Business, Free News Articles

444 Uncovers that the Northwest is Using Fungi to Fight the Good Fight in More Ways Than One

SEATTLE, Wash. -- Interviewing sustainable food and beverage businesses across the U.S. is Danielle Keogh's, co-founder, 444, LLC, passion. The latest tour of the northwest U.S. Keogh learned that mushroom cultivation and usage is advancing.

At Papa Lee's CBD Convections, she met a 12-year proud Veteran U.S. Army Ranger, chef Papa Lee Warren, who partnered with ex-semi pro baseball player, Bob Giggin, to create functional food and beverage products. Contributing proceeds from these products go towards raising awareness about military sexual assault trauma and helping victims to battle PTSD, depression and anxiety using natural remedies.

Giggin and Warren curate gummies, teas, honey and tinctures using organic hemp and herbs. They're also exploring recipes using medicinal mushrooms.

"We're jumping into the mushroom field now and we're finding that the Lion's Mane and other mushrooms restructure the system. And, when they're done in micro-dosing, they help to rebuild cells and regain life," Lee says. "We're using fungi to fight the good fight."

The Grow Network's, Marjory Wildcraft, believes it's vital to "use ancient, time-tested knowledge to nurture health through powerful, medicinal herbs."

So, returning to the garden is the future of functional ingredients where consumers or experienced chefs, like Papa Lee, create food that is medicine. A podcast, "Wounded Not Broken," launches on July 5, 2022, and will feature survivors of military sexual trauma. To join the fight, consider this Go Fund Me campaign: https://www.gofundme.com/f/wounded-not-broken-project.

In her travels, Keogh's also met many fungi farmers. A few are organically certified and most use sustainable, organic practices. Now, while organic certification is comforting to see, it comes with a price. Often the extra cost shoppers pay for the accreditation isn't going to the farmer; it's going to taxes. So, many farmers like Brody Ferguson, Mark Rickard, Sundown Hazen and Jonathan Garrett operate organically, but keep consumer cost down by not paying the extra certification taxes.

FIND THEM HERE:

WHO: BRODY FERGUSON/FERG'S FABULOUS FARM

What: Boise Farmers Market

Where: 1500 Shoreline Dr, Boise, ID 83702

When: Saturdays, 9:00 a.m. to 1:00 p.m.

WHO: MARK RICKARD/SKAGIT GOURMET MUSHROOMS

What: Everett Farmers Market

Where: Hewitt and Wetmore Avenues, Everett, WA 98201

When: Sundays, 10:30 a.m. to 3:00 p.m.

WHO: SUNDOWN HAZEN & JONATHAN GARRETT/CHESED FARMS

What: Downtown Walla Walla Farmers Market

Where: 106 W Main St, Walla Walla, WA 99362

When: Saturdays, 9:00 a.m. to 1:00 p.m.

Some farmers are making big transitions. For example, in 2020, Oregon State passed Measure 109 which states that the Oregon Health Authority (OHA) can regulate psilocybin manufacturing, delivery, purchasing and consumption. Manufacturing licenses will be issued by OHA at the beginning of 2023.

The Oregon Psilocybin Society believes that psilocybin-assisted therapy can help alleviate mental health crisis in Oregon "by addressing costly epidemics like suicide, treatment-resistant depression and anxiety, PTSD, and addiction to drugs, alcohol and nicotine." At Portland, Oregon's, Pal's Mushrooms, Chris Peircean and Jeremiah McCoy are getting into growing gourmet and medicinal psylocibin mushrooms.

Overall, Keogh says farmers across the U.S. are supporting each other through consultation, equipment and supplies. For example, Rebecca Minna of Prospore, in Shelton, Washington, is turning her mushroom farm into a substrate production facility. By fall 2022, it will supply northwest commercial mushroom growers with superior substrate blocks.

Minna has also teamed up with Mica Rehnquist, owner of The Outdoor Farmer, who's constructed mushroom growing pods, "Boom Rooms," made for commercial farmers. These pods offer a perfectly-controlled, cultivation environment.

For those seeking in-person fungi farming training, Fungaia's, Paul Hamilton-Pennel, is hosting training featuring Fungi Academy in Wall Walla, Washington, September 3-11, 2022.

And finally, Blaine Alexandr-Heins, chief design officer and head of curation at i3x, looks to outer space art to sustain planet Earth. i3x will send satellites funded by asset-backed nonfungible tokens (NFT) to the stars this September. Be on the lookout for i3x NFT space launches.

i3x's focus is off-grid food sourcing, revenue for local and indigenous farmers and internal crypto-based monetary solutions. These solutions allow eco-farm communities to remain self-sufficient and provide lucrative local farming revenue channels.

