Business, Free News Articles, Software

Community Development Bankers Association Endorses Promontory MortgagePath’s Mortgage Fulfillment Services, POS Technology

DANBURY, Conn. -- Promontory MortgagePath LLC, a leading provider of comprehensive digital mortgage fulfillment services, announced today that the Community Development Bankers Association (CDBA) has officially endorsed its mortgage fulfillment services and proprietary point-of-sale technology Borrower Wallet(R). CDBA recognized Promontory MortgagePath's solutions for helping community development financial institutions (CDFIs) expand access to homeownership, particularly in the low- and moderate-income markets they serve.

Founded in 2015 by former U.S. Comptroller of the Currency Gene Ludwig, Promontory MortgagePath began with a vision to empower community financial institutions with limited resources to participate profitably in mortgage lending. Through the delivery of best-in-class, technology-enabled fulfillment services and interrelated fintech products, Promontory MortgagePath is able to continually enhance the mortgage process so it is faster, simpler and more inclusive for all borrowers and lenders.

"Creating products and services that include and assist every type of consumer - most importantly, middle- and lower-income Americans - is deeply embedded in our values," Ludwig said. "Earning CDBA's endorsement underscores our commitment to CDFIs, and we are actively pursuing initiatives to empower CDFIs to provide consumers with better access to cost-effective mortgage lending services and credit, making the dream of homeownership a reality for all."

"CDBA advocates for the community development bank sector and the needs of communities often underserved by traditional financial service providers," said Jeannine Jacokes, Chief Executive Officer of CDBA. "We are pleased to partner with Promontory MortgagePath because of its alignment with our mission of promoting financial inclusion and opportunity among people and places often left out of the economic mainstream."

About CDBA

The Community Development Bankers Association is the voice and champion of the community development banking movement. CDBA and its 82 member banks work to make the banking industry a force for good by collectively promoting financial inclusion and creating economic opportunity in the nation's most economically distressed rural and urban communities. We convene community banking peers who strengthen a different kind of banking through collaboration, partnership, and learning. To learn more about CDBA, visit https://www.cdbanks.org/about-us

About Promontory MortgagePath LLC | NMLS ID 1532373

Promontory MortgagePath is a fast-growing team of passionate problem solvers on a mission to fundamentally change the way lenders approach their mortgage business. The company combines an intuitive, collaborative digital mortgage platform with modern, comprehensive fulfillment services, giving lenders the progressive technology and scalability required to profitably compete in today's rapidly changing residential mortgage market. Promontory MortgagePath's founder, former U.S. Comptroller of the Currency Gene Ludwig, is widely recognized as a visionary thinker on the critical issues confronting financial services, and his companies are renowned for helping community lenders resolve their most pressing challenges. To learn more, visit https://www.mortgagepath.com.

Related link: https://www.mortgagepath.com/

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Alliances and Partnerships, Business, Free News Articles, Software

Appvance collaborates with Tech Mahindra to Power Artificial Intelligence-Driven Testing Practice

SANTA CLARA, Calif. -- Appvance, the inventor and leader in AI (Artificial Intelligence)-driven testing technology announced today that it has formed a strategic partnership with Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions. Tech Mahindra will augment their AI-driven testing practice with AIQ (Appvance IQ) to further strengthen their leadership in enterprise digital transformation.

AIQ is the world's only AI-driven unified test automation system with patented Machine Learning technologies that revolutionize the software QA process. Leveraging 19 machine learning methods, AIQ supports both web and native mobile apps and can autonomously generate thousands of test scripts in a matter of minutes, identifying bugs by itself with no regular human intervention.

Andre Liao, CEO of Appvance, announcing this partnership said: "Tech Mahindra's recognized leadership in unified business transformation is enabled by disruptive technologies. Appvance's industry first and only Autonomous Testing technology will directly power that disruption through our advanced AI-based testing. This will allow forward thinking businesses to realize immediate value in cost, time and agility. We are excited that we are teaming to exploit this market opportunity together."

George Mundassery, Global Head - AI and Automation, Tech Mahindra, said, "There is a critical need to rethink, relearn and reinvent industry's approach to application delivery in these changed and challenging times. Appvance partnership, in line with our TechMNxt charter, will augment our LitmusT (AI powered Intelligent Test Automation Portfolio) offerings to enable customers to fast track the adoption of AI in Quality Engineering."

Gartner predicts that by 2024, three quarters of large enterprises will be using AI-enabled test automation tools that support continuous testing across the different stages of the DevOps life cycle. Test automation has been difficult for decades, in part because test scripts need as much maintenance as the application being tested. AIQ disrupts this old model - eliminating most scripting and maintenance - thereby improving application coverage from an average of under 10% to near 100% in certain cases, while driving down QA time to an hour or so from days or weeks.

"Appvance is the only company in the world that has attained Level 5 autonomy, defined as self-generating tests which are able to validate complex actions, data or elements autonomously at or above human capabilities to do so. The breakthroughs our team has accomplished over the years can dramatically improve DevOps speed leveraging AI, making the unthinkable dream a reality for our customers and partners," said Liao.

About Tech Mahindra

The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

Learn more about Mahindra on https://www.mahindra.com/ / Twitter and Facebook: @MahindraRise

About Appvance Inc.

Appvance is the inventor of AI-driven testing, which is revolutionizing the $120B software QA industry. The company's premier product is Appvance IQ(tm), the world's first AI-driven, unified test automation system for web and mobile applications. AIQ empowers enterprises to improve the quality, performance and security of their most critical applications, while transforming the efficiency and output of their testing teams and lowering QA costs. Appvance is headquartered in Santa Clara, California, with additional offices in Rochester, NY, Costa Rica and India. Investors in the company include Javelin Ventures, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management.

More information: https://appvance.com/

You can follow Appvance on Twitter at https://twitter.com/appvance and on Facebook at https://www.facebook.com/AppvanceInc.

Press Contact:
Karen Kirouac
kkirouac@appvance.com
408-871-0122

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Related link: https://appvance.com/

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Business, Free News Articles, Software, Sports and Activities

TeamSnap Commits $1 Million to Improve Access to Sport for Underserved Youth

BOULDER, Colo. -- Today at The Aspen Institute Project Play Summit 2020, TeamSnap CEO and Founder Dave DuPont announced that TeamSnap will commit $1 million over the next three years to improve access to sport for underserved youth athletes.

As part of the commitment, TeamSnap will be supporting a series of new programs to drive access to sport. This includes being a partner on The Aspen Institute's Project Play 2024 initiative which mobilizes industry leaders to take actions around making sports accessible to all children, regardless of race, gender, zip code or ability. As well as a long-standing partnership with Positive Coaching Alliance, an organization that recently announced their Million Coaches Challenge, a commitment to train over 400,000 coaches, with a focus on underserved communities.

"Access to quality sports is a very personal initiative for me. Playing team sports had an incredibly positive impact on all aspects of my life; they taught me key life skills and laid the foundation for a healthy lifestyle," said DuPont. "I believe all children should have the same access to sport that I had growing up. I am immensely proud that TeamSnap is doing everything it can to support access to sport and our $1 Million commitment will go a long way towards helping ensure more young athletes get into the game."

Over the past six months, TeamSnap has been a key resource in helping sports organizations and teams navigate the pandemic and make a safe return to play. Its Return to Sports resource hub has been heavily accessed and its new Health Check COVID-19 screening tool, which it is providing free to all of TeamSnap's 24 million users, has already been used more than 4 million times.

About TeamSnap

Since our formation in 2009, TeamSnap has been single-mindedly focused on taking the work out of play. 24 million coaches, administrators, players and parents rely on TeamSnap's powerful and easy-to-use tools for communication, scheduling, payment collection and registration, organizing every sport and group activity in the world. For more information, visit https://www.teamsnap.com/.

Twitter: #YouthSports #SportsTech @teamSnap

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Related link: https://www.teamsnap.com/

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Business, Free News Articles, Product Launches, Restaurant, Hotel and Hospitality, Software

Beverage Metrics Announces Launch of Next Generation Beverage Management System for the Hospitality Industry

DENVER, Colo. -- Beverage Metrics®, an emerging Colorado-based beverage management technology company for the hospitality industry, today announced the launch of its next generation beverage management inventory tracking system. The new system provides operators with a comprehensive tool to track, manage and reduce excessive costs associated with their beverage program.

Created for the hospitality industry, the Beverage Metrics system helps track an operator's bar inventory and simplifies order management with suppliers. The system also provides beverage pour monitoring functionality which enables real-time, perpetual inventory, a significant need in an operator's ability to track shrinkage and bar inventory costs.

"Keeping a weekly or monthly inventory gives an operator a clear picture of what's on hand, what they are running out of or what's not selling," said company CEO, Dan Grimm. "Comparing this to what was sold gives operators a key metric - the variance between sold and consumed. This POS-based perpetual inventory has been the cornerstone of beverage management for the past decade. Add real-time pour depletions from our state-of-the-art pour monitoring system and it's a game changer."

In 2019, Beverage Metrics brought aboard two co-founders (Dan Grimm and Dean Grimm) from AccuBar®, the beverage management industry leader for the last fifteen years, to lead development of their all-new beverage management system. These well-regarded hospitality veterans, each with over twenty years' experience in the industry, completely reimagined the Beverage Metrics' system, providing increased functionality while leveraging the latest development technologies.

Features of the new system include:

* Quick, easy and accurate inventory using barcodes and patent-pending bottle profiles along with product images

* Track inventory from point of delivery by single bottle or case(s)

* Automatically track inventory that's moved from storage to a sales location

* System generates and prepares an order recommendation for review and submittal to suppliers

* Beverage Metrics Bottle Sensor provides value whether the container is open or not; other spout-based technologies only work once a bottle is opened

* Pour monitoring functionality automatically depletes poured beverages from on-hand inventory, thus maintaining a real-time, perpetual inventory

* Streamlined POS integration with recipe auto-substitutions

Learn more about the company's solutions at: https://beveragemetrics.com/solutions/

About Beverage Metrics:

Based in Denver, Colo., Beverage Metrics is a next generation beverage management solution for the hospitality industry. Their system helps operators manage product inventory and monitor pouring activities for shrinkage and cost reduction. Beverage Metrics is a member of IDENTEC GROUP AG.

To learn more: https://beveragemetrics.com or email info@beveragemetrics.com.

About IDENTEC GROUP AG

IDENTEC GROUP AG is a leading global provider of wireless sensing solutions. IDENTEC GROUP AG identifies, measures, tracks and traces assets along the entire value chain and supply cloud-based information. IDENTEC GROUP AG offers as a one-stop shop all relevant products (consultancy, software, hardware, service). Solutions elaborated by their group have assisted numerous companies in various sectors all over the world to increase their efficiency, effectiveness and as a result, their competitiveness. Learn more at: http://www.identecgroup.com/

IMAGE LINKS FOR MEDIA:

[1] https://www.Send2Press.com/300dpi/20-1015s2p-bevmetrics-bottle-300dpi.jpg

Caption: Beverage Metrics' 3D Profile utilizes real bottle images and an easy-to-use slider to set bottle fill level for the most accurate inventory system in the industry.

[2] https://www.Send2Press.com/300dpi/20-1015s2p-bevmetrics-logo-300dpi.jpg

@beveragemetrics #beveragemanagement #beveragemanagementhospitality #barinventory

Related link: https://beveragemetrics.com/

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Business, Free News Articles, Software

Backuptrans Updated to Transfer WhatsApp from Android to iPhone 12

NEW YORK, N.Y. -- Backuptrans, a leading mobile software development company, has updated Android WhatsApp to iPhone Transfer to support iPhone 12. The new version can help you easily transfer WhatsApp chat history from Android to iPhone 12/iPhone 12 Mini/iPhone 12 Pro/iPhone 12 Pro Max. There is no official method to transfer WhatsApp between Android and iOS. Luckily, Backuptrans WhatsApp Transfer software makes it possible.

With Backuptrans Android WhatsApp to iPhone Transfer, mobile phone users can transfer WhatsApp chats from Android to iPhone in a few simple clicks.

"Many smartphone users wish to migrate the WhatsApp chat history when they switch phones. That is why we create and update the software," said Eric Ng, the CEO of Backuptrans. "We create simple & innovative solutions for life."

Step by step tutorial: https://www.backuptrans.com/tutorial/transfer-whatsapp-messages-from-android-to-iphone.html

What are the new updates?

1 Transfer, Backup & Restore WhatsApp Data (Support iOS and Android): It supports to transfer WhatsApp chat messages, including videos, images, audios attached files between iOS and Android.

2 Fully compatible with the latest iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max: It not only supports iPhone 6 to iPhone 12, but also supports various models of iPad and iPod from iOS 9 to the latest iOS 14.

3 Export WhatsApp messages and links to PDF: You can use Backuptrans WhatsApp Transfer to export WhatsApp messages as a file for viewing. The messages and links can be exported as PDF, HTML, WORD, and TXT.

Other features have been updated including:

1 Multi-directional Transfer WhatsApp between iOS and Android Device: Backuptrans's advanced technology and rich experience of data processing and transmission can ensure a high success rate for WhatsApp transferring.

2 Backup WhatsApp Chats to Computer Freely & Easily: It is better to use than the official solution to back up WhatsApp chats from Android/iPhone to computer by one-click. The chats will be merged perfectly in the previous backup.

3 Print WhatsApp Messages on Computer: Backuptrans provides a direct way to print out WhatsApp chat messages on computer. You can choose to print all chat messages or a single conversation.

Price and Availability:

For personal 3 mobile devices, it is available at $19.95. You also can buy the Family edition that $29.95 for 8 mobile devices.

Learn More: https://www.backuptrans.com/android-whatsapp-to-iphone-transfer.html

About Backuptrans:

Backuptrans Studio is a leading software development company providing mobile device software solutions. Founded in 2012, Backuptrans has been an award-winning developer especially in the mobile data transferring software and mobile device management field. More information: https://www.backuptrans.com

Facebook: https://www.facebook.com/backuptrans

Twitter: https://twitter.com/backuptrans/

VIDEO (YouTube): https://youtu.be/YZQ0gfow11Y

Related link: https://www.backuptrans.com/

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Business, Free News Articles, Software

Tenorshare Renames its UltData-Windows/Mac Data Recovery to 4DDiG

NEW YORK, N.Y. -- Tenorshare renamed UltData-Windows/Mac Data Recovery to 4DDiG. The change means we will do more in-depth research and development in data recovery field, thus develop a higher quality data recovery software.

4DDiG means "for data dig." The purpose of this software is for deep scanning and digging the data that couldn't be found with normal scanning. In addition, 4DDiG has also upgraded the product interface and technology, so that users can perform excellent computer data recovery more quickly and efficiently.

Main features:
1. Easily restore all data of Windows/Mac, external device USB/SD card, external hard disk, digital camera and other devices. No matter what kind of device you have, 4DDiG makes it possible to recover deleted files with highest recovery rate.

2. It is suitable for a variety of application scenarios, such as deletion, formatting, partition, virus intrusion, disk damage blue screen and black screen, etc.

3. 4DDiG supports the recovery of 1000+ data types which focus on video, photo, music/audio, RAR/ZIP and office doc. No matter what you have lost, 4DDiG is capable of restoring deleted files Windows/Mac.

4. This software can restore the original visual effects of videos and photos. Using it, repairing old, deformed, blurred and other damaged images becomes easy and simple.

Learn more: https://www.tenorshare.com/products/any-data-recovery.html

Price and Availability:

* Free version: This version can restore 1GB of data for free. It can preview and select the data to be recovered to meet the needs of general users.

* Standard version: Users can use this version for unlimited data recovery. If users want to restore large quantities of data, this version is cheap and affordable, only $49.99.

* Professional version: In addition to the functions of the Standard version, this version can also operate on disk partitions. Users who are familiar with in-depth computer operations are recommended to choose this version. The price is $79.99.

* Premium version: It has more features than the Professional version. Supporting simultaneous repair of videos and photos is the biggest feature of this version. This version has one-stop solution to all user computer data recovery needs. The price is $99.99.

About Tenorshare

Tenorshare is an international software company founded in 2007 and is known for its highly rated software products. More information: https://www.tenorshare.com/

Follow on Social:

Facebook: https://www.facebook.com/TenorshareOfficial/

Twitter: https://twitter.com/Tenorshare

YouTube: https://www.youtube.com/user/TenorshareOfficial/videos

MULTIMEDIA:

VIDEO (YouTube): https://youtu.be/SVEDIdjprqI

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Business, Free News Articles, Patent and Trademark, Software

FormFree Receives US Patent for Its Ground-Breaking Approach to Credit Decisioning

ATHENS, Ga. -- FormFree® has been granted Patent Number 10,769,723 for its proprietary 'Systems and Methods for Electronic Account Certification and Enhanced Credit Reporting' by the United States Patent and Trademark Office. The patent is expected to cover FormFree's technology, which analyzes direct-source financial data to determine a consumer's ability to repay any type of loan, offers a more accurate and comprehensive measurement of ability to pay (ATP) than traditional credit scoring.

The announcement underscores FormFree's focus on creating technologies that enable a more financially inclusive U.S. economy.

"This patent is another important milestone in strengthening our intellectual property position. Nearly 50 million Americans - disproportionately including the poor and minorities - lack a credit score and cannot obtain mortgages or other lending products," said FormFree Founder and CEO Brent Chandler. "FormFree understands that every consumer has a quantifiable ability to pay, not just those with a 720 or higher credit score. We are reimagining credit scoring with a new framework that provides a more complete understanding of what a person can actually afford than merely reviewing their repayment history."

Added Chandler, "Our multi-dimensional analysis of ability to pay allows lenders to instantaneously understand risk and make better credit decisions. It also democratizes lending by putting control of the process in the hands of borrowers, making it easier for consumers to seek out financial institutions that want their business."

The issued patent validates the innovation and novelty in FormFree's technology. FormFree was founded in 2008 by former Wall Street executive Brent Chandler. The company's pioneering work in bringing direct-source data analytics to the U.S. mortgage market has earned it six appearances on the HousingWire Tech100 list of the housing economy's most innovative companies, among other accolades. FormFree's AccountChek® and Passport(tm) solutions are used by thousands of lenders and millions of consumers each year.

About FormFree:

FormFree is a market-leading fintech company whose revolutionary products AccountChek and Passport are building a more inclusive credit decisioning landscape by encouraging lenders to view borrower ability to pay (ATP) more holistically. To date, thousands of U.S. lenders and brokers have ordered millions of FormFree's patented verification reports representing over a trillion dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, reduces origination timelines by up to 20 days and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey™.

For more information, visit https://www.formfree.com/ or follow FormFree on LinkedIn https://www.linkedin.com/company/formfree/.

Twitter: @RealFormFree #patentnews #mortgageindustry #fintech

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Related link: https://www.formfree.com/

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Business, Free News Articles, Product Launches, Software, Webinars

MCT’s Business Intelligence Platform Gives Lenders Competitive Advantage with Actionable Insights and Data

SAN DIEGO, Calif. -- MCT announced the upcoming launch of their Business Intelligence Platform, a powerful web-based analytics platform designed to empower lenders to understand the market, optimize their loan sales, and improve performance relative to their peers. The platform will be officially released and demonstrated during an MCT client webinar on October 15, 2020 at 11 a.m. PT/PDT.

"We developed MCT Business Intelligence to help lenders contextualize their business within the industry and dive deep into the data," stated Bill Petersohn, Managing Director of Business Intelligence. "When our clients have access to actionable secondary market data, they will achieve greater internal competence and pickup in the secondary market. With 1 in 5 of all loans in the United States going through the MCT pipeline, clients obtain the visibility they need to interpret their performance and reach for greater profits. This Business Intelligence Platform is the most comprehensive secondary market analytics tool on the market."

MCT Business Intelligence aggregates mortgage pipeline and loan sale data from MCTlive!, the comprehensive capital markets software platform used by MCT staff and clients, to provide strategic insights to MCT clients in the form of customizable reports and illustrative charts.

In 2015, after receiving constant requests for investor color from clients, MCT created the first client-exclusive report set - the iMarket Monthly Review. Soon after, clients enjoyed the addition of Quarterly Peer Benchmark Reports that showcased sold data of all MCT clients' performance. These two static reports allowed lenders to compare aspects of their secondary market data to their peers and to the MCT average on a monthly and quarterly basis.

Users of the dynamic Business Intelligence Platform are now able to dive deep into, not only sold, but locked and investor data with highly customizable views. The software allows users to measure the impact of their historical production and iterate further adjustments to fine-tune their offerings. With the diverse reporting variables and filters, lenders are able to drill down on FICO scores, locations, programs, volume, and more to empower them in their decision-making.

"During the pandemic-induced market volatility in early 2020, MCT was able to guide clients through periods of intense basis risk and rapid agency/aggregator eligibility changes with a constant stream of data and recommendations," shares Curtis Richins, President of MCT.

"Now we are putting MCT Business Intelligence in the hands of our lenders to help them improve their performance both during and outside periods of market volatility."

Key features of the platform include reports of market trends, pricing comparisons, Best Effort to Mandatory spreads, tools to locate new business opportunities and more! Visit https://mct-trading.com/ or call (619) 543-5111 to learn about the many functionalities of the platform.

About MCT:

Founded in 2001, Mortgage Capital Trading, Inc. (MCT) has grown from a boutique mortgage pipeline hedging firm into the industry's leading provider of fully integrated capital markets services and technology. MCT offers an array of best-in-class services and software covering mortgage pipeline hedging, best execution loan sales, outsourced lock desk solutions, MSR portfolio valuations, business intelligence analytics, mark to market services, and an award-winning comprehensive capital markets software platform called MCTlive! MCT supports independent mortgage bankers, depositories, credit unions, warehouse lenders, and correspondent investors of all sizes.

Headquartered in San Diego, California, MCT also has offices in Philadelphia, Santa Rosa, Los Angeles and Dallas. MCT is well known for its team of capital markets experts and senior traders who continue to provide the boutique-style hands-on engagement clients love. For more information,

visit https://mct-trading.com/ or call (619) 543-5111.

Media Contact:
Ian Miller
Chief Marketing Officer
Mortgage Capital Trading
619-618-7855
pr@mctrade.net

Related link: https://mct-trading.com/

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Alliances and Partnerships, Business, Free News Articles, Software

SimpleNexus Extends Ellie Mae Integration with Hybrid eClosings for Mortgage Lenders and Borrowers

LEHI, Utah -- SimpleNexus (https://simplenexus.com/), developer of the leading digital mortgage platform for loan officers, borrowers, real estate agents and settlement agents, today announced the availability of its recently launched hybrid eClosing feature on the Ellie Mae(R) Digital Lending Platform.

Ellie Mae, now a part of Intercontinental Exchange, Inc. (NYSE: ICE), is the leading cloud-based loan origination platform provider for the mortgage industry. The Ellie Mae Digital Lending Platform empowers lenders and investors to engage homebuyers and efficiently originate, close, sell and purchase loans that maximize ROI across their business all from a single system of record. The platform delivers a true digital mortgage experience across the entire mortgage workflow for every channel, every loan transaction and every customer type.

"A lender's need for simple, effective eClosing solutions has never been greater," said SimpleNexus CEO Matt Hansen. "SimpleNexus eClosing delights borrowers and turbocharges closing team efficiency, resulting in loans that can be sent off to investors sooner and with fewer errors. By shrinking the gap between loan funding and shipping, lenders can save money by reducing their dwell time on warehouse lines of credit. Additionally, borrowers now have one single portal from home search to home closing."

"We are thrilled to have SimpleNexus join our existing eClosing partners to extend the availability of hybrid eClosing solutions within the Ellie Mae Digital Lending Platform," said Ellie Mae Vice President of Business Development Bob Hart. "This partnership is a key step in expanding our ability to provide our lender customers with easy access to digitally closing loans quickly and safely."

SimpleNexus eClosing enables lenders to conduct hybrid closings for purchase and refinance loans, resulting in higher quality loans and faster delivery of those loans to investors. In a hybrid eClosing, borrowers electronically sign (eSign) home loan documents that do not require notarization before meeting with a settlement agent or notary to finalize the closing. Closing appointments are reduced to only a few minutes, since relatively few documents require in-person signatures.

About SimpleNexus, LLC:

SimpleNexus is the digital mortgage platform that enables lenders to originate and process loans from anywhere. The company's best-in-class, easy-to-use app connects loan officers to their borrowers, real estate agents and settlement service providers to easily communicate and exchange data in a single location throughout the entire loan life cycle. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals and sign disclosures - all on the go.

Twitter: @SimpleNexus @EllieMaeInc #digitalmortgage #mortgagelending #domore #eClosing

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Advertising and Marketing, Business, Free News Articles, Software

VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020

ATLANTA, Ga. -- Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.

Surefire CRM is the most popular CRM and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. Launched April 1, 2020, Power Messaging is a Surefire CRM feature that makes it easy for lenders to engage prospects and customers with personal and timely text message communications, giving lenders control over when, to whom and under which circumstances messages are sent. Lenders have the ability to automate text communication using conditional rules and advanced workflows.

An early adopter of Power Messaging, VIP Mortgage began using the feature in April 2020 to target refinance prospects. During Q2, loan officers (LOs) at VIP Mortgage closed an average of 56% more loans per month compared to LOs at similarly-sized peers who hadn't yet adopted Power Messaging. In all, VIP Mortgage's Power Messaging campaigns generated a total of 332 deals over the course of Q2, of which 38.6% converted to closed loans with an average loan amount of $303,000.

"Our LOs that have incorporated Power Messaging into their multimedia refi campaigns have experienced such great success that now any time an LO does a refi campaign, I recommend the use of Power Messaging as a best practice," said VIP Mortgage Director of Marketing Cheri Booth. "With Surefire CRM features like Power Messaging, we've been able to create a marketing service that our LOs absolutely love."

"Power Messaging enables lenders to deliver high-touch text communication at scale," said Top of Mind CEO Bill Hayes. "This feature is especially relevant in today's market because it can be built into automated workflows, which multiplies originator productivity."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @VIPMortgageInc #SurefireCRM

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Related link: https://www.topofmind.com/

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