Business, Real Estate

U.S. Residential Group, Inc. Formed to Serve Multi-Family Industry Nationwide

Author: U.S. Residential Group, Inc.
Dateline: Dallas, Texas Tue, 16 Mar 2010

freeNewsArticles Story Summary: “DALLAS, Texas -- U.S. Residential Group, Inc., a company based in the Dallas-Fort Worth area, has been formed to provide management and real estate services to the multi-family housing industry nationwide. USRG is a full-service, fee-based management company for conventional and affordable multi-housing communities.”



A R T I C L E:

DALLAS, Texas /Neotrope News Network/ -- U.S. Residential Group, Inc., a company based in the Dallas-Fort Worth area, has been formed to provide management and real estate services to the multi-family housing industry nationwide. U.S. Residential Group is a full-service, fee-based management company for conventional and affordable multi-housing communities. By combining the talents and expertise of apartment professionals with more than 30 years of experience from each region of the country, U.S. Residential Group offers a full array of services to the multi-housing industry.

U.S. Residential Group and its key employees have experience operating more than 80,000 units throughout the United States. Services offered include fee-based apartment management to both traditional and affordable communities with a heavy emphasis on affordable housing compliance, auditing and agency reporting.

The fee-management division provides all management services including full property staffing and operations, marketing and lease up, resident retention programs, property accounting, banking and reporting as well as renovation management. They also specialize in transitional management, stabilization and repositioning of distressed properties.

The Real Estate Services Division provides an invaluable resource for troubled or challenged communities. With the ever-changing economic climate, many properties benefit from our experience to bridge the gap between owners, lenders, buyers and sellers. U.S. Residential Group's Real Estate Services Division assists all parties in achieving workable solutions through transitional management of REO property, receiverships, affordable housing compliance consultation, due diligence, loan restructuring and borrower representation and joint venture opportunities.

For information, visit them on the Web at www.USResidentialGroup.com or call (469) 546-6400.

Media Contact:
Debbie Anderson
Phone: 972.571.760-6.

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Copyright © 2010 by U.S. Residential Group, Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

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Story Title: U.S. Residential Group, Inc. Formed to Serve Multi-Family Industry Nationwide
• REFERENCE KEYWORDS/TERMS: US Residential Group, Dallas, Texas, property management services, Real Estate, Business, , .

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Business

Long Term Care Insurance Leader Seeks 320 New Agents in 2010, Following Strong 2009 Growth

Author: LTC Financial Partners LLC
Dateline: Kirkland, Washington Sun, 14 Mar 2010

freeNewsArticles Story Summary: “KIRKLAND, Wash. -- In an economy that seems stuck on stagnate, business is booming, thank you, for LTC Financial Partners LLC (LTCFP), one of the nation's most experienced long term care insurance agencies. In fact, 2009's growth was so strong and the future so promising, the firm seeks to expand its army of agents by 300 this year, an increase of about 60 percent over last year.”



A R T I C L E:

KIRKLAND, Wash. /Neotrope News Network/ -- In an economy that seems stuck on stagnate, business is booming, thank you, for LTC Financial Partners LLC (LTCFP), one of the nation's most experienced long term care insurance agencies. In fact, 2009's growth was so strong and the future so promising, the firm seeks to expand its army of agents by 300 this year, an increase of about 60 percent over last year.

While the long term care industry was down about 30 percent in 2009, LTCFP's submitted premium was up a handsome 20 percent for the year and 37 percent for the last quarter compared to Q4 2008. Profit was an all-time high of $2.31 million, up about 73 percent over 2008 profit of $1.34 million. Earnings were $0.26 per share, an increase of about 70 percent over 2008's earnings of $0.15 per share.

Perhaps most significant for LTCFP's agents, dividend payments -- to be made this month -- will be $0.20 per share, an increase of 40 percent over last year's dividend. "All LTCFP Partners get dividends," says Cameron Truesdell, CEO, "and all of our agents may become Partners based on their performance." Unique in the industry, LTCFP's dividend payments constitute an additional revenue stream beyond commissions and renewal income.

