Jul, 11
2023
Awards and Honors, Business, Free News Articles

iEmergent CEO Laird Nossuli named to MPA’s 2023 list of Elite Women in Mortgage

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, announced today that CEO Laird Nossuli has been named to Mortgage Professional America (MPA) magazine's 2023 list of Elite Women in Mortgage.

Nossuli was recognized for helping lenders grow market share more inclusively using iEmergent's groundbreaking Mortgage MarketSmart platform, an innovative solution that accurately and reliably forecasts demographic, economic and housing market trends at the neighborhood level. By effectively mapping the movement and growth of homebuyer segments, including diverse communities, it empowers lenders with vital intelligence to better serve their markets.

The transformative impact of Nossuli's work is evident in the results achieved by iEmergent's clients. For instance, one financial institution saw a 125% increase in lending to African Americans and significant overall growth within 12 months of implementing Mortgage MarketSmart. Another mortgage company in the mid-Atlantic saw its market share in majority Black and Hispanic census tracts steadily increase each month it used MarketSmart, helping it move from the #14 overall lender to the #11 overall lender in its market in only four months. Nossuli's commitment to driving industry change and meeting the home financing needs of underserved minority markets is further exemplified by initiatives such as DIVERSIFi, created in collaboration with the National Association of Minority Mortgage Bankers of America (NAMMBA), and her involvement in the Mortgage Bankers Association's CONVERGENCE initiative.

"I am honored to be recognized in this fashion among an exceptional cohort of Elite Women in Mortgage," said Nossuli. "This award is a testament to our entire team's commitment to helping lenders grow through market intelligence that illuminates overlooked business opportunities in any market, many of which are found in diverse communities that have a need for better access to financial services."

For a full list of winners, visit https://www.mpamag.com/us/best-in-mortgage/female-leaders-in-mortgage-elite-women-2023/449870.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Apr, 06
2023
Business, Free News Articles, Real Estate

iEmergent shares top takeaways from 2022 HMDA data

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the immediate availability of 2022 Home Mortgage Disclosure Act (HMDA) data in Mortgage MarketSmart. To celebrate providing lenders with early access to HMDA reporting, iEmergent CEO Laird Nossuli shared summary observations drawn from the loan-level origination data.

Top takeaways from 2022 HMDA data:

1. The last 12 months saw the U.S. mortgage market sliced in half.

While it comes as no surprise that lenders originated far fewer loans in 2022 than in 2021, HMDA data illuminates just how steep the dropoff was. Purchase units fell 19% and refinance (refi) units fell 70% year over year. Altogether, the market saw a combined 50.6% drop in purchase and refi units.

2. IMBs continue to carry a heavy load.

In 2022, independent mortgage banks (IMBs) represented just 20% of all U.S. lending institutions, yet they accounted for 58% of purchase and refi units and 56% of purchase and refi dollars originated. By comparison, credit unions were 33% of all lending institutions but represented just 9% of purchase and refi units and 7% of purchase and refi dollars. Banks were 47% of all lending institutions but represented 34% of purchase and refi units and 38% of purchase and refi dollars.

3. Credit unions are still playing catch-up in the pivot to purchase.

Purchase originations dominated in 2022, accounting for 62% of purchase and refi units and 68% of purchase and refi dollar volume industry-wide. But while banks and IMBs have crossed the threshold from mostly-refi to mostly-purchase, refi transactions still accounted for a majority (55%) of loan units originated by credit unions.

4. Select lenders are holding their own in a challenging market.

In 2022's contracting mortgage market, some lenders managed to turn lemons into lemonade. Seven of the year's top overall lenders by unit volume were new to the top 20, as were eight of the year's top overall lenders by dollar volume. Slicing the data by loan purpose shakes up the top 20 considerably, with IMBs taking 14 of the top 20 spots for purchase originations, IMBs and banks splitting the top 20 almost evenly for refi originations, and banks and credit unions dominating the top 20 for home improvement loans.

5. Buyers are borrowing more than ever.

The average size of a purchase loan increased 7.7% year over year from $337,813 in 2021 to $363,978 in 2022, outpacing overall inflation (*SEE NOTE 1) and exacerbating challenges to housing accessibility and affordability.

"In the current mortgage market, lenders face adversity and opportunity in almost equal measure - a story that is borne out in the latest HMDA data," said Nossuli. "iEmergent's Mortgage MarketSmart brings this story to life and puts it into actionable context with rich maps and forecasts that quantify a lender's market gaps all the way down to the neighborhood level."