Watch Blaine Alexandr-Hein discussing the future of plant medicine here: https://youtu.be/UlovO1OuPr4

"With technologies like this, the functional mushroom industry remains uncapped. Literally, the sky is the limit for the future of fungi," Keogh says.



About 444, LLC (4-Forty-4):

444 incorporates the culinary art of functional beverage and expert mixology to manufacture functional beverage mixers. By partnering with and supporting small businesses throughout the U.S. within the functional ingredients and sustainable farming sectors, 444 is dedicated to providing current industry information.

MORE INFORMATION:

Anyone interested in sharing their or others' stories: https://444.farm/

Discover northwest fungi farmers and chefs: https://444.farm/category/northwest/

MULTIMEDIA:

*Photo link for media: https://444.farm/wp-content/uploads/2022/05/Bob-and-Lee.png

Photo Caption: Papa Lee Warren and Bob Giggin develop plant medicine convections.

*VIDEO (YouTube) https://youtu.be/UlovO1OuPr4

Video caption: Blaine Alexandr-Hein | The Future of Plant Medicine | i3x

Related link: https://444.farm/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles

444 Discovers an Abundance of Functional Food at Alta Vista Botanical Gardens

SEATTLE, Wash. -- Danielle Keogh, co-founder, 444, LLC, a business passionate about the culinary art of functional beverage and expert mixology, continues a nationwide tour interviewing sustainable businesses within the food and beverage industry. While exploring the U.S.'s southwest, Keogh discovered Alta Vista Botanical Gardens (AVBG), a treasure trove of plant medicine.

Naomi Stein, vice president, AVBG, welcomed Keogh with open arms and applauds the devotion of Alta Vista's volunteer board members who have worked to create such a wonderful space.

"The functional ingredient movement is alive and well here," she says.

In 1999, the city of Vista, California opened this 14-acre property to the public with a mission to bring people, nature and art together and they're doing just that and more.

AVBG plans to celebrate Earth Day by offering the community a free event where they can connect with nature on an artistic level. Vic Moraga will be live on guitar, while children can conjure recycled art, and families can discover numerous gardens with functional ingredients.

Edible delights can be found throughout. The medicinal herb garden has aloe vera, white sage, horehound, ginkgo trees, chaste trees, jojoba trees, tabebuia trees and more.

In the culinary garden, herb adventurers will find a rich variety that includes everything from spearmint, the caper bush, fennel, lemon verbena and lemongrass to hops, oregano, Thai basil, several varieties of sage, ginger, bay leaf tree, rosemary and thyme.

The children's garden is an ideal place for the younger set to learn about rare fruit trees such as Cherimoya, Loquat, pomegranate, several varieties of banana and dragon fruit.

Nancy Jones, a retired elementary teacher, also known as "Farmer Jones," gives a monthly class for AVBG members and their children. She teaches them how to garden and also heads a cleanup group, Loser's Litter, where participants help to keep the community free of debris. Additionally, she'll be overseeing the Earth Day Festival.

Other functional food events are happening all over in California, Arizona, and New Mexico.

HERE'S A GOOD SAMPLING:

Who: Nancy Jones/Alta Vista Botanical Gardens
What: Earth Day Festival
Where: Vista, CA, 1270 Vale Terrace Drive Vista
When: Saturday, April 23, 2022, from 10 a.m. to 3 p.m.

Who: Rose Walker/Le Jardin Verde Garden
What: Tree Care
Where: Albuquerque, NM, 538 Utah St. NE
When: Saturday, April 23, 2022, from 10:00 a.m. to 1:30 p.m.

Who: Cole Daeschel/Cedar Grove Greenhouse, Nursery and Farm
What: Santa Fe Farmers' Markets | Santa Fe Railyard
Where: Santa Fe, NM, 1607 Paseo De Peralta
When: Tuesdays and Saturdays, 9:00 a.m. to 2:00 p.m.

Who: Dirk Hermann/Planet Mushrooms
What: Calabasas Farmers' Market
Where: Calabasas, CA, 23504 Calabasas Rd
When: Saturdays, 8:00 a.m. to 1:00 p.m.

Who: Creation Family Farms
What: Brentwood Farmers Market
Where: Brentwood, CA, Oak St and, 1st St
When: Sundays from 9:00 a.m.to 1:00 p.m.