For individuals wishing careers in long term care insurance, experience is a plus but not a must. "Our LTC Insurance Training Institute trains good people from scratch," says Truesdell. "We're looking for men and women with intelligence, social skills, ambition, and a sincere desire to help others," he adds. "With those basics, we can get them up to speed and state-certified in short order." Information is available at http://web.ltcfp.com/ltcfp/careercenter.aspx .

LTCFP has earmarked 2 percent of its profits for development aid in Africa and Haiti, and is a sponsor of the "3 in 4 Need More" campaign, which seeks to inform the public that "at least 70 percent of people over age 65 will require some long-term care services at some point in their lives," according to the U.S. Department of Health and Human Services (http://www.ltcguild.com).

Privately held, LTCFP is a limited liability company. In 2009 Inc. Magazine ranked LTCFP No. 1,970 among all companies, and No. 16 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation. LTCFP made the Inc. 5000 list in 2008 as well. Among insurance companies, LTCFP is the fastest-growing one focusing exclusively on long term care insurance sales. The LTCFP home site is at: www.ltcfp.com .

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Story Title: Long Term Care Insurance Leader Seeks 320 New Agents in 2010, Following Strong 2009 Growth
• REFERENCE KEYWORDS/TERMS: CEO Cameron Truesdell, Kirkland, Washington, LTC Insurance Training Institute, Earning Announcements, Business, , .

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Business, Employment, HR and Outsourcing

The Business Case for Paid Internships

Author: Intern Bridge
Dateline: Boston, Massachusetts Tue, 09 Mar 2010

freeNewsArticles Story Summary: “BOSTON, Mass. -- Intern Bridge, the nation's leading college recruiting research and consulting firm, began releasing data today from its national internship survey completed by over 25,000 students from 250 universities. In the '2010 Internship Salary Report,' the firm details the business case for offering paid internships based on this firsthand data.”



A R T I C L E:

BOSTON, Mass. /Neotrope News Network/ -- Intern Bridge, the nation's leading college recruiting research and consulting firm, began releasing data today from its national internship survey completed by over 25,000 students from 250 universities. In the 2010 Internship Salary Report, the firm details the business case for offering paid internships based on this firsthand data.

The report shows that the number of students involved in internships is expected to increase by 4 percent this year, a sign that employers nationwide are turning to experiential education to save money on labor costs. The report also shows that the number of paid opportunities is set to drop by 8 percent in addition to a wage decline of 4 percent, bringing the national average intern wage to $12.38 an hour. However, unpaid and low-paid experiences do not typically translate into results for employers.

The report details that offering as little as one dollar extra per hour could have a direct impact on the student's future career path and acceptance of a job offer. For example, students who were paid an average of $13.80 strongly agreed they would consider working for their internship employer full-time, where students who earned $11.39 strongly disagreed.

"This is impressive data. We are finally able to directly connect internship program success with the amount of money paid to students," says Intern Bridge Founder, Richard Bottner. "Unpaid internships have been the status quo for too long, especially when in many cases it actually works against the employers. It's a practice that needs additional attention. Employers simply do not realize the negative impact unpaid internships have on their business, the economy, and students."

The report also details that 77 percent of students need to work second jobs when working an unpaid internship experience, with only 35 percent of the total student population able to receive any sort of financial support from their parents. This leaves less time available for interns to focus on working for their employers, or requires students to miss out on important academic activities.

"Part of the problem is that some companies believe that students seek internships to get rich. The data does not support that," Bottner adds. In fact, the top 8 reasons student pursue internships have to do with building their network and learning about an industry - nothing to do with money. Further, 7 out of 10 students would accept less pay in exchange for greater work experience.

More information about the "2010 Internship Salary Report" can be found online at: www.internbridge.com/workshops/interncomp.htm .

About Intern Bridge:

Intern Bridge was founded by Richard Bottner in 2005 while he was a student at Babson College. Intern Bridge is now the nation's leading college recruiting consulting firm which serves to assist employers in building meaningful and effective internship programs. Bottner recently published "Total Internship Management: The Employer's Guide To Building The Ultimate Internship Program."

More information: www.internbridge.com .

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Story Title: The Business Case for Paid Internships
• REFERENCE KEYWORDS/TERMS: Intern Bridge, Boston, Massachusetts, Richard Bottner, Employment, HR and Outsourcing, Business, , .

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Business, Water and Wastes

Lion Technology Helps Environmental Health and Safety Professionals Avoid Costly Compliance Fines and Penalties

Author: Lion Technology Inc.
Dateline: Chicago, Illinois Mon, 08 Mar 2010

freeNewsArticles Story Summary: “CHICAGO, Ill. -- Annual training is mandatory for employees who generate, manage, or dispose of a RCRA hazardous waste. Training must be job-specific and cover waste management procedures such as waste classification, proper container and tank storage, manifesting, emergency response, and disposal. Failure to comply with the RCRA hazardous waste rules can result in penalties up to $37,500 per day/per violation. Effective training is the best line of defense to assure regulatory compliance.”



A R T I C L E:

CHICAGO, Ill. /Neotrope News Network/ -- Annual training is mandatory for employees who generate, manage, or dispose of a RCRA hazardous waste. Training must be job-specific and cover waste management procedures such as waste classification, proper container and tank storage, manifesting, emergency response, and disposal. Failure to comply with the RCRA hazardous waste rules can result in penalties up to $37,500 per day/per violation. Effective training is the best line of defense to assure regulatory compliance.

Lion Technology Director of Corporate Training, Scott Dunsmore, a national expert on hazardous waste management, stresses that proper hazardous waste handling, management, and disposal is essential, especially in light of recent superfund liability cases. Dunsmore says, "It is imperative for industry to keep up-to-date with changing regulations and new waste management concepts. EH&S excellence can provide your company with a competitive advantage in today's business environment."

Lion Technology Inc., a nationally renowned regulatory compliance training firm, will present several two-day workshops on hazardous waste management in the region next month (April 2010). Workshops will be held in St. Louis, MO; Chicago, IL; Grand Rapids, MI; Cincinnati, OH; Detroit, MI; Cleveland, OH; Pittsburgh, PA; and Rochester, NY.

Tuition is $795 per person, with group discounts available. Registration includes hands-on instruction, course reference materials, networking luncheon, certificate of achievement, and one year of follow-up support. Group discounts apply to three or more registrations. Sign-in is at 7:30 a.m., and training starts at 8:30 a.m. Pre-registration is recommended. To register, call (888) 546-6511 or visit www.Lion.com .

About Lion Technology:

Since 1977, more than 100,000 professionals have relied on Lion Technology to meet their regulatory compliance training needs. Lion offers comprehensive training and resources in the area of environmental, hazardous materials/dangerous goods transportation, and workplace health and safety compliance. Training is offered through nationwide public workshops, live Web seminars, online courses, and on-site programs. Regulatory support services and consulting are provided to assist industry comply with Federal and State laws and regulations.

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Copyright © 2010 by Lion Technology Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

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Story Title: Lion Technology Helps Environmental Health and Safety Professionals Avoid Costly Compliance Fines and Penalties
• REFERENCE KEYWORDS/TERMS: Lion Technology Inc, Chicago, Illinois, environmental health and safety, Water and Wastes, Business, , .

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Business, Telecommunications and VoIP

Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.

Author: Insight Research Corporation
Dateline: Boonton, New Jersey Tue, 02 Mar 2010

freeNewsArticles Story Summary: “BOONTON, N.J. -- Despite slowdowns and spending cuts in many industries, overall spending by all US businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the US corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.”



A R T I C L E:

BOONTON, N.J. /Neotrope News Network/ -- Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research (www.insight-corp.com). The study predicts that cellular calling will account for nearly 44 percent of the U.S. corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

Insight's newly released market analysis report, "Telecom Services in Vertical Markets, 2009-2014" reveals that wireless service revenues are expected to grow at a compounded rate of nearly 18.4 percent annually from 2009 to 2014, while growth in wired services remains essentially flat. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation.

The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

"The year 2009 was all about cut backs and retrenchment in every industry sector we examined," says Robert Rosenberg, President of Insight.

"However, it is continued demand for wireless services that will keep the telecom industry in the black over the next five years-and that demand is going to be uneven across the various business sectors," Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online: http://www.insight-corp.com/reports/vert09.asp .

This 115-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

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Story Title: Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.
• REFERENCE KEYWORDS/TERMS: Insight Research Corp, Boonton, New Jersey, market analysis report, Telecommunications and VoIP, Business, , .

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Business, Real Estate

Building Engines, Inc. Responds to Struggling Real Estate Market and Announces the ‘NOCOST’ Vacant Building Relief Program

Author: Building Engines, Inc.
Dateline: Boston, Massachusetts Mon, 01 Mar 2010

freeNewsArticles Story Summary: “BOSTON, Mass. -- Building Engines, provider of a comprehensive Web-based operations management solution for owners and managers of all property types, today responded to the struggling real estate market with the launch of a new Vacant Building Relief Program. The program, No Occupancy Carry-Over System Trial (NOCOST), allows owners and managers of vacant buildings to use the Building Engines operations and workflow management system at no cost.”



A R T I C L E:

BOSTON, Mass. /Neotrope News Network/ -- Building Engines, provider of a comprehensive Web-based operations management solution for owners and managers of all property types, today responded to the struggling real estate market with the launch of a new Vacant Building Relief Program. The program, No Occupancy Carry-Over System Trial ("NOCOST"), allows owners and managers of vacant buildings to use the Building Engines operations and workflow management system to control inspections, track zero occupancy preventive maintenance tasks and maintain the overall value of vacant assets at no cost.

NOCOST is an effective response to dropping occupancy rates and the first program of its kind in the industry. It is available, free of charge, to commercial property owners and managers of office, retail, residential, mixed use, industrial or warehouse buildings in the United States and Canada for the lifetime of a building's vacancy. Users will have access to the complete Building Engines operations management solution and standard implementation guidance, as well as a library of recommended maintenance tasks tailored specifically for vacant buildings. Additionally, NOCOST members will receive the same Tier-One Building Engines service and support that all its customers experience.

"Empty buildings are an unfortunate reality these days," said David Osborn, President and CEO of Building Engines. "While empty buildings may require less oversight than occupied buildings, they still need regular maintenance to preserve value. NOCOST is a triple win for owners and managers of empty assets, giving them expense relief while preserving asset value for the long term - all while experiencing the most effective operations management system in the business."

The total square feet of all applicable buildings must meet or exceed 250,000 square feet to be eligible. At the time the asset becomes occupied, users will have the option to continue using the product at a reasonable cost, or to terminate at no charge.

To learn more about the Building Engines vacant building relief program, NOCOST, please call 866.301.5300.

About Building Engines, Inc.:

Building Engines is a Web-based system providing owners and managers of all property types with a comprehensive solution for improving operations and workflow management. Founded in 2000 by an entrepreneurial team of building and facilities operations management professionals, Building Engines serves the needs of 80 enterprises, managing more than 1,700 individual facilities and 200 million sq. ft. of property. More information: http://www.buildingengines.com/ .

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Story Title: Building Engines, Inc. Responds to Struggling Real Estate Market and Announces the 'NOCOST' Vacant Building Relief Program
• REFERENCE KEYWORDS/TERMS: Building Engines, Boston, Massachusetts, operations management system, Real Estate, Business, , .

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Business, Legal and Law

Noted Trademark Attorney Brian Davis Joins Virtual Law Partners LLP From Alston and Bird

Author: Virtual Law Partners LLP
Dateline: Palo Alto, California Mon, 01 Mar 2010

freeNewsArticles Story Summary: “PALO ALTO, Calif. -- Virtual Law Partners LLP is very pleased to announce that trademark attorney Brian M. Davis has joined the firm as a partner from Alston and Bird. Mr. Davis specializes in trademark counseling and prosecution, including worldwide trademark clearance and the prosecution of U.S. and foreign trademark applications.”



A R T I C L E:

PALO ALTO, Calif. /Neotrope News Network/ -- Virtual Law Partners LLP is very pleased to announce that trademark attorney Brian M. Davis has joined the firm as a partner from Alston & Bird. Mr. Davis specializes in trademark counseling and prosecution, including worldwide trademark clearance and the prosecution of U.S. and foreign trademark applications.

He also has extensive experience with copyright and other intellectual property issues, such as domain name disputes (including the UDRP), licensing programs and other intellectual property-related agreements. Mr. Davis has provided strategic trademark, copyright and domain name advice for a wide variety of clients, from small startup entities to Fortune 500 companies. During his career, he has represented the owners of some of the world's best known brands in the footwear, banking, consumer electronics, home improvement, retail clothing and other industries.

"We are very excited to have an attorney of Mr. Davis' caliber and expertise join our growing firm," stated David Goldenberg, member of Virtual Law Partners' Executive Committee. "In addition to being our first North Carolina partner, Mr. Davis' extensive experience in trademark and copyright matters will be a valuable addition to our Intellectual Property practice."

Prior to joining VLP, Mr. Davis was a partner with the Charlotte, NC office of Alston & Bird where he was a member of the Trademark & Copyright Group from 1999-2010. He served as that group's acting Practice Group leader in 2008, and was the Practice Group Leader in the Charlotte office of Alston & Bird from 2009-10.

"I am very pleased to be joining Virtual Law Partners. VLP is the leading virtual law firm and I see this as a natural evolution for a practice like mine. I look forward to working with VLP's talented team of attorneys within its highly innovative virtual law firm model," Mr. Davis stated. "This is an exciting opportunity for me to pursue my legal career, while giving me the personal freedom and flexibility to manage my practice in a manner not possible in the traditional law firm model."

Mr. Davis has been listed in "The Best Lawyers in America" since 2008. He is a frequent speaker on trademark topics at seminars, industry conferences, and meetings, and regularly writes on trademark and copyright issues. Mr. Davis is currently the Vice-Chair of the Intellectual Property Owners (IPO) Trademark Office Practice Committee and a member of the International Trademark Association (INTA) Trademark Office Practice Committee. He is the former co-chair of the North Carolina Bar Association's Trademark and Copyright Committee of the Intellectual Property Law Section and has served on various INTA committees (including the Geographic Indications Committee and Treaty Analysis Committee) since 2004.

Mr. Davis received his Juris Doctor degree from Washington University in St. Louis School of Law, was the John J. Cummins Scholar, a member of the Washington University Law Quarterly and Order of the Coif. He received his B.A. from West Virginia University in 1992. Mr. Davis is admitted to the North Carolina and Ohio State Bars.

About VLP:

Founded in 2008, VLP is a virtually connected and geographically distributed law firm. VLP currently has 40 attorneys, each with outstanding credentials and an average of more than 10 years of experience. VLP operates virtually, and VLP's proprietary technology platform allows the firm to collaborate easily and to operate with a small, highly specialized staff, passing the savings to clients through substantially lower rates or flat fee arrangements (generally 50 percent out of the cost of traditional legal services). VLP's practice reaches across multiple industry sectors, including high tech, financing and venture capital, life sciences, clean tech, tax and real estate, and represents clients that vary in size from early-stage startups to Fortune 500 companies. At VLP, we're dedicated to proving that expensive buildings don't provide great service - great people do.

For more information about VLP, visit www.virtuallawpartners.com .

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Story Title: Noted Trademark Attorney Brian Davis Joins Virtual Law Partners LLP From Alston and Bird
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Business

Frigid Fluid Co. Launches First Bottle Recycling Program for Funeral Industry

Author: Frigid Fluid Co.
Dateline: Chicago, Illinois Mon, 01 Mar 2010

freeNewsArticles Story Summary: “NORTHLAKE, Ill. -- Frigid Fluid Co., a leading manufacturer of mortuary products, announced this week that it is launching a customer recycling program. In an industry that generates an estimated 2.8 million bottles annually that's a lot of bottles that may ultimately end up in landfills. In the past few years, the green movement has certainly touched the death care industry and there is an ever-increasing public sentiment that greener methods should be available and introduced.”



A R T I C L E:

NORTHLAKE, Ill. /Neotrope News Network/ -- Frigid Fluid Co., a leading manufacturer of mortuary products, announced this week that it is launching a customer recycling program. In an industry that generates an estimated 2.8 million bottles annually that's a lot of bottles that may ultimately end up in landfills.

