Business, Free News Articles, Home and Garden, Manufacturing, Product Launches

Insightful Woman Launches Business During Pandemic Supporting Female Artisans and Entrepreneurs

GREENSBORO, N.C. -- While the pandemic continues to shatter businesses and the world is urged to stay at home, Allie Petrova, founder of Bellani, a luxury merino wool blanket maker, decided to bring warmth into people's homes and lives. Like many other professionals, Petrova, a North Carolina tax attorney, replaced in-person, client meetings with virtual ones.

And, whether working at her home office desk, or unwinding while watching movies in the living room, she wished for a natural blanket to wrap her in comfort and coziness.

With an entrepreneurial spirit and a desire to help others, she set out to create the perfect blanket made of luxuriously soft fine merino. The name "Bellani" was an intuitive fit: it comes from the Italian words for beautiful (bella) and wool (lana). The blankets are made in Europe from pure, natural and sustainable materials.

Petrova sought to support female entrepreneurs and artisans, many are single mothers or sole breadwinners for the family. Bellani's major supplier is a partnership owned by two women. Women artisans hand finish the fringe on each blanket from the Luxe Collection, which offers a combination of classic and contemporary designs that elevate spaces and bring delightful warmth. The blankets are crafted at wool mills with traditions in the making of wool products, particularly blankets.

"While so many businesses were shutting down, I worked to plant a seed that would grow something new and beautiful," Petrova says. "Despite many challenges and disruptions caused by the pandemic, I found the right mill to weave the blankets, chose from tens of colors for the right patterns, and located the perfect, fine merino supplier."

In addition to adult blankets in the Luxe Collection, Bellani offers fine merino baby and pet blankets. They come in delicate patterns and timeless colors. People are met with softness beyond compare, when they run their hands over the Bellani blankets.

"Our baby blankets have been very popular with grandparents who are buying them as gifts as well as for baby showers," Petrova says. "And pets are a very important part of the family too - we didn't want our furry friends to be left out."

Bellani is unveiling its Royal Blanket - exclusively on This blanket will be the ultimate in luxury. The fabric is made in Italy from fine Australian merino wool and comes in a generous size to fit a Queen-sized bed.

About Bellani

Founded in 2020, Bellani manufactures heirloom quality, fine merino wool blankets with timeless designs, luxurious softness and ultimate comfort. All products are made in Europe and are 100 percent natural. Shipping is available to the U.S. and Canada.

For more information, visit: and


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*Caption: Bellani's Luxe Collection: Aurora Blanket.

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Business, Free News Articles, General Editorial, Manufacturing, Product Launches

Massachusetts Blanket Manufacturer Creates Warm Message of Hope and Faith During Pandemic

FALL RIVER, Mass. -- The world is calling out for comfort and NorthEast Fleece is working to answer that call. As a textile industry leader, the company recently created two new blanket designs - one featuring "Hope" and the other "Faith" - as part of its "Fleece for Peace" charitable giving program. These warm fleece blankets can be donated for disaster relief and community support.

More than 25 years ago, Peter Moubayed, NorthEast Fleece, owner, started "Fleece for Peace," to assist in humanitarian and disaster relief efforts around the country and the world. Partnering with charities and organizations such as The Red Cross, The Salvation Army and the National Guard, along with hospitals, churches and shelters, NorthEast Fleece's blankets have served people everywhere. They've comforted COVID patients and victims of the recent California wildfires, floods and hurricanes as well as the homeless.

"When COVID hit and the whole country, including my business, was suddenly shut down, I put my head in my hands. I thought, 'We need hope!' Then the image flashed in my mind - 'Hope' on a beautiful blanket. It was a simple message that would not only warm people, but lift their spirits too," he says.

The blankets boast these words of encouragement in bright white lettering printed on a beautiful sky-blue backdrop. The blankets come in a twin/cot size and are thermal, soft and individually-sealed.

With no end in sight for domestic crises as well as those abroad, NorthEast Fleece has ramped up its giving program. For every "Hope" or "Faith" blanket donated, the company will match it and ship free to the charity of the giver's choice.

"By doing this, we're able to double the aid," Moubayed says.

To participate in NorthEast Fleece's matching donation program, visit; or call 1-800-FLEECE0.

About NorthEast Fleece

NorthEast Fleece is a family-owned and operated business in Fall River, Mass. They're a leading supplier of premium polar fleece blankets. Along with its role in charitable giving and disaster relief programs, the blankets have also been displayed at multiple presidential inaugurations, the Olympic Games, major hotels, professional sports events and prestigious universities.

Recently, the company has experienced tremendous growth and expansion, culminating in its current position as North America's premier manufacturer and supplier of fleece blankets. It's a BBB-accredited business with an A+ rating.

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*Photo Caption: Peter and Dede Moubayed with HOPE blanket.

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