Tag: ISG Research
-
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn. — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.