Business, e-Commerce, Free News Articles

Accelerated Analytics Chooses Loren Data Corp. for Supply Chain Data

MARINA DEL REY, Calif. -- Loren Data Corp. (LD.com), a leader in B2B messaging platform technology, announced today that Accelerated Analytics, the leading provider of supply chain analysis for products, inventory and retail store sales, has selected Loren Data's ECGrid backbone for aggregating valuable data from retailers and their suppliers.

"We are excited to partner with Loren Data to facilitate EDI 852 and other EDI data feeds from clients and their retail customers," said Scott Garber, VP of Client Services at Accelerated Analytics. "Their ECGrid network and support team have the expertise, ability, and responsiveness we require to provide the fastest, highest quality services to our clients."

"Accelerated Analytics provides the in-depth data analysis for suppliers to make better decisions on products and inventory levels resulting in cost-savings and better service to retailers and end-consumers," said Anthony (Tony) D'Angelo, SVP at Loren Data Corp. "We have known their team for many years as a leader in point-of-sale analysis and are proud to be chosen for our superior features, uptime and support."

About Loren Data Corp.

Founded in 1987, Loren Data Corp. is a leading B2B eCommerce technology company, providing innovative, efficient and high-value solutions for businesses to collaborate in their supply chain. With its flagship cloud and web services offerings - ECGrid(r) - Loren Data delivers a world-class, self-service, unified EDI messaging platform for eCommerce Service Providers (ECSPs) and EDI Hubs to transact business with trading partners through VANs, ECSPs, and hundreds of legacy and modern direct connections.

About Accelerated Analytics

Accelerated Analytics collects, analyzes, and reports POS and EDI 852 data for domestic and international brands in the DIY / Home & Hardware, Beauty, Fashion, and Consumer Products spaces. Since 2003, the business analysts, data engineers, and project managers at Accelerated Analytics have provided robust reporting solutions for product manufacturers, importers, and brand representatives around the globe. For more information, visit www.AcceleratedAnalytics.com.

Related link: https://www.ld.com/

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Business, e-Commerce, Free News Articles

EDI Support LLC Selects Loren Data Corp.’s ECGrid

MARINA DEL REY, Calif. -- Loren Data Corp. (LD.com), a leader in B2B messaging platform technology, announced today that EDI Support LLC, an integration service provider based in Berks County, PA, has selected with Loren Data's ECGrid® Value-Added-Network to provide its customers connections to their valuable EDI trading partners.

"We are pleased to welcome EDI Support LLC to our partner network of service providers," said Anthony (Tony) D'Angelo, SVP at Loren Data Corp. "Many of our partners and their customers take full advantage of our EDI backbone with advanced visibility and connectivity options such as APIs."

"EDI Support has been assisting hundreds of clients over the years with EDI networks, software, and systems integration," said Jim Gonzalez, Owner of EDI Support LLC. "Loren Data's ECGrid is a key addition to our solution set which will streamline our customers implementations and give them greater visibility and control over their data exchange environment."

About Loren Data Corp.

Founded in 1987, Loren Data Corp. is a leading B2B eCommerce technology company, providing innovative, efficient and high-value solutions for businesses to collaborate in their supply chain. With its flagship cloud and web services offerings - ECGrid® - Loren Data delivers a world-class, self-service, unified EDI messaging platform for eCommerce Service Providers (ECSPs) and EDI Hubs to transact business with trading partners through VANs, ECSPs, and hundreds of legacy and modern direct connections.

About EDI Support LLC

Headquartered in Berks County, PA, EDI Support LLC has over 20 years of extensive EDI experience in various industries. We help clients with integration to any ERP, WMS and TMS systems. Our clients realize significant improvements in their business processes and making their EDI profitable again. We also offer EDI training and consulting services. See more at www.edisupportllc.com.

Related link: https://www.ld.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles, Product Launches

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

SMS (short message service) is an intuitive next step in the development of Fanplayr's fully integrative approach to behavior personalization. Most companies begin by targeting customers on their website, then work with an ESP to push out offers and notifications via email. In the past, that data would need to be transferred and shared with a third-party SMS provider to send text messages and fully close the loop on customer experience and conversion.

"Adding SMS will allow us to be fully integrative in our approach for customers," says Simon Yencken, Founder and CEO of Fanplayr. "In the past we've worked with other providers to fill the SMS product need. Now, instead of sharing the data between providers, we're able to service the client throughout the entire stream of interaction with their customer." And it seems SMS marketing returns much better results than email marketing.

SMS marketing ads have on average a 90% open rate, a 45% conversion rate, and will be read within 90 seconds of deployment. (This far outperforms the response rate of 6% for email marketing.) Furthermore, smartphone owners use their phones for messaging more than making phone calls, with 70% of respondents pointing to messaging as a top function of their smartphone, ahead of phone calls (62%) and email (54%), according to a study from Axway.

As consumers become more comfortable with text message interactions with brands, SMS tends to be more productive, and more expensive at the outset, than other products. Therefore, it's critical to target the right people as narrowly as possible to return the most profitable results for the investment. Fanplayr's full knowledge of a brand's customer streams makes this optimization a reality.

"As we continue to develop more sophisticated customer streams, SMS is a critical part of Fanplayr being full-service for all our customers," says Rajiv Sunkara, co-founder and Chief Technology Officer. "Having the full picture of customer intentions, from first point of contact to closing each sale, sets Fanplayr apart from other providers who manage only one piece of the story. It gives our customers more actionable data, better insights, and has led to increased sales performance for all our customers."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

For more information, visit: https://www.fanplayr.com/

Media Contact
Kathie Gonzalez
kathie@percepture.com

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Related link: https://www.fanplayr.com/

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Business, e-Commerce, Free News Articles, Product Launches, Travel and Tourism

AmTrav Launches Innovative Flight Shopping Experience for Business Travelers and Travel Managers

AGOURA HILLS, Calif. -- AmTrav, the one-stop platform for business travel, announced today the launch of its brand-new flight shopping experience in their award winning a2b booking tool.

"The business travel industry has been talking and talking about how to close content gaps and improve air shopping for almost a decade," said AmTrav CEO Jeff Klee. "But, despite countless working groups and forums, more three letter acronyms have emerged than customer benefits."

Referring to the industry's fledgling New Distribution Capability initiative (NDC), Klee added: "Most TMCs are waiting around for others in the industry to solve their travelers' problems, but we've committed to tackling these challenges ourselves, without waiting for production-ready NDC. We spent 2020 iterating, connecting to different data sources and curating our own content to deliver tangible benefits now. We're still far from the finish line, but we're way ahead of everyone else in the race to help customers easily find the flights and fares that they need."

Although AmTrav has been showing travelers all of the available fare brands on every flight since 2017 and was the first TMC to go live with a basic Next Generation Storefront (NGS) display in 2019, the new experience has been rebuilt and reimagined around the changing ways that airlines offer their products the resulting frustration for travelers who either are not presented all the options or aren't able to adequately compare them.

Beginning with a fresh slate, fresh colors and fonts, a2b's new design allows bookers to compare flights and fares, quickly finding just the right option:

* Inspired by the most current NGS standard, the new flight display shows all available fares aligned vertically, so customers won't accidentally compare a Basic Economy fare to a Regular Economy fare, can find cheaper options for similar products, and can spot when extra legroom or a premium seat is available for a small buyup.

* Since fare brands are complicated and confusing -- what's the difference between this Basic fare and that Basic fare, and what's a Blue fare? -- travelers can quickly compare fares from the same flight or across multiple flights to see the seat details, flight amenities, baggage allowances and change policies side-by-side for easy apples-to-apples comparison.

* Seats matter a lot, so not only does AmTrav show a preview of available seats on the seat map plus seat details like width, legroom and whether it's a lie-flat or even all-aisle access, but customers can also see AmTrav-curated onboard images and detailed reviews for 83 different airline/aircraft combinations, with more being added.

* Road warriors know that in-flight amenities are not all created equal so AmTrav lets travelers drill down beyond the standard WiFi and in-flight entertainment icons to answer questions like "How fast is this WiFi?", "Does it work gate to gate?", "What's the quality of this video screen and what can I watch on it -- live TV, on-demand movies and more?"

* Although it's not uncommon for booking tools to allow travelers to filter flights by time, airlines, airports, or number of stops, AmTrav now lets you filter by amenities, too, so you can see only flights that have fast WiFi, in seat power, middle seats blocked, or all aisle access in business class, to name a few.

* The new flight shopping experience includes full support for AmTrav-negotiated or

* company-negotiated fare bundles to streamline purchase of seat upgrades, baggage, wifi and more -- travelers can clearly see what's included and book these new offerings right in the tool.

As always, AmTrav's new flight shopping display automatically applies companies' travel policies, pre-trip approvals and negotiated discounts so bookers can easily pick fares that work for both the traveler and the company.

Content sources used in the new flight display include Routehappy by ATPCO, NDC content from 3 airlines (with more coming soon), multiple GDSs, and content developed and collected by AmTrav.

"With AmTrav, you can have it all in one package that's designed for you: a consumer-grade booking tool, ready-to-help expert Travel Advisors and Relationship managers, and flexible, accurate reporting and controls," said AmTrav President Craig Fichtelberg. "Traditionally companies had to choose between a slow, antiquated booking tool that bookers dread using or a wild-west approach with no controls that left travel administrators to collect spending data and track travelers in spreadsheets."

Hear from Jeff about his inspiration and the process of creating the new booking tool, and see a video tour of the redesigned flight shopping, here: https://www.amtrav.com/blog/new-year-faster-flight-selection-with-amtrav

About AmTrav Corporate Travel

AmTrav is a new kind of technology and services platform that's driving business travel into a bold new era. Our easy-to-use solution empowers travelers and travel bookers to be more productive. Companies of all sizes use AmTrav to book trips, find savings, set travel policies, manage payments and expenses, and keep their travelers safe. Travelers love AmTrav because our one connected platform provides a seamless experience across the travel ecosystem and our travel experts and relationship managers are always ready to help. More than 1000 businesses use AmTrav to go places, meet people, build meaningful connections, and get the most out of every trip.

Learn more: https://www.amtrav.com/

Related link: https://www.amtrav.com/

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Business, e-Commerce, Free News Articles

Mercury Commerce Selects Loren Data to Provide B2B Connectivity

MARINA DEL REY, Calif. -- Loren Data Corp. (LD.com), a leader in B2B messaging platform technology, announced today that Mercury Commerce, Inc. has selected Loren Data's ECGrid® backbone to connect its customers to EDI VAN trading partners.

"We are pleased to welcome Mercury Commerce into the Loren Data interconnected ecosystem of technology offerings," said Todd Gould, CEO of Loren Data. "Their comprehensive solutions for sellers like fulfilling drop ship, warehouse and store orders are impressive, and we look forward to their Web Service API expertise for integrating into real-time ECGrid connectivity. I believe that Mercury Commerce and Loren Data's combined solutions will benefit an even larger market of users, large and small."

"We are excited to be working with the team at Loren Data," said Jeffrey Eisenberg, President of Mercury Commerce, Inc. "The staff is knowledgeable and is very responsive to our needs. The management screens are easy to use and helps isolate partners data easily. We had migrated from another service provider and they held our hand the whole way to make sure our transition was a success. Thank you, Loren Data!"

About Loren Data Corp.

Founded in 1987, Loren Data Corp. is a leading B2B eCommerce technology company, providing innovative, efficient and high-value solutions for businesses to collaborate in their supply chain. With its flagship cloud and web services offerings - ECGrid® - Loren Data delivers a world-class, self-service, unified EDI messaging platform for eCommerce Service Providers (ECSPs) and EDI Hubs to transact business with trading partners through VANs, ECSPs, and hundreds of legacy and modern direct connections. Learn more: https://www.ld.com/.

About Mercury Commerce, Inc.