Who: Roberto Ramirez/Mountain Meadow Mushroom Farm
What: Free Mushroom Compost Pickup
Where: Escondido, CA, 26948 N Broadway
When: Every Saturday from 7:00 a.m. to 3:00 p.m.

Two other options include a free 15-minute consultation with LA Garden Supply owner Leonard Song on how to grow sustainably indoors or discover delicious concoctions of plant medicine at the Realm of 52 Remedies in San Diego that will evoke your senses.

About 444 (4 Forty 4):

444, LLC is dedicated to discovering ways to learn, grow, and collaborate to capture healthy, exciting, unique options for beverages. By partnering with and supporting small businesses throughout the U.S. within the functional ingredients and sustainable farming sectors, 444 is committed to providing current information about the industry.

FOR MORE INFORMATION:

Anyone interested in sharing their or others' stories, can visit: https://444.farm/

Explore Midwest farmers at: https://444.farm/category/west-coast/

For more information about AVBG: https://444.farm/2022/04/10/alta-vista-botanical-gardens-vista-california/

MULTIMEDIA:

*VIDEO (YouTube) https://youtu.be/vjrhtk9jIVo

Video caption: Alta Vista Botanical Gardens | Earth Day 2022 | Vista, California.

Related link: https://444.farm/

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Free News Articles, Religion and Churches

For Earth Day, the Church of Scientology Shares the Work of an Ecological Visionary

LOS ANGELES, Calif. -- An episode of Meet a Scientologist on the Scientology Network documents how Peter Vajda is preserving the Earth's resources by salvaging barren farmland.

Each year on April 22, Earth Day raises awareness of the importance of safeguarding the environment. This year's theme is "Invest in Our Planet." And Scientologist Peter Vajda has devoted his life to doing just that.

"With the population growing and productive farmland decreasing, this is a race to save future generations," says Vajda in his episode of Meet a Scientologist on the Scientology Network.

Heavy chemical pesticides and synthetic fertilizers are leaving a devastating wake of barren farmlands. But Vajda is reversing this blight with his award-winning, organically based technology. His eco-friendly solution to desertification is gaining international recognition.

"Agriculture is in my veins," says Vajda. Fond memories of picking apples in his grandfather's orchard as a child led him to study agricultural engineering in college. But it wasn't until he graduated that Vajda realized that in 60 years there may very well be no apples - or any viable agriculture. The heavy use of chemicals and pesticides is destroying much of the world's best farmlands, creating a threat to the future of all forms of life on Earth.

Vajda began working for a company at the forefront of soil rejuvenation and eventually became its chief executive officer. With him at the helm, driving research and development, the company's transformation of barren farmland brings new hope that the world's food production can be brought back from the brink of extinction.

Meet a Scientologist is an original series airing on Scientology Network. Episodes provide an in-depth look into the lives of individual Scientologists at the forefront of art, science, fashion, entertainment and technology.

The Scientology Network debuted in 2018. Since launching with a special episode featuring Scientology ecclesiastical leader Mr. David Miscavige, Scientology Network has been viewed in 240 countries and territories worldwide in 17 languages.

Satisfying the curiosity of people about Scientology, the network takes viewers across six continents, spotlighting the everyday lives of Scientologists, showing the Church as a global organization, and presenting its social betterment programs that have touched the lives of millions worldwide. The network also showcases documentaries by independent filmmakers who represent a cross-section of cultures and faiths, but share a common purpose of uplifting communities.

Broadcast from Scientology Media Productions, the Church's global media center in Los Angeles, the Scientology Network can be streamed at Scientology.tv and is available through satellite television, mobile apps and via the Roku, Amazon Fire and Apple TV platforms.

LEARN MORE:

https://www.scientology.tv/series/meet-a-scientologist/peter-vajda.html

Related link: https://www.scientology.org/

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Business, Free News Articles

Cottonwood Farm and Grocery Provides Affordable and Nutrient Dense Foods to the Public and People in Need

FLORENCE, Ala. -- Tucked away in downtown Florence is Cottonwood Farm and Grocery, a one-stop-shop for local meats, produce, bulk grains, flowers, cheeses and even housewares. With their grand opening set to mid this year, this local market fills a need for downtown residents. It's a convenient alternative to larger chain stores in Huntsville and offers vegan, gluten-free products, EBT purchasing and DoorDash Delivery too.

