Awards and Honors, Business, Free News Articles, General Editorial

Laura Hunter Wins 2022 BIG Innovation Award

WOODINVILLE, Wash. -- Earlier this month, the Business Intelligence Group named Laura Hunter, founder of LashLiner, Inc., and wholly-owned subsidiary, Tori Belle Cosmetics, as a leader and winner in the 2022 BIG Innovation Awards. This annual business awards program recognizes organizations, products, and people that are bringing new ideas to life in innovative ways.

Laura Hunter is the inventor of magnetic eyeliner. Laura's magnetic eyeliner and lash system disrupted the lash and cosmetics markets by making it dramatically easier for people to apply and wear false eyelashes. She founded LashLiner, Inc in 2018 to bring her patent-pending invention to market, and in June 2019 launched Tori Belle Cosmetics.

Since that time, Hunter has launched numerous additional innovations and inventions in the cosmetics industry. She grew the company to $15M in revenue in the first fiscal year (2019) and to over $80M in total revenue. Today, Tori Belle Cosmetics is expanding globally.

"Innovation is driving growth in the global economy," said Maria Jimenez, Chief Operating Officer of the Business Intelligence Group. "We are thrilled to be honoring Laura Hunter of LashLiner, Inc. and Tori Belle Cosmetics, LLC. as one of the executives leading the charge and helping humanity progress."

Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.

About LashLiner, Inc.

LashLiner, Inc., and wholly-owned subsidiary, Tori Belle Cosmetics, sell the original, patent pending eyeliner, invented by Laura Hunter under the brand name Magnetude™ magnetic mascara, magnetic eyeliner, magnetic lashes, and other cosmetics via independent affiliates and The LashLiner System, available at Tori Belle's Magnetude™ line is available via independent affiliates at

BIG Innovation Awards - Business Intelligence Group - Spark Your Year Off With a Win information:

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Advertising and Marketing, Business, e-Commerce, Free News Articles

Amazon Beauty Agency – Market Defense LLC – Announces New Leadership and Organizational Changes to Support Growth

NASHVILLE, Tenn. -- Market Defense, a leading brand growth and protection agency supporting Beauty and passion brands on the Amazon platform, just announced changes to its executive team and client delivery teams to support a surge in growth. Market Defense operates 3P businesses on behalf of its clients, providing deep expertise in Amazon account management, brand protection, value added logistics and performance marketing. Its portfolio of passion brands includes influential legacy brands like Dr. Dennis Gross and Philip B, as well as female-founded indie successes Beauty Bakerie and Sara Happ.

Vanessa Kuykendall, former Vice President of Business Development, has been promoted to Chief Operating Officer. In this role, Vanessa leads all client delivery. She is focused on scaling cross-functional client delivery and broadening capabilities in account management, brand protection and performance marketing to drive faster and more meaningful growth for Market Defense clients. Vanessa has worked in the beauty industry for 27 years in sales, training and merchandising leadership roles at The Body Shop, MAC Cosmetics, Estee Lauder and Tiffany & Co. Prior to co-founding Market Defense in 2017, Vanessa led the business for Walgreens.

Brandon Pemberton, former SVP, Client Engagement, has been promoted to President. In this role, Brandon is leading the overall scaling of the business and supporting operations as well as key initiatives to expand sector coverage, broaden services and deepen data & analytics capabilities. Brandon has worked with consumer and retail brands for 25 years in executive leadership roles and operating positions in product development, sales, merchandising and operations. Prior to joining Market Defense in early 2021, Brandon was a strategy principal at Point B where he focused on organizational design and development for global consumer data & analytics organizations.

Chad Annis, Founder and CEO shared, "I am so proud of the work that our clients and our teams are doing to support tremendous growth on Amazon. The pace of change on Amazon is more rapid than I've ever seen, and the requirements to win are increasingly complex. Brandon and Vanessa bring the leadership we require to stay ahead of these changes and continue to deliver outstanding results for our clients."

