares our passion for using technology to enhance learning and engagement," said Valo Media CEO Elijah Khasabo. "By combining our expertise in UGC with OptionsSwing's cutting-edge online education platform, we will be able to offer students new and innovative ways to learn."

The partnership will focus on developing UGC-based solutions for use in stock and finance education, including interactive videos, polls, and discussions, as well as tools for creating and sharing user-generated analysis, strategies, and insights. By leveraging Valo Media's experience in UGC and OptionsSwings's expertise in stock market and finance education, the partnership aims to help traders and investors to better engage with content, increase collaboration, and improve overall learning outcomes.

"We are excited to be working with Elijah and his team at Valo Media to bring new and innovative UGC solutions to the educational market," said OptionsSwing CEO Jason Lee. "Their expertise will be invaluable as we develop new content and educational resources together to reach a wider and broader audience."

Together, the companies will be working to bring new and exciting UGC-based solutions to the world of stock trading education.

About Valo:

Valo Media provides your customers with high-performing content wherever they are. We are the only enterprise-level, all-encompassing platform for user-generated, influencer, and short-form video content that offers you the scalability and content you need while making sure that it is optimized for use across all of your marketing channels.

Without having to search for, acquire, and onboard the correct creators, we assist you in decentralizing your creation efforts. Our creators are aware of social media trends and comprehend engagement.

Learn more: https://www.valomedia.agency/

Related link: https://www.valomedia.agency/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

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