HMDA data shows lenders how they stack up against peers

The integration of 2022 HMDA data into Mortgage MarketSmart, iEmergent's industry-first market visualization platform, makes it easy for lenders to compare their performance against competitors' across numerous categories including:

* Purchase origination units and dollars
* Refi origination units and dollars
* Borrower race
* Borrower ethnicity
* Loan type (conventional, jumbo, government)
* Borrower income (low, moderate, middle, upper)

By blending current HMDA data with historical market analysis and highly reliable forecasting, Mortgage MarketSmart gives lenders everything they need to quantify and act on market growth opportunities, including diverse lending and recruiting strategies that support financial institutions' fair lending and Community Reinvestment Act (CRA) obligations. In fact, a comparison of iEmergent's U.S. Mortgage Origination Forecast against HMDA actuals shows that iEmergent predicted overall 2022 purchase originations with an accuracy over 99%.

To subscribe to Mortgage MarketSmart and gain access to 2022 HMDA data, request a demo.

About iEmergent

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change.

For more information, visit https://www.iemergent.com.

CITATION:

*NOTE 1: https://www.bls.gov/opub/ted/2023/consumer-price-index-2022-in-review.htm#:~:text=Consumer%20prices%20for%20all%20items,December%202021%20to%20December%202022

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Mar, 08
2023
Awards and Honors, Business, Free News Articles

iEmergent’s Laird Nossuli honored with National Mortgage Professional Magazine’s 2023 Women of Inspiration award

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that its CEO Laird Nossuli was recognized by National Mortgage Professional (NMP) as one of its 2023 Women of Inspiration. The awards program highlights female visionaries who are paving the way for the next generation of women in mortgage lending.

Driven by her passion for closing the racial homeownership gap and increasing homeownership across the board, Nossuli oversees iEmergent projects that empower lenders to meet the home financing needs of historically underserved minority markets. She is best known for guiding the development of Mortgage MarketSmart, the industry's only market intelligence and forecasting platform specifically designed to map the movement and growth of diverse communities.

Nossuli's extensive experience helping lenders meet the needs of underserved homebuyers has made her a respected thought leader in the fields of housing diversity and affordable lending. One of her most notable achievements in the past year was hosting and moderating a free special purpose credit program (SPCP) workshop that educated attendees about SPCP development and qualified for credit toward the Mortgage Bankers Association (MBA) Certified Mortgage Banker (CMB) designation.

"As a mother and wife, as well as a fintech leader, I'm well aware of the unique challenges women face in the male-dominated mortgage industry," said Nossuli. "For that reason, I am deeply passionate about helping my fellow women and the industry as a whole succeed with tools that help overlooked families build wealth through homeownership."

The 2023 Women of Inspiration are featured in the March 2023 issue of NMP Magazine and online at https://nationalmortgageprofessional.com/.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change.

For more information, visit https://www.iemergent.com.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jan, 04
2023
Awards and Honors, Business, Free News Articles

iEmergent CEO Laird Nossuli honored in National Mortgage Professional’s 2023 Industry Titans awards program

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that National Mortgage Professional (NMP) has selected Laird Nossuli to its inaugural list of 2023 Industry Titans - a new award program honoring housing leaders who represent the mortgage industry with professionalism and pride.

NMP recognized Nossuli for her work developing iEmergent's market intelligence and forecasting technology, which helps lenders find untapped areas of mortgage opportunity in both existing and emerging markets. After taking over as CEO of iEmergent in 2014, Nossuli broke new ground with the development of Mortgage MarketSmart, the only solution specifically designed to help mortgage lenders locate, understand and meet the needs of racially and ethnically diverse markets.

A trusted voice in the mortgage technology landscape, Nossuli is also regularly invited to share her expertise on data intelligence, market forecasting and strategies for closing the racial and ethnic homeownership gap at industry conferences, webinars and affordable housing workgroups.

"I joined the mortgage industry because I was driven to help lenders better understand the barriers to homeownership that have disproportionately affected majority-minority and low-to-moderate income communities for decades," said Nossuli. "As a 2023 Industry Titan, I hope to inspire even more mortgage professionals to overcome these barriers and create accessible paths to homeownership with data-driven, community-focused tools and strategies."

The 2023 Industry Titans will be showcased in the January 2023 issue of National Mortgage Professional Magazine. The full list of honorees is also available online at https://nationalmortgageprofessional.com/news/meet-nmp-2023-titans-industry.