Market Defense has also brought Michael Sampson on board as an Advisor. Michael has been in beauty and personal care for nearly 20 years. In his early career at L'Oréal, he held several positions, eventually running the Prestige Professional brands as General Manager of Kerastase and Shu Uemura. Following L'Oréal, Michael ran incubator Hatch Beauty as the Brands' President, building products sold exclusively through premium beauty retailers. Following Hatch Beauty, Michael was the global CEO of Kate Somerville.

Alongside these leadership changes, Market Defense has invested heavily in its delivery teams including a doubling of brand management, logistics and marketing teams. This investment includes the integration of its sister company, Growth Atlas, an Amazon incubator for high-potential new brands.

About Market Defense

Market Defense is the most sought-after partner for prestige beauty and passion brands seeking to protect their brand equity and drive profitable growth on the Amazon Marketplace. We provide a full suite of services that includes: Account Management, Brand Protection & Legal, Logistics & Operations, Advertising, and Creative.

Learn more by visiting our website at

Stacey Wisniewski
Marketing & PR
Market Defense LLC
(615) 934-1817


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*Caption: (L-R) Brandon Pemberton, President, and Vanessa Kuykendall, COO

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Business, Free News Articles, General Editorial

Wig Company Founder and Entrepreneur Turns the Tables and Heads

PHILADELPHIA, Pa. -- When Kimberly Cloud found herself out on the street due to domestic violence, she didn't let that stop her. In fact, the incident just served to give her strength to not only start her own business, but to give back to the community too. With a passion for making wigs, she started working with her local chapter of Dress for Success and then launched her own line of wigs, Genuinely Michelle Wigs, LLC.

From a young age, Cloud has always enjoyed experimenting with different hairstyles and styling wigs. She learned a lot from her mother and now she's taking it to the next level.

"I'm not the type of person to let a bad situation keep me down," she says. "When I found myself living at a women's shelter, I wasn't about to feel sorry for myself. It only gave me more reason to work harder and keep going."

Cloud started working with her local chapter of Dress for Success, a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. She quickly realized that they needed some help in the hair department and jumped into action with Wigs for Success.

She's quickly become known for creating beautiful wigs and making women feel good about themselves again.

"Giving back is so important to me," she says.

After launching Wigs for Success, she decided this was the perfect launch pad for yet another business - Genuinely Michelle Wigs. She's currently selling creative and stylish wigs online and hopes to continue to build her brand and make a serious imprint in the wig world. Her ultimate goal is to open a hair factory where she'll manufacture her own hair from synthetic and human hair, alike.

Cloud says women can wear these wigs for up to a week as long as they maintain and wash them. She prides herself on using high quality, long-lasting materials.

"The best way to create wealth is to generate a diverse team that will back up your dreams and aspirations," Cloud says.

As a result, she plans to pursue investors and aspires to meet with CEOs that she respects and admires. Among them is Vivica Fox, an American actress, producer and television host who has her own line of wigs; and Daymond John, an American businessman and TV personality, best known for his role on "Shark Tank." John has even demonstrated an interest in her one of her products.

To date, Cloud has appeared in several media outlets and has no plans of slowing down anytime soon.

Kimberly Cloud
of Genuinely Michelle Wigs


VIDEO: Kimberly Cloud is interviewed on "PA Live:"

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Photo Caption: Kimberly Cloud, founder, Genuinely Michelle Wigs and Wigs for Success


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Business, Free News Articles

West Bloomfield Med Spa Establishes New Location

WEST BLOOMFIELD, Mich. -- Pristine Rejuvenation, located in West Bloomfield, recently converted from a mobile medical aesthetics practice created in early 2020 at the height of the COVID-19 pandemic to a more permanent location to serve its clients in a greater capacity.

Now located at 5642 W. Maple Rd., Suite 24 in West Bloomfield, Pristine Rejuvenation is the brainchild of Nurse Anesthetist and skilled injector Eman Dahmani, APRN, CRNA, who says the new location offers more for her clients in the greater Detroit area.

