Business, Free News Articles, Real Estate, Software

HomeBinder’s Adaptive Home Value™ model keeps homeowners coming back to mortgage lenders, home inspectors and Realtors with equity-building insights

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, home inspectors, Realtors and other authorized professionals, today announced the availability of its Adaptive Home Value™ tool. The tool paints a more accurate picture of a home's value by taking into consideration property-specific details that other automated valuation models (AVMs) fail to consider, such as regular maintenance and upkeep, projects and renovations, and updates to the major systems and appliances of the home.

HomeBinder's Adaptive Home Value tool is powerful enough to take in a breadth of home data logged in a homeowner's binder, analyze that data and algorithmically calculate its immediate and long-term impact on overall home value. The web-based platform also features a user-friendly interface, ensuring homeowners can easily log maintenance, home improvement projects, appliance upgrades and other items that can affect their adaptive home value estimate.

In addition to tracking homeowners' personalized adaptive home value within the HomeBinder dashboard, the platform automates monthly emails containing adaptive home value updates and maintenance recommendations for increasing home value. HomeBinder's adaptive home value email updates are branded with the colors, logos and images of authorized professionals who have gifted the HomeBinder, keeping them top of mind with homeowners for years beyond close.

"Most homeowners are aware that home valuation goes beyond beds, baths and square footage, but are in the dark about the types of work that grows their home's value and by how much," said HomeBinder Chief Product Officer Guy Tassinari. "Our goal with Adaptive Home Value is to gamify equity building by showing homeowners the quantifiable impact maintenance and home improvement projects have on their home's value."

"Empowering homeowners with transparency into adaptive home value helps them be better stewards of their investment, and directs them back to their HomeBinder sponsor when they're in the position to sell, refinance or buy another home," continued Tassinari.

HomeBinder will be providing demos of Adaptive Home Value at exhibit booth 121 of ICE Mortgage Technology's Experience 2022 conference, being held at the Wynn Las Vegas, March 14-16, 2022.

Onsite demos can be scheduled in advance by clicking here https://meetings.hubspot.com/marketing-homebinder?utm_campaign=Lender%20Vertical%20Campaign&utm_source=Marketing%20Calendar

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy and actionable while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their home improvements, data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts.

For more information, visit https://pages.homebinder.com/.

Related link: https://pages.homebinder.com/

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Alliances and Partnerships, Business, Free News Articles, Software

HomeBinder and Own Up announce strategic partnership to strengthen borrower relationships with lenders, real estate agents and home pros

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, home inspectors, Realtors and other authorized professionals, today announced a strategic partnership with Boston-based Own Up to support homeowners who receive HomeBinder from a non-mortgage industry business, such as a home inspector or insurance agent. Together, HomeBinder and Own Up provide a customizable and personalized experience for today's homeowners that strengthens their relationships with lenders, real estate agents and home professionals before, during and after the transaction.

HomeBinder is a centralized online platform designed to make home management and home value actionable with features that include adaptive home valuation, document storage, maintenance reminders, appliance recall notifications, a digital home inventory and more. Binders are provided by business partners supporting the homeownership journey, automatically pre-populated with documents from the transaction and delivered to clients upon closing. Homeowners that do not have a mortgage lender associated with their binder can now leverage the Own Up experience to understand refinancing options for their existing home or compare loan options for their next home purchase.

Own Up is a technology service that empowers borrowers to make smarter home financing decisions by providing customized data, personalized advice and a hassle-free mortgage shopping and comparison service. Both HomeBinder and Own Up are alumni of the Techstars Boston Accelerator, a program that helps Boston-based startups connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders and corporations to grow their companies. The companies' founders share a belief that mortgage, real estate and home professionals should empower borrowers with transparency and access to educational information that supports each stage of the homeownership journey.

"HomeBinder is excited to partner with a member of the Techstars family to enable mortgage lenders that already work with Own Up to enhance their borrower experience after the loan closes and ultimately build a 'client for life' experience with their borrowers," said HomeBinder Chief Strategy Officer Pete Paglia.

"In an increasingly competitive market, lenders are seeking meaningful ways to differentiate themselves and remain top of mind with their clients," said Own Up SVP and Director of Lender Relations Matthew Wildman. "Compelling rates and fast cycle times are not enough; it takes a memorable borrower experience to keep today's clients engaged, and delivering that experience is at the heart of what Own Up and HomeBinder do."

For more information, visit https://hubs.ly/Q010X6yT0.