So, for anyone who works in the downtown area or at the nearby university, they've got a great place to shop for items such as fresh carrots, broccoli, avocados, apples and more. It's just next door to the left of Trowbridge's.

Williamson says that right now they're focused on getting more people to see what they offer.

"We want their feedback so we can continue to meet their needs," he says. "How many times does a community get a chance to build its very own grocery store? We have the support system to make it happen. Have a special diet? Let us know. Want a specific product. We can likely get it. We want to make life easier for our customers and are here to serve."

The owners of Cottonwood Farm and Grocery are passionate about helping their community. For instance, items that were damaged during transport or products that don't sell out are given a second chance before their end date at the Help Center where homeless or others in need can benefit.

The storefront is located at 318 N. Court St. and is well stocked with organic and farm-fresh foods. By using UNFI, the supplier of companies like Whole Foods, Cottonwood has been able to keep their shelves filled with organic brand favorites like Annie's, Woodstock, Amy's, Lacroix, Beyond Meat, Evol, Vital Farms, Flowers Creamery, Piper & Leaf Tea, Rosecreek Farms Produce and more.

"We opened this storefront to give local farmers a place to sell their goods, and we've succeeded," Brian Williams, co-owner, Cottonwood Farm and Grocery says. "And, keeping the shelves stocked with other organic items is something the community vocalized, so we're trying to meet that need."

Produce, dairy, eggs and meats are homegrown in the Tennessee Valley - straight from the farm to the table. Cottonwood is also working with their vendor to offer grab-and-go items like snack boxes, drinks and salads.

Learn more at: https://www.cottonwood-farm.com/

FOLLOW ON SOCIAL:

https://www.facebook.com/cottonwoodfarm

Related link: https://www.cottonwood-farm.com/

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Business, Environment and Ecology, Free News Articles

444 Spotlights Movers and Shakers in the Sustainable Living Sector

SEATTLE, Wash. -- Danielle Keogh, co-founder, 444, LLC, launched a nationwide tour where she interviewed businesses within the functional ingredient sector. She says that Brandon Pitcher continues to carve the path for sustainable living. Among many, leading change agent in the Midwest, Pitcher, co-founder of Blue Circle Farms and founder of 5 Kingdoms Development, has dedicated his life's work to providing sustainability and renewability coaching. In 2010, he was the Green Entrepreneur of the year.

As the functional ingredient and sustainability movement continues to charge on in the Midwest, Pitcher is joined by agricultural solution-based companies, small-scale sustainable farmers, and organic merchants that have also stepped up to the plate to nurture the heart of America.

Several events are planned this spring to showcase Pitcher and other sustainability leaders and to feature some incredible, nutrient-dense foods. These events are scheduled to take place this spring in Colorado, Missouri, Illinois, Michigan and Ohio.

Pitcher has traveled to more than 50 countries and given more than 600 lectures on business, inspired by nature and societal development at Universities like MIT and Yale. Networking people and facilitating fun education to share big concepts is Pitcher's approach to making the world a better place.

He's hosting a series of 5 Kingdoms Dinners across the U.S., collaborating with prominent chefs like Donna Merton, and Farm Eats District Food Truck Eats. Auguste Escoffier School of Culinary Arts will staff these events and Merton and Pitcher are in the process of creating a cookbook too.

5 Kingdoms' dinners are designed to educate and entertain people around a new type of diet.

"I guess you'd call it a different way of living and eating where bacteria, algae, plants, animals and fungus are present and representative of your local ecosystems," Pitcher says.

These events host roughly 100 to 200 people and it's an exciting way to enjoy music and mingle with artists. As opposed to shopping on Amazon, visiting local organic stores allows for unique opportunities to build relationships with like-minded individuals looking for natural ways to improve health. As a result, retail businesses have made strides to provide communities with organic, holistic ingredients.

He believes that "when it comes to our survival and functionality of nature," fungi are "probably the most important kingdom on earth."

Partaking in the remaining four kingdoms, algae, bacteria, plant and animal, can be equally enjoyable and boasts tremendous benefits. Unfortunately, according to "U.S. News," Americans consume ultra-processed foods at an extreme rate, putting people at a greater risk for chronic diseases. The common thought is that the poor 21st Century diet could "be the key driver of the obesity epidemic" (*see citation). It's crucial for society to do its part to support health beyond simply basic nutrition and to build up natural immune systems.