"Our new facility offers a fresh, charming, and comfortable environment for clients," Dahmani said. "While it's still going to feature all the treatments they know and love, you can also expect a few extras thanks to the additional space."

Pristine Rejuvenation offers injectable treatments, such Botox, Xeomin, and dermal fillers, among others, to treat wrinkles, volume loss, sagging skin, and various other signs of aging.

With that ability to add treatment options, Dahmani says she can now meet even more diverse aesthetic goals to help broaden her client base. But treatments aren't the only thing Dahmani is looking forward to expanding. She's also excited to offer more medical-grade skincare products from her choice brand of AnteAGE.

"AnteAGE is a highly effective system of skincare products backed by decades of clinical research, and it's the go-to for my patients," she said. "These potent products contain human growth factor cytokines to combat a myriad of skin conditions that are amplified by the aging process."

In addition to her expertise with a plethora of nonsurgical beautification treatments and access to a complete line of trusted skin care, Dahmani says it's the one-on-one patient interactions that are truly pivotal for her overall business model, an aspect of her care she says will always remain a priority.

"Beauty takes time. That's why you won't experience rushed in-and-out appointments that may occur at other practices," she said. "I make sure to spend ample time with every patient to ensure they understand all facets of their treatment and have a clear grasp of what to expect. Each patient has a story behind what they're wanting to improve, and it's interesting for me trying to find that out. It really helps us understand each other. My new location offers a better environment to establish those bonds."

Pristine Rejuvenation offers premier medical aesthetic treatments, such as anti-wrinkle injections (Botox®, Xeomin®, and Dysport), dermal fillers, chemical peels, microneedling, and skin care, with a goal of continually striving to provide the latest advancements in nonsurgical skin rejuvenation.

To schedule an appointment, call (249) 955-3535 or visit

Tyler Basler
Colloredo & Associates

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Advertising and Marketing, Business, Free News Articles, General Editorial, Reports and Studies

Market Defense launches its latest research on Purpose-Driven Brands and Amazon

NASHVILLE, Tenn. -- Market Defense, the most sought-after Amazon Agency for Beauty and Passion Brands, published its latest research today, detailing the rise of Purpose Driven Brands and Amazon. Given Market Defense's perspective as a full-service Amazon Agency that works with Purpose-Driven brand founders, the report is based on actual client data and results.

In this report, Market Defense addresses three key topics:

1 - The driving forces behind the rise of purpose-driven brands,

2 - The evolution of Amazon as a brand building platform, and

3 - How purpose-driven brands are creating brand and enterprise value on Amazon, in partnership with Market Defense

Market Defense's CEO, Chad Annis, describes the impact they are seeing with their clients on Amazon. "When handled properly, Amazon is a phenomenal place to be. We've had brands that grew 300%-400%-500% in the past year. These are passion brands - most are purpose-driven brands. If you're running a business that wants to have impact and you're trying to be practical about where to invest in 2021, just lean into Amazon and play the game the way Amazon wants it played. You'll build a stronger brand than you ever imagined."

Click here to read Market Defense's "Purpose Driven Brands and Amazon" report:

About Market Defense

Market Defense is the most sought-after partner for prestige beauty and passion brands seeking to protect their brand equity and drive profitable growth on the Amazon Marketplace. We provide a full suite of services that includes: Account Management, Brand Protection & Legal, Logistics & Operations, Advertising, and Creative. Learn more by visiting our website at

Stacey Wisniewski
Marketing & PR
Market Defense LLC
(615) 934-1817

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Advertising and Marketing, Business, Free News Articles, General Editorial

Influencer-Driven Beauty and Wellness Brand Everra Reaches Milestone of 13,000 Brand Influencers and Successfully Launches Two New Global Markets

SALT LAKE CITY, Utah -- Within its first year of selling, beauty and wellness brand Everra has collaborated with more than 13,000 Influencers from across the United States, Canada, and the U.K. At the beginning of February, Everra successfully expanded its Influencer platform to both Australia and New Zealand and welcomed hundreds of new Influencers that were waiting to collaborate with Everra.