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy and actionable while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their home improvements, data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

About Own Up:

Own Up was founded in 2016 with a mission to ensure no borrower overpays for their mortgage. The company provides a hassle-free mortgage shopping and comparison experience coupled with independent, expert advice to ensure homebuyers and homeowners have the data they need to make smarter financing decisions. For more information, visit https://www.ownup.com/.

Related link: https://pages.homebinder.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Alliances and Partnerships, Business, Free News Articles, Home and Garden, Real Estate, Software

HomeBinder partners with Thumbtack to expand homeowners’ access to home service professionals

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, Realtors and other authorized professionals, today announced a new integration with Thumbtack. The integration expands upon the more than 23,000 recommended service providers already listed in HomeBinder to provide consumers with access to hundreds of thousands of home service professionals across every county in the United States.

HomeBinder simplifies home management with interactive to-do lists, maintenance records, home project planning tools and online storage of documents, appliance models, property details and photos. Before gifting HomeBinder to a client, home inspectors, mortgage lenders and Realtors can populate the 'Home Service Provider' tab with a personalized list of recommended home service professionals, strengthening their relationships with those referral partners while providing a valuable service to homeowners.

Thumbtack helps homeowners effortlessly manage their homes - confidently knowing what to do, when to do it and who to hire. Once a homeowner is ready to start a project, Thumbtack intelligently matches them to skilled local professionals with the right expertise, availability and pricing. Through this new integration, homeowners on HomeBinder can now instantly book top-rated professionals on Thumbtack from television mounters to house cleaners and local movers.

"Partnering with Thumbtack enhances HomeBinder's ability to connect homeowners with local handymen, electricians painters and more - and each time homeowners are helped by their HomeBinder, they are reminded of the mortgage lender, real estate agent or authorized professional who gifted it to them," said HomeBinder Chief Strategy Officer Pete Paglia. "Our ultimate goal is to help our clients increase repeat and referral business, and teaming up with Thumbtack is just one of the ways we are doing that."

"From small fixes and routine maintenance to major improvements, Thumbtack helps millions of homeowners across the United States manage their home from top to bottom," said Thumbtack Director of Partnerships David Steckel. "We're excited to partner with HomeBinder to help homeowners more seamlessly connect with the right pro for all their home needs - without the hassle."

The Thumbtack integration is available in the United States to all HomeBinder customers. To enable the integration, visit https://hubs.ly/Q010N_H80.

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

About Thumbtack:

Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes - confidently knowing what to do, when to do it and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain and improve their most valuable asset. Hundreds of thousands of local service professionals, from painters and plumbers to photographers and math tutors, use the Thumbtack platform to grow their business each year. The company is backed by Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford and CapitalG, among others.

Related link: https://pages.homebinder.com/

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Alliances and Partnerships, Business, Free News Articles, Software

Mortgage Coach and HomeBinder partner to engage homeowners in actively managing home financing across the homeownership lifecycle

IRVINE, Calif. -- Mortgage Coach, the mortgage industry's leading platform enabling lenders to create digital and accurate home loan options for consumers, today announced an integration with HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, Realtors and other authorized professionals. Powered by Mortgage Coach's Total Cost Analysis (TCA) presentations, the integration enables homeowners to compare refinance and home equity scenarios directly from the HomeBinder home management portal.

Mortgage lenders partnering with HomeBinder provide homeowners with a complimentary digital home management platform, or HomeBinder, upon closing of the loan. HomeBinder communicates with homeowners on behalf of the lender, centralizing all aspects of home management such as maintenance reminders, document storage, appliance recalls and home value. The integration with Mortgage Coach enables homeowners to compare how their current mortgage would perform against a standard refinance and a cash-out refinance at 15- and 30-year terms with the trusted insight and accuracy of Mortgage Coach TCAs. Through the integration, homeowners are also empowered with an interactive financial modeling experience. For instance, homeowners can adjust variables to see how applying additional money toward their monthly principal would shorten the length of their mortgage and save money on interest.

To help loan originators keep borrowers engaged in the home financing process over time, rule-based automation prompts HomeBinder to periodically invite homeowners to review their financing with a refreshed Mortgage Coach TCA illustrating how much money they could save by taking advantage of current interest rates. Additionally, loan originators can proactively engage homeowners by uploading custom TCA comparisons into the client's HomeBinder, allowing them to demonstrate the benefit of a future transaction or reinvestment.

"Educating borrowers inspires a level of trust that translates into increased conversion and borrower referrals, and automation ensures every fundable opportunity has a differentiating mortgage advice presentation," said Mortgage Coach President Joe Puthur. "This depth of integration allows lenders and depositories to create millions of HomeBinders that now include the proven transparency and influence of our TCA experience."

