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Paragon Gives Announces Call for 2020 Koch Kellan Scholarship Applicants

PORTLAND, Ore. -- Paragon Gives, a Paragon BioTeck, Inc. initiative, is excited to announce a call for applications for the 2020 Koch Kellan Scholarship worth $10,000. This annual scholarship is awarded to one (1) outstanding graduate medical student committed to pursuing a clinical, teaching or research career in ophthalmology.

"Through the Koch Kellan Scholarship program, Paragon Gives cultivates a next-generation leader in ophthalmology," stated Patrick Witham, President & CEO of Paragon BioTeck. "By recognizing the talents and commitments of an ophthalmic innovator each year, we help build a stronger profession and further Paragon's mission to continually elevate the standard of eye care."

Applications will be reviewed by scholarship namesakes and industry giants: Paul S. Koch, MD, and Robert E. Kellan, MD, as well as additional members of the Scholarship Review Committee. Once selected, the Koch Kellan Scholar will be invited to attend the 2020 American Society of Cataract and Refractive Surgery (ASCRS) annual meeting in Boston, Massachusetts, to be held on May 15-19. The Scholar will be formally presented with the award during the ASCRS conference and will interact with Paragon representatives and ophthalmologists to learn more about the industry.

"Those for whom ophthalmology is truly a calling; those for whom it would be impossible to pursue any other specialty; and those who are able to convey this personal connection in a captivating matter-these are the students whom the Koch Kellan Scholarship is intended to support," said Patrick Witham, founder of the Koch Kellan scholarship. "It is our honor and pleasure to mark the professional contributions of Doctors Koch and Kellan by continuing their long legacy of mentorship in our field."

The 2019 Koch Kellan Scholarship recipient, Mohima Sanyal, was a third-year student at the University of Pennsylvania Perelman School of Medicine. She attends medical school with the personal ambition to apply her interdisciplinary perspectives towards providing excellent, accessible medical care to patients. She believes that access to "excellent healthcare is fundamental to a just society and that it is critical that we engage with community-specific visual health needs and contribute to innovative, culturally-informed solutions." Her projects involve creating a more inclusive, theoretically-grounded approach to visual care research, applying the power of narrative medicine to mitigate implicit bias in physician practice, and eliminating language and insurance barriers for care.

The Koch Kellan Scholarship application and guidelines are available at Koch Kellan.com. Application submissions are open from November 18, 2019, through February 16, 2020, and all supporting materials must be postmarked by February 16, 2020. The Koch Kellan Scholarship reinforces the fundamental mission of Paragon BioTeck, "to drive innovations to address unmet and underserved medical needs and improve the quality of lives around the world."

About Paragon Gives and the Koch Kellan Scholarship

Paragon Gives, a Paragon BioTeck, Inc. initiative, supports several charities and organizations, including those within the biotechnology and health care arena. The initiative also works with individuals and organizations that have made a positive impact on our customers, vendors, investors, and industry as a whole.

The Koch Kellan Scholarship affirms the commitment of Paragon BioTeck to elevating the standard of eye care through addressing unmet and underserved medical needs and improving the quality of lives around the world.

Learn more about the scholarship and its recipients at: https://paragonBioTeck.com/gives/KochKellan/.

About Paragon BioTeck, Inc.

Paragon BioTeck, Inc., is a privately held pharmaceutical and medical device company specializing in the development and commercialization of ophthalmic pharmaceuticals, devices, and therapies. Paragon BioTeck's portfolio of products is designed to protect and preserve eyesight and deliver comfort to the eyes. Learn more about Paragon BioTeck at https://paragonBioTeck.com/.

Media Contact:
Caity Fager
Paragon BioTeck, Inc.
(888) 424-1192
marketing@paragonbioteck.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-1119s2p-senyal-koch-kellan-300dpi.jpg
*Photo caption: Mohima Sanyal, 2019 recipient of the Koch Kellan scholarship, center, and (from the left) Patrick Witham, CEO and president of Paragon BioTeck, Doctor Robert E. Kellan, a board-certified ophthalmologist specializing in cataract and lens implant surgery, and Doctor Paul S. Koch, co-founder and medical director of Koch Eye Associates, officially presents Mohima with her scholarship. This scholarship is but a piece of the recognition Paragon Gives, a Paragon BioTeck, Inc. initiative, does to support the future of ophthalmology.

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EyeBuyDirect Announces Chillhouse NYC Curated Collection to ‘Stay Chill in the Digital World’

NEW YORK, N.Y. -- EyeBuyDirect has partnered with the wellness experts at Chillhouse NYC to curate a collection of fashion forward eyewear that offers blue-light-blocking lenses to protect your eyes from the harmful effects of digital blue light.

"Digital screens are major sources of blue light, specifically the kind of blue light our bodies use to regulate sleep. So, whenever we use our digital devices, especially late into the night, we're actually telling our brains to keep our bodies awake," said Caroline Dubreuil, Product Marketing Manager for EyeBuyDirect. "Research shows that wearing light-blocking glasses three to four hours before bedtime can lead to better and more restful sleep, which in turn keeps us healthy and productive."

Research also indicates long-term exposure to screen light can have some intense serious side effects: headaches, disorientation, and loss of sleep in the short term, and fatigue and eye health issues in the long term. Blue-light-blocking glasses can help keep your vision healthy and focused.

The Collection Story

The new Chillhouse-curated collection from EyeBuyDirect features trend-forward shapes and lustrous colors that make wearing blue-light-blocking eyewear a pleasure. The collection combines the latest technology with the latest styles to "Stay Chill in the Digital World."

"We opened Chillhouse to be a destination for modern self-care, and we have built our business and our lifestyle brand on how to practice self-care every day," said Cyndi Ramirez-Fulton, Founder of Chillhouse. "Recently, we started hearing more about the harmful effects of blue light. We are, in part, a digital company, but there's a reason people warn against too much screen time - research indicates it could be bad for your eyes and your overall wellness. Thanks to EyeBuyDirect, Team Chill got to try some blue-light-blocking lenses for ourselves and we were blown away. We were less tired, had fewer headaches and felt better overall."

"That's why we were eager to partner with EyeBuyDirect to curate and launch this collection of fashion-forward frames with blue-light-blocking lenses," continued Ramirez-Fulton. "We selected frames that made us feel calm, cool and collected. Plus, they're super affordable, so everyone can enjoy the benefits of blue-light protection."

"We are thrilled to announce our collaboration with Chillhouse," said Sunny Jiang, Chief Executive Officer of EyeBuyDirect. "Their mission for modern self-care aligns beautifully with our mission of eye care for everyone, making fashionable eyewear affordable."

EBDBLUE and SightRelax lenses can be ordered with any of the frames at EyeBuyDirect.com and include scratch-resistant and anti-glare coatings and UV protection. SightRelax lenses also feature reading-enhancement technology. All frames on the site are available for prescription and non-prescription lenses.

Eyewear in the Chillhouse collection starts at just $44 for a complete pair, including frames and EBDBLUE lenses.

Full collection can be found here or at https://eyebuydirect.com/collections/chillhouse-digital-world. Collection Lookbook is also available for additional information, styles and pricing: https://www.flipsnack.com/EyeBuyDirect/eyebuydirect-x-chillhouse-curated-collection-lookbook.html

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept and design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

Chillhouse videos on Facebook can be viewed here, here and here.

#EBDfamily #bluelightblocking #ChillOutBlueLight


IMAGE LINKS FOR MEDIA:

[1] Send2Press.com/300dpi/19-0909s2p-Hepburn-in-Translucent-300dpi.jpg

Caption: Hepburn in Translucent.

[2] Send2Press.com/300dpi/19-0909s2p-Chillhouse-NYC-300dpi.jpg

Caption: Chillhouse NYC.

[3] Send2Press.com/300dpi/19-0909s2p-ebd-chillhouse-logo-300dpi.jpg

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EyeBuyDirect Announces Collaboration with Queer Eye’s Tan France – Fans Will ‘Style the Stylist’ for Chance to Win $500 in Fabulous Eyewear

AUSTIN, Texas -- Global eyewear retailer EyeBuyDirect is teaming up with Tan France in a campaign to let his followers style him. Fans will get to turn the tables on the style guru when they vote on which glasses look best on him. France, who is best known for his role on the Emmy-award-winning series "Queer Eye," has of late found even more followers with the release of his book "Naturally Tan," a personal memoir which chronicles what it was like to grow up gay in a traditional South Asian family and a mostly white South Yorkshire, England.

"We are excited and honored to work with Mr. France," said Sunny Jiang, Chief Executive Officer of EyeBuyDirect. "His enthusiasm and goal of making fashion accessible and inclusive aligns beautifully with our mission of Fashionable Eyewear for Everyone."

Just in time to close out the 50th Anniversary of Pride Month, @tanfrance will post his eyewear options via Instagram on June 23, and invite followers to vote on the style they like best on him. One follower will win $500 in free eyewear from EyeBuyDirect. The winning frame, and the winning follower, will be announced on June 30.

Here's an exclusive sneak peek:
* Prism in Translucent - https://www.eyebuydirect.com/eyeglasses/frames/prism-translucent-m-15897
* Moxie in Golden - https://www.eyebuydirect.com/eyeglasses/frames/moxie-golden-l-20189
* Anywhere in Tortoise - https://www.eyebuydirect.com/eyeglasses/frames/anywhere-tortoise-m-19061

About EyeBuyDirect:

Part of the EssilorLuxottica Corporation, the largest manufacturer of lenses in the world, EyeBuyDirect is a one-stop online optical shop for trend-forward men's and women's eyeglasses and sunglasses. The brand champions bold style so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable stylish frames, EyeBuyDirect conducts the entire process from concept to design and manufacturing. offering fashionable prescription glasses starting at just $6.

Learn more at: https://www.eyebuydirect.com/

Vision For Life:

For every pair of glasses sold, EyeBuyDirect donates a pair of glasses to someone in need of vision correction. EssilorLuxottica scores a 96 out of 100 for corporate social responsibility and sustainability (CSRHub.com).

Twitter: #EBDfamily #tanfrance #eyebuydirect

*PHOTO links for media:
[1] https://www.Send2Press.com/300dpi/19-0618s2p-Tan-France-300dpi.jpg
Caption: Fans of Queer Eye's Tan France will "Style the Stylist" for a chance to win $500 in eyewear from EyeBuyDirect.

[2] https://www.Send2Press.com/300dpi/19-0618s2p-Tan-Frames-300dpi.jpg
Caption: Tan France featured in EyeBuyDirect frames in "Prism" (Translucent), "Moxie" (Golden), and "Anywhere" (Tortoise).

[3] https://www.Send2Press.com/300dpi/19-0619s2p-eyebuy-direct-300dpi.jpg

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Mohima Sanyal Named 2019 Koch Kellan Scholar

PORTLAND, Ore. -- Paragon BioTeck, Inc., an ophthalmic pharmaceutical and medical device company, announced today that Mohima Sanyal has been named its 2019 Koch Kellan Scholar. Paragon Gives, a Paragon BioTeck initiative, awards the Koch Kellan Scholarship to an outstanding graduate medical student committed to elevating the standard of eye care through social responsibility and through a clinical, teaching, or research career in ophthalmology.

"Mohima's credentials reflect a commitment to science and to public health. She plans to study ophthalmology and has already shown an interest and an aptitude for that specialty," said Paul Koch MD, one of the doctors whose namesake is attached to the scholarship. "She has the background to apply what she learns in the vast world of underserved populations both here and abroad. If she continues along this path, she will be a valuable teacher and influencer in the world of medicine."

Ms. Sanyal is a third-year student at the University of Pennsylvania Perelman School of Medicine. She attends medical school with the personal ambition to apply her interdisciplinary perspectives towards providing excellent, accessible medical care to patients. She believes that access to "excellent healthcare is fundamental to a just society, and that it is critical that we engage with community-specific visual health needs and contribute to innovative, culturally-informed solutions." Her projects involve creating a more inclusive, theoretically-grounded approach to visual care research, applying the power of narrative medicine to mitigate implicit bias in physician practice, and eliminating language and insurance barriers for care.

"It means so much to be recognized by luminaries in this field - Drs. Koch and Kellan, as well as Paragon BioTeck - for my dedication to the field of ophthalmology and to providing excellent, equitable medical care to all," said Sanyal.

Ms. Sanyal has applied her interdisciplinary perspectives through her work with the Primary Open-Angle African-American Glaucoma Genetics Study (a National Institutes of Health study), by giving back to her community with the Give Kids Sight Day as a volunteer coordinator, and through various avenues related to ophthalmology.

"I was extremely impressed with the extraordinary measures she has taken in her pursuit to achieve a global perspective of how best to address visual-related health needs. Her MD-Master of Public Health degree combined with her MSc in Cognitive and Evolutionary Anthropology will give her the necessary credentials and those along with her enviable selfless attitude will guarantee her a leadership role in her field," said Robert Kellan MD, the scholarship's other namesake.

Paragon Gives will formally present the Koch Kellan Scholarship to Ms. Sanyal at a breakfast attended by Drs. Koch and Kellan, and Paragon CEO, Patrick Witham, during the annual meeting of the American Society of Cataract and Refractive Surgery, held May 5, 2019 in San Diego, California.

Patrick Witham discusses the importance of the scholarship in regard to ophthalmology, "Since its inception, this award has been extended to some of the best and brightest, up and coming stars in this area of medicine. The award's namesake is perfectly apt, given the unparalleled caliber of candidates and recipients that have shown interest in pursuing a career in an area of medicine where both Dr. Koch and Dr. Kellan have made such tremendously important contributions."

About Paragon Gives and the Koch Kellan Scholarship:

Paragon Gives, a Paragon BioTeck, Inc., initiative, supports a number of charities and organizations, including those within the biotechnology and health care arena. The initiative also works with individuals and organizations that have made a positive impact on our customers, vendors, investors, and industry as a whole.

The Koch Kellan Scholarship affirms Paragon's commitment to elevating the standard of eye care and enhancing patient quality of life. Mohima Sanyal is the fifth recipient of the scholarship. Previous recipients include Alejandro Arboleda of the University of Miami Miller School of Medicine, and Xinxin Zhang of the University of North Carolina, Chapel Hill. The scholarship was first awarded to Captain Edward Woodward of the University of South Florida Morsani College of Medicine in 2015.

Learn more about the scholarship and its recipients at: https://paragonBioTeck.com/gives/KochKellan/.

About Paragon BioTeck, Inc.:

Paragon BioTeck, Inc., is a privately held pharmaceutical and medical device company specializing in the development and commercialization of ophthalmic pharmaceuticals, devices and therapies. Paragon BioTeck's portfolio of products is designed to protect and preserve eyesight and deliver comfort to the eyes. Learn more about Paragon BioTeck at https://paragonBioTeck.com/.

Media Contact:
Angela Morgan
angela.morgan@focuslaboratories.com

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EyeBuyDirect Introduces Limited 2018 Holiday Colors for Most Popular Frames

AUSTIN, Texas -- EyeBuyDirect, the fastest growing online retailer of prescription glasses, today released new festive colors for three of their most popular frames, just in time for the holiday season. These new colors will be in a very limited stock and only available from December 3-7, or until they sell out.