Who: Brandon Pitcher, Blue Circle Farms

What: 5 Kingdom Dinners

Where: Boulder, CO

When: May 21, 2022

Other movers and shakers include Nuka Anue who has two African Naturals stores in St. Louis, MO; and Eric Rose, owner of River Valley Market. African Naturals offers unique, high-quality holistic goods sourced mainly from Africa; and Rose farms most of his products and believes that people are growing more aware of functional mushrooms and their nutritional value.

AFRICAN NATURALS AND RIVER VALLEY MARKET EVENTS:

Who: Nuka Anue of Blue African Naturals

What: 31st Annual St. Louis African Arts Festival

Where: 2022 World's Fair Pavilion Forest Park, St. Louis, MO

When: Saturday, May 28, 2022, 10:00 a.m. to 8:00 p.m.; Sunday, May 29, 2022, 11:00 a.m. to 8:00 p.m.; and Monday, May 30, 2022, 10:00 a.m. to 6:00 p.m.

Who: Eric Rose of River Valley Market

What: Spring Wine Stroll

Where: Chicago, Illinois

Choose from four routes:

https://www.lincolnsquare.org/spring-wine-stroll

When: Thursday, April 28, 2022, 6:30 p.m. to 9:30 p.m.

The Eastern Market in Detroit also hosts the following Midwest sustainable farmers: Carolyn Leadly and Jack VanDyke, Rising Pheasant Farms; Ron Stadler, Stadler Farms; Vincent Sanna, Give and Grow Mushrooms; and Bob Jentzen, Jentzen Farms. Location: 2934 Russell Street, every Saturday from 6:00 a.m. to 4:00 p.m.

OTHER FARMERS' MARKETS INCLUDE:

Who: Brandon and Jordan Krystowski, Erie Shore Seeds and Spores

What: The Lake Saint Louis Farmers and Artists Market

Where: 4040 Riverview Road, Peninsula, OH

When: Opens May 7, every Saturday from 9:00 a.m. to 12:00 p.m.

Who: Chef John Gelineau, Mushroom Naturally

What: Countryside Farmers Market

Where: Meadows Circle Drive, St. Louis, MO

When: Every Saturday from 8:00 a.m.to 12:00 p.m.

Who: Nicola Macpherson, Ozark Forest Mushrooms

What: Tower Grove Farmers' Market

Where: 4256 Magnolia Ave, St. Louis, MO

When: Every Saturday from 8:00 a.m. to 12:30 p.m.

Whether produce is grown organically or organically certified, more and more of the nation's farmers dedicate resources to providing the healthiest options to their local communities. Some farmers have weekly scheduled pick-ups, others offer deliveries, while most tend to post up at farmer's markets. As expected, the fees involved in establishing and maintaining the organic certification increase prices. Consequently, "organically certified" may not be available at every stand, but the majority of products meet the specifications.

About 444 (4 Forty 4)

444, LLC will incorporate the culinary art of functional beverage and expert mixology to manufacture functional beverage mixers. By partnering with and supporting small businesses throughout the U.S. within the functional ingredients and sustainable farming sectors, 444 is dedicated to providing current information about the industry.

FOR MORE INFORMATION:

Anyone interested in sharing their or others' stories, can visit: https://444.farm/

Explore Midwest farmers at: https://444.farm/category/mid-west

For more information about Brandon Pitcher: https://444.farm/2022/02/14/blue-circle-kokomo-indiana

MULTIMEDIA:

* VIDEO (YouTube) https://youtu.be/0WdoA07gDss

Video caption: Brandon Pitcher Co-Hosting 5 Kingdoms Dinner Boulder Colorado May 21, 2022

* LOGO 72dpi: https://444.farm/wp-content/uploads/2022/03/cropped-444-LOGO-1_12_221-2.png

CITATION:

* Preidt, R. (2021, October 15). Americans are eating more ultra-processed foods | health ... US News. Retrieved April 4, 2022, from https://www.usnews.com/news/health-news/articles/2021-10-15/americans-are-eating-more-ultra-processed-foods

Related link: https://444.farm/

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Business, Free News Articles

Parallel Napa Valley Promotes Adrienne D.A. Smith to General Manager / Partner

NAPA VALLEY, Calif. -- The partners of Parallel Napa Valley are pleased to announce the promotion of their General Manager Adrienne D.A. Smith to General Manager and Partner. After four years with the company, Adrienne has overseen strong growth for the brand in her role overseeing marketing, hospitality, sales and operations with an innovative and high energy approach. She was appointed by the partners to oversee their next stage of growth in 2018 and quickly moved from Director of Hospitality and Marketing to the General Manager role six months into her tenure.