"Celebrity Home Loans is committed to matching each customer with the perfect mortgage for their needs, providing education and delivering value every step of the way," said Celebrity Home Loans Chief Strategy Officer Danny Horanyi. "The integration between Mortgage Coach and HomeBinder helps us honor our promise to empower customers long after closing."

"Our true north is providing homeowners a singular hub for managing all aspects of their home - and one important facet is financing," said HomeBinder Chief Strategy Officer Pete Paglia. "Integrating with Mortgage Coach helps keep homeowners engaged with lenders long after closing by introducing the concept of maintaining and improving not just the home itself, but also the home loan."

Mortgage Coach powered lenders and individual members can learn more about activating the HomeBinder integration by visiting https://www.mortgagecoach.com/homebinder or contacting their customer success representative.

About Mortgage Coach:

Mortgage Coach is the only platform that allows mortgage lenders to create digital and accurate home loan comparisons for consumers. With the Total Cost Analysis presentation, lenders can create a multi-option comparison, offering the borrower a more personalized digital experience. This level of transparency has revolutionized the rate quoting and pricing process allowing borrowers to make faster, more informed mortgage decisions and ultimately, increase production and pipeline conversion for lenders of any size. For more information on how to start using borrower education as a competitive advantage, please visit https://www.mortgagecoach.com.

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

Related link: http://mortgagecoach.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles, Real Estate, Software

HomeBinder debuts new features that strengthen the relationship between homeowners, home professionals, mortgage lenders, insurance providers and other authorized partners

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, home inspectors, insurance providers, home pros, real estate agents, and other authorized professionals, today announced the release of new features and user interface (UI) improvements designed to enhance the home management experience. By fostering greater consumer engagement in digital home management, HomeBinder keeps homeowners connected with the businesses that support their ownership journey, creating opportunities for repeat and referral business and helping build clients for life.

Notably, HomeBinder had introduced a proprietary home valuation tool that aggregates multiple data points - including renovations, appliance upgrades and the completion status of maintenance tasks - to estimate the home's current value and appreciation. The tool also tracks information including purchase price, current loan balance, loan term, interest rate, annual taxes and hazard insurance. The feature is designed to help homeowners better track their home's value and provide future buyers with deeper transparency into the history of the home.

The platform update also introduces an evergreen "To Do" list on the homeowner's homepage. The list highlights important tasks driven both by homeowner-specific binder data as well as the stage of ownership, following models used by many other successful SaaS platforms.

The new UI also features enhanced navigation and workflows that improve organization of tools such as document storage, maintenance history, home improvement projects, appliance models, property details and photos.

"This latest update to the HomeBinder interface strengthens homeowner engagement with the platform, keeping users connected with their mortgage lenders and other authorized home professionals," said HomeBinder Chief Product Officer Guy Tassinari. "By offering unique new capabilities and targeted improvements to organizational workflows, HomeBinder continues to be a valuable, user-friendly resource homeowners will return to again and again, creating long-term referral and repeat business opportunities."

To see how HomeBinder can help keep businesses connected with homeowners and support the journey of homeownership, schedule a demo at sales@homebinder.com.

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

Related link: https://pages.homebinder.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

NJ Lenders to roll out HomeBinder home management platform

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, Realtors and other authorized professionals, today announced that NJ Lenders has selected HomeBinder to deliver a post-closing home management experience that improves customer retention and strengthens referral partner relationships.

NJ Lenders is an independent mortgage bank that has helped more than 125,000 families in fourteen states and the District of Columbia achieve their homeownership dreams over the course of its 30 years in business. With HomeBinder, NJ Lenders will replace the three-ring binder of loan documents it has long presented to customers with a personalized, cloud-based home management platform that helps homeowners care for their home and track its value over time.

HomeBinder features include an interactive to-do list and organizational tools such as centralized document storage, maintenance history, home improvement projects, appliance models, property details and photos. The platform also keeps contact information for loan officers, Realtors and other home service providers at homeowners' fingertips throughout the homeownership journey for increased referral and repeat business.

"HomeBinder offers tremendous value as a tool today's consumer will use again and again, long after moving into the home," said Steven Grossman, owner of NJ Lenders. "Moreover, as a lender that's built our model around repeat and referral business, we love giving our Realtor referral partners an opportunity to have their brand presented alongside ours every time a consumer accesses their HomeBinder."

Added Grossman, "HomeBinder is a great tool to present to buyers at closing. We used to create literal binders to collate loan documents, insurance info and contact information for the loan officer, Realtor and attorney and then ship them out via UPS. It was a massive undertaking that required a team of interns, and it only delivered a fraction of the value of HomeBinder."