In January 2020, Everra first introduced three innovative skincare products - the Everra Face Serum, Everra Eye Serum, and Everra InstaLast Serum - powered by the Swiss Red Love Apple. Since then, the company has quickly expanded its product line by developing and introducing more than 120 different products that include color cosmetics, an innovative cordless cosmetic airbrush system, adhesive and magnetic eyelash extensions, and a broad range of wellness nutritionals and vitamin supplement stick packs.

Everra promotes positive culture through products like the "I Am" series of Magnetic and Adhesive Lux Lashes. These products are named after positive affirmations that empower the user, such as "I Am Beautiful," "I Am Strong," and "I Am Enough" Lux Lashes. Each month a new lash is released with a new "I Am" affirmation. In October, for instance, they released the "I Am A Survivor" Lux Lash to support Breast Cancer Awareness. For February, they launched the "I Am Loveable" Lux Lash along with a campaign to encourage women to embrace that they are loveable and to support the self-love movement.

"We are extremely proud of what we have accomplished in our first twelve months and are grateful for the incredible community of more than 13,000 Influencers that empower and inspire our customers around the world," said Chris Welch, President and CEO. "We offer an ever-growing line-up of both beauty and wellness products, which is why we say Everra is where inner health meets outer beauty."

If you ask Tracey Vlahos, CSO, what is Everra? She would tell you that "Everra is a global beauty and wellness company with a culture of positivity. The Everra community encourages belief in self, promotes self-confidence and is built on acceptance and individuality where people are encouraged to come as they are. Everra embodies this through a focus on high quality, affordable products, community spotlight and encouraging their Influencers to empower, amplify, and influence their own communities in a positive way."

About Everra

Everra's mission is to empower and amplify the influence of individuals throughout the world with high quality and affordable products, unrivaled financial opportunity, innovative technology and a collaborative community we call family.

For more information, please visit Everra at

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Business, Free News Articles, General Editorial, Product Launches

Tumelo Skin Care Introduces So Sensitive! Body Lotion

REDMOND, Ore. -- Lampella International, LLC, a skin care company, is launching its So Sensitive! Body Lotion, the first in a range of premium specialty body care products.

So Sensitive! - which retails for $19.99 - is formulated to soothe parched, itchy, sensitive skin. A nutrient-rich blend of Macadamia and Coconut oils combined with pure plant extracts aids in calming and restoring insanely distressed skin. So Sensitive! boasts promising visible results in restoring skin's moisture balance and suppleness at a cellular level.

"Comfort seekers - that's what we all are, right?" says Rod Lampella, CEO of Lampella International, LLC. "And, one thing that robs us of comfort is being uncomfortable in our own skin due to dryness, itchiness, flaking or signs of aging. We become not only uncomfortable with how our skin feels, but also with its appearance. Our products are designed for ultimate comfort! The number one thing that sets our lotions apart from all others is our use of highly effective, bio-available, natural ingredients that truly absorb into the skin.

"Our products are formulated to penetrate the skin like no other lotions you've ever experienced. We believe there is no point in applying a skin care lotion if it will sit on the skin's surface and not penetrate down into the deeper layers, where changes will become evident in your skin's appearance and ultimate health."

Tumelo's vegan products are free of parabens, petroleum, GMOs, soy, and gluten. They are never tested on animals and are developed using the safest available resources-from the latest scientific advances to botanical extracts used for centuries.

Lampella went on to say, "We are beyond excited to be introducing our Tumelo brand. The meaning of Tumelo is 'faith and belief.' We believe you will love our products. And, we have faith that you will see a tremendous change in your skin as a result of using our products. Our commitment to producing the highest quality, effective products means we don't take shortcuts.

"We have spent years thoughtfully and carefully formulating our products to be safe and effective. We will soon be introducing unparalleled solutions for a variety of other skin concerns, guided by our unwavering commitment to improving your skin's health and comfort."

The Tumelo(tm) brand will be brought to life through a multi-channel digital marketing campaign. The product is available for purchase on the company's website at

For more information about the products, the company or wholesale purchase opportunities, please email

Follow us on IG @ Tumeloskincare and on FB @ Tumelo Skin Care.