Mercury Commerce is a full service B2B technology provider based in the NYC area. Its flagship order fulfillment service, VendorBridge®, is a flexible application that allows businesses to connect wherever and whenever necessary. VendorBridge® eliminates the need for businesses to maintain communication or translation platforms and allows them to focus on sales and fulfillment instead of IT. Optimized tools for shipping, small package and carton labels allows dropship and "big box" partners to fulfill their orders efficiently while providing ship notice, invoice, and all other order services. For more information, visit http://www.mercury-commerce.com/.

Related link: https://www.ld.com/

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Advertising and Marketing, Business, e-Commerce, Free News Articles

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible."

"Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr's goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online," says Simon Yencken, Founder and CEO of Fanplayr. "With the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving." He continues: "The Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr's mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best."

Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia.

"We've been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan," commented Derek Adelman, Vice President of Fanplayr Asia Pacific. "The wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: http://www.fanplayr.com and https://www.fanplayr.jp/.

Press Contact: Kathie Gonzalez, kathie@percepture.com

IMAGE LINKS FOR MEDIA:

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Caption: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.

* LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

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Advertising and Marketing, e-Commerce, Free News Articles, Software

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness.

Fanplayr is an early adopter utilizing Recommendations AI through the Google(R) Cloud Platform.

Fanplayr has made Product Recommendations fast and easy to set up and launch. Recommendations are delivered in real time using their state-of-the-art AI and ranking models. In addition, the service is fully managed and scalable using their patented "Segmentation-as-a-Service."

Fanplayr's Product Recommendations service can be delivered in multiple locations - on a customer's website, via email, web push notifications, and SMS - allowing for seamless integration into the customer stream. Algorithms offered currently for Recommendations include: "Others You May Like," "Frequently Bought Together," "Recommended for You" and "Recently Viewed." These Recommendations can be combined with Fanplayr Smart Product Rankings based on views, carts, purchases and revenue.

"We are pleased to offer Product Recommendations to our customers," says Simon Yencken, Founder and CEO of Fanplayr. "Only when you look at the behavior of an individual can you understand what they truly want and use that to transform e-commerce. Product Recommendations deliver a better experience for the individual by using AI to recommend other relevant products and services, and therefore provides significantly positive results for our customers."

Early results have exceeded expectations. Branshes, a leading clothing e-retailer in Japan (a division of Aeon Group, the largest retailer in Asia), was among the first to try the new product. Their results showed CVR (purchase probability) increased by +153% and AOV (average order value) increased by +130% after utilizing Product Recommendations by Fanplayr.

"Our preliminary results exceeded all expectations," says Rajiv Sunkara, co-founder and Chief Technology Officer at Fanplayr. "In a digital-first economy, behavioral personalization must replace the proverbial salesperson. Analyzing customer streams and adding product recommendations is an important step in reflecting what the consumers want and helping them find it."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo, see: https://www.fanplayr.com/.

Media contact:
Kathie Gonzalez
kathie@percepture.com

IMAGE LINKS FOR MEDIA:

[1] IMAGE: https://www.Send2Press.com/300dpi/20-1216s2p-fanplayr-reco-300dpi.jpg

Image Caption: Product Recommendation algorithms from Fanplayr such as 'Frequently Bought Together' are easy to set up and launch.

[2] LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

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Business, e-Commerce, Electronics, Free News Articles, Restaurant, Hotel and Hospitality

Kiosk Manufacturer Association Announces PCI Compliance for Unattended Self-Service Kiosks

WESTMINSTER, Colo. -- The Kiosk Manufacturer Association (KMA), the leading unattended self-service kiosk association established in 1995, today announced the launch of new initiatives in the PCI Compliance space for unattended self-service kiosks. Those initiatives include providing content for the PCI Perspectives Blog, creating a SIG or Special Interest Group on PCI SSC for unattended and semi-attended transaction, as well as new guidepost content from our sponsors and members outlining best practices.

The kiosk association has a standing PCI Compliance committee and a Slack-based working group (free to join). Members include

OTI Global, Unattended Card Payments (UCP), Datacap Systems, Ingenico, KioWare, Olea Kiosks, Lilitab and Self-Service Networks who provide Cash2Card Giftwise.