"HomeBinder makes an excellent closing gift, but it's also so much more than that," said HomeBinder Chief Strategy Officer Pete Paglia. "Mortgage companies like NJ Lenders are embracing HomeBinder as an educational tool for first-time homebuyers, a wealth-building tool for protecting the value of the asset, a customer retention tool that keeps lenders top of mind and a relationship-building strategy that referral partners will love."

For more information, reach out to sales@homebinder.com.

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

About NJ Lenders:

NJ Lenders is a leading mortgage company that is privately owned and licensed as a residential mortgage banker. Founded in 1991, the company currently originates first and second mortgage loans in NJ, NY, CT, MA, PA, DE, DC, VA, MD, NC, GA, TN, TX, CO and FL. With seven offices and over $30 billion in closed mortgage loans, many of NJ Lenders' mortgage loan originators are recognized nationally as the best in their field. For more information, visit https://www.njlenders.com.

Related link: https://pages.homebinder.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

HomeBinder joins The Mortgage Collaborative’s Preferred Partner Network

BOSTON, Mass. -- HomeBinder, a centralized home management platform that keeps homeowners connected with mortgage lenders, Realtors, and other authorized professionals, today announced it has joined The Mortgage Collaborative's (TMC) Preferred Partner Network. The new membership enables HomeBinder to offer preferential pricing to TMC's nearly 150 member banks, credit unions and independent mortgage banking companies. Trusted by over 600,000 homeowners to date, HomeBinder simplifies homeownership, improves home values and increases repeat and referral business for mortgage lenders and Realtors.

"HomeBinder is an exciting addition to the TMC Preferred Partner Network that offers a fresh competitive advantage to Lender Members," said Steven A. Milner, founder and CEO of nationally licensed direct mortgage lender US Mortgage Corporation for 28 years and a TMC board member. "A core value here at US Mortgage is to 'seek longevity.' It is a belief that informs everything from how we make business decisions of the long-term success of the company in mind to how we foster a work environment where employees want to build a lifelong career. We also seek longevity in our client relationships, and in that quest we seek to become a lender for life to all our clients. HomeBinder is the ideal partner to Lender Members for that purpose."

By partnering with HomeBinder, mortgage lenders can furnish each borrower with an online platform designed to make managing a home and maintaining its value easier. HomeBinder features include document storage, maintenance reminders, appliance recall notifications, a digital home inventory and more. The platform also helps lenders and real estate agents stay connected with clients long after the home sale thanks to prominent placement of their contact information within each borrower's HomeBinder.

"Our mission is to deliver homeowners peace of mind and optimize their home's value by being the bridge between them and the businesses that support their ownership," said HomeBinder Founder and CEO Jack Huntress. "We are delighted to join The Mortgage Collaborative and look forward to working with lenders who share our vision of supporting the homeownership journey and see the value in having deeper, longer-lasting relationships with their clients."

"We started The Mortgage Collaborative eight years ago to leverage the collective power of the lending community, share ideas and become more efficient and profitable together," said TMC CEO Jim Park. "We welcome HomeBinder as our newest Preferred Partner and encourage our Lender Members to see for themselves how this powerful little app engages borrowers and keeps lender relationships sticky at the same time."

HomeBinder comes with plug-and-play integrations with Encompass(r) by ICE Mortgage Technology(tm), Salesforce and other leading mortgage loan origination software (LOS) and customer relationship management (CRM) platforms. For more information, visit https://pages.homebinder.com/lenders or book a demo today!

About HomeBinder:

HomeBinder is a home management platform that makes maintaining a home's value easy while improving relationships between homeowners and the businesses that serve them. Unlike traditional leave-behinds like business cards and refrigerator magnets, HomeBinder maintains an ongoing digital connection with homeowners as they manage their data, documents and relationships over time. Founded in 2015, HomeBinder is a venture-backed Techstars Boston '19 company headquartered in Burlington, Massachusetts. For more information, visit https://pages.homebinder.com/.

About The Mortgage Collaborative:

Based in San Diego, Calif., The Mortgage Collaborative was founded in 2013 by four notable industry leaders and is the nation's largest independent mortgage cooperative network. TMC is singularly focused on creating an environment of collaboration and innovation for small to midsize mortgage lenders across the country to reduce cost, increase profitability, and better serve the dynamic and changing consumer base in America. For more information, visit https://www.mortgagecollaborative.com.

Twitter: @MtgCoop @HomeBinder

Related link: https://pages.homebinder.com/

This news story was published by the Neotrope® News Network - all rights reserved.