About iEmergent

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com/.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Nov, 07
2022
Awards and Honors, Business, Free News Articles

Technology Association of Iowa selects iEmergent as a 2022 Prometheus Award winner

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that it has been named the 2022 FinTech & InsurTech Company of the Year in the Technology Association of Iowa's (TAI's) annual Prometheus Awards program.

The Prometheus Awards unite innovators and leaders from technology, business, education and government to celebrate each year's most momentous achievements in Iowa's technology industry. TAI recognized the award finalists and announced final winners at the Prometheus Awards ceremony on November 3, at the Community Choice Credit Union Convention Center in downtown Des Moines.

Founded 22 years ago, iEmergent is an advisory and technology firm dedicated to helping mortgage lenders grow business by better understanding the home financing needs of the communities they serve. With the power to accurately model demographic, economic and housing market trends against lenders' own production data at the neighborhood level, iEmergent is the only technology that helps lenders identify gaps in sales coverage, serve racially diverse communities and expand into new markets.

"As an Iowa-based family business, iEmergent is committed to investing in its home state while helping lenders nationwide grow business and provide more homeownership opportunities to underserved markets," said Laird Nossuli, CEO of iEmergent. "It is an honor to be recognized by TAI for our organization's impact on the state's technology industry."

To view the full list of 2022 Prometheus Awards winners and finalists, visit: https://www.technologyiowa.org/prometheus/.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Oct, 20
2022
Awards and Honors, Business, Free News Articles

iEmergent’s Laird Nossuli recognized by Mortgage Banker Magazine as 2022 Powerful Women of Mortgage Banking honoree

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced that CEO Laird Nossuli was recognized as a 2022 Powerful Women of Mortgage Banking honoree by Mortgage Banker Magazine. The annual award spotlights women who have made an indelible impact on the mortgage industry and are fostering the next generation of women leaders in housing finance.

Nossuli was recognized for leading the development of iEmergent's software, Mortgage MarketSmart, which helps mortgage lenders grow market share by identifying home lending opportunities within the communities they serve. With technology that accurately models and forecasts demographic, economic and housing market trends down to the neighborhood level, Nossuli has created the only tool that helps lenders understand the home financing needs of underserved, minority and emerging markets.

Nosulli's passion for housing equity, her ability to pinpoint opportunities to serve minority communities and her extensive collaboration with housing affordability workgroups have made her one of the industry's most sought-after speakers on serving diverse markets. Nossuli currently sits on two committees for CONVERGENCE Columbus, a cross-sector partnership led by the Mortgage Bankers Association (MBA) that is focused on increasing minority homeownership in Columbus, Ohio. She also partners with the MBA on CONVERGENCE initiatives in other cities.

"As a female CEO of a company founded on the principles of diversity, equity and inclusion, I get the opportunity to lead by example and, hopefully, empower more women to join the mortgage and fintech industries," Nossuli said. "I'm truly honored to be named as one of the 2022 Powerful Women of Banking and hope to continue the work of fostering a more inclusive industry that extends more wealth-building opportunities to minority borrowers."

The full list of 2022 Powerful Women of Mortgage Banking honorees can be viewed online in the October 2022 issue of Mortgage Banker Magazine.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com/.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Oct, 13
2022
Business, Free News Articles, Webinars

iEmergent’s Special Purpose Credit Programs (SPCP) workshop will prepare mortgage bankers to launch their own diverse lending initiatives

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, will host a virtual workshop on Special Purpose Credit Programs (SPCPs) on Wednesday, November 9, from 12 p.m. to 2 p.m. ET. Through roundtable discussion and a hands-on practicum, "Tapping the Potential of SPCPs: A Hands-on Workshop for Mortgage Lenders" will give attendees the skills and confidence necessary to develop and launch successful SPCPs while earning points toward their Certified Mortgage Banker (CMB) designation from the Mortgage Bankers Association (MBA).

SPCPs are lending programs designed to give preferential lending terms to groups of people, like people of color and women, who would otherwise receive less favorable terms or altogether be excluded from access to credit.

Hosted by iEmergent, the November 9 event will feature input from a diverse array of subject-matter experts, including:

* Mosi Gatling, Sales Manager, loanDepot
* Jason Fraley, SVP & Community Lending Director, Huntington Bank
* Evan Zuverink, CRA Officer, First Commonwealth Bank
* Lindsay Cannaday, Vice President/Business Development Director, GreenState Credit Union
* Gabe del Rio, President & CEO, Homeownership Council of America
* Olivia Kelman, Partner, K&L Gates
* Rob Chrane, Founder & CEO, Down Payment Resource
* Laird Nossuli, CEO, iEmergent

Panelists will provide a comprehensive look into SPCPs - what they are, how lenders can deploy them to help close the racial homeownership gap and tactics for successful SPCP planning, implementation and measurement - using real examples from successful SPCP programs. The workshop will end with a Q&A session, giving attendees the opportunity to request personalized advice for building and optimizing their own SPCP initiatives.

"The government-sponsored enterprises have made addressing the longstanding racial homeownership gap a top priority, and SPCPs give lenders a unique opportunity to engage in the enterprises' equitable housing initiatives," said Nossuli. "By uncovering how to leverage SPCPs to expand credit opportunities among those impacted by discrimination, our virtual workshop will help lenders maintain purchase volume and level the playing field for underserved, would-be borrowers."

To register for iEmergent's virtual SPCP workshop on November 9 from 12 PM to 2 PM ET, visit: https://www.iemergent.com/spcp-workshop.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com/.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jun, 30
2022
Advertising and Marketing, Business, Free News Articles

iEmergent appoints Megan Horn as Chief Marketing Officer

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

Prior to her appointment as CMO, Horn consulted with iEmergent through her own outfit, Megan Horn Digital. In this capacity, Horn was instrumental in developing iEmergent's website, brand messaging and digital strategy. Before her engagement with iEmergent, Horn was marketing director at Far Reach, iEmergent's technology development partner. Horn has also held positions at marketing and advertising agencies, where she acquired a diverse skill set including content strategy and development, social media management, graphic design and public relations.

"iEmergent is uniquely positioned to help mortgage lenders address a complex challenge - serving traditionally underserved, home-ready markets - by identifying current and future market opportunity with great accuracy down to the neighborhood level," Horn said. "My top priority is generating broader exposure for iEmergent and communicating the value proposition of Mortgage MarketSmart, an incredibly powerful tool for helping mortgage lenders identify gaps in sales coverage, expand into new markets and serve communities more equitably."

Horn holds a bachelor's degree in marketing and a Master of Business Administration from the University of Northern Iowa. She is an avid volunteer and community advocate, and in the past has donated both her time and marketing expertise to nonprofit organizations such as the Cedar Bend Humane Society and Cedar Valley United Way. Since 2018, Horn has been a board member of the CedarValley PrideFest.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Jun, 02
2022
Business, Free News Articles

iEmergent appoints Chris Richey as Chief Analytics Officer

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Chris Richey as chief analytics officer. In this role, Richey will oversee and expand upon iEmergent's data analytics capabilities, which help mortgage lenders identify gaps in sales coverage and effectively expand into new markets.

Richey, who first joined iEmergent in a consulting capacity in 2016, has been instrumental in building out the data and information technology (IT) frameworks supporting the firm's external Mortgage MarketSmart and internal business intelligence (BI) platforms. With this infrastructure in place, Richey will next turn his attention to enhancing the analytics engine and statistical models that power iEmergent's market-leading data insights.

"Chris' combination of mathematics, economics and IT expertise is quite rare, but what's even more exceptional is his commitment to applying those skills to affect positive change," said iEmergent CEO Laird Nossuli. "For years, iEmergent's data has pointed to diversity in lending as not only the right thing to do for our communities, but also a business imperative for lenders. Chris will play an integral role in advancing our ability to put this imperative into context for individual lenders so they can turn insight into action and measurable growth."

Before joining iEmergent, Richey was a data analyst in the IT business unit of a Fortune 100 government contractor. His work synthesizing and analyzing some of the largest healthcare databases in the United States helped guide Medicare's implementation of regulatory programs designed to improve the quality and lower the cost of healthcare for millions of Americans. Later, during the COVID pandemic, Richey was part of a task force that tracked nursing home outbreaks of COVID-19 and applied data sourced from multiple agencies to coordinate the delivery of training, supplies and vaccinations.

Earlier in his career, Richey worked as a quantitative analyst within the financing arm of a Fortune 100 equipment manufacturer, where he built statistical models for managing credit risk, conducted regulatory compliance stress testing and leveraged his background in IT to create a unified framework for consolidating and reporting data across the global organization.

Richey is a graduate of Iowa State University, where he earned a bachelor's degree in economics and math and a master's degree in economics.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Twitter: @iemergent #housingfinance

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022