Advertising and Marketing, Business, Free News Articles, Restaurant, Hotel and Hospitality

Lou Malnati’s Pizzeria Partners with Cogensia for Customer-Focused Marketing Solution

SCHAUMBURG, Ill. -- Lou Malnati's Pizzeria has selected Cogensia, a data-driven digital marketing firm, to enhance guests' experience with the brand across all guest touchpoints and channels. Leveraging Cogensia's proprietary Customer Management Platform technology and services, Lou Malnati's will better understand their guests' preferences and needs to deliver more relevant marketing throughout the guest lifecycle.

"Now more than ever, we believe an intense focus on our guests and their needs is critical to delivering on our brand promise. Cogensia is helping us take this next step with their expertise in data management, strategic analytics and technology solutions," stated Heather Stege, President of Lou Malnati's Pizzeria.

Cogensia's Customer Management Platform integrates eclub, loyalty, and mobile guest data with POS transactions and third-party data to create real-time guest profiles. Audience data is integrated with communications channels to ensure relevant communications are delivered to guests. "Cogensia brings all of the technology and capabilities that restaurants need, to drive traffic and build guest relationships in this fast-changing industry. We are thrilled to be bringing this experience to Lou Malnati's," stated Brad Rukstales, Cogensia CEO.

Cogensia has continued to solve challenges in the restaurant industry as guests' expectations of relevant and meaningful communications have increased significantly. "Oftentimes restaurants have the data, but they don't know where to go from there. We help iconic brands like Lou Malnati's leverage their data to build strong, life-long relationships with their guests," stated Andie Kulach, VP of Account Management at Cogensia. "We're excited to help guide Lou Malnati's along this journey," she concluded.

About Lou Malnati's Pizzeria

Considered the oldest family name in Chicago pizza, Lou Malnati's Pizzeria is a legendary company with 56 Chicagoland, 4 Arizona, and 2 Wisconsin locations. There has been a member of the Malnati family running the business since it started in 1971. Their signature deep dish is made from a recipe that has been handed down through four generations. They take pride in the excellent ingredients in their deep-dish pizza made by hand and served with devotion to their world-wide loyal customers.

For more information, visit https://www.loumalnatis.com/.

About Cogensia

Cogensia is a customer marketing solutions firm empowering clients with data and insights by delivering technology solutions that facilitate program design, data management & integration, access to external data and real-time intelligence. Today, we partner with clients by driving compelling intelligence for digital marketing, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit https://www.cogensia.com/

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Related link: https://www.cogensia.com/

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Business, Free News Articles, Product Launches, Restaurant, Hotel and Hospitality, Software

Cogensia Releases New Customer Platform – CMP 3.0

SCHAUMBURG, Ill. -- Cogensia is pleased to announce the release of Customer Management Platform (CMP) 3.0. This release is an industry-leading proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle.

CMP 3.0 solves challenges related to omni-channel execution and delivers relevant 1:1 customer experiences.

With the release of CMP 3.0, new features include:
* Real-time data ingestion and transformation
* Real-time identity management and transaction householding
* Integrate and enrich existing channels such as loyalty, mobile, or social media
* Audience Builder, which allows users to highly-customizable audiences using hundreds of pre-built characteristics (or customizable), including behaviors, product-specific purchasing, demographics, and machine learning
* Schedule one-time, recurring, and triggered channel deployments and marketing campaigns
* Embedded Qlik Analytics for highly interactive business intelligence
* Customer-focused reporting across locations, products, channels, and customers
* Built-in modules for demographics, segments, and guest satisfaction.

Brad Rukstales, President and CEO of Cogensia says, "Clients increase sales by 3-5% when they focus on their customers. CMP 3.0 provides unmatched integration, reporting, channel, and marketing support, all in one platform. By incorporating our third-party data, we typically double the size of a client's marketable customer base."

CMP 3.0 will be showcased from September 8-10 at next week's Food Service Technology conference in Dallas, Texas. To learn more about CMP 3.0 and how Cogensia can help businesses and brands know their customer, inquiries can be emailed to: Info@Cogensia.com.

