Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Neotrope and Send2Press expand AI image optimization for its press release distribution services
TEMECULA, Calif. — Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication….
Neotrope and Send2Press caution PR and marketing firms to stop spooking clients with ghost posts
TEMECULA, Calif. — Today, Neotrope, a 40+ year old marketing firm, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI….
AguaSeal Launches New Website and Logo
CHARLESTON, S.C. — AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo….
RMA Expands Services to Support CRA Leaders on Compliance Issues
POMPANO BEACH, Fla. — The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after 2019, once standard activities and expenditures within CRAs may now violate statutory restrictions on spending….
Jenny Moss joins fintech FormFree as director of marketing
ATHENS, Ga. — FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year….
Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles
ATLANTA, Ga. — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president….
Sports marketing guru turns mystery writer for old guys
PORTLAND, Ore. — Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote “Marketing Outrageously,” a Wall Street Journal bestseller, and now he’s at it again. This time he’s written a series of mystery novels for what he calls “old guys” in the “Old Guys Murder Mystery Series.” This fifth novel in the series, “Who is Killing all the Old (and mostly lovable) Mystery Writers?” (ASIN: B0C5S1ZP9M) is scheduled to publish on November 7, 2023….
Glynns Thomas Portraits Adds New Studio Location in Downtown Sacramento
SACRAMENTO, Calif. — Glynns Thomas Portraits, a leading provider of professional headshot and brand photography services, is excited to announce the opening of its second studio location at 717 K Street in Sacramento, CA. This strategic expansion positions them in the vibrant heart of downtown Sacramento, directly across from the Downtown Commons (DOCO) and the world-renowned Golden 1 Center….
Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital Website Program
RALEIGH, N.C. — The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO….
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn. — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape….