Awards and Honors, Business, Free News Articles

Whiteflash Named 2021 BBB Pinnacle Award Winner

HOUSTON, Texas -- For the second year in a row, and for an unprecedented 5 out of the last 10 years, Whiteflash Ideal Diamonds and Fine Jewelry has been named winner of the prestigious Better Business Bureau 2021 Pinnacle Award - the BBB's top honor for excellence in quality control, customer care, and social responsibility. The annual competition involves the finest retail jewelers from all across the Greater Houston area, the fourth largest market in America.

Whiteflash has been a BBB Winner of Distinction every year since 2004, maintaining an unbroken A+ rating with the BBB. The annual awards competition evaluates businesses on a comprehensive set of performance standards including product quality, customer care, consumer education, innovation, integrity, and social responsibility. With the 2021 Pinnacle award Whiteflash has been once again recognized as "Best in Class" and a market leader among the many well established fine jewelers in the Greater Houston Area.

Having launched in the year 2000, Whiteflash has been at the forefront of jewelry companies born into the information age. In addition to their world-class A CUT ABOVE® brand of super ideal diamonds, Whiteflash offers two other categories of precision cut AGS Ideal and GIA Excellent diamonds, all of which are in-house and available exclusively at Whiteflash. All are posted to their state-of-the-art responsive website with a full complement of diagnostics and advanced light performance imaging.

In addition to their deep inventory of precision cut certified diamonds Whiteflash is also an authorized distributor for some of America's finest bridal designers including Tacori, Verragio, Simon G, A. Jaffe, Ritani, Vatche and Benchmark, providing an extensive selection of top quality brand name diamond engagement rings.

Reached for comment on winning the BBB 2021 Pinnacle Award Whiteflash COO Eliezer Eber remarked, "Overcoming the challenges of a pandemic, with its supply chain disruptions and staffing shortages, makes being chosen for the BBB Pinnacle Award especially gratifying. It is a true reflection of the character and adaptability of our team, the resiliency of our business model, and a tribute to our laser focus on the customer experience."

Having been awarded the 2021 BBB Pinnacle once again validates the company's core value driven philosophy and devotion to best practices. Whiteflash is a member of the American Gem Society, an organization dedicated to consumer education and protection. They are also one of the few retail jewelers in the world certified for ISO9000 quality management. And a laser focus on the customer experience has resulted in a huge number of 5 star reviews at independent review sites like Google Reviews and Yelp.

In the words of Whiteflash CEO Debi Wexler, "I am so proud of our team for once again being recognized by the BBB as 'best in class'. The Greater Houston area is home to some of the finest jewelers in America, and to receive the BBB Pinnacle is a humbling accomplishment, and one that is extremely motivating for the Whiteflash team."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality loose diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcomes visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

RELATED LINKS:

https://www.whiteflash.com/a-cut-above-diamonds/

https://www.whiteflash.com/engagement-rings/designer-rings.aspx

Related link: https://www.whiteflash.com/

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Business, Free News Articles, Manufacturing

Whiteflash Delivers Historic Super Ideal Diamond Necklace

HOUSTON, Texas -- Whiteflash announced today the completion of a custom platinum necklace containing a record number of AGS Ideal(R) diamonds; a project that has been months in the making.

The project involved 100 custom cut super ideal, collection quality diamonds set in a heavy 26 inch platinum line necklace. In what is likely the largest number of AGS Ideal(R) cut diamonds ever set in a single piece of jewelry, the diamonds are from the Whiteflash branded A CUT ABOVE(R) Collection Series with colors in the DEF "colorless" range, and the 'microscopically clean" IF-VVS clarity range.

A CUT ABOVE(R) diamonds feature precision cutting and elite light performance. They require a platinum dual light map Triple Ideal report from the AGS Laboratories as a baseline. AGS Laboratories is considered one of the leading authorities on diamond light performance. Further tests are performed by Whiteflash gemologists, including careful analysis of optical precision, before a diamond is awarded the internationally acclaimed brand of A CUT ABOVE(R). The ultimate designation in the brand is the A CUT ABOVE(R) Collection Series featuring the most elite colors and clarities, known in the diamond trade as "collection goods."

The client who commissioned the piece was very specific about his requirements, resulting in the need to produce a large number of .30-.33ct precision cut diamonds in order to arrive at 100 diamonds that would meet all specifications and qualifications for A CUT ABOVE Collection Series.

After the stones were cut, they were sent to AGS Laboratories for grading. Those stones passing the laboratory and meeting the strict baseline criteria for the brand were then sent on to Whiteflash for further testing. Finally, only the diamonds passing the full array of tests were chosen for the necklace. This world-class necklace consists of over 30 carats of AGS Ideal(R) diamonds and almost 100 grams of platinum.

Each of the diamonds in the piece has a full Triple Zero light performance report from AGS Laboratories, and each diamond comes with the full benefits package from Whiteflash including 100% Lifetime Trade Up benefit. The necklace was hand delivered to the client at The American Gem Society headquarters by Bryan Boyne GG (GIA), CG (AGS), Vice President of Whiteflash, who had helped oversee the project.

Whiteflash COO Eliezer Eber had this to say about the project: "We are extremely proud to have been chosen by this very discriminating buyer to supply this extraordinary piece. We create many custom pieces every year involving specially cut precision diamonds, but this project smashed the record in terms of the sheer number of stones in a single piece. The collective man hours involved in bringing this long-term project to reality was a true test for our processes and the diligence of our team of gemologists and jewelers."

Jason Quick, Executive Director of AGS Laboratories, commented, "I love seeing pieces, like this one, created around diamonds that have received the top cut grade in our lab. We appreciate Whiteflash for their dedication to the finest in diamond light performance and craftsmanship, and we are thrilled to be associated with this project."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the BBB 2018 Pinnacle Award.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0905s2p-Necklace-by-Whiteflash-300dpi.jpg

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Business, Free News Articles

Whiteflash Re-Certified for ISO 9000 for the Sixth Consecutive Year

HOUSTON, Texas -- Whiteflash Inc., international retailer of ideal diamonds and fine designer engagement rings, announced today that they have been recertified for ISO 9000 for the sixth consecutive year. International Standards Organization (ISO) certification requires documented and audited practices promoting top level quality control and continual improvement. Whiteflash is one of very few retail jewelers in the world to be certified for ISO 9000.

Quality expectations for buyers in this industry sector are significantly elevated. In addition to producing and selling products of very high dollar value, the diamond engagement rings that Whiteflash delivers are of utmost emotional importance to their customers. Quality control is therefore a critical element for success. A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, attract discriminating customers from all over the world who expect elite level diamond performance as well as impeccable jewelry craftsmanship.

In the words of Whiteflash COO Eliezer Eber, "Our customers are some of the most knowledgeable diamond and jewelry buyers in the world. Adopting ISO 9000 in our business has been instrumental to our success. It provides us a roadmap for capturing efficiencies, building our team, and consistently delivering a brilliant experience to our customers and vendors alike."

Whiteflash VP Bryan Boyne adds, "In my view, the most powerful aspect of ISO 9000 is continual improvement. ISO enables us to continually reduce our rate of quality issues, and the associated financial and reputational costs. Those resources can then contribute to customer satisfaction and propel our growth rather than limiting it."

Having first achieved ISO certification in 2010, Whiteflash has successfully passed annual surveillance audits and full-certification audits consistently since that time. This year's audit was the latest thorough re-certification review, which is required every three years. Each year ISO Certified companies must demonstrate continued improvement of their systems and document their progress. Measures of success include shortened processing and delivery times, reduction in product non-conformities, and a higher customer satisfaction rate.

Whiteflash actively monitors customer feedback in a variety of ways including direct customer surveys and tracking third party customer reviews on sites such as Yelp, iVouch, and Google Reviews. In keeping with ISO principles, the recent launch of the Whiteflash mobile-first responsive website was an example of a long-term project involving hundreds of improvements made in collaboration with customers. Mr. Eber explained, "Feedback from customer surveys and a specially assembled focus group were critical to the successful roll out of this complex and vitally important project."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the BBB 2016 Winner of Distinction Award.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

This news story was published by the Neotrope® News Network - all rights reserved.