With an MBA in Finance as well as an Associate's Degree in Culinary Arts from the Culinary Institute of America in St. Helena, Smith has brought to Parallel Napa Valley a sound business mind and a savvy knack for wine hospitality. During her tenure, Direct-to-Consumer Sales has grown by nearly 200% while membership in their Black Diamond Wine Clubs has increased by nearly four-fold.

Parallel Napa Valley utilizes the stylish, appointment-only tasting rooms and wine-making facility at Brasswood Napa Valley, just a few miles north of St. Helena in the beautiful Napa Valley. Smith works closely with internationally renowned Winemaker Philippe Melka (who has been with Parallel Napa Valley since its inception in 1999) and his Atelier Melka Team in order to best translate and promote his inimitable style to Parallel Wines devotees.

Smith also takes Parallel Wines on the road fairly often, meeting with wine club members, working closely with chefs on pairing menus with the wines and attending high touch marketing events that showcase the wines.

Upcoming events and important dates include:

* High Museum Atlanta Auction, March 24-26, Atlanta, GA: Parallel Napa Valley is pleased to participate once again alongside their Atelier Melka colleagues in this event which raises critical funds to provide educational programs and various outreach efforts to local youth and to consistently deliver world-class art exhibitions that make Atlanta proud. https://www.highmuseumwine.org/

* 33rd Annual California Winemasters, May 13, Burbank, CA: This extraordinary event showcases 57 international chefs and 75 of California's finest wineries. "Winemasters" has raised more than $34 million in support of the mission of the Cystic Fibrosis Foundation. https://www.cawinemasters.org/new-events/33rd-annual-california-winemasters

* Parallel Napa Valley Bud Break Party, May 21, St. Helena, CA: Celebrating the spring release of their limited production 2020 Napa Valley Chardonnay. In addition, the winners of the 2018 Name the Vintage Contest will be presented with an etched 3L of the 2018 Black Diamond Reserve Napa Valley Cabernet Sauvignon "Captivator" - a black diamond ski run at Mt. Rose Ski Resort, Tahoe, CA. Additional vintages of Parallel Wines will be poured along with amazing dishes from the Brasswood Kitchen, plus music and fun on the outdoor courtyard lawn! Tickets are $150 and can be purchased here: https://www.parallelwines.com/product/Parallel-Wines-2022-Bud-Break-Party.

Of Smith's promotion, Park City, Utah based partner Mac MacQuoid stated, "Adrienne has consistently overdelivered in her role as GM of our winery, adapting creatively and ahead of the curve during a challenging yet exciting time for wine sales. Her programming ideas, sales drive, deep knowledge of food and beverage and strong hospitality gene are just the right alchemy to take our brand forward. She deserves this recognition, and as a close group of partners, we are thrilled to see her succeed."

Smith says, "I am beyond excited to take on an even deeper role with Parallel Napa Valley and its founding partners. We have collectively put in a lot of work together over the past four years (and had a lot of fun!), and it's rewarding and extremely humbling that they feel so confident in my abilities to carry the brand forward as a next generation vintner. I am proud to serve in this role and continue their 23+ year legacy in Napa Valley with the Atelier Melka Team."

About Parallel Napa Valley

Parallel Napa Valley is an artisan winery producing less than 700 cases annually of top-quality Napa Valley designated Cabernet Sauvignon and Chardonnay wines, created by Philippe Melka (and his Atelier Melka Team), well regarded by leading critics as one of the pre-eminent wine consultants in the U.S. and beyond. The winery was established originally as a partnership in 1999 by close friends who felt the concept of their dream represented their parallel lives in Deer Valley (in Park City, Utah) where they have spent more than 40+ years, and Napa Valley, their second home.

The Parallel Napa Valley label captures the essence of the lines carved by skis on the first run of the day, and the reserve wines are named for famous ski runs. In addition to making a great wine, the partners of Parallel Napa Valley are dedicated philanthropists and have made it a priority to extend their wine and its success to support their communities and various charities in Utah, California and across the country.

Learn more: https://www.parallelwines.com/

Related link: https://www.parallelwines.com/

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Advertising and Marketing, Business, Free News Articles

Thought Leader Amanda Wittstrom Higgins Launches Full Cup Solutions, a bespoke advisory firm for future-forward agriculture and beverage industry businesses

PASO ROBLES, Calif. -- Leveraging her knowledge of - and networks in - all aspects of the alcohol beverage space and propelled by a deep personal investment in the agricultural world, industry notable and business strategist Amanda Wittstrom Higgins recently launched Full Cup Solutions (fullcupsolutions.com), a full-service firm specializing in results driven unconventional planning in the marketing, sales, operations, employee development sectors and beyond.