Inspired by the ornaments on a Christmas tree, the shiny and bright frames in the collection will be available in metallic colors that complement the warmth of the holiday season. The classic Cupertino, $32, for example, currently only available in black, features a basic metal frame and a metal finish throughout with perfectly rounded lenses. It will soon be available in Frost Blue, Pistachio Green and Rose Gold. The sophisticated Daydream frame, $30, now available in black, silver and brown/golden, offers a stylish full-rim frame.

This holiday season, it will also come in Pistachio Green, Rose Gold and in a standout Cinnamon Red. EyeBuyDirect's trendy and best-selling St Michel frame, $32, which already comes in a variety of colors, will soon include a festive Frost Blue, Rose Gold and a sparkling Starlight Yellow, as well.

"Many of our customers are loyal to a particular frame, but they still enjoy trying new looks and trends," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "These new colors have been added to the product line to provide more design options for our customers while adding instant, edgy style boosts to some of our most popular frames."

With frames starting at just $6, EyeBuyDirect allows wearers to curate their own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs. The online experience also includes a virtual try-on feature for satisfaction-guaranteed shopping.

In addition, EyeBuyDirect's Buy 1 Give 1 program directly supports Vision for Life, a social impact organization giving access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated. For more information, visit: https://www.eyebuydirect.com/buy-one-give-one.

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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EyeBuyDirect Introduces SightRelax Enhanced Digital Protection Prescription Lenses, Starting at Just $81

AUSTIN, Texas -- A recent survey of over 1,000 individuals conducted by EyeBuyDirect, the fastest growing online prescription eyewear retailer, found 4 in 5 people spend five or more hours a day looking at a screen, with a third in front of a screen for eight hours or more. Nearly half (46 percent) say their eyes hurt, or need time to adjust, after viewing a screen, and 81 percent believe the amount of time spent in front of a screen has at least a little effect on overall health.

Digital screen protection lenses from EyeBuyDirect are specially designed to filter out a portion of harmful blue-violet light to help combat the increasing strain we put on our eyes through technology use. The company recently introduced SightRelax(TM), a new line of digital-protection lenses with the blue-light filter, scratch-resistant and anti-glare coatings, and UV protection.

The bottom portion of each lens features a slight ADD power, giving a small boost to your vision and making your screen time more comfortable. This unique feature makes SightRelax notably different from basic digital-screen protection lenses.

"Our survey found that while people wear sunglasses specifically to protect from UV rays, just 10 percent wear digital-screen protection lenses to protect from digital eye strain," said Caroline Dubreuil, brand and product manager at EyeBuyDirect.

"There is a need to educate consumers about the effects screen time can have on our vision - from headaches to age-related macular degeneration - and that there are solutions. Nearly two-thirds of all those surveyed didn't know digital-screen protection lenses existed."

The screen habits particularly of millennials were staggering, with more than 75 percent of 18- to 29-year-olds viewing a screen within 15 minutes of waking up (compared to 37 percent of those ages 60 and older) and within the last 15 minutes of going to sleep (compared to just 45 percent of those ages 60 and older).

SightRelax eyewear starts at just $81 for a complete pair of prescription lenses, making it among the most affordable digital-protection lenses on the market. Non-prescription digital-protection lenses from EyeBuyDirect start at just $28.95.

"We hope that, with the expansion of our digital-protection lenses offering through the launch of SightRelax, more individuals will become aware of digital eye strain and realize that, with EyeBuyDirect, protecting their eyes can be both affordable and fashionable," continued Dubreuil.

EyeBuyDirect makes it easy to purchase eyewear online. All frames on the site are available for prescription, non-prescription and digital protection lenses, affording consumers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information and to check out the new SightRelax digital protection lenses, visit: https://www.eyebuydirect.com/prescription-lens/digital-protection.

About EyeBuyDirect:
EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing.

Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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EyeBuyDirect Launches New Line of RFLKT Glasses – Premium Winter Eyewear

AUSTIN, Texas -- EyeBuyDirect today announced a new line of RFLKT glasses designed with the winter months in the forefront. New styles released include Planete, Illusion, Resonance, Luminous and Era, and will be available starting November 12. The five new frames in EyeBuyDirect's premium line reflect the best winter has to offer when it comes to colors - clear blue, pink golden and brown striped.

RFLKT is known for its minimalist design, featuring unassuming patterns, duel tones and pure, solid hues. The new styles fall directly within these lines, adding to an already extensive collection of frames. All RFLKT eyewear is handmade from premium cellulose Italian acetate, stainless steel or wood.

"We often think of scarves, boots and jackets when it comes to winter fashion, but glasses can have a real impact on the look of the season," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "This new collection of frames in the RFLKT line is not only incredibly durable, but it also has a softness that really elevates the look of anyone wearing them. We're excited to get these out the door and for people to embrace these new looks."

Prices for the new RFLKT line products range from $55-$70, and include the frames, lenses and a case with every order. With high-quality frames at affordable prices, EyeBuyDirect allows wearers to curate their own fashion eyewear collection.

All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs. The online experience also includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information, visit: https://www.eyebuydirect.com/rflkt.

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

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The future in your eyes is now: Lucyd Loud, the latest technology in smart glasses

MIAMI, Fla. -- Answer and control phone calls, text via voice, listen to music, receive notifications and access WhatsApp without the need to take your smartphone out of your pocket, and still be able to hear the world around you. Say hello to Lucyd Loud (https://www.lucyd.co/). Lucyd(R) Loud is innovative and useful prescription-compatible Bluetooth smart glasses.

Traditional headphones send sound through your eardrums; Lucyd Loud uses bone conduction technology to deliver clear, open-ear sound to the wearer and brings the functions of a Bluetooth headset to great looking, fashionable eyewear outfitted with any prescription. Moreover, with the latest iPhone and Samsung smartphone models, you may also use voice commands to trigger specific functions through your smartphone assistant e.g., Siri.

Singapore-based Lucyd PTE LTD recently launched Lucyd Loud. "The mission of Lucyd is to upgrade your eyewear, with the style and technology that fits you perfectly," said Lucyd co-founder, Harrison Gross.

Recognizing the importance of an in-house optometrist, Lucyd has the scientific advice of Dr. Ira Clement who has over 40 years of experience in the practice of optometry. He has served as Past-President, Westchester-Rockland-Putnam Optometric Society, and is a current member of the New York State and American Optometric Associations. Dr. Clement is available to answer customer questions regarding eye health and wellness.

An eShop to provide the latest and greatest:

To deliver their Lucyd Loud frames, the company launched an eShop that features cutting-edge spectacles and trendy Smart-glasses. The Lucyd platform makes it easy for anyone to acquire the most advanced prescription eyewear available. The eShop have a number of unique benefits over other eyewear shops, including: prompt, free FedEx delivery, advanced eyewear such as Bluetooth "soundglasses" available with any prescription, nearly indestructible Turboflex(R) frames, a sophisticated yet easy to use virtual try-on app, free consultation with an experienced in-house optometrist, who is on hand to answer questions about eye care, the ability to purchase smart-glasses with cryptocurrency in addition to USD and a planned loyalty program based on Lucyd's LCD token.

Lucyd Loud and all their other innovative spectacles, can be obtained throughout the United States, Europe, Asia and Latin America. Just recently, Lucyd formed an alliance with a Brazilian optical retailer to accelerate distribution of Lucyd products in Latin America. Lucyd is becoming the new force in the industry for individuals seeking to upgrade their eyewear.

