Advertising and Marketing, Free News Articles

AutoAwards’ Loyalty Rewards Program Helped Grow Fred Beans’ Membership

ODESSA, Del. -- AutoAwards, a leading auto dealership marketing company, is happy to announce their client, Fred Beans' celebration of the redemption of the 10-millionth loyalty point. The prize? A year's worth of car payments. Customers who redeemed points last August - 546 in all - qualified for a drawing. The winner was a teacher who purchased two cars from a Fred Beans dealership the previous year.

The Fred Beans Family of Dealerships put in place AutoAwards' loyalty rewards program to help give back to the community they serve. The Fred Beans Family of Dealerships delivered the prize at just the right time to Central Bucks East ceramics teacher, Ann Huuki, who has three children in college and is planning a wedding with her daughter, Louise. The Fred Beans team surprised Huuki during a school meeting with news that the company would cover her car payments for a year. With this being a significant expense, she no longer needs to worry about these payments during a high-pressure time. It is a life-changing event, for which she is extremely grateful.

"We are always trying to connect with our customers in interesting ways, create excitement and more win-win situations," said Beth Beans Gilbert, Vice President of Fred Beans Automotive Group. "Our AutoRewards Loyalty program is an example of this, and we are proud to see it have such a positive impact."

Huuki, of Plumsteadville, Pa., is the grand-prize winner of a recent promotion run by the Fred Beans Family of Dealerships to celebrate the redemption of $10,000,000 in points in the company's AutoRewards Program. Randomly selected, Huuki won the prize.

The AutoAwards team behind the loyalty program for the Fred Beans Family of Dealerships' designed the program to thank loyal customers. The customer rewards program has been in place since 2003 and motivated tens of thousands of car-buying customers to return to the group's dealerships to put more than $11.6 million in earned rewards toward down payments on vehicles. The Fred Beans Family of Dealerships has established a remarkable reputation for being honest, transparent, and customer-centric.

AutoAwards created the loyalty rewards program to be simple for customers to understand and participate. Members earn 15 percent in rewards points on purchases with the swipe of their key tag. Each point equals one dollar. Rewards members may redeem up to $2,000 in points per vehicle purchase or $250 towards their collision center deductible. Members also enjoy discounts from more than 200 area merchants and special perks such as exclusive events with the extended Fred Beans Family.

Gilbert continued, "Our AutoRewards Program is our way of thanking customers for trusting us with their business, and promotion like this allows us to both celebrate and give back to our most loyal customers. Ann Huuki and her family are repeat Beans customers, and we could not be more appreciative of their loyalty and excited to present them with this grand prize."

Huuki is undoubtedly a living example of both the loyalty and excitement the program has brought. Huuki remarked she was "overwhelmed and surprised" to learn she had won the prize. Her coworkers, who helped celebrate the win alongside her, said that she was "totally deserving" because "good things should happen to good people."

Membership in Fred Beans' AutoRewards program - in place at the group's 20 dealerships in Pennsylvania and New Jersey - has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program's inception, according to company officials. The program, created and administered by AutoAwards, has helped thousands of customers for more than ten years.

"The program works because customers know those points go to waste if they buy a car from other dealerships," said the enthusiastic Gilbert. "It's a great way to marry customers to the dealerships."

Stories of sustained loyalty to the dealerships who have AutoAwards' loyalty programs are common. Customer, Art Ehlo, applied $2,000 in points to his down payment on a 2019 Ford Fusion. It's the 18th car he's purchased from Fred Beans since the 1980s.

The program now includes free rotating monthly gifts from local merchants and discounts from about 175 local businesses. Free member-appreciation events include movie nights, minor-league baseball games, skating outings, and pictures with Santa during the holidays.

AutoAwards helps dealerships establish their rewards programs in exclusive marketing areas. By working with one auto dealership in their marketing area, AutoAwards helps them build partnerships with local businesses through their Keep It Local program.

To find out more information about AutoAwards' loyalty program, visit http://www.autoawards.com/

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/ .

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

Video: https://youtu.be/FB0s655E740

Related link: http://www.autoawards.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles, Product Launches

AutoAwards Announces Loyalty Matters Video Series for Automotive Dealerships

ODESSA, Del. -- AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

In the first episode, Jon Greene, Vice President of Operations at AutoAwards, shares the answer to this frequently asked question: What is the magic formula for keeping customers loyal?

Greene said, "I worked side by side with auto dealers for the past 22 years to build some of the most proactive, exciting, and engaging rewards programs our industry offers. I'm always asked the same question, whether it's from an employee, a manager, or a dealership owner. They want to know the key building blocks to making sure a rewards program is successful."

Greene said there are a few key building blocks to make sure the automotive dealership's loyalty program is successful and built to bring a return on investment.

Greene poses the following questions and shares tips to creating successful car loyalty programs:

1. Is the program branded for the dealership? If it isn't branded for the dealership, then it is a missed opportunity.

2. Does the loyalty program sell cars for the dealership? A good rewards program should be as strong on the front end to sell cars as it is to retain customers. If a dealership isn't selling cars, then the customer isn't going to return anyway.

3. Does the program accomplish the dealership's goals? For it to be a good loyalty program, figure out what needs to be built into the rewards program to accomplish the dealership's goals.

4. Does the program build value? The best loyalty programs give the dealership's salespeople a tool to leverage and build the dealership's value as part of the vehicle sale.

5. Does it reward customers for staying loyal to the dealership? A successful reward program always includes a points system that also has the ability to identify, track and reward the best customers when they continue buying from different departments in the delaership.

6. Does it offer value outside of the dealership? A truly successful loyalty program offers customers value in between service visits. AutoAwards has perfected this part of building loyalty with their Keep It Local program. We build additional incentives at local restaurants, retail stores, golf courses, and other local merchants into a dealership's rewards program to keep them top of mind in between visits.

7. Does the program allow the dealership to stand out from the competition? If the program is from the factory or the same as a competitor's, it doesn't make a dealership any different from the next one. Successful loyalty programs should create a huge advantage over the competition. AutoAwards offers territory exclusivity and focuses the car loyalty programs on offers that differentiate dealerships from its competitors.

Greene said a successful car dealership loyalty program should contain a mix of benefits that include points, rewards and discounts as well as lifestyle benefits, which promote the long term goals of the dealership to retain customers.

Discover more tips in upcoming episodes of Loyalty Matters. Visit AutoAwards' website to get a consultation to start a loyalty rewards program and sign up for the email newsletter at http://www.autoawards.com/.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.