The venture offers fresh eyes, experience, a collaborative mindset, and vetted expertise in the disciplines that can launch businesses into next-level success. The unique approaches include a custom "advisory board" made of visionaries, C-suite leaders and industry legends recruited by Higgins and based on client needs. The firm's approach is based on its core principles of crafting products with soul, enacting industry change, creating opportunity for others and honoring and understanding of the agricultural world.

"The modern professional world requires an almost impossible level of expertise in so many disciplines - something even the best businesses cannot hope to achieve," says Higgins. "I love bringing talented people together and collaborating on solutions that benefit both the client and the industry. Full Cup's goal is to ensure businesses are operating at a best-in-class level in every capacity, while at the same time building for the fast-evolving future."

Higgins' passion for and diverse expertise in the alcohol beverage business - from DTC, national distribution and operational streamlining to social media, marketing and in-person and digital events - as well as a commitment to promoting the California Central Coast wine region worldwide, have established her as a key voice in evolving the American wine and spirits' market.

Prior to launching Full Cup Solutions, she was Executive Vice President at Ancient Peaks Winery in Paso Robles, co-founded the Wine Speak Paso Robles trade event and Dream Big Darling events and educational platform, and was named a Wine Enthusiast Top 40 Under 40 honoree. She was also named Central Coast Wine Industry Person of the Year, and a SLO Tribune Top 20 Under 40 notable.

A fourth generation Central Coast resident, Higgins previously served on the boards of the San Luis Obispo Coast Wine Collective and Paso Robles Wine Country Alliance.

"Amanda is one of those rare people who consistently overdeliver," says Dr. Laura Catena, Managing Director of Catena Zapata in Mendoza, Argentina. "She understands the power of charisma, the power of communication, the power of connection and the importance of a budget. I look forward to working with her over the years to come."

For a consultation or more information about Full Cup Solutions, visit https://www.fullcupsolutions.com/ or email Amanda Higgins at awh@fullcupsolutions.com.

RELATED LINKS:

https://www.winespeakpaso.com/

https://dreambigdarling.org/

Related link: https://www.fullcupsolutions.com/

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Aerospace and Aviation, Business, Electronics, Free News Articles, Manufacturing

ViewTech Borescopes to Exhibit at 2021 Ag Aviation Expo and Quality Expo

TRAVERSE City, Mich. -- To kick off the final month of the calendar year, ViewTech Borescopes will have their remote visual inspection tools available to trial at the NAAA Ag Aviation Expo and Advanced Manufacturing East, both scheduled to begin this week. While both events take place over a short period of time, all attendees are encouraged to take advantage of ViewTech Borescope no-cost, no-obligation demo offer, allowing a VJ-3 video borescope to be shipped directly to their facility to trial for free during real-world inspection, maintenance, and quality control requirements.

For the first time, ViewTech Borescopes will be exhibiting at the Quality Expo taking place at the Jacob Javits Convention Center in New York City from December 7 through December 9 at Booth 638. This year's Quality Expo is the must-attend trade show for professionals who are seeking the latest quality technology to use while testing in a variety of applications ranging from aerospace to medical devices. Senior Sales Consultant, Zack Wessels, will have the VJ-3 2.8mm, VJ-3 3.9mm, VJ-3 6.0mm, and VJ-3 Dual Camera video borescopes on hand for Advanced Manufacturing East attendees to explore.

Returning for the eighth consecutive year, ViewTech Borescopes will exhibit at the NAAA Ag Aviation Expo which is taking place at the Savannah Convention Center in Savannah, Georgia on Tuesday, December 7 and Wednesday, December 8 at Booth 452. ViewTech's Sales Consultant, Evan Miller, will have available a VJ-3 3.9mm and VJ-3 6.0mm video borescope for aerial application pilots and aviation maintenance technicians to trial. With many previous attendees already owning and utilizing VJ-3 video borescopes for their inspection and maintenance, ViewTech is excited to meet new connections looking to upgrade their remote visual inspection equipment.

VJ-3 Video Borescope

The VJ-3 mechanical articulating video borescope is a nondestructive visual testing instrument used for the remote visual inspection of machinery, equipment, and components. The VJ-3 facilitates the visual recording and photo documentation of an inspection and components in areas that are otherwise inaccessible or require great effort and expense to access directly. The VJ-3 consists of two modules integrated into one system: an insertion tube with distally mounted camera/LEDs, and the base unit with control panel, LCD monitor, power source and all necessary circuitry.

About ViewTech Borescopes

ViewTech Borescopes, founded as RF System Lab in 2008, is North America's #1 seller of video borescopes. Their first product, the VJ borescope, set a new standard for portability, ergonomics and ease-of-use, with its industry-first mechanical, joystick-controlled articulation.

Learn more: https://www.viewtech.com

Related link: https://www.ViewTech.com

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Alliances and Partnerships, Business, Environment and Ecology, Free News Articles

Blockchain Meets Agriculture to Improve Soil and Air Quality

CHEYENNE, Wyo. -- Two innovative Cheyenne-based companies, the agricultural Carbon Asset Network and blockchain consultancy group Ember Labs have joined forces to create the new pathway for carbon sequestration and improving air quality by using the power of blockchain. This new model is designed to be a private enterprise alternative to Cap and Trade methods, which have not proved successful since its inception in 2009.

"Blockchain, combined with tokenization, empowers a model where we all can be successful in cleaning carbon out of our air by improving soil health," says Ian Alexander, principal of Ember Labs. "It's time to put that ability into the hands of ESG oriented businesses, agriculturists, land managers of any kind, and the everyday people wanting to help our environment. The desire to do this is not new. What we have designed is the ability to streamline and make the process for a Total Ecological Solution actually work."

The Carbon Asset Network joins with nonprofit Synergy for Ecological Solutions to provide grants which allow land managers to take action for a Total Ecological Solution through soil health. Often these new methods increase operating costs and capital investment. The grants allow the land managers to take action right away to maximize soil health.

As soil becomes healthier, there is more oxygen released to the air, and more carbon pulled into the roots and soil (carbon sequestration) through the natural process of photosynthesis. Land managers include not only those in the agriculture industry, but managers of parks, golf courses, undeveloped land, or anyone who manages open land.

"It's actually very simple," says John Robitaille, Director of Carbon Asset Network. "Nature has its own way to increase air quality and that's photosynthesis. Working with Ember Labs, we have created a method utilizing blockchain that simply makes this feasible and effective in a private enterprise scenario, which lets those who want to help both our soils and our air quality. The whole process turns on simply cooperating with Nature. We say it's climate wellness through soil health."

Many air quality programs are designed to eliminate emissions from fossil fuel. This new method, however, is designed to take any carbon out of the air immediately and is not reliant on adoption of alternative energy sources so that the air can improve sooner rather than later.

For more information, visit:

http://CarbonAssetNetwork.com

https://www.emberdev.io/

Related link: http://CarbonAssetNetwork.com/

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Alliances and Partnerships, Business, Environment and Ecology, Free News Articles, Water and Wastes

Encore Green Environmental Appoints G-Force as the Re-Furbishing Partner for NOMAD Excel

FT. WORTH, Texas -- Encore Green Environmental names Texas based G-Force to re-furbish the legacy Nomad water treatment technology units to become the improved NOMAD Excel™.

Encore Green is an agriculture company dedicated to applying by-product water to beneficial use for agriculture and carbon sequestration. They recently purchased the Nomad units, which have cleaned over 30 million barrels of produced water, primarily in the Permian Basin. Combined with Encore's patent-pending Conservation By-Design™ method of ensuring safety in the water, Encore is the leader in applying clean water to the drought-stricken lands and holds the only permits in the US to accomplish this.

G-Force is a multi-service provider for the energy industry, including environment, health & safety, as well as facilities, pipeline, and construction.

"We sought out G-Force for their excellence in service and their expertise. We look forward to getting the Nomad back up and running again and seeing millions of barrels of safely cleaned water going out onto our lands," says Jaime Roman, of Encore Green Environmental, who is directing the re-furb project.

Brooks Goodson, COO of G-Force says, "We're excited to be improving upon the Nomad technology to create a process for safe treatment of water, along with economic viability. We have the track record to turn what's great into something even greater."

Newly re-furbished units will soon be available throughout the West, as commitments for those units are being booked for new projects to beneficially apply formerly produced water.

For more information, visit:
https://www.encoregreenenvironmental.com/ and https://gforcetx.com/

Related link: https://www.encoregreenenvironmental.com/

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