Tag: direct mail services
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Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year
MINNEAPOLIS, Minn. — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
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Erik Koenig Promoted to SeQuel Response President
EDEN PRAIRIE, Minn. — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.
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SeQuel Response Announces Two Key Leadership Promotions
EDEN PRAIRIE, Minn. — Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.