"The pandemic is fundamentally altering the relationship that business and customer have had historically. Rather than the conventional 'push' from storefront to customer, the ratio of customers 'pulling' from business is rapidly increasing. Online mechanisms are no longer optional but instead, mandatory," says association spokesman, Craig Keefner. "Contactless and touchless are the new cornerstones. Shortening those transaction timeframes whether Drive-Thru or Text-to-pay are the new base metrics."

The pandemic impact on the currencies and payment methods involved in today's secure transaction has also expanded. Cash2Card deployments are rising and instead of the old Redbox DVDs at McDonalds you may soon have a new Bitcoin ATM Kiosks.

Technologies emerging and in-use include conversational artificial intelligence (AI) and all types of visual recognition systems (automobile license and facial examples given).

To stay informed on customer self-order and employee terminals sign up for our monthly news update or you can visit our website.

Visit: https://kioskindustry.org/standards/pci-emv-kiosk/.

About Kiosk Manufacturer Association:

Based in Westminster, Colorado, the Kiosk Manufacturer Association - or KMA - has served the unattended self-service kiosk market since 1995. The Kiosk Association leads the effort to optimize self-service engagements and outcomes using technology such as kiosks, digital signage, and touchscreens.

Regulatory issues such as PCI Compliance and EMV are a primary focus for the KMA along with ADA Accessibility. KMA is a Participating Organization with the PCI SSC. For ADA, the KMA meets annually with U.S. Access Board on accessibility standards for unattended. Additional market coverage includes digital signage, interactive digital, Point-of-Sale, Smart City, vending and robotics. See us on LinkedIn. KMA is available on https://kioskindustry.org/ and https://kma.global/.

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Business, e-Commerce, Free News Articles

Capacity Celebrates Growth and Diversity with Emerging Brands

NORTH BRUNSWICK, N.J. -- Capacity LLC, trusted leaders in modern order management and direct-to-consumer eCommerce fulfillment, has launched with two fast-growing, diverse beauty brands: Rizos Curls and Bubble Skincare.

Following a year of unprecedented eCommerce acceleration and dynamic changes in consumer behavior, Capacity's ability to adapt operations and weather the storm of a global pandemic has demonstrated the value of a true fulfillment partner. Established companies and emerging brands alike have approached Capacity to take on product launches that other providers were ill-equipped to manage.

In the case of Rizos Curls, Capacity is privileged to work with an inspiring leader in CEO Julissa Prado and her team. Formed with its roots in the devastation caused by Hurricane Maria in Puerto Rico, Rizos Curls is a brand with adaptability in its DNA. Prado has become an icon for women embracing their natural hair styles, creating products and content dedicated to nurturing the beauty of curls.

For Bubble Skincare, the theme of empowerment also runs deep. The brand's energy is directed at the underserved teen end of the market. Safe, inclusive, and affordable are the watchwords at Bubble, with the ultimate goal of "skincare that builds you up." As a partner that seeks to build up all of its clients, this resonates deeply with the Capacity team.

Of the new partnerships, Capacity's Chief Commercial Officer Noah Sange says, "We're in the fulfillment business to forge mutually profitable partnerships like those with Rizos Curls and Bubble. Capacity has the privilege of engaging with exceptional entrepreneurs like Julissa and transformational brands like Bubble at key moments that define their journey. We're proud to offer the benefit of our experience, technology, and a passionate team of fulfillment experts to help extend their already successful growth."

Capacity recently opened an expansive new HQ in New Jersey, in addition to its locations serving the West Coast and Chicago. From high-growth beauty brands and health products to established retailers expanding their eCommerce offering, Capacity is perfectly placed to help businesses navigate their most challenging moments.

For more information about Capacity, visit https://www.capacityllc.com/.

To speak with a fulfillment expert, please call (732) 745-7770 (option 3) or visit https://www.capacityllc.com/contact.

To learn more about Rizos Curls, visit https://rizoscurls.com. To learn more about Bubble Skincare, visit https://hellobubble.com.