Frigid Fluid Co. uses plastic bottles made of totally-recyclable resin. The company recognizes the obligation to recycle as many of the bottles used for their products as possible. All customers who enroll in the program will receive a free recycling bin for direct collection according to their local waste management policies.

Many products are packaged in pint-sized plastic bottles and boxed 24 bottles per case, so recycling these bottles will save on a great deal of excess waste.

"We are the first in the industry to offer such a program," says Steve Yeazel, operations manager of Frigid Fluid Co. "And, we are very excited to provide this green option to our customers."

In the past few years, the green movement has certainly touched the death care industry and there is an ever-increasing public sentiment that greener methods should be available and introduced. And, that's exactly what Frigid Fluid Co. is doing through this recycleable bottle program launch.

"Plastics manufacturers that I talk to are continually seeking additional recycled feedstock to use to make new products," says Tim Pratt, recycling coordinator for the City of Roseville, Minn. "By collecting these bottles for recycling, we will take what used to be considered waste and turn them into a valuable commodity."

For more information about Frigid Fluid Co.'s recycling program, visit: www.frigidfluidco.com/recycle .

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Story Title: Frigid Fluid Co. Launches First Bottle Recycling Program for Funeral Industry
• REFERENCE KEYWORDS/TERMS: recycleable plastic bottles, Chicago, Illinois, Frigid Fluid Co, Mortuary and Cemetery, Business, , .

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Awards and Honors, Business

CustomXM Wins Arkansas Business 2009 Business of the Year Award (Category 1)

Author: CustomXM
Dateline: Little Rock, Arkansas Fri, 26 Feb 2010

freeNewsArticles Story Summary: “LITTLE ROCK, Ark. -- CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.”



A R T I C L E:

LITTLE ROCK, Ark. /Neotrope News Network/ -- CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24, 2010. The event was well attended and supported by the statewide business community.

Arkansas Business produces the annual business awards to honor outstanding companies and non-profits around the state who have excelled and prospered in the previous year. A panel of judges from different disciplines chooses a winner in three business categories based on company size. They also honor a non-profit organization and choose an "executive of the year."

CustomXM is a family-owned business started in 1966 by Ira and Mary Strack and now run by their son Paul Strack. CustomXM began as a traditional commercial printing concern and has, over the last few years, retooled and rebranded themselves as a provider of cross-media, interactive marketing solutions, as well as a traditional print provider.

"This award is the culmination of the 44 years of work and dedication that my parents have invested in our company and of the work of our most valuable asset: our employees. To receive this level of recognition is also an affirmation of the rebranding and repositioning we embarked upon in the last 5 years. We are also honored to be included in this category with the other fine companies, Fischer Honey, Sells Agency, Legacy Capital Group and Tobi Fairley Interior Designs. We wish them the very best in the future as well," said Paul Strack, President, CustomXM.

To learn more about CustomXM, visit the website at www.customxm.com .

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Copyright © 2010 by CustomXM and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

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Story Title: CustomXM Wins Arkansas Business 2009 Business of the Year Award (Category 1)
• REFERENCE KEYWORDS/TERMS: CustomXM, Little Rock, Arkansas, Arkansas marketing services, Awards and Honors, Business, , .

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Advertising and Marketing, Business

Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference

Author: Katz Marketing Solutions
Dateline: Columbus, Ohio Fri, 26 Feb 2010

freeNewsArticles Story Summary: “COLUMBUS, Ohio -- Tammy Katz, CEO of Katz Marketing Solutions, will present 8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media at the Mid-America Food Processors Association's annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.”



A R T I C L E:

COLUMBUS, Ohio /Neotrope News Network/ -- Tammy Katz, CEO of Katz Marketing Solutions, will present "8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media" at the Mid-America Food Processors Association's annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry's best practices and case studies, including: Stacy's Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl . com, and Whole Foods Market.

When asked about the session Katz replied, "Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service."

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

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Copyright © 2010 by Katz Marketing Solutions and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

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Story Title: Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference
• REFERENCE KEYWORDS/TERMS: Tammy Katz, Columbus, Ohio, Food Processors Association, Advertising and Marketing, Business, , .

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