Lampella International, LLC is a Redmond, Oregon-based skin care company dedicated to offering premium, skin-nourishing products for a variety of skin care concerns. Learn more:

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Caption: Tumelo Skin Care So Sensitive! Body Lotion.

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Business, Free News Articles, General Editorial, Product Launches

Goddess In Secret Launches Anti-Aging Secret Ethereal Beauty Elixir for Women

LAS VEGAS, Nev. -- Goddess In Secret, a new luxury women's beauty brand focused on helping women retain their youthful beauty, has announced the launch of its anti-aging skincare product, Secret Ethereal Beauty Elixir. The product is packed with 24 organic oils, absolutes, and extracts that synergistically work together to improve and enhance the look of more youthful, radiant skin.

The rejuvenating potion harnesses the power of centuries of anti-aging knowledge as well as today's science. Packed with organic, natural ingredients such as labradorite crystals, Secret Ethereal Beauty Elixir helps to increase production of proteins essential to a more youthful appearance, including elastin and collagen.

Secret Ethereal Beauty Elixir is 100% handmade with natural, organic materials that increase hydration, reduce wrinkles, and promote firmer skin tone through a luxurious blend of vitamins, minerals, and oils.

Due to the handmade, small-batch nature of its production, the elixir is available in only small quantities and is now available for pre-order at:

The elixir was crafted with a strong sense of history in mind and seeks to honor and add to that history. According to historians, the Egyptians were the pioneers of perfumery and the first to incorporate perfumes into their rituals. With this in mind, elegant fragrance is a critical component of Secret Ethereal Beauty Elixir, which delivers a unique, subtle, and sensual fragrance for people to wear while reaping anti-aging benefits.

Egypt was not only the first leader in the creation of perfumes but also the first to make bottles for keeping and holding their precious scented oils. Honoring these ancient sacred rituals, Goddess In Secret imports their exquisite handmade bottles from Khan el-Khalili in Cairo, Egypt. The bottles were handcrafted by a brood of artisans who began in the glassworks from the 15th century.

"In the past, rejuvenating elixirs were considered a royal privilege only made available to kings and gods, and only high priests knew how to formulate them," said Cristina Aponte, CEO. "Goddess In Secret's Secret Ethereal Beauty Elixir takes that same sense of ancestral luxury and those same secret products and has crafted the ultimate anti-aging product that provides an elevated at-home skincare experience once only experienced by royalty. From our elegantly crafted bottles to a copy of the magic spell once used in royal rituals, Secret Ethereal Beauty Elixir delivers the benefits and an experience of a timeless beauty ritual fit for royalty."

While Secret Ethereal Beauty Elixir was created in line with ancient practices, Goddess In Secret also has addressed aggravating factors that modern life brings, including free radicals in our air, food, and water that destroy healthy cells and promote premature aging.

With regular use, Secret Ethereal Beauty Elixir will increase skin hydration by 160%, reduces wrinkles by 78%, and results in 56% firmer skin. The product has been tested by women aged 24-76 for over 8 weeks.

Secret Ethereal Beauty Elixir has been hailed for being 100% natural, organic, cruelty-free, SLS free, paraben-free, and non-GMO to delivers youthful, radiant skin without toxic side effects that may pose a threat to consumers.

To celebrate its product launch, The Goddess In Secret team is offering a pre-order discount worth $49.99. Customers can activate this discount by using the code MAGICAL2021.

For more information or to pre-order Secret Ethereal Beauty Elixir, please visit

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Disclaimer: This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Business, Free News Articles, General Editorial, Product Launches

Introducing Old Guy Skincare – All-natural Products Made for the Care of Older Men’s Skin

SUNDERLAND, Mass. -- With its mission to put the bounce back into older men's skin, Old Guy Skincare™ LLC introduces its first two all-natural skincare products to the American market. Founded by three "old guys," the new Massachusetts-based company offers a simple two-step program to help refresh and rejuvenate men's skin that's "been there and done that."