About Capacity LLC:

Since 1999, Capacity LLC has delighted our clients and their customers by delivering exceptional order experiences, via custom-engineered fulfillment solutions, value-added services, and tier-one technology. Strategic locations on each coast and Chicago reduce transit times, facilitate cost-effective shipping, and provide flexible transportation solutions. All coastal facilities are close to the major ports of Los Angeles/Long Beach and Newark/New York.

Capacity also has well-developed infrastructure serving the European market, with fulfillment operations in the UK near London's Gatwick Airport, in partnership with Yusen Logistics subsidiary ILG, and at Yusen's Lyon, France location. The company provides domestic and international distribution for brands with a global reach.

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-1207s2p-capacity-station-300dpi.jpg

*Caption: A line of the latest packing stations at Capacity's new headquarters in North Brunswick, N.J.

Related link: https://www.capacityllc.com/

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Advertising and Marketing, Alliances and Partnerships, Business, e-Commerce, Free News Articles, Funding and Investment, Software

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

PFG is pleased to announce the transaction with Fanplayr is an investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. PFG worked on the transaction from its offices in Australia and the San Francisco Bay Area, given Fanplayr's strong connections to both markets and consistent with the technology entrepreneurial activity and partnerships between businesses in Australia and San Francisco.

This financing will allow Fanplayr to continue to expand its client base as it acquires new customers as well as providing capital to invest in new growth markets such as the UK, the Netherlands, Mexico and Brazil.

Karthi Sepulohniam, Managing Director at PFG based in Sydney noted, "We are excited to have the opportunity to support Fanplayr's growth today and over the coming years, as they deliver e-commerce enablement and AI technology to global online businesses."

Fanplayr specializes in behavioral personalization and e-commerce enablement for online businesses in multiple verticals such as retail, travel, telco, entertainment, banking and B2B. Fanplayr Co-Founder and CEO Simon Yencken said of the PFG partnership, "It's exciting for Fanplayr to join forces with PFG and to add a global financing partner to the mix. PFG's funding will allow us to continue Fanplayr's growth with enterprise businesses in multiple markets and sectors."

Simon was introduced to PFG by Natasha Mandie, the managing director of EM Advisory, an advisor to technology companies throughout the world, and a resource with significant experience in the ASX IPO market. Simon was attracted to PFG's ability to structure a flexible financing package that allows Fanplayr to deploy capital to fund growth opportunities and respond to market changes and opportunities.

"During the COVID-19 pandemic, consumers have made a more permanent shift to online purchasing," said Simon Yencken. "We have seen a surge of e-commerce economic activity in retail, telecommunications, car companies, gambling and entertainment, to name a few. Increasingly, businesses are looking for global technology partners who can support them in the various geographies within which they operate. PFG was a perfect partner for us as we expand existing operations in Europe and APAC, while also establishing offices to meet demand in London, Sao Paulo, and Amsterdam and elsewhere."

Karthi Sepulohniam added, "We are pleased to be working with an entrepreneur of Simon's caliber. In addition to his leadership as CEO of Fanplayr, Simon has had previous success as Chairman and Board member at Aconex and is also currently a non-executive Board Member at Damstra Technology (ASX: DTC)."

Partners for Growth Fund VI has already supported emerging growth businesses in the U.S. and Australia since the initial close in late 2019 and will continue to invest in attractive technology markets globally over the coming years. Building from its home base in the San Francisco Bay Area, PFG has structured growth capital solutions for companies across North America, Europe, Asia, Australia and New Zealand over the past two decades.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

About Partners for Growth

Established in 2004, the firm's investment strategy dates to the mid-1980s when the co-founding partners managed the lending practice of technology investment bank Hambrecht & Quist, purchased by JPMorgan Chase in 1999. The PFG team provides custom debt solutions to revenue stage emerging growth companies leveraging decades of experience gained in structuring tailored debt facilities to support growth and expansion, working capital, and acquisition financing needs for over 200 portfolio companies globally since inception.

For more information, visit https://www.pfgrowth.com/.

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Related link: https://www.fanplayr.com/

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