About Cogensia:

Cogensia is a customer marketing solutions firm empowering clients with data and insights by delivering technology solutions that facilitate program design, data management & integration, access to external data and real-time intelligence. Today, we partner with clients on an international basis driving compelling intelligence for their digital advertising, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit https://www.cogensia.com/

Media Contact:
Lisa Gagliardi
Cogensia
Phone: 847.805.9800
Email: LGagliardi@Cogensia.com

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Advertising and Marketing, Business, Free News Articles, Software

Cogensia Releases New Platform – CMP 2.0

SCHAUMBURG, Ill. -- Cogensia is pleased to announce the release of Customer Management Platform (CMP) 2.0. CMP 2.0 is Cogensia's proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle. CMP 2.0 solves challenges related to omni-channel execution and delivers relevant 1:1 customer experiences.

With the release of CMP 2.0, new features include:
* Real-time data ingestion and transformation
* Real-time identity management and transaction householding
* Integrate and enrich existing channels such as loyalty, mobile, or social media
* Select and build highly-customizable audiences tailored to known and newly identified customer behaviors
* Schedule one-time, recurring, and triggered channel deployments and marketing campaigns
* Embedded Qlik Analytics for highly interactive business intelligence
* Lookup customer information, preferences, and transaction/communication history
* Consolidated social feeds of yelp, twitter, open table, and others
* Built-in modules for demographics, segments, and guest satisfaction.

Brad Rukstales, President and CEO of Cogensia says, "Understanding and connecting with customers has never been more important for brands. Using CMP 2.0, companies have the ability to not only know their customers but extend what they know to personalize all customer touchpoints. By marketing smarter, brands can drive traffic, drive loyalty, and drive revenue."

CMP 2.0 will be showcased from April 15 - 18 at the 2018 Restaurant Leadership Conference (RLC) in Phoenix, Arizona.

To learn more about CMP 2.0 and how Cogensia can help businesses and brands know their customer, inquiries can be emailed to: Info@Cogensia.com.

About Cogensia:
Cogensia is a customer marketing solutions firm empowering clients with data and insights by delivering technology solutions that facilitate program design, data management & integration, access to external data and real-time intelligence. Today, we partner with clients on an international basis driving compelling intelligence for their digital advertising, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit http://cogensia.com/.

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Awards and Honors, Business, Free News Articles

Cogensia, LLC Named to CIOReview’s 20 Most Promising Data Integration Solution Providers 2016

FREMONT, Calif. -- Cogensia, LLC, the premier provider of breakthrough data-driven marketing strategies and solutions, has earned a spot in the 2016 edition of CIOReview's 20 Most Promising Data Integration Solution Providers.

CIOReview has ranked Cogensia based on its specialties in Customer Segmentation & Valuation, Statistical Modeling, Analytics, Database Marketing, and Loyalty Program Planning. Cogensia delivers technology solutions that facilitate program design, data management & integration, access to external data, and real-time intelligence.

"It's a great honor to select Cogensia in our annual ranking list as one among the top 20 companies that provides Data Integration Solutions," said Jeevan George, Managing Editor of CIOReview. "Cogensia empowers clients with data and insights to get more customers, keep customers coming back, and grow more profitable customer relationships."

"We have been on the forefront of custom data integration solutions from CRM and transaction systems, to web, email, mobile, and third party data systems," adds Cogensia President and CEO, Brad Rukstales. "Our Customer Management Platform (CMP) provides not just data integration, but analytic integration and channel integration as well."

About Cogensia, LLC:

Headquartered in Schaumburg, Ill., Cogensia is a privately owned Marketing and Advertising company founded in 2002. The company is led by a team of executives with an average of over 20 years of experience in CRM, Analytics and technology across leading brands such as Best Buy, GE Capital, JC Penney, Sears Holdings, and many others. For more info, visit: http://cogensia.com/.

About CIOReview:

Published from Fremont, Calif., CIOReview is a print magazine that explores and understands the plethora of ways adopted by firms to execute the smooth functioning of their businesses. A distinguished panel comprising of CEOs, CIOs, IT VPs including CIOReview editorial board finalized the "20 Most Promising Data Integration Solution Providers 2016" and shortlisted the best vendors and consultants. For more info: http://www.cioreview.com/.

Media Contact: Patrick Riley, Cogensia, +1-847-805-9800, info@cogensia.com

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* Photo Caption: Cogensia President and CEO, Brad Rukstales.

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