Can your prescription glasses do this? https://youtu.be/QvSsDXTddAU

To learn more about Lucyd Loud, and the LUCYD LOVE PROGRAM please visit: https://www.lucyd.co/

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EyeBuyDirect Launches its New ‘Catch of the Day’ Summer Collection

AUSTIN, Texas -- At the beach or by the pool, EyeBuyDirect's new Catch of the Day summer collection, released today, aims to highlight an individual's personal style. As the fastest-growing online prescription eyewear retailer, the collection marks the beginning of EyeBuyDirect's #ItsHowYouFrameIt campaign, which focuses on bright colors, limitless expression and positivity.

"We are very excited about this campaign, as it gives our brand a fresh look and great energy," says Johnny Q. Lee, Brand Marketing Director at EyeBuyDirect. "Our message here is: glasses aren't limited to a simple tool to help you see better, they are also an accessory that can make you stand out in a crowd - #ItsHowYouFrameIt."

This new campaign led by the JWT Agency has been a hit with witty taglines and fun imagery.

As the name suggests, the collection features a bold selection of eyewear and sunwear to ensure "you are not another fish in the sea, you are the catch of the day." The campaign includes ads with energetic actors, music and bright CGI elements.

The EyeBuyDirect campaign will continue to unfold in the coming months with the unveiling of three more fresh and fun collections connected to the campaign.

With frames starting at just $6, EyeBuyDirect allows wearers to curate their own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs.

The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.
Available online now, the new Catch of the Day collection offers a fresh take on classic style.

View the full collection at https://www.eyebuydirect.com/collections/catch-of-the-day.

About EyeBuyDirect:
Founded by Roy Hessel in 2006, EyeBuyDirect has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable and stylish corrective eyewear. To learn more, visit https://www.eyebuydirect.com/buy-one-give-one. #ItsHowYouFrameIt.

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EyeBuyDirect Announces ‘Buy 1 Give 1’ Initiative, Will Donate a Pair of Glasses with Every Order

AUSTIN, Texas -- EyeBuyDirect, the fastest growing online prescription eyewear retailer, announced today a new "Buy 1 Give 1" Program that donates a pair of prescription glasses to someone in need worldwide for every transaction made through the online retailer.

With over 2.5 billion people currently living with poor vision, the company is taking concrete action to provide solutions for those who cannot afford to buy their own eyewear.

"Helping address the larger issue of vision worldwide and the lifelong consequences that follow is something that has been a part of EyeBuyDirect since its inception," said Johnny Lee, Brand Marketing Director of EyeBuyDirect. "We are excited to be expanding these efforts through the 'Buy 1 Give 1' program. The idea is incredibly simple: place an order, and change the way another person sees the world."

At check out, customers are able to choose the specific region or country they would like their donation to go to, spanning the world from Asia and Africa, to Europe, the Americas, Australia and New Zealand.

"We realized that the causes individuals choose to support are very personal, be it a yearly gift to a favorite non-profit or weekly volunteer commitments within their community," continued Johnny Lee. "We wanted to recognize this personal connection within the Buy 1 Give 1 program by giving customers the choice in where their contribution is sent."

As a part of the Essilor Group, this new initiative directly supports Vision for Life, a social impact fund giving access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated to the fund. The goal of the program is to empower people to fulfill essential activities in their everyday lives such as learning, working and playing that are affected by vision issues.

With frames starting at just $6, EyeBuyDirect makes it easy and affordable to make an impact. All frames are available for prescription, non-prescription and digital screen protection lenses, affording customers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information on the program, please visit: https://www.eyebuydirect.com/buy-one-give-one.

About EyeBuyDirect:

EyeBuyDirect was founded by Roy Hessel in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear, with a complete pair starting at $6. Learn more at: https://www.eyebuydirect.com/.

About Essilor Vision Foundation:

The Essilor Vision Foundation has multiple programs operating worldwide in the United States, Canada, India, China, Australia, New Zealand and ASEAN countries. The Foundation's purpose is to bring vision care to those in the greatest need through vision screening events and distributing corrective and protective glasses free of cost in developing and developed countries.

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