The two products are Dew It!™, a face toning spray and Soak It Up!™, a face oil serum. Both are made only with natural ingredients, some of which are certified-organic.

"While men's skincare is growing in popularity, no one seemed to be focusing on older men, like us," said co-founder Peter Littell. "Just because you reach a certain age does not mean you have to give up on your skin. We are not invisible yet. Furthermore, anecdotally at least, we know there are many partners and friends of old guys who would love to do something about the skin of their favorite older men. We are happy to oblige."

The founding partners of the company are Peter Littell, Paul Lisseck, and Gerry McCarthy. Ranging in age from 68 to 92, all of them bring decades of experience in the natural products industry. The products are manufactured by Vermont Soap in Middlebury, VT.

Dew It! face toning spray is made with organic Matcha Green tea, organic Schisandra powder, and a blend of other natural ingredients and essential oils. Soak It Up! is made with organic golden Jojoba oil, organic Schisandra powder, and a blend of essential oils.

"One of the key ingredients that we use is our made in the U.S., certified-organic Schisandra, which is actually grown and harvested in Whately, Massachusetts, just down the road from our headquarters," said co-founder Paul Lisseck. "Schisandra is an adaptogen that has been used for millennia in traditional Chinese medicine, and it has known benefits for the skin, especially for older people's skin. It also contains naturally-occurring vitamin C and E, popular vitamins found in serums."

The chief formulator and co-founder Gerry McCarthy has been working with herbs, balms, tinctures, and aromatherapy oils for decades. "I'm very particular about the blends I create," McCarthy said. "I am most interested in functional essential oils that delay the signs of aging, which are wrinkles and sagging skin."

Dew It! comes in a 4-ounce glass bottle, and retails for $30. Soak It Up! comes in a 2-ounce glass bottle and retails for $35. They can be purchased from the company's website at

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*Caption: Old Guy Skincare all-natural skincare products: Dew It! face toning spray and Soak It Up! face oil serum.

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Business, Free News Articles, General Editorial

Get Your Lips Ready for Valentine’s Day with Bel Essence

PHILADELPHIA, Pa. -- Bel Essence (, the natural skin care company making effective anti-aging products and moisturizers, launches a natural anti-aging lip balm collection in time for Valentine's Day.

Bel Essence created a natural soft gloss lip balm ( ) that focuses on repair and hydration. Most lip balms are primarily wax providing a protective layer on the lip, but not improving the skin's health. Bel Essence combines five natural butters and oils with beeswax for a lip balm that repairs damaged skin and deeply hydrates lips to make them soft, healthy and kissable in time for your quarantine Valentine's celebration.

The soft gloss lip balm comes in gloss only as well as five tints that give a hint of color to enhance your natural lip skin tone. Even the tint is natural, combining cranberry, beetroot and cocoa powders in the balm.

The lip balm may be used alone, or with your preferred lip color to keep lips hydrated and soft no matter what product you use. The Bel Essence lip balm adds a gloss to your lips, and the natural powders provide gentle exfoliation on application and dissolve into the balm, tinting your lips. Bel Essence will get your lips healthy and soft for Valentine's Day.

Bel Essence is a skin care company making highly effective skin care products from natural and organic ingredients based on a simple principle - nutrition for the skin.

"I launched the company after a decade research, personal testing, and seeing permanent, healthy results," said the company founder. "Natural ingredients rich in vitamins, minerals and fatty acids, give your skin the building blocks it needs to be healthy and naturally anti-aging. Natural and organic oils have been known for centuries for their effectiveness in reducing fine lines and wrinkles and hydrating skin for firm, smooth, glowing skin."

Bel Essence combines natural ingredients, researched for their nutritional properties, to deliver the best nutrition to skin. Bel Essence skin care is natural and organic, certified cruelty free, made in the U.S., vegan, gluten free, paraben and sulfate free, and very effective in repairing and rejuvenating skin.

To learn more, visit:

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Chris Williams
215 963 